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Discipline: History and Anthropology

Project Role: Stage and Artist Management

My role will involve the stage and artist management as well as the preparation of other necessities that aren't as obvious, eg. food vendors, toilets etc.

Image: (Ryan 2014)

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My discipline of History and Anthropology is a bit harder to incorporate into this event as it may not be as significant as other disciplines like Film and Photography.

However, using the History side of my discipline I am suitable to discuss the history behind mental illness and the increasing number of people affected. This can therefore roll onto the Anthropology side of my discipline as I would appropriately placed to talk about why awareness of mental health is important and how people can be impacted by it.

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Time: 11am - 11pm
Gates open: 10:30am
Venue: Claremont Showgrounds, Perth
Date: Saturday 1st July 2017

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All ticket proceeds go to Beyond Blue Charity

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All ticket proceeds go to Beyond Blue Charity

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Image: (Beyond Blue 2017)

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1.)   Miley Cyrus

2.)   Taylor Swift

3.)   Ed Sheeran

4.)   Harry Styles

5.)   The Chain Smokers

6.)   Kendrick Lamar

7.)   Shawn Mendes

8.)   Zedd

9.)   Alessia Cara

10.)  Selena Gomez

11.)   Lady Gaga

12.)   Bruno Mars

13.)   Lorde

14.)   Niall Horan

15.)   Jason Derulo

16.)   Calvin Harris

17.)   Drake

18.)   Bliss N Eso

19.)   Charlie Puth

20.)   Ellie Goulding

21.)   Katy Perry

22.)   Little Mix

23.)   The Weekend

24.)   Rae Sremmurd

25.)   Migos

26.)   Maroon 5

27.)   Big Sean

28.)   Rhianna

29.)   Future

30.)   Twenty One Pilots

31.)   Sia

32.)   Ariana Grande

33.)   Justin Timberlake

34.)   J. Cole

35.)   Adele

36.)   James Arthur

37.)   gnash

38.)   Noah Cyrus

39.)   Imagine Dragons

40.)   Mariah Carey
41.)   Zayn Malik
42.)   Chris Brown
43.)   Beyoncé
44.)   D.R.A.M.
45.)   Clean Bandit
46.)   P!nk
47.)   Stargate
48.)   Lana Del Rey

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Designed by Indi Cronin

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According to PortaPotty.net's Rental Guide an event with 10,000 people in attendance that has a total showtime of 10 hours requires 72 portable toilets. Though the proposed music festival has a showtime of 12 hours and an imagined better attendance, 72 portable toilets seems like an appropriate number for the imagined concert. 18 portable toilets would be by each of the three stage with the other 18 near the food area. At least 12 of the 72 portable toilets should be accessible for the disabled with them being evenly divided among the 4 portable toilet locations. By having the large number of portable toilets the lines will be shorter which is good for customer satisfaction.

For the duration of the imagined concert each standard portable toilet will cost $175 each.

For the duration of the imagined concert each standard handicap-accessible portable toilet will cost $295 each.

$175 x 60 standard portable toilets = $10,500

$295 x 12 handicap-accessible portable toilet = $3,540

Total = $14,040, including delivery.

Information:("Porta Potty Rental Guide" 2017)
Image: (Pacific Northwest Pollution Prevention Resource Center 2017)

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*Delish Ice Gourmet Ice Pops

*Jumplings

*Hey Pesto Food Truck

*Eat No Evil

*The Juicist Drink Van

*Mr Super Whipp Ice Cream Van

*Guru Bites

*The Wicked Chilli Food Truck

*Ragin Cajuns Food Truck

*Miss Tartufu Gelati Food Truck

*The Milky Monster Ice Cream Van

*Bollygood Foods

*Saigon Soul Food Trucks

*Wicked Waffles Food Van

*Porta Mobile Woodfired Pizza

*Bangkok Jump Street Food Truck

*Soul Cocina Cantina Food Truck

*Sylvie’s Bistro

*Pastacup Food Truck

*Grilled to the Mac Food Truck

*French Mobile Creperie Food Van

*Uncle Chops Smokehouse

*Rancho Sombrero Food Truck

*Greek Streets

*Koffee2Go

*That Naughty Food Truck

*Get Chips Or Die Frying

*Heavenly Brew Coffee Van

*West-Oz Seafood

*d’Inner Peace

Information and Images: (Food & Drinks 2017)

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References: (Chicago 16th edition, author-date)

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References: (Chicago 16th edition, author-date)

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Beyond Blue. 2017. Beyond Blue Logo. Image. https://www.beyondblue.org.au/.

Food & Drinks. 2017. "Perth Food Trucks". Mobilefoodanddrinks.Com.Au. Accessed May 28. http://mobilefoodanddrinks.com.au/food-trucks-perth-western-australia.html.

