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So we’re done with our first 2 shoots today

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Time Table

Please find below your personal time table.

Try to be on time for a smooth progress of the photoshoot!

Ideally it would be good to arrive between 15 to 10 minutes in advance, so we can introduce you to the crew.

Hunji/Boyfriend – Saturday 17th , 11:00 am

Meera/Julio – Saturday 17th , 11:30 am

Stephane/Nikky – Tuesday 20th , 4:30 pm
Tanishia/ Tunde – Tuesday 20th , 6:30 pm

Location

Chapter Spitalfields

Address: 9 Frying Pan Alley, London E1 7HS

Contacts: 07405598685

Dress Code

Please, be considerate when choosing your 3 outfits. Make sure your partner will be able to fit in them. You can wear what you like: including heels, ties, tights and so on..

DON’T WORRY IF YOU DON’T KNOW HOW TO PUT THEM ON, ITS ALL PART OF THE FUN!

**Colours restriction**

Yes! You can wear what you like as long as it respects the colour palette of the brand that we are shooting for! Find below the colours allowed: Black is fine too. Please try to be smart casual , once again to respect the brand’s style.

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Clothes Swap Challenge / Funny TikTok videos compilation

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Meeting on Monday afternoon

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WIN a goodie bag given away to influencers from @stylistlive of the value 50£!! Giveaway ends Monday 12th of November!

**TO ENTER**

1. Complete the survey https://goo.gl/forms/siZReSZyHiHa45Yo1

2. follow @apparently.me

3. comment DONE under the picture related to the competition

Fill out the survey to win, takes only 3 minutes :

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What is that exp that young people will buy in store?

Digital stuff for phone

A game , an app addition of tech

Having exclusive limited editions or concessions in store veja,edun

Collab, new brands?

Collab ego no profit ngo 10-15%

Show of new brands cool brand with sustainable core(Veja make a movie on the homepage promote it)

Promote launch with custom experience where people get something out of it Cafe in the store or stuff. Instagramable and put pic and win rewards. Discounts n free coffee. Special events - app like the influencer diary or on instagram. Based on ur point u hv invitations to events or to see the collection.

Resell clothes to other customers or re-invent em

Sample sales

ELEGANT , PLAIN , MINIMAL, RICH BUSINESS WOMAN.

What gives you point ?

Buying in store - points for how much

Posting a picture 5 points

visiting the store 5 points

liking a picture 3 points

viewing a story 2 points

Referring a friend 20 points to both

Reselling clothes (based on price half of what u earned)

Parties reserved to higher points

As well as some more open from a minimum of 50 points

No open to others

Whats ur socialmedia mission ?

I am putting this pictures out on ig why ?

Awareness of the brand

What does this picture do and what do I want in return ?

I am writing on twitter why

On facebook ?

Videos

Content strategies 2 images everyday to increase sentiment towards ur brand

Frequency and focus

Twitter

1 per h 10h

Google +

If you have a google plus it would recognise ur brand name faster when googling

Instagram

1 max 2. Day , you have to maintain that

Use same filter, business and texture ALL SAME ON IG

For our 10 posts THINK outside the box, 5 pics hv to be on csr n 5 on ur brand strategy

How to make ur twits relevant

100-120 characters

Encourage conversation

Use hashtag often

Shorten Links

Bright strong images

Maintain your personality

Facebook

Generate positive mood

Ask questions

403x403 pixels

Interact with your followers and fan

Add comments

Post often but no too often

Linkedin

It’s a company dinner party

Keep short

interesting

Start comments

Tag people

Don’t forget the power of images

Instagram

What do your followers like the most

Search on google Joseph fashion e vedi cosa la gente ha cercato

3-7% on ig good engagement

#relative #specific

#shareacokewith

What the colours of next year wgsn

Hashtag common name broad one + particular good for Joseph

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•Joseph was born as a concept store, however mr Joseph Ettedgui being a designer, launched Joseph’s own-brand label in 1972. alongside his imported designer wares. After all, “An entire wardrobe can’t be made up only of designer clothes,” he explained.

•Mr Joseph Ettedgui was born In Casablanca, Marocco and moved to London with his brother in 1960 where they opened an hair salon.

