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Activity 1 Answers : Fruit character creation

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Activity 1 Answers : Fruit character creation

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Hope you had as much fun as i did creating your character!

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Did you manage to use the spot healing brush tool ok?

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Using advanced tools

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Images for adding text

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Ethics of image manipulation

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Exploring the target audience

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Target audience - Target audience - GCSE Media Studies Revision - BBC Bitesize

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The relationship between audiences and media texts is constantly evolving.

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Codes and conventions of magazines.

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Published on

Codes and Conventions of Magazines

1. 1. Codes and Conventions of Magazines

2. 2. Masthead: The font used is characteristic to the magazine which makes it instantly recognisable and noticeable to the readers along with the stand-out red colour and bold letters. The use of sans serif font makes it simplified and easy to read but also makes a bold statement. This is tied in with the target audience and is specifically designed to attract them. Masthead

3. 3. Tagline: The purpose of the tagline is to show what the magazine is about or who it might be aimed at. Here, the tagline is used to give an insight to the magazine and using vocabulary like 'higher level' builds up a theme of superiority as it suggests its contents and features are above that of rival magazines Tagline

4. 4. Tagline: The tagline in this case is one word which is easily picked up and read by the reader. The word used, 'untouchable' gives a sense of superiority and exclusiveness that only XXL magazine has. This will entice the audience to buy and read the magazine as they feel this exclusiveness is being shared with them Tagline

5. 5. Coverlines: These ones are used to give the reader an idea of what is in the magazine. In this instance it is just the names of well- known rappers in the industry that will be easily recognised and catch the eye of readers Coverlines

6. 6. Central Image: In this case we have a close up shot of an iconic artist that is globally known. The point of the central image is to attract readers even before they have time to read any text on the cover. Here direct mode of address is used to do this by having the model looking into the camera. This creates a feeling that the reader is being looked at and draws them into the magazine. Central Image

7. 7. Cover model: Usually cover models are celebrities and this is true in XXL's case by using Jay-Z. Being a hip- hop magazine, Jay-Z is an obvious example of a celebrity with strong connections to the magazine's genre and so enables the reader to instantly determine the genre purely through the model. Cover Model

8. 8. Colour Scheme: XXL magazine is mainly targeting 25 - 29 year old male audiences. The bold sans serif font along with the plain bold colours of red, black and grey make it a very masculine magazine and is perfectly suited to its targeted demographic. Colour Scheme

9. 9. Barcode: The barcode is in a visible place but isn't obscuring the view of the magazine's images or text. It is located in the same position consistently throughout these magazines Barcode

10. 10. Masthead: The font used is characteristic to the magazine which makes it instantly recognisable and noticeable to the readers along with the stand-out red colour and bold letters. The use of sans serif font makes it simplified and easy to read but also makes a bold statement Masthead

11. 11. Tagline: The purpose of the tagline is to show what the magazine is about or who it might be aimed at. Here, the tagline is used to give an insight to the magazine and set the tone. 'A hater's worst nightmare' along with the cover image is used to build up an intimidating cover especially by using the word 'nightmare' Tagline

12. 12. Coverlines: These ones are used to give the reader an idea of what is in the magazine. In this instance it is just the names of well- known rappers in the industry that will be easily recognised and catch the eye of readers Coverlines

13. 13. Central Image: The use of a body shot enables the magazine to further establish it's 'intimidating' theme as well as represent its genre. The fact the cover models are wearing excessive jewellery portrays wealth and money which will grab the reader's eye. The white on the clothing is used to continue the magazine's theme and connect everything. Central Image

14. 14. Cover models: The white of 50's clothing and Soulja Boy's underwear is heavily connected to the magazine's colour theme which is used to make the image appear exclusive to the magazine and is purposefully done to let readers know the image belongs to that magazine. This builds up an idea of exclusiveness and will make the reader want to buy the magazine as they'll feel they are getting something exclusive out of it. Cover Models

15. 15. Colour Scheme: XXL magazine is mainly targeting 25 - 29 year old male audiences. The bold sans serif font along with the plain bold colours of red, black and grey make it a very masculine magazine and is perfectly suited to its targeted demographic. Colour Scheme