Food & Drinks. 2017. Various Food & Drinks Vendors Logos. Image. Accessed May 28. http://mobilefoodanddrinks.com.au/food-trucks-perth-western-australia.html.

Pacific Northwest Pollution Prevention Resource Center. 2017. Portable Toilet. Image. Accessed May 28. http://pprc.org/index.php/2015/p2-rapid/how-to-green-portable-toilets/.

"Porta Potty Rental Guide". 2017. Portapotty.Net. Accessed May 28. http://www.portapotty.net/rental/.

Ryan, Kylie. 2014. Indi Cronin. Image. https://www.facebook.com/photo.php?fbid=10205205005344648&set=t.100003945156459&type=3&theater.

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Discipline: Screen Studies
Project Role: Filming & Photography

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My contribution to the event is to create filmed advertisements and promos in order to promote the event; to achieve maximum audience attendance, more potential for funding and support, and to raise awareness of mental health

Another part of my role is to organise a national live broadcast during the event, as well as filming a documentary of the festival, in a similar vein to Michael Wadleigh's Woodstock (1970).

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Advertising will consist of short promo ads highlighting the popular artists playing and the importance of mental health and Beyond Blue.

Some ads will focus more on the artists, and the target audience of these ads will mostly be those aged between 12-35, as that is the age group that is most likely to be interested in the artists performing.

There will be other ads focusing more on the mental health awareness, which will target a wider audience and focus less on the music. The target audience of these ads will be those aged between 18-50, in order to target the age range most likely to have suffered from or experienced someone suffering from mental health (18-24), and a slightly older audience who are more likely to contribute to charity.

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The documentary will include recordings of performances, audience reactions, interviews with the artists and audience members. Interviews with people for whom Beyond Blue has helped change their lives.

The documentary's target audience will be those interested in the artists and their performances and/or those interested in the festival as an historical/important event. Therefore it is mainly aimed at those over the age of 18.

Taking inspiration from the Woodstock documentary and how it "succeeds so completely in making us feel how it must have been to be there" (Ebert, 2005, para. 5), it will be a more natural documentary/concert experience, rather than something flashy and artificial.

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The aim is for the festival to be broadcast live, internationally, though my focus is on the national broadcast.

As Channel 7 are known for other charity events, such as Telethon, the festival will have an all-day broadcast on Channel 7. To be as interactive as possible, the live stream will also encourage donations, as well as public media coverage such as live tweets and updates on totals raised.

Advertisements during breaks will be from sponsors, to help fund the event.

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A time when Ugly Men worked for Charity. 2012. WA TV History. Image. http://watvhistory.com/2012/10/a-time-when-ugly-men-worked-for-charity/.

Beyond Blue Banner. 2016. Vigor Skin Therapy. Image. http://www.vigourskintherapy.com.au/beyondblue-banner-2/.

Ebert, Roger. 2005. "Woodstock." Review of Woodstock, directed by Michael Wadleigh. Roger Ebert, 22 May 2005, http://www.rogerebert.com/reviews/great-movie-woodstock-1970.

Facts and stats about mental illness in Australia. 2017. Mindframe. http://www.mindframe-media.info/for-mental-health-and-suicide-prevention/talking-to-media-about-mental-illness/facts-and-stats.

Woodstock Photo Gallery. 2017. Woodstock. Image. http://www.woodstock.com/gallery/home-gallery/.

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Discipline: Visualisation and Interactive Media
Project Role: Virtual Reality Interactivity Areas

My role will involve the investigation and execution of Virtual Reality entertainment that will be available on event grounds. The entertainment needs to be on message with the event and exist as part of it not separately.

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This headset can be used without any wires being attached so it will be ideally used for mostly relaxing experiences and general escapism but with limited interactivity. It will be well suited to the theme setup in the Google booth that will be more unstructured. It features one controller that the user can use to interact with the world but will be limited in comparison to the HTC Vive.

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We will be using two models of Virtual Reality headsets at this event which will focus on providing different experiences.

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This headset will provide a more immersive and interactive experience, it requires more room and the space will need to be setup to accommodate. This features two controllers so there will be more games present at this area compared to just experiences featured at the google booth.

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The Google are will be setup to feel soft and relaxing, the idea of the area is to allow attendees to escape if they are feeling overwhelmed but without leaving the venue. Of course, that's not it’s only purpose as it will still be fun to checkout regardless. The experiences and games will range from flying simulation, exploring exotic locations (360 video) and a virtual Imax cinema. We will also include a few interactive experiences that introduce coping techniques to the user to assist with general anxiety and depression. These will need to be quite broad as it would be too difficult to be specialised for all attendees.

The device is very intuitive to use so after a few minutes of introduction the attendee will be able to position themselves comfortably in the area and enjoy, there is no requirement for them to be in a fixed area like the HTC area.
Purpose
The purpose is to create a comfortable area away from the main events to enjoy, relax and recharge. There will be no pressure or forced social requirement the attendees can just go at whatever pace they are comfortable with.

