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The colour grey will be used as a symbol of Meloncholy for the opening scenes fo my video. As the music, narration and excitement builds, the primary colour will turn to shades of Orange to engage the audience. Through these scene there will still be highlights and touches of blue, grey and black. These secondary colours were chosen to give the audience a sense of profesionalism and trust.

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Using this mind map I was able to expand my thinking and delve deeper into different perspectives of my message. It helped me understand the extent of the complications involved, as well as the depth and potential of my target audience.

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My target audience will mostly be unaware of this campaign before seeing the video. However, they will have a pre existing interest in Space Exploration. After seeing my video I want my audience to be compelled to take part and get involved in the cause.

Through the use of colour, imagery and typography, I want to make my audience excited and engaged with my message.

To highlight the deteriorating state of Earth, I intend to use a lot of grey to make the scenes look very dull and void of life. In contrast too this, when we see Mars there will be vibrant Oranges to engage the audience, as well as Back and highlights of Blue to reinforce a powerful message and give a sense of trust to the audience.

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The video will begin with a range of short clips. A shot of large crowds walking through a tight hallway, overflowing rubbish dumps, water dripping slowly from a tap and an industrial area pumping smoke into the atmosphere. These shots will all have strong grey tones to give the viewer a sense of desolation and melcholy.
While these shots are playing slowly, a subtle and eerie soundtrack plays underneath and a striking narration begins over the top.

The narration emphasise the limitation of Earth's resources as we start to see shots of Earth from outer space. After a long pause, "What if there was a fresh start?" Shots of Mars begin to play as the colour tones shift to an engaging Orange and Black.

Next we see people from various professions, working, communicating and collaborating in a seemingly harmonious space colony. The narration begins explaining the benefits and possibilities a new life on Mars could bring.

We see flags from some of the worlds largest countries before a bold "Call to Arms" is narrated and palced in the centre of the screen using text. This will have a subtext beneath it detailing where people can apply.

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Attention:
I plan to grab my audience's attention by initially showing clips that highlight the overflow of population and limitation of Earth's resources. I will be reducing the vibrance in these shots and using a subtle, yet eerie soundtrack over the top, to enhance the feeling that something isn't right on Earth. Shortly after these clips start, a striking narration will begin.

Interest:
After displaying the poor state of the Earth, I will engage my audience's interest by showing shots of the Earth from an outer space perspective, followed by shots of Mars. During this the Narration will be covering themes of a "fresh start" and "New opportunity".

Desire:
The feeling of desire will come the viewer being able to see themselves within this new world that my video represents. Shots of professionals working in Medicine, Agriculture and other industries will be shown to give my target audience a sense of familiarity with their current education and employment.

Action:
After my video my target audience should feel compelled to join and be a part of the Human Expansion. They should feel that "Time is running out" on Earth and that it is imperitive they put themselves forward for the good of Humanity. My video will finish with a clear recruitment message and an address on where they can apply.

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Non Academic: The costs and complexities of achieving reusable transportation methods.

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Non Academic: The costs and complexities of achieving reusable transportation methods.

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This video details SpaceX's plans for creating reusable rockets that can be refuelled on a martian surface. This is the most crucial task to be achived before we can begin interplanetary travel.

SpaceX, Making Humans a Multiplanetary Species, video, YouTube, Sep 28 2016, viewed 21 March 2021, <https://www.youtube.com/watch?v=H7Uyfqi_TE8&t=6s>.

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NASA Becoming an Astronaut recruitment campaign.

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NASA Becoming an Astronaut recruitment campaign.

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This video displays a diverse group of people performing a range of interesting tasks. Supported by an exciting and suspensful audio track it gives this videos message a sense of importance and power. I am hoping to achieve a this in my video by using similar techniques.

NASA, Becoming Astronauts: Are you Next?, video, YouTube, 5 March 2020, viewed 21 March 2021, <https://www.youtube.com/watch?v=q5T9iYjt6Lk>.

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A theoretical timeline of the first 10,000 days on Mars.

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A theoretical timeline of the first 10,000 days on Mars.

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The colour tones used in this video are something I want to adopt to help replicate the feeling of a martian atmosphere.

Venture City, THE FIRST 10,000 DAYS ON MARS (Timelapse), video, YouTube, 7 March 2021, viewed 21 March 2021, <https://www.youtube.com/watch?v=G3hPH_bc0Ww>.

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THE FIRST 10,000 DAYS ON MARS (Timelapse)

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This source details the long term vision of SpaceX and their plans to colonize Mars. This video was useful to help better understand the SpaceX persona and their motivation.

Tech Vision, Elon Musk's Plan to Colonize Mars, video, YouTube, 27 March 2020, viewed 21 March 2021, <https://www.youtube.com/watch?v=w6nUVp9mQDs&ab_channel=TechVision>.