16. 16. Barcode: The barcode is in a visible place but isn't obscuring the view of the magazine's images or text. It is located in the same position consistently throughout these magazines Barcode

17. 17. Masthead: The masthead is in a bold sans serif font which makes it easy to read and easily noticeable on the magazine to draw attention. It has been set behind the central image of the cover to show that it is a popular and well-known magazine that doesn't need to show the full word for people to know what it is. Furthermore this creates a 3D effect. Masthead

18. 18. Tagline: The tagline is short, simple and catchy, easy for the reader to pick out and it gives an insight as to what is in the magazine by featuring the name of the cover model as well. Tagline

19. 19. Header: This add extra information to the magazine about what its contents hold. This further attracts the audience and lets them know what to expect from the magazine. It features hip-hop artists which is in correlation to the genre and popular amongst the target audience of almost 50% male and female aged 30. Header

20. 20. Edition: The edition is placed in a noticeable area and to not obscure the view of the rest of the magazine as it isn't as important. It just lets the reader know as and when the magazine has been published and this is commonly in monthly editions. Edition

21. 21. Cover model: The cover model, Chris Brown, is a very well-known successful artist, popular amongst men and women which ties in well with th demographic of the magazine. The plain grey and black featured on his clothing and tattoos, keeps the theme of the magazine consistent and the use of front lighting helps to give the shadow effect which further constructs the 3 dimensional build of the magazine Cover Model

22. 22. Colour scheme: The colour scheme is neutral which helps coincide with the almost equal gender interest in the magazine. It is consistent throughout including the model used which enables the magazine to show that their image is being used and makes it feel exclusive to them and that they will have exclusive information about that artist and other features in the magazine. Colour Scheme

23. 23. Front Cover It is common in all three magazine front covers that a large, bold font is used for the masthead and a large image of an iconic celebrity, tied in with the genre, is used as the main image. I will be doing the same with my magazine as it is the trend with all magazines I have researched. As well as this, the colour scheme is always consistent even through the model which is again a technique I will follow. Predominantly, direct mode of address is used to create a relationship or bond between reader and magazine according to uses and gratification theory and is something I will also want to use as I believe it is a good way to attract attention from readers. The use of hermeneutic codes also draws in attention by using ambiguous text which is open for thought and entices audiences to read into the magazine.

24. 24. The font used to display the masthead is signature to the magazine and therefore keeps the same theme consistent throughout the magazine. The bold sans serif font makes it stand out and easily read without much attention being paid to it. Masthead

25. 25. The colour scheme of the contents page will be the same to that of the magazine front cover to create consistency throughout the magazine. The scheme is again continued through the model as well which has been edited to fit this. Colour Scheme

26. 26. The large 'V' behind the model is used to indicate the name of the magazine and is also fitting to the colour scheme. V

27. 27. The headings are in signature font and bold to make it distinguishable and easily noticed to draw attention Headings

28. 28. The model used, Kanye, is in correlation to the magazine's genre and gives further insight as to what the magazine holds for the reader. Kanye is edited to fit the colour scheme to again, further create a consistent theme throughout. Model

29. 29. Subheadings are in characteristic font and short and simple which makes easy reading and provides information as to what is in the magazine. Subheadings

30. 30. The heading is in signature font of the magazine and in a bold sans serif font to clearly title what it is for, in this case, to show the features of the magazine Heading

31. 31. The subheadings are also in the same signature font to continue the theme and are of a smaller font size to make them noticeable that they are subheadings. They title what is under that section of the magazine to give an insight Subheadings

32. 32. The colour scheme is predominantly black and white and is consistent throughout the page and continued through the model as well Colour Scheme

33. 33. The model is iconic and recognisable and gives an insight as to what the magazine has inside. He is also used to further carry the colour scheme and takes up most of the page which will catch the attention of readers Model

34. 34. The letter 'V' is obvious again and matches the colour scheme. It is used to again indicate the name of the magazine and it is well- known enough to not require the whole magazine name to be recognised. V

