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Coke advert 2000s Print advertising

The print uses visual language to communicate sharing through a bottle being exchanged between two hands , this image has no written language so the images message has to be strong and well understood. Where as in TV advertisements there will usually dialogue of some sort in the form of a slogan as well as people handing a bottle of coke to each other which is an easily understood message. Print advertisements need to exploit the use of bright colours and bold eye catching figures in order to attract the viewer and communicate the message , written language is usually used on many prints as it makes the picture better understood as well as putting valuable information in that may not be explainable through use of visuals alone however text cant be used in larger amounts as there is only a select amount of space for the advert. The hands coming together promotes an emotional kind of union which can be related to how coke wants to make us feel towards the product.

Coke radio advert (number 5)

The radio advert uses sound to make its message because it has no other way . So sounds like opening up a can and drinking noises are used to make the audience of the advert thirsty they then think of coke and go to buy the drink as they want the refreshing taste of coke. Although the advert doesn't have any acknowledgement to the product its self therefore if heard it the audience might not understand what drink brand it was for. Where as both of the other formats have other ways of putting across their message as visual communicate is usually easier.

Coke TV advertisement (number 6)

The advert uses a storyline of a 100 year old man travelling across the world to see a relatives new born baby that advert has been created to celebrate the brands 100 year anniversary, it creates an emotion connection between the product and miracles such as child birth this is linked to the idea that coke its self is a miracle just like birth. Although the advert also express an urge to combine good health like the man who has survived to 100 years of age with drinking coke, towards the end of the video it shows everyone in the village playing games together with the bottle caps and celebrating and drinking the product which subconsciously and subliminally makes our brains associate a good time/celebration with the brand. This means that when thinking of a drink to buy we immediately remember that coke makes people happy and have a good time so we buy the product. Advert also promotes a preferred audience response by not offending the anyone and also by making the caste of the advert multi ethnic showing that the brand spreads joy cross nationally. At the end it thanks the audience for 100 years of happiness making us feel emotionally connected to the product as it adds a personal the feeling, doing this directly addressing the audience. This advert uses visual and spoken language to communicate the message.

Overall I believe the most persuasive advert is the print format as it puts the point across simply, its eye catching and unlike the TV advertisement it is quick and therefore there is no chance of losing interest. It uses semiotics of giving and the symbolism of union to create a thought provoking message form the brand therefore allowing us to process the thoughts and opinions we may have which keeps us thinking about it and may cause us to talk about it to another in conversation which therefore spreads the advertisement. Although TV advertisements are see more regularly the actual layout and length of the advert is wrong which causes us to lose and interest and not fully get the point of the advert this has similarities to the miss communication posed by the radio advertisement where there is also a risk that the audience may not understand or infer the message in the way the creators intended.

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https://www.youtube.com/watch?v=_RxhR20lSRY&feature=youtu.be

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(inspiration for Advertisement campaign

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https://www.youtube.com/watch?v=fm2d3kc0oWE

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I have created and finished 3 adverts for my campaign , I did this by using photoshop skills and techniques have learnt. I learned how to warp and curve text in photoshop today through Youtube tutorial videos. For next week I must complete the evaluation and all the theory work for the campaign.

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Today I have completed one advert for my advertisement campaign. The advert is of a lemur behind bars of red text simulating an enclosure/prison I have produced this by using photoshop and adding callirgam effects. I could improve the advert by enlarging some of the words that make up the jail bars this will highlight what I want the advert to mean to the audience. I learnt photoshop editing skills. I need to produce the two other adverts by next wednesday.

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Changed parts of proposal , found secondary information on Zoos e.g. and collected templates for calligram advert. Also looked around lighting set.

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I asked a focus group of people for input on the strengths and weaknesses of my calligram. My calligrams message was water safety and I was told that the meaning of the advert was clearly understood as well as the logo being fitting for the content of the advertisement, as well the sizing of both the shark in the centre of the advert and the logo being well sized. Other pros were that the simplistic background worked terrifically with the message creating this true feeling of the ocean. Improvements given were that any mistakes in grammar needed to be corrected so that the advert looks legitimate and professional another piece of criticism given was over what the text said as it could be changed to sound more impacting and therefore have a bigger affect on the audience.

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Add to self-evaluation

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My adverts strengths are the image mainly as it has the most impact also the way the text has linked to the text in the picture. Areas to improve are the actual the skills and techniques used in Photoshop to change and improve the image, some areas due to my lack of knowledge and experience may seem amateur therefore to get a professional outcome I would have to practice. The cigarette next to the "KILLS" writing is signified as we understand it to mean "Smoking KILLS". I think the message of the advert is communicated well and really has an impact when looking at it although it can be improved to demonstrate the message more effectively. I thinking taking the picture in an outside , realistic location so it makes the advert have a greater reference to real life therefore making it personal as most smoking areas do resemble what i have pictured although at the same time the burnt effect that i have used really adds a darker undertone to the advert almost pushing the message that cigarettes burn the world around you.

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Semiotic Definition, Signifier and signified definition and visual representation and Evalutation of Photograph activity- 

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Semiotic Definition, Signifier and signified definition and visual representation and Evalutation of Photograph activity- 

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Theory examples applied to actual adverts

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Comparing critical perspectives used to analyse Print advertising (word)