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Sophie Chatfield - Care Assistant - BARONSMEDE FAMILY HOMES LIMITED | LinkedIn

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View Sophie Chatfield's profile on LinkedIn, the world's largest professional community. Sophie has 1 job listed on their profile. See the complete profile on LinkedIn and discover Sophie's connections and jobs at similar companies.

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I found the #shorething trend on WGSN and was inspired by the beauty look. It was a perfect combination of comfort, style and sustainability as well as craft. I really liked the elements which made up the trend and decided to focus on it for my trend report.

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When doing my SWOT analysis for Pull and Bear this definitely helped me out as it states the strengths, weaknesses, opportunities and threats within the Inditex Group. It was very useful however I still had to use more specific points for the brand itself.

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The financials within the Inditex Group have proven to be competitive within the industry with brands such as Zara and Bershka alongside my chosen Brand Pull and Bear. This data highlights the position of the Inditex Group and their growth even during the covid period.

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We looked into Acorn and chose what heading our customer for the brand would come under. For my customer profile I chose "Younger Professionals in Smaller Flats". This matched a customer in the target market of Pull and Bear. I went over as to why within my brand report.

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We looked at UK tribes and placed a potential customer of our brand within one of the categories. I chose Urban as a general heading as it fit within my customer profile for Pull and Bear. Under the heading I chose "Styler" as it showcased the particular consumer which I believe to be Pull and Bear's target customer.

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I loved this colour palette for the shorething trend on WGSN and took inspiration from it for my trend report. It has a lovely combination of core colours and trend colours making it easy to wear and plan a range.

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REPREVE® | Sustainable. Certifiable. Recycled. High-quality performance fiber.

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REPREVE® is the trusted, branded recycled performance fiber, used to make sustainable textiles with wicking, odor control, water resistance, and more.

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LENZING™ ECOVERO™ : Sustainable Viscose Fibers

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LENZING™ ECOVERO™ Viscose natural fibers are EU Ecolabel certified, hence tailored to a sustainable lifestyle and contributing to a cleaner environment.

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Looking on Edited I found trends which reset to come into fashion for SS22. This was interesting to find as Pull and Bear have similar styles currently in their stores and online.

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Leader in the organization of trade shows, communication events, and international cultural initiatives in the world of fashion, lifestyle and food.

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Sustainability within the Brand Pull and Bear is said to be not good enough. This is troubling for the brand as their target market consists of an environmentally aware customer. If they were to improve their sustainability measures it would not only be beneficial to the environment but to the brand as well due to the target market.

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I found a menswear trend on edited which highlighted how comfort is a key trend at the moment. This is showcased in Pull and Bear at the moment with all the tracksuits and loose fitting clothing and oversized trend.

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Edited shows what is currently trending on Instagram in terms of menswear. This is reflected in Pull and Bear's store. It shows that the brand stays on top of social media and what is popular within the young generation at the moment.

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We looked into trend during our lesson as I found an article on a womenswear "bold colour" trend. Then I applied this to Pull and Bear to see whether or not they have applied this to their brand. They have created a collection giving a range of bold colours to basic staple items. This is a really good idea as it is inclusive for all body types and genders.

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By Bloomberg February 19, 2019 16:07

NEW YORK, United States - Inditex, the Spanish owner of the clothing brand, will start operating its youth-focused Pull & Bear brand in the US on Wednesday, as the retailer plows ahead with plans to sell in every country worldwide by next year.

Pull & Bear will be available via web ordering in the US, its 34th global online market, according to an emailed statement. Inditex already operates 94 Zara stores, three Massimo Dutti stores and one Bershka store in the US. The company declined to comment on whether it plans to open physical Pull & Bear stores there.

The push into the US comes as Inditex aims to start offering products in every market in the world by next year, with the aim of becoming one of the world's first fully global apparel companies. Pull & Bear is going up against youth-targeted US competitors including Abercrombie & Fitch's Hollister, Forever 21 and Brandy Melville.

Arteixo, Spain-based Inditex in recent years has invested heavily in technology, from augmented reality and tablets in dressing rooms to robot arms to deliver products, as it aims fight off growing competition from online rivals such as Asos, and Boohoo Group Plc.

In parallel with its rollout in the US, Pull & Bear is marketing a limited edition of T-shirts themed to the hit Netflix show "Stranger Things," ahead of the series' third season. The tie-up between an Inditex brand and Netflix is striking given the retailer's traditional wariness regarding advertising and big marketing splashes.

Inditex operates eight brands in 96 countries, with more than 7,000 stores. Its biggest markets outside Spain, by number of stores, are China and Russia, in both of which it has almost six times as many stores as the US.
By Rodrigo Orihuela; editor: Charles Penty, John J. Edwards III

Inditex To Sell All Brands Online Globally by 2020
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Inditex Launches Netflix-Partnered Brand Pull & Bear in US

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By Bloomberg February 19, 2019 16:07 NEW YORK, United States - Inditex, the Spanish owner of the clothing brand, will start operating its youth-focused Pull & Bear brand in the US on Wednesday, as the retailer plows ahead with plans to sell in every country worldwide by next year.