35. 35. The masthead is in signature font to he magazine and keeps the theme consistent throughout. It is titled 'the A-side' but the letter 'A' is covered by the model however the magazine is known enough that the audience will already know the title without seeing it all. Also the way the model's hood is on and the way his head is angled, it does come out slightly as the letter 'A'. Masthead

36. 36. The header and footer are corresponding and the header holds the magazine title 'XXL' to reinstate the magazine's name. The date is also displayed on the header which suggests the magazine is issued in editions and there is a loyal audience. The footer also says how the shots were done exclusively which again builds up the exclusive image of the magazine to attract readers Header and Footer

37. 37. Sell quotes from Chris Brown, who is the model on this page, attract readers and give an insight as to what is in th magazine. It is in a bold font, larger than the other features which makes it stand out and draws the reader's eye to it. Sell Quotes

38. 38. Subheadings are in a bolder font and are short and catchy. The language used as well is relevant to magazine's genre which creates a consistent theme throughout. Subheadings

39. 39. The colour scheme is typical to the magazine featuring predominantly red, white, grey and black colours which are relative to the target audience which is mostly male. The scheme is further continued through the model and again consistency is created. Colour Scheme

40. 40. The model used is the most noticeable feature on the page. It draws the reader's eye before they even have to read any text and is of an iconic artist to fit the magazine's genre. By also featuring quotes from the artist on the same page it will make the reader feel like the magazine has something exclusive to do with the model. Model

41. 41. Contents Page All magazines I have looked at have their contents page as one single page. There is also one image of the main focus of the magazine, usually the one who features on the front cover. In my actual magazine production I will want to use a different model in my contents page and front cover in order to provide further insight into the magazine. Furthermore as I aim to target an audience of equal gender interest, I will want to use a female on my contents page to capture the female audience and show that the features of the magazine are aimed at both genders.

42. 42. A large heading is used to draw the reader's attention and it is n a bold font to make it stand out. It is a quote from one of the models, 50 Cent, on the opposite page and gives an insight to the magazine and as to what the relationship the models have with the magazine. Also the language used is characteristic of 50 Cent and also the magazine genre so will appeal to the readers Heading

43. 43. One side of this double page spread is devoted entirely to an image of two artists. The image heavily links to the gene of the magazine and hip-hop culture particularly through mise-en-scene. This is noticeable through the attire of the two artists such as the sagging jeans if Soulja Boy and the hate 50 wears as well as the neckwear of them both. The stance they both have, Soulja with his arms out and 50 leaning back, as well as the use of direct mode of address helps build up an intimidating image as well as connecting the reader to the magazine by establishing eye contact with the models. Image

44. 44. The colour scheme is again consistent throughout, including the models. Consistency is once again maintained and it is a very simple scheme that makes reading easy and is a tone that fits the genre well; quite plain and dark with a rough kind of look. Colour Scheme

45. 45. The font used is characteristic to the magazine, it is also small and aligned to the left. The text is broken up into two separate columns and isn't designed to attract any reader attention as the heading and image used does that job. There is however one interview question that is in bold and the start of a new paragraph. This acts a subheading in which attention will be drawn to. Font

46. 46. The title is in a bold serif font which attracts reader's attention as well as having coloured circles around it. The models name is also integrated into the title and makes it very obvious for the reader to recognise what the article is about. Heading

47. 47. Again we see that a whole page is devoted to the model. In this case we can see that T.I.'s clothing colour correlates to the coloured circles on the opposite page and builds a connection between the two pages. Furthermore the use of direct mode of address again makes a connection between the reader and magazine as the reader gets drawn into it. Image

48. 48. The colour scheme is consistent throughout the spread and is connected to the title 'SUMMER T.I.ME' as all the colours are light and bright which builds a 'summery' feel to it. Colour Scheme

49. 49. The article is comprised of a beginning paragraph and then two columns underneath. The font again is small but in a sans serif font which makes it easier for the reader when reading across a line quickly. Article

50. 50. The heading is in a bold, sans serif font which makes it very noticeable and draws the reader's attention. Underneath is strap-line which says 'Rick Ross has had one hell of a year' which gives an insight and explanation to the double page spread. Heading

