# data[].attributes.body
The typography that is used in this digipak is very bold and uses a sans serif font style which is bold, this has connotations of independence which shows off the artist and her frame of mind and standing. this is unconventional in the way that generally serif typography is used for female artists due to the way that a sans serif font represents masculinity. the way that the font is bold draws the eye of the audience and then to the image of the artist. the same font is used throughout the entirety of the digipak in order to keep the theme the same and make each of the sections to look as if they belong with one another

# data[].attributes.body
the colours used for this digipak are very well thought out and contrast well with one another, also they are quite bright which fits with the genre of music, it also makes the other aspects of the magazine stand out such as the text, this is due to the contrast between white and the blue. these colours are conventional for the genre as they are bright and they reflect happiness, success and unity rather than being dark and dull, also these colours fit well with the overall design and look stylish, another convention of the genre.

# data[].attributes.body
The image of the artist is central and a large mid shot on the front page, this helps to advertise the album and the artist through her image which is conventional for the pop genre of music. the image is conventional for the genre and the costume that the artist is wearing is also conventional for the genre as the clothing is fashionable a desirable currently.

# data[].attributes.body
This digipak follows many conventions of form with the colours, layout and the image being all very conventional when linked to the pop genre of music, however the typography goes against conventions and stereotypes of gender as typically a serif font would be used for a female artist whereas a sans serif font has been used in this example, this shows that some conventions always need to be followed however this doesn't mean that all conventions need to be explicitly followed and sometimes, as long as it fits designers go against stereotypes and conventions to alter the image of the artist and to also present their products in a different way

# data[].attributes.body
The layout of this digipak is very simple in the way that many of the text items are placed centrally in order to stand out and draw the eye towards it.
also for the inside pages, the rule of thirds have been used to separate the information and keep it tidy without making it look like just one large block of text. this is conventional as many media products use the rule of thirds to layout objects on the page as it can be used to direct the audience's attention into a particular part of the page

# data[].attributes.body
The typography that is used in this digipak is sans serif and bold font which can be clearly seen on the page. this font is conventional in the way that it stands out, also, it goes with the stereotypes of gender as the artist is male and a bold and dominant font has been chosen for the digipak. the bold font has connotations of Independence and masculinity which are both traits that can be associated with the artist through the use of this font.

# data[].attributes.body
The layout of this digipak is fairly simple due to the high concentration of images and very minimal text used in the design, the images are all placed centrally besides one, which is placed in the right third with the track list that is placed in the left third, this organisation is typical for many media products as it allows the text to appear to be less and not just one big chunk, also it allows the text to be easily read and separate from the image. the use of the rule of thirds is very conventional and the positioning of the images also follow the conventions of form.

# data[].attributes.body
This digipak follows almost all conventions in the ways of the colour scheme, images, layout and the typography that is used in its design, this shows that it is effective to follow as many conventions as possible whilst still keeping the design aesthetically pleasing so it attracts an audience of many people. the sans serif font is conventional for this genre of music and is typical for the gender of the artist making the style conventional and aesthetically fitting in with the design of the digipak. the colour scheme is conventional in the way that it used some bright colours which are conventional for the pop genre of music, but also with a mixture of darker colours that contrast well with the brighter colours which are more stereotypical for a male artist with more neutral tones and darker colours

# data[].attributes.body
The colours that are used are very abstract and contrast well with one another, the colours used are quite bright which is conventional for this genre of music as usually bright colours are used to draw the eye and to also keep the happy nature of the genre and the themes of happiness, success and unity that many of the songs portray. these colours draw the eye of the audience and stands out when placed next to many of the other digipaks from the genre with their more basic colour scheme.

# data[].attributes.body
The images used in the digipak all all of the artist and are used to advertise the album with these images, however the shot types vary from close ups on the front which highlight the facial expressions of the artist and allows the audience to be able to relate to him more whereas the image on the back and the inside use mid shots and long shots which allows the audience to get a sense of his style and see his costume and body language , these shots of the artist are somewhat conventional in the way that he is displayed through the use of a variety of shot types allowing the audience to view the artist easily whilst looking at the digipak.