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Finally, AirBnb will keep being the leader in its market only if it keeps promoting its brand image. To increase the size of its community, AirBnB will have to strengthen its advertising, and increase its marketing budget to find new ways of promoting the brand.

For instance, on the 17th of November, AirBnB unveiled its first business magazine called "Pineapple". This will basically represent another efficient way for the firm to inform its users about news and features, and attract more people.

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8.

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7.

Political Factors

Airbnb is a unique business model. People rent out their spare rooms and apartments to outsiders, visitors and tourists. But this company is also facing some legal and regulatory issues in many countries. Many people rent out their locations don’t follow country housing laws.This business model conflicts with many state housing laws and regulations for example in many locations, those people renting their property must live on property. But there are people who purchased separate houses for Airbnb rental services. Clearly, this is the violation of housing laws.The Tax rates are varying in different states and countries, the company must cope with this issue.Airbnb has already faced court proceedings in Florida, Barcelona, New York, Toronto, San Francisco and many more places because they did not follow the housing laws and regulation in the respective places.Airbnb needs to address the state housing laws where needed otherwise it will face more court proceeding in the future.

Economic Factors

Airbnb is a good example of shared economy also collaborative consumption where people share their resources with those who need it for a short period of time. It has two aspects to consider, it is considered a source of income for those who rent out space. On the other hand, it has shown itself a proven competitor to the hotel industry, cheaper prices is a good opportunity against its competitors “hotels and motels”.This is the reason why it has grown a loyal customer base around the globe and its net income reached to $93 million in 2017. Its mobiles app is downloaded over 10 million users. It has more than 3100 employees. It’s also providing jobs to hosts, who are providing their spaces to guests. Due to cheaper prices, Airbnb service is a good choice over hotels and motels.

Social Factors

Airbnb is a platform where it blends cultures and societies from different parts of the world. Every host and tenant submit their expectations and experiences. In this case, social media also play its role and spread the voices of both host and tenant.Airbnb is operating in 192 countries and more than 34000 cities. Both tenant and host have their own culture, norm and issues. It must understand and respect each culture and society to say in the shared economy business.Airbnb has Community Center and discussion rooms like “Help” “Hosting” where hosts and tenants share their experiences, ask questions. They are different webinars to educate and help the community.

Technological Factors

Technology is a connection between communities around the globe. Airbnb is using technology to connect people. Visitor can download app and use website for booking. This type of business model is totally relying on reviews and rating. A bad view can hurt the reputation of the host. Few bad review and you are out of the business.Airbnb is fully automated and helps both hosts and tenants to get connected in a positive manner. It uses a messaging system to verify personal profiles of guests and hosts.Without technology, Airbnb cannot perform its basic operation like booking, cancellation and payment verification systems etc. Everywhere hospitality industry is using technology to serve its customers and this sharing economy model is one of them. By using technology Airbnb can collect data and perform environment analysis to identify opportunities and threats.

Legal Factors

Every province, state and country have a unique set of housing regulations, Taxation Laws. It is quite difficult for Airbnb to meet the regulations of every country. The reason is Airbnb is relying on people hosts and guest and they should meet the local laws and regulations.This why Airbnb is facing lawsuits and court proceedings. Hosts know their local laws, housing and tourism regulations and they must follow the rules while agreeing to Airbnb terms and condition while renting space.

Environmental Factors

The Airbnb home-sharing model is a suitable choice for hosts, guests and the planet. By choosing it you can reduce waste usage, energy, and wastes.Recently, Airbnb published a report pointed out that home sharing has a positive impact on environment. Their shared economy business is based on utilizing the existing resources and travelling in a more friendly and green environment.

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6. Airbnb’s users are divided in two markets segmentations. People that are looking for places and people that are willing to rent out theirs.

Travelers: This market segment involves mostly people that wants to do tourism. Travelers sometimes, have different purposes rather than just exploring new cities. The reasons could be many, but definitely all of them share a need to stay over somewhere else than home.

Hosts: These include owners or renters who are willing to rent out their places. The reasons vary as well. They might want to make some money out of an unoccupied space or simply they just want to meet interest pople. Whatever the reason is, all hosts are looking to list their current place on Airbnb. Both -- travelers and hosts, are the main target market of Airbnb.

TARGETING

We know that a lot of companies choose to focus their marketing strategy in one segmented marketing at a time. Airbnb in the other hand, is able to deal with both at once. The company’s model follows a structure where both marketing segments complement each other. Like the hotel industry for example, they need to have a location where to host people and these travelers are aware of hostels and hotels existence. This is almost the same case of Airbnb because they shared most of the common interests and characteristics of travelers that would stay in an average hotel. However, Airbnb is different from average hostels and hotels. Airbnb competitive advantage is the variety of rental choices and prices. In addition, these places are also Airbnb user’s (hosts)  homes. To sum up, both-- hosts and guests need each other in order to follow Airbnb’s marketing concept.

Positioning

Here is what Airbnb users perceive from the product. From a host perceptive: Making money: People get the opportunity to increase their income when renting out their rooms. By renting a place per night, the monthly average price, is two or even three times more of what the rent actually costs. Competition winner: Luckily there is not so much out there. Airbnb relies on the big amount of feedback from users. Other rental websites like             “Couchsurf” does not have the popularity of Airbnb. From a guest perceptiveVariety of prices: With a “low from high” price option in the web site, guest get to choose their favorite match in a wide range of costs. Variety of Places: From couches to Islands and castles, guests are able to explore dreamlands of destinations listed in the web site. Amenities: Not every hotel offers you a jet ride with a personal tourist included. Tennis courts, pools, bikes, etc are part of the nice perks of airbnb lists.