51. 51. There is again a whole page just for an image of the model which the article is about. The use of a long shot allows us to see that Rick Ross is in a suit holding a bottle and glass of champagne. Also the background has balloons in and all this ties into the article about him and how he '[Rick Ross] has had one hell of a year'. The champagne, balloons and tuxedo all connote celebration and parties which would be corresponding to Rick Ross celebrating his success Image

52. 52. The article is just one column and is started off with a large 'T' to draw the reader in and the carried on in a typical small font. The black colour on a white background makes the text easy for the reader to read and isn't obscured or disrupted by anything Article

53. 53. The colour scheme is basically just black and white. This is consistent throughout and keeps the theme the same the whole way. It is more likely that in this case the magazine has made themselves correspond to the image they have used of Rick Ross celebrating and kept the same simple scheme. Colour Scheme

54. 54. Double Page Spread For the magazines of my genre that I have researched I found common conventions in them all. The left hand side page consists of one large image with the right hand side featuring the article. The cover model also is the feature of the double page spread and the front cover has links to the double page spread. Also the structure of the articles are similar with slight variances and all have large headers. The colour scheme is also consistent again and followed through the whole magazine.

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Published on Codes and Conventions of Magazines 1. Codes and Conventions of Magazines 2. Masthead: The font used is characteristic to the magazine which makes it instantly recognisable and noticeable to the readers along with the stand-out red colour and bold letters.

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Try the media challenge below

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Discover apprenticeships at the BBC

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"Before I joined BBC Sport , I was excited but nervous. My team gave me plenty of support. My first project was looking at how we increase user engagement with football line-ups and revamping the visuals. As a massive football fan, I felt right at home!"
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Great website with example source code for website features and CSS style sheets.

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W3Schools offers free online tutorials, references and exercises in all the major languages of the web. Covering popular subjects like HTML, CSS, JavaScript, Python, SQL, Java, and many, many more.

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BBC News article around airbrushing techniques used.

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Campaigners are calling for restrictions on the way magazines airbrush photos. Seeing your face and body transformed is an unnerving experience.

My guilty pleasure is fashion and gossip magazines. I will check out those unflattering bikini shots of celebrities and be amazed at how their "fat-busting diet" did such a great job on their abs in just six weeks. Or swoon over the flawless skin of that A-lister advertising the latest £10,000 handbag in just her pants and wonder, "Why doesn't my skin/hair/teeth look like that?"

It's no secret that advertisers and magazines use airbrushing to give their images an aspirational sheen. It's been happening for years.

In 2008 it was reported that magazines could soon be banned from using airbrushed photographs of celebrities, such was the anxiety over teenage eating disorders.

It didn't happen.

Analysis

Since the birth of photography images have been manipulated to suit the creative vision of the photographer or to present a certain point of view, with figures removed or added and items moved, all to ensure the perfect composition. In some cases the reason for the deceit, if that's what it is, was to alter the record of history, perhaps the most famous case being the Stalinist airbrushing of Trotsky from images of the Russian Revolution.

In the days of film, this work was carried out by skilled technicians - sometimes on the negative itself prior to printing, or more often in the darkroom under the cool light of the enlarger.

Today of course, the manipulation of digital photographs is but a swipe of the finger on a mobile phone and available to all. Using pre-set filters, the only question that needs to be asked is, how do we want the world to look today?

Yet photographs are not reality, but a mere reflection of it. The validity and veracity of a photograph stands with the image maker, the photographer, and that's something that has not changed, and never will.

Women and equalities minister Jo Swinson says that manipulating people's bodies in photographs is "one of the most pernicious types of retouching". But she's against a ban.

It would be hard to police. The responsibility is on people taking photographs and creating the images afterwards to "think about the audience their image is going to and what is appropriate", she says.

Normally the debate is cast in terms of teenage girls and whether they are being sold a false reality.

But what does it actually feel like to be airbrushed? I decided to find out.

I wasn't brave enough to be photographed with no make-up so I had a base layer of foundation and powder as well as minimal eye make-up and some blusher and lip-gloss.

Photoshoots are a weird experience.

"Look to the side... put your hands on your hips... smile... don't smile... don't smile so widely," I'm told.

Photographer Sarah Brimley helps me relax to try to get my best "natural" picture. She has worked with some of the biggest models in fashion as well as a number of celebrities.

