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You can't pull people toward your opinion until you walk right into the middle of their beliefs. And if that fails, you have to change your goal - promote an opinion that lies a little further into their territory, or suggest an action that's not so big a step. In other words, you have to be virtuous.

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Rhetoric’s Revival: An argument for the sake of argument.

Rhetoric is not dead. It's just harder to find someone who does it correctly.

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Remember Aristotle’s definition of virtue: “A matter of character, concerned with choice, lying in a mean.”

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Metanoia: A self editing figure, which corrects an earlier phrase to make a stronger point. It’s a faintly way to spruce up a cliche such as “Don’t get me started”

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"Where there is much desire to learn, there of necessity will be much arguing… for opinion in good men is but knowledge in the making."
- John Milton

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Metanoia- a self figure, which corrects an earlier phrase to make a strong point.

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Public opinion is democracy's ultimate boss.

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If we had a rhetorical population then politics could no longer survive as tribes attacking one another, but would instead have to relearn the rhetorical techniques of the past.

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Cicero's narration-who, what, when, where, how, why?

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Refutation: stating your opponents position and then shooting it down

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Deliberative argument acts as the great attractor of politics, the force that brings the extremes into its moderate orbit. The trick is to occupy the commonplace of politics and make it the persuader’s own turf.

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Rhetoric could help lead us out of our current political mess.

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Peroration: Can get emotional, classically describes a vision of the future. This is used in Martin Luther King Jr.’s “I Have a Dream” speech.