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The HTC area will need to be more structured as there are cables and more setup required. However, there will be a heavier focus on games rather than experiences, with two controllers you will be able simulate both of your hands for more immersion. This will be a far more challenging virtual environment and we can have the area organisers advise users when they approach.
On offer here you will be able to pilot giant robots in space, solve intricate puzzles or just paint in a relaxing simulation. The escapism offered here is of much higher quality but you will need to be situated in a fixed area.
Purpose
This is focused on pure entertainment while still putting you in a controlled environment of your choosing. Regardless of the number of crowds around you, putting on the headset and seeing your hands in virtual space will make you forget about them immediately.

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Virtual Reality is something that most people have heard of but very few have experienced, this is unfortunate because it is something that needs to be experienced to fully understand.

Providing a Virtual Reality experience in a group setting allows 2 things to happen,

1. Experience something that feels like a different world in a controlled way

2. Gives attendees another shared experience to discuss and bond over

This technology is so new most people will be trying it for the first time and that will promote conversations among people that might normally have not much to say. It also adds new marketable point that we can use.

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I could not find an example where Virtual Reality was used in this way at a music festival. Only an example of Virtual Reality used to view the festival itself not as an enhancement at the festival. The negatives of this being we cannot see what has gone right and what has gone wrong in the past. However, this does help differentiate us from other festivals further, this could allow us to get more exposure due to the uncharted territory. I believe this will work in our favour rather than working against us.

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Anandtech. 2017. Google HTC Headset. Image. Accessed May 28. http://www.anandtech.com/show/11408/htc-standalone-vive-vr-headset-with-google-daydream

Gizmodo. 2017. HTC Vive Headset. Image. Accessed May 28. https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwij4_6D35HUAhXFbrwKHSLsBjAQjRwIBw&url=https%3A%2F%2Fwww.gizmodo.com.au%2Ftags%2Fhtc-vive%2F&psig=AFQjCNFhFJJsnGKzSECHXfPa-LEr4GvOsw&ust=1496031838277351

Tchochkes. 2008. Milega Product Photo. Image. Accessed May 28.  http://www.tchochkes.com/wordpress/product-review-milega/

San Francisco Chronicle. 2016. Vive Setup Photo. Image. Accessed May 28.  http://www.sfchronicle.com/business/article/Curious-about-virtual-reality-San-Francisco-has-8354923.php

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Discipline: Professional Writing and Creative Writing

Image: Jenna Dimitrijevic

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I will contribute to the Blue Sky Music Festival by writing up the Marketing and Promotional materials. Key elements to consider in this role will be to use appropriate language to suit our target audience of Youths to Young Adults, making sure to be aligned with beyondblue's ideals and using the most effective marketing materials for our music festival's needs.

The main marketing/promotional materials I believe that we will need are:

A Main Webpage

Social Media platforms: Facebook page, Instagram, Snapchat

Emails/Mailing List

Pamphlets: To hand out at Universities, Schools, other music events and in public areas

Posters

Magazine and web articles

Television and radio advertisements

In writing these materials, I hope to reach a wide audience and appeal to a young adult audience who have a heavy use of social media. I will also work closely with Lauren's role by including images from her photographer in our marketing materials. I will also help to write the scripts for visual promotions whilst Lauren manages the videography.

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Blue Sky Music Festival: A brand new one day music festival with world class artists to promote and raise funds for Beyondblue. Be ready to immerse yourself in a positive, fun environment and help work towards better mental health for all Australians.

This short blurb can be used on the main website to give potential guests a summarised idea of what our event is. We can also use this blurb in magazine articles, pamphlets and other medium length to long promotional materials. Being able to summarise our event is important to get concert goers attention quickly.

Below is a link to an article that is announcing a new Australia music festival. This shows an example of the type of article where this blurb would be included: http://musicfeeds.com.au/news/say-hello-to-perths-brand-new-summer-music-festival-by-the-c/

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Inclusion of beyondblue Contact Details in Promotional Materials

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Inclusion of beyondblue Contact Details in Promotional Materials

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As the main purpose of this event is to support and promote beyondblue's values and services I believe it is incredibly important to readily display their contact details for our guests. A main focus of beyondblue is making sure that people know there is help available to them if they are struggling with mental health issues; there are services available and they are not alone.  We can make sure that our music festival also encourages this message by having beyondblue’s contact details readily available. These details can be easily included in articles, posters, television advertisements and all other visual marketing before and during the event.

"beyondblue Support Service: 1300 22 4636

'Support. Advice. Action'
https://www.beyondblue.org.au" (beyondblue, 2017.)

Image: (beyondblue 2017).