•He started to sell Kenzo in STUDIO 33 (the salon) and assisted fashion designers, including Miuccia Prada, John Galliano and Azzedine Alaïa

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Not able to make afternoon, but good communication with stylist collabrator.
Good research on brand, lots of ideas - now narrowing down is the key.
Focusing on one or two UN sustainable goals is good approach.

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15+

Fresh

Young

Quirky

Teen with money

Arty

Smells nice

See straightaway

Colorful

Prices not out

Open door

Clear stock

Staff polite

Especially door guy

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LONDON, United Kingdom - When smart Londoners of a certain age think of Joseph, the British retailer's iconic founder Joseph Ettedgui and his inimitable eye come to mind. From humble beginnings - the Moroccan-born Anglophile started his fashion empire in the 1960s, selling sweaters by the then-little-known Japanese designer Kenzo Takada out of the hair salon he ran with his brother on London's King's Road - Ettedgui had, by the time of his death in 2010, built an influential network of Joseph stores spanning London, Paris and New York.

His shops, with their slick, monochromatic palettes and chrome and glass architecture (first designed by Norman Foster), are seen as predecessors to the modern concept store, laying the foundations for Colette in Paris and Milan's 10 Corso Como. He introduced Chelsea to the likes of Azzedine Alaïa and Helmut Lang and was the first British retailer to stock Prada.

But Ettedgui was a designer in his own right, launching Joseph's own-brand label in 1972 to provide women with beautifully-made basics alongside his imported designer wares. After all, "An entire wardrobe can't be made up only of designer clothes," he explained. Today, the accessibly-priced Joseph brand is the beating heart of the business, accounting for 87 percent of the company's worldwide sales in 2015.

Indeed, many a London-based fashion editor or luxury industry professional swears by Joseph garments. "I grew up in London and all the girls at school lusted after a Joseph jumper," says Lara Mingay of luxury PR firm LM Communications. "It always makes you feel well-dressed. It's easy to move in, easy to travel in. It's never loud and always looks chic. It's like an old friend because it's always been consistently good."

A private label is not a novel business strategy among multi-brand retailers. From 2010 to 2015, the global market for private label apparel and footwear grew at a steady compound annual growth rate of 1.9 percent, according to data from Euromonitor. Department stores such as Barneys, Saks Fifth Avenue and Harrods have long produced own-brand collections. Typically consisting of basic pieces at more affordable price points than the designer brands they sit alongside, these lines can be a way for stores to fill in the gaps in their designer offering. Because they are designed and manufactured in-house, private labels have a number of financial and logistical advantages. "You're able to get a very strong margin on these items - you can control markdowns, you can control sales periods," explains Robert Burke, chairman and chief executive of consulting firm Robert Burke Associates.

But while some retailers produce private labels as a way to cover the cost of selling designer brands at low margins, Joseph's private label has been a vehicle for international expansion. "When I joined the company four years ago [in 2012], I felt that everybody believed that Joseph had the potential to grow itself - not only mixed in with the international brands," says Takehiro Shiraishi, managing director of Joseph.

For Shiraishi, growing the business through its private label makes more sense than trying to grow the network of multi-brand shops that made the retailer famous. Its mono-brand stores make up the vast majority of Joseph's retail network (today, of the company's 100-plus stores, only seven are multi-brand) and in Japan - where Onward Kashiyama, the company that bought Joseph in 2005, is based - only Joseph own-brand stores exist.

Expanding into new markets through multi-brand stores is also problematic. Last year, the business opened its first two Chinese mono-brand outposts in Beijing through a franchise partner and plans to roll out a further 13 in the next four years. "The local knowledge our franchise partners have of their markets is essential to growth when we're establishing Joseph in a new region," Shiraishi says. However, "We don't do mixed branded stores with partners because it is so difficult to control what they buy... We would have to check every brand name they proposed to market under Joseph's name."

Concentrating on Joseph's private label also allows the company to expand its wholesale distribution - a channel Shiraishi sees as "crucial" for exploring new markets, such as Asia and the Middle East.

But pursuing global expansion through the Joseph private label posed two key challenges for the business: competing in the contemporary market, and winning wholesale stockists, which often have large shoe and accessories departments. "We needed to propose a product mix that would complete the Joseph lifestyle," Shiraishi says. "Other contemporary market designers do 60 percent of their sales from the accessories business. They survive with the accessories line."