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Seedhouse, E 2009, Martian Outpost The Challenges of Establishing a Human Settlement on Mars, 1st edn, New York, NY, Praxis Publishing.

This source details the necessity of human expansion to Mars by highlighting the inevitable exhuasation of Earth's resources. This source was useful, as it helped put into perspective the limitation of Earth's resources and the unsustainable way in which we are managing them. From this, I was able to understand the importance of interplanetary expansion and how I can include a sense of urgency for the human race in my video.

Park, S, Shoieb, Z, & Taylor, RE 2017, ‘Message Strategies in Military Recruitment Advertising’, Armed Forces and Society, vol. 43, no.3, pp. 566–573.

This article explores the message strategies used by the U.S Military marketing and the difference between Informational and Transformational communication. This article was useful as it helped me gain an understanding of how each marketing strategy can be used and where it has been successful in the past. From this, I have decided to focus my video on a sensory and social approach to connect with my target audience.

Seedhouse, E 2020, Life support systems for humans in space, 1st edn, Cham, Switzerland, Springer Publishing.

This source explains the many adverse health effects that are associated with extended space flight and the way our bodies adapt to a zero gravity environment. The rapid loss of bone density, muscle atrophy and the effect on your vestibular system is only naming a few. Whilst we have measures in place to rehabilitate and counteract these effects, this source helped highlight the complexity of the operation and the importance of medical screenings before attempting space flight.

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My target audience is both Males and Females aged between 25-50. These people will have a deep interest in Space, Science fiction and willing to dedicate their lives to interplanetary Human Expansion. These people will be acedemic professionals who are able to contribute to a fresh and growing society.
e.g Backgrounds in Agriculture, Science, Construction, Education, Medicine etc

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A recruitment promotion to enslist 100 people who are passionate and dedicated to the expansion of the Human race. This is an equal opportunity campaign that wants professionals from varying industries that can contribute to building a new human society on Mars.

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1. A tourism promotion of Adelaide
2. A fictional sunglasses brand promotion
3. Mental Health awareness
4. Sponsor a dog charity
5. Sponsor a cat charity
6. Fitness Instructional video
7. A watch that makes you good at anything when you put it on
8. A guide on how to grow taller
9. Framed pictures of places that act as portals
10. Shoes that make you run faster and jump higher
11. A supplement for students to increase focus
12. A whiteboard that brings your ideas to life
13.  A belt that also slims your waist as you tighten it
14. Promoting a new world living along side aliens
15. A recruitment campaign to send 100 people to Mars
16. A car that can drive on land and water
17. Microwaveable tablets that turn I to full meals
18. New cars that are flying discs
19. Microphone that changes your voice
20. Microphone that translates into another language
21. Solar panel roof tiles
22. Global warming awareness
23. Recreational space flight
24. Soap what washes off your bad vibes
25. A new energy drink
26. A magic 8 ball that gives trump quotes as replies
27. Gloves that make you super strong
28. An ad introducing our new alien neighbours
29. Extra strong coffee that lasts all day
30.  Sanitizer that highlights any germs on your hands
31. A bottomless backpack
32. A mirror that suggests things to wear
33. Adjustable skateboard
34. Advertising the new city skatepark
35. A drink bottle that stays full and cold
36. Indoor plants that don't die
37. A course to teach young people about investing and taxes
38. A program that encourages younger people to be active
39. Anti-bullying campaign
40. Wall frames that act as portals
50. Tyres that can't pop or deflate
51. A drink that gives you a perfect 8 hours sleep every night
52. A university ran by dogs that teaches how to be a good pup
53. All terrain cars
54. A new mode of air travel 2x faster than flying
55. Tissues that have comforting messages printed on them
56. A new mouse input for PC that is mind controlled
57. An AI robot house assistant
58. A universal remote control for all your home appliances
59. Anti drink driving campaign
60. Anti speeding campaign
61. Keys & Wallet finder
62. Burgertec Ad
63. F45 Ad
64. Tattoo shop ad
65. Promoting the importance of Space Exploration
66. A touchscreen keyboard
67. A cat collar that tracks where they go
68. An app that shows all free and paid parking spots near you
69. An oil that makes your hair grow back over night
70. An oil that makes your nails grow faster
71. Rings with interchangeable gems/pieces
72. CFS Recruitment ad
73. Remote control rocket toy
74. A digital table top with multiple uses
75. A portable HD with infinite storage
76. UV Tattoo Ink
77. An AI assistant that does your assignments for you
78. An Essay formatting program
79. A new range of lollies where the colour doesn't dictate flavour
80. A Hoverboard

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I'm feeling a mixture of uncertainty and excitement for this assignment. I really enjoy creating and editing video content however I am not really sure where to start or what I'm going to do. I want to pick something that I'm either passionate or strongly interested in so I know I can give it my best effort.