It's standard to retouch photos for small things like skin, fixing stray hairs, she says. "Digital cameras are so sharp that retouching is even more necessary because you can see every little blemish on the skin. In film you never used to see that."

Extreme airbrushing is rare, she believes.

The exception is celebrities. "They'll say can you make my nose different-shaped or make me slimmer. It happens with almost every celebrity we photograph." The most common request is to make the waist "go in a bit" or make the legs longer, she says.

Insiders know all this. "But the general public who don't understand the industry, they think these people look like that and they don't," Brimley says.

Throughout October the BBC's 100 Women season is attempting to find out what life is like for women today - and what might happen next.

We're planning a unique global event on Friday 25 October. Join in the conversation and tell us what you think on Twitter using #100Women.
Full coverage: BBC 100 Women
She did a lovely job with my photos and I thought the untouched images were actually quite flattering.

Then it was time for the post-production.

It was a brutal experience.

Like most fashion photographers, Brimley does post-production on all the pictures she takes, but never to extremes. But I wanted to see what was possible so I asked her to do a more extreme job than she would ever normally do.

She took around 10 years and three stone off me. All in less than an hour.

Every blemish vanished from my skin, as did the scar on my forehead. She whitened my face, lengthened my neck, changed the shape of my nose, widened my eyes, elongated my legs, sliced off parts of my arms and thighs and narrowed my hips.

Suddenly the original images that I was quite happy with at the start, looked old, tired and a bit chubby.

Georgina Wilkin, 23, a former model who developed an eating disorder because of the pressures of the job, recognises the phenomenon.

"I've had a few times where I've worked for a magazine and the magazine's come out and I hardly even recognise myself. My legs have been skimmed off, my pores have been eliminated, my nose has been straightened. "

The result can be humiliating. "I felt awful - you feel that what you are as a human being isn't good enough."

Magazines are not shackled by rules. In 2003 there was controversy after GQ editor Dylan Jones admitted airbrushing a cover image of Kate Winslet, who spoke in the interview about the attractions of curvier women.

In contrast, adverts are covered by regulations.

The Advertising Standards Authority says there's nothing inherently wrong with retouching images. Only 63 of its 30,000 complaints last year related to post-production.

But airbrushing must be done responsibly, says Vena Raffle, the agency's head of investigations. "We step in where we think the techniques lead the ad to be misleading, harmful or offensive, or where it's socially irresponsible."

That last definition is hard to pin down. Is it socially irresponsible to make an actress's legs longer and arms skinnier in a photo?

And what about giving extremely skinny women bigger breasts and hips? In 2010 the former editor of Cosmopolitan admitted to airbrushing anorexic models to make them look healthier.

Airbrushed politics?

In the run-up to the 2010 general election, the Conservative party faced accusations that it had produced an airbrushed picture of David Cameron (above) for a poster.

The future PM sidestepped the question, saying he "certainly hoped" the image had not been altered, but said he had taken a lot of "ribbing" for the photo.

Airbrushing is creating impossible expectations, Wilkin argues. "Models in magazines and mannequins in shops - that body is not achievable. It seems like it's moving further and further away from reality."

Eating disorder charity Beat is calling for a ban on airbrushing that changes the shape of the body. Susan Ringwood, its chief executive, says people have become so used to this alternative norm that they no longer notice. "Because it's everywhere we've lost some of our critical faculties in understanding this is no longer real."

There's an alternative view - that this is just an inevitable part of technological change. "In the old days it was lots of make-up, very careful selection of models and good lighting and countless takes with cameramen and lighting engineers, who made sure the absolutely perfect take was got," says Ian Twinn of the Incorporated Society of British Advertisers. "Now it can be done more quickly, people can manipulate and change, airbrush and digitally enhance the image afterwards."

Consumers are not stupid, he says. They know and want to buy into a dream, he argues. The same could be said for magazine readers or TV viewers.

It's not clear what effect this is having on today's teenagers.

Jemma, a 14 year-old schoolgirl who wants to be a model or actor, uses post-production techniques herself.