To round out its product offering, this year, the Joseph brand is expanding into two new categories. Shoes, which were launched as part of its Pre-Fall 2016 collection, will arrive in stores in June, while handbags will be introduced for Spring/Summer 2017. Shiraishi hopes to build up accessories to account for 15 to 20 percent of the Joseph brand's sales.

For businesses looking to make their private labels more relevant, having a greater focus on fashion trends is a way forward, advises Robert Burke. "[Own brands] used to do a big business with v-neck and crew-neck cashmere sweaters. Today, those basics have been filled by the Uniqlos and the J Crews," explains Burke, who says today's successful private labels are producing "more of a fashion basic."

It's a trajectory that the Joseph label has been following. Under Louise Trotter, its creative director since 2009, the line has become more fashion forward, offering its interpretation of recent trends alongside the classic silhouettes that made Ettedgui successful. Today, while customers might "buy a simple pant from us to wear with a designer piece, they're also buying Joseph head-to-toe," she continues. "That's the advancement."

But despite its evolving collection, Shiraishi says the brand still lacked awareness amongst international consumers. For retailers trying to transition their private labels into bona fide brands, perception can be their biggest problem, concurs Bernadette Kissane, apparel and footwear analyst at Euromonitor. "Flipping their business models around - going from buying wholesale, to developing a brand, to then being a wholesaler," poses challenges, she says, but "the biggest catch is to gain the credibility as a brand... It takes a lot to establish and create demand for it."

"Joseph has always been well known in the UK and the French market," Shiraishi explains. In February 2014, to put the brand on the map, Joseph made its London Fashion Week debut, holding a catwalk show to celebrate the 25 th anniversary of Joseph's 77 Fulham Road store. The business had already been under pressure from existing wholesale distributors to develop a show collection, says Trotter, who adds that the "incredible" response to the show prompted the company to create a fashion-focused show collection for Joseph every season. The impact of this decision on Joseph's wholesale business has been tangible. Since 2014, wholesale has grown 10 percent year-on-year, and now accounts (along with franchising) for 37 percent of the Joseph brand's annual sales.

Other specialist retailers have also benefited from making their in-house labels more fashion-focussed. The Outnet's Iris & Ink, which launched in 2012 as a 35-piece capsule collection of basics, has since quadrupled in size and added more directional designs that have helped make it one of the site's top five brands in terms of sales, says Shira Suveyke, executive vice president and chief merchant of The Outnet. Likewise, last year luxury e-tailer MatchesFashion.com launched Raey, a trend-driven private label that "now accounts for substantial numbers in revenue and is always on the bestseller list," says Ruth Chapman, co-founder and co-chairman of Matches. "The brand is successful because of its strong fashion DNA, rather than being basics or essentials," she says.

When it comes to creating a successful own-brand collection, according to Robert Burke, specialist retailers like Matches and Joseph have an advantage over larger department stores. "They're smaller operations, usually dealing with fewer total stores... so the ability for them to be in touch with their customer is greater. [When] you know your customer, you're able to address their needs," Burke says.

Department stores, however, are following suit. Last year, - which already had a range of private labels across apparel, accessories, homeware and beauty that aim to "compliment and round out existing national and international brands," says Mark Tritton, executive vice president of Nordstrom and president of Nordstrom Product Group - launched a private label designed by Caroline Issa, chief executive officer of Tank magazine. This February, the department store debuted another collection in collaboration with street-style star Olivia Palermo.

For Joseph, developing its own brand has contributed to a 20 percent growth in retail sales in the last two years. But while the fashion collections "send our message to the market," says Shiraishi, it is still the brand's pre-collection - more in keeping with Joseph's luxury essentials origin - that makes up the bulk of the private label business. The breakdown between the pre- and show collections "is probably 80/20 or 85/15," he says.

"Joseph has grown into something much bigger than a private label," says Trotter. The fashion week stalwarts in London this weekend would agree.

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Beyond Basics: How Joseph's Private Label Became Its Secret Weapon

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LONDON, United Kingdom - When smart Londoners of a certain age think of Joseph, the British retailer's iconic founder Joseph Ettedgui and his inimitable eye come to mind.

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30+

working Professional lady

Quality over style

Too much stuff

Dispersive

Not on Google?