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Types of print promotions to utilise:

Pamphlets: To hand out at Universities, Schools, other music events and in public areas

Posters

Magazine and web articles

Eventbrite states that the core demand for music festivals comes from a group of people called “hardcore festies”. This group goes to several festivals in one season and often inform their friends and family of upcoming events (Grate 2017). With this in mind, I think it would be a great idea to have pamphlets for Blue Sky Music Festival handed out at other music festivals or concerts in Western Australia. I have witnessed this form of promotion when I have been leaving concerts in the past. We can also put up our Bly Sky posters at venues and try to have promotional articles in events magazines such as Xpress. This will ensure we reach this audience of frequent music festival goers who will hopefully tell their family and friends about our great festival!

Examples of Xpress Magazines can be found here: http://xpressmag.com.au/mags/

Image: (Xpress 2016).

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Types of online platforms to utilise:

A Main Webpage

Social Media platforms: Facebook page, Instagram, Snapchat

Emails/Mailing List

In the age of technology and social media it is imperative to have an online presence for our music festival. Coachella is a great example of a music festival that utilised their social media channels to promote the festival. More information on this can be found here: https://www.marketingcloud.com/blog/9-event-marketing-lessons-from-coachellas-social-media-strategy/

With this in mind we will need to create a main webpage with all information for the festival and links to our social media pages. I will write the information for this webpage and will model the website off other successful music festivals such as:
GTM: https://gtm.net.au
Laneway:http://fremantle.lanewayfestival.com/?_ga=2.119279241.1843537816.1496505898-1341897160.1496505898
All departments will be required to contribute to the website so we have all details of music, photography, artists, logistics and VR activities readily available to our guests.

I also believe we could reach a wider and more relevant audience by linking in with beyondblue's already existing social media presence on:
Instagram: https://www.instagram.com/beyondblueofficial/
and Facebook: https://www.facebook.com/beyondblue/
This would enable us to reach an audience that is already aware of beyondblue's great causes and who would want to support the charity by attending our music festival. We could collaborate with beyondblue to create a Facebook event in which I write the description and Lauren adds promotional photos.

Another idea is to add a personal touch to our promotions by working with beyondblue to share stories of the people that this charity helps. These stories would be a way to show guests directly who they are helping and the positive effect they are having on their lives. These stories can reach our guests via our online platforms and mailing lists. Lauren will also include video stories in her event documentary to further endorse this positive message to guests.

I have seen this strategy work successfully for other charities such as Starlight Children's Foundation: https://www.starlight.org/stories/

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Television and radio advertisements

Whilst Lauren will manage the photography and video required for television advertisements, I will work with her to create the scripts for these commercials. The conventions I will need to consider will be:
Length: keeping the script short, usually 15- 30 seconds is standard for advertisements. (Ciccarelli , 2014.)
Engaging language: to make sure we connect with our young adult audience.
Including beyondblue: aligning our language with beyondblue to promote their ideals and reach out to those wanting to know more about mental health and where to find help.

Image: (Beyondblue 2017).

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Indi and I will work closely together to make sure the release of promotional materials (online and print) are timed correctly to maximise audience interest in terms of artist announcements. Usually music festivals announce artists in succession to build anticipation for the event. I will collaborate with Indi to decide which artists will be announced first and when the announcements will take place. This will also depend on contracts being finalised.

In the meantime, an example of an artist announcement might be: "Taylor Swift and Beyonce also announced as headliners to Blue Sky Music Festival. These Grammy award winning artists are just two of the many world renowned artists joining the lineup to support beyondblue on 1st July this year. See the full lineup here: (link to event website)"

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Beyond Blue. 2017. Beyond Blue Logo. Image. Accessed June 2. https://www.beyondblue.org.au/

Beyondblue. 2017. Homepage Banner. Image. Accessed June 2. https://www.beyondblue.org.au/images/default-source/default-album/website_mainbanner_318x280ceb251aaf37161bc846eff0000e9d3fc.jpg?sfvrsn=0&quality=70

Ceccarelli, David. 2014. "WHAT IS THE MOST EFFECTIVE LENGTH FOR A TV COMMERCIAL?". Voices

https://www.voices.com/blog/effective_length_for_tv_commercials/

Grate, Rachel. 2017. “The Most Effective Strategies for Your Music Festival Marketing.” Eventbrite. https://www.eventbrite.com/blog/music-festival-marketing-ds00/

Mack, Emmy. 2016. "SAY HELLO TO PERTH’S BRAND NEW SUMMER MUSIC FESTIVAL, BY THE C". The Music Feeds.

http://musicfeeds.com.au/news/say-hello-to-perths-brand-new-summer-music-festival-by-the-c/

Xpress. 2016. Issue 1527. Image. https://image.isu.pub/160524021917-7e880a9185edb150c6891e9a88fa985d/jpg/page_1_thumb_large.jpg.