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THE MARKETING MIX REFERS TO THE SET OF ACTIONS, THAT A COMPANY USES TO PROMOTE ITS BRAND OR PRODUCT IN THE MARKET. THE 4PS MAKE UP A TYPICAL MARKETING MIX - PRICE, PRODUCT, PROMOTION AND PLACE

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refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good

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refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

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refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'.

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this refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. It can also include consumer schemes, direct marketing, contests and prizes.

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The marketing mix is ​​in practice an evolution undergone by the 4P Product (Product), Price (Price), Place (Point of Sale) and Promotion (Promotion) theorized for the first time by Jerome McCarthy to the current 7Ps which also include elements of the services of marketing

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refers to the people inside and outside
the company, namely staff and the consumers

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refers to the points of
contact a customer may encounter before making
his buying decisions

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is associated with all the procedures by
which products are made and services are
executed

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In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

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Traditional marketing includes all marketing activities that are carried out in the traditional way, outside of the internet. It relies on traditional media - especially broadcasting - television, radio, print newspapers and magazines, telephony and outdoor advertising billboard

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The big difference of the 4C model is that of having the consumer at the center. Given its particular focus on people, the 4C model was initially used primarily for niche marketing. Later, however, it was successfully overturned even in mass markets.
The levers of the 4C model are:
Consumer
Cost
Convenience
Communication