Like a small Dep store

Bodyguards 2

Quite full of stock

Fashionable people target cust

Street crossing in the showcase

Joseph section respect the brand identity

Quite dark colour, small section, you have to look for it

Minimal fittings

Loud staff

Not harassing

Ysl

The row

Fendi

Balenciaga

Small shop i couldn't find

Staff chilled

Respect the mood board

A bit dark

Dont like what the staff is wearing

Poor visual merxhandinzig

Young music

“The brand is successful because of its strong fashion DNA, rather than being basics or essentials,”

smart Londoners of a certain age think of Joseph

“It always makes you feel well-dressed. It’s easy to move in, easy to travel in. It’s never loud and always looks chic. It’s like an old friend because it’s always been consistently good.” Lara Mingay of luxury PR firm LM Communications

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40-50 years old customers

Staff wearing it

By colour

Minimal

Unironed clothes

Minimal and slim fixtures

Friendly staff, no pictures allowed

Smiley at the entrance

Come and talk to you a bit too much

No music

Catwalk showed in tv

Global city women travel

Powerful woman

Celine

Jill sander

Van den notes

Effortless confidence is the core value within Phillip Lim's

Brand dan’s: clothes that embody youthful elegance and that can take you from day to night, week to weekend

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Please, when you visit the stores, can you brainstorm the following points in a notes format:

1. brand identity - mood board of the retail environment of the brand that you visited

2.  how the store reflects the brand identity?

3. visual merchandising - pictures and SWOT of what you found

4. retail fixtures - pictures and comments

5. opportunities in the retail space from a COMMUNICATION and visual merchandising perspective

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Anya Hindmarch covers London with giant red balloons.

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Anya Hindmarch covers London with giant red balloons.

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Queues expected as Anya Hindmarch charity bag goes on sale

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A celebrity-endorsed bag proclaiming 'I'm not a plastic bag' is expected to sell out within hours, reports Hilary Osborne.

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Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine's Day and continuing as... Read more

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Couldn't even find it straightaway. Does it even have an Instagram page ? Am I too selective and critical for no reason? Not feeling at all this brand.
(Below) Literally me when i saw their campaigns.

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Absolutely loved this campaign!
https://www.instagram.com/anyahindmarch/?hl=it
Interesting Instagram page, although tends not to be coherent at times.
• IG Stories ✖
• 347k Followers
• Tries and post a picture a day.

• Fluctuation of likes but average of 2.000 ❤
• Tries to follow a template at times.

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Strengths: I am extremely organised and quite critical.
Weaknesses: I don't know the brands and I tend to be too creative, sometimes forgetting what the task was actually requiring.
Opportunities: I want to learn more about brand and branding. I want to be able to be coherent with the brand when creating my campaign. I want to learn more about these 3 brands as well as I want to score at least a 70% with this exam. (A lot of I want, that, stands for me as: I will)
Threats: No obstacles so far, although there may be if I don't improve the previous mentioned weaknesses.

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1) 3.1 Philip Lim
2) Joseph
3) Anya Hindmarch
Since I've never got to know any of the above brands I will visit their stores and check out their social appearance. I am trying to find which one of these brands will be the right one for the ideas I had for the campaign.

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Got some ideas for a focus group. Also appreciated the journey the author's made discovering the disaster made by the fashion industry. Since I've never been involved with sustainability, I did related to the author's reactions and ideas.

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Stacey Dooley uncovers the shocking environmental impact caused by an insatiable appetite for cheap clothing.

Stacey Dooley travels the world to uncover the hidden costs of the addiction to fast fashion. She sees for herself how toxic chemicals released by the garment industry pollute waterways that millions of people rely on. She witnesses the former Aral Sea, once one of the largest bodies of fresh water, now reduced almost entirely to dust.

These are shocking discoveries likely to make you think twice about whether you really need those new clothes.

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BBC Three - Stacey Dooley Investigates, Fashion's Dirty Secrets

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Stacey Dooley uncovers the shocking environmental impact caused by an insatiable appetite for cheap clothing. Stacey Dooley travels the world to uncover the hidden costs of the addiction to fast fashion. She sees for herself how toxic chemicals released by the garment industry pollute waterways that millions of people rely on.

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I like the brand colours and playfulness. https://www.instagram.com/31philliplim/?hl=it
Found its Instagram a lil boring compared to what I imagined.
• IG Stories ✔
• 884M Followers
• Post 2 pictures a day, sometimes not consistent, takes too long to post another. 5 DAYS !!
• Fluctuation in their likes and views.
• Have you ever heard of Instagram's Templates ?!