She edits the selfies that she puts on social media. "Sometimes I like how I look naturally but you have to take loads of pictures to get the right one. Most of the pictures I put on Instagram or Facebook will be edited. I'll lighten them, hide spots, things like that."

Even though she is aware of airbrushing techniques, Jemma says it is something she forgets about while flicking through a glossy magazine. "Because I'm not thinking about it, you just think they're really skinny and that must be real."

Looking again at my airbrushed images, there's something else I lost - any sign of a personality. I look like a clone, almost inhuman. My head is too big for my skinny body, the portrait picture doesn't seem to look like me at all.

The models used in these magazines are of course naturally stunning and won't need anywhere near the work I had, but it's simultaneously comforting and frightening how much they can change a person.

So next time I see that flawless face or those impossibly long legs and think, "Why don't I look like that?", I'll remind myself, that with a bit of help from Photoshop, I actually can.

Having seen the result, it's not a look I'll be revisiting any time soon.
Follow Have you airbrushed yourself? @BBCNewsMagazine on Twitter and on Facebook

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What does it feel like to be airbrushed?

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Campaigners are calling for restrictions on the way magazines airbrush photos. Seeing your face and body transformed is an unnerving experience. My guilty pleasure is fashion and gossip magazines. I will check out those unflattering bikini shots of celebrities and be amazed at how their "fat-busting diet" did such a great job on their abs in just six weeks.

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The relationship between audiences and media texts is constantly evolving.

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Target audience - Target audience - GCSE Media Studies Revision - BBC Bitesize

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The relationship between audiences and media texts is constantly evolving.

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SKILLS YOU NEED FOR INDUSTRY

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Removing blemishes from a photo.

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Did you have a go at blurring and smudging a photo?

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Codes and conventions for magazines.

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During analysis, web developers will consider:

end-user requirements

functional requirements

The term 'end-users' describes the group of people most likely to use a website.

If a web development company has a clear idea of the target audience, they should take account of what works best for that group of end-users when creating a website.

Some common end-user groups are:

young children

employees with specific requirements

customers/clients (often context based)

inexperienced users

skilled and expert users

users who require additional features to aid accessibility:

users with learning difficulties or disabilities

users who require voice recognition integration

users who require specialised output such as screen readers

These categories are broad and not exhaustive. An individual end user could fall into more than one of the stated categories.

The tasks that end-users need to be able to carry out are known as the 'end-user requirements'. These requirements might involve using particular accessibility software or hardware and could inform functional requirements.

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End-user requirements - Analysis - National 5 Computing Science Revision - BBC Bitesize

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During analysis, web developers will consider: end-user requirements functional requirements The term 'end-users' describes the group of people most likely to use a website. If a web development company has a clear idea of the target audience, they should take account of what works best for that group of end-users when creating a website.

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Using advanced tools

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Applying Text effects in Photopea

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Understanding target audience

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Ethics in image manipulation

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Exploring target audience

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Did you manage to use the spot healing brush tool ok?

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Understand magazine codes and conventions.

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Understand website codes and conventions.

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Ofsted, 2021

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Ofsted, 2021

Students enjoy their lessons, which are taught by skilled, enthusiastic and knowledgeable teachers

You're treated as an individual... Everything is geared towards getting you ready for life and the staff really help prepare you for your exams

Ofsted, 2021

Leaders and staff create an exceptionally safe and welcoming culture

Ofsted, 2021

Students participate in an extensive range of activities and projects that develop their confidence and broaden their interests

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There exists an ambitious curriculum that equips students exceptionally well with the knowledge and skills that they need to progress

Ofsted, 2021

Students thrive in the academy's calm and harmonious environment

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Trinity Sixth Form Academy - Outstanding Sixth Form in Halifax

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Ofsted, 2021 Leaders and governors foster a culture of exceptionally high expectations for students' academic success Ofsted, 2021 Students enjoy their lessons, which are taught by skilled, enthusiastic and knowledgeable teachers You're treated as an individual...

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Have a look at all the different people required to make great TV & Film!

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What is fake news?
When did fake news begin?
Is fake news real?

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How Real Is Fake News? | Sharyl Attkisson | TEDxUniversityofNevada

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Did you have a go at blurring and smudging a photo?