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5.

1. Live like a local

Airbnbs are immersed in neighborhoods, condos, and townhomes. They’re along beaches, canals, Main Streets, main attractions, or they can be secluded.

There is a feeling you get when you stay in an Airbnb that makes you feel like you belong in that city or town. Since it is someone’s home, there is a certain amount of pride you feel while staying there.

2. Flexibility

Many hotels are strict about their check-in or check-out policy and have minimal ability to accommodate those wishes.

3. More space for less money

There are different options when choosing an Airbnb, but we always pick to have the entire place to ourselves.

Most of the time, when booking an entire place, you are buying yourself more room. In Europe, most hotels require you to book a suite or two rooms if you’re traveling with more than two people.

4. Amenities

Speaking from booking an entire place on Airbnb, the amenities that are included can be priceless. You have a full kitchen disposal too. It’s a great way to save money if you’d like to have meal or two in. Especially breakfast.

You can go to the market and stock up on waters, wine, and snacks. Also, most have a washer and dryer. This may come in handy if you have younger kids.

5. One-on-one interaction with the owner

When staying in an Airbnb, you have one-on-one communication with the owner from the time you book, until the time you leave. You’re not just another customer or number. You’re a person or family who will be spending time in their home. One of the best things about this relationship is that they truly want you to be happy. The owners are typically very helpful with recommendations, directions, and any information they feel may benefit you on your trip.

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4. Airbnb occupies the vast majority of consumers minds when it comes to user to user rental. Yet, that does not mean they are without competition. Airbnb has been a disruptive force in the lodging industry, competing with not only hotels, but new competitors looking to copy the Airbnb model of alternative, in home lodging. In the lodging industry only Marriott has a higher valuation than Airbnb’s $31 billion, at $39 billion (CNBC). In the alternative lodging sector, booking.com, a subsidiary of Priceline with a much larger company valuation of $89 billion, have been rapidly expanding their offerings on alternative lodging, offering more than 650,000 properties for rent. That is an increase of more than 50% year over year for the company (CNBC). Though a large increase, this doesn’t match Airbnb’s more than one million instantly available locations worldwide (Airbnb). Looking at the traditional hotel market, the lodging industry is attempting to limit Airbnb’s impact in major metropolitan markets throughout the country with lobbying through the American Hotel and Lodging Association, which operates a $5.6 million budget (NY Times). The hotel industry recognizes that Airbnb’s rapid growth and cheaper, more personal options are a threat, one with more properties available to book than any other company. Emerging competitors such as HomeAway offer a substantially larger threat to Airbnb, as they can match the pricing and locations as an alternative lodging company. Being able to keep the platform user to user means lower upkeep costs for brick and mortar buildings, and more savings for the customer. To stay ahead of the competition Airbnb is rolling out experiences and restaurant bookings, something not offered but any other alternative lodging sites, and moving even further into a service traditionally controlled by hotels.

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Airbnb Porters Five Forces

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SWOT Analysis

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3.  Airbnb is widely recognized as a disruptive innovation in the tourism industry.  The results suggest that, for motivations, price value, enjoyment, and home benefits significantly explain overall attitude toward Airbnb. As for constraints, distrust is the only factor that significantly predicts overall attitude, while insecurity is directly related to behavioral intentions. Overall attitude, perceived behavioral control, and subjective norms, such as social influence and trend affinity, predict behavioral intentions.

The network effect

The “network effect” of our platform means that every day, more people are learning about Airbnb by word of mouth, then joining the community themselves. Our research indicates that people most often learn about Airbnb from friends and family. Even with the robust growth propelled by this network effect, overall awareness of Airbnb, while growing, is still low. While 50 percent of US voters in key markets have a favorable impression of Airbnb, 28 percent still have no opinion of us.

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Consumer trends

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Financial Landscape                                                                                          

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Financial Landscape                                                                                          

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2.  With nearly $120 million in venture funding to date, most of Airbnb’s growth can be attributed to its heavy investment in marketing and infrastructure. By devoting resources through the Google Display Network, Airbnb attracted customers through compelling display ads that introduced its services as an entirely new way to travel the world. This investment largely paid off, driving a 120% increase in branded searches and increasing the number of nights booked from 800,000 to 2 million. 9 This form of enhanced advertising, as well as an improved website infrastructure, allowed Airbnb to grow its revenue from $850,000 in 2009 to nearly $45 million in 2012, translating to a 3 year compounded growth rate of 275%. Sales numbers rose similarly, from merely 365 bookings in 2008 to 15.8 million in 2012. Even the number of employees jumped from 4 in 2009 to over 500 in 2012.10 While future growth remains to be seen, Airbnb is currently enjoying a financial stability that will allow it to invest heavily in expanding its current market share of users.

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There’s plenty of criteria to list for/search a property: from a shared room to an entire house, to having a swimming pool to having a washing machine. There are photos of the property, and the hosts/guests, with full map listing. Airbnb takes 3% commission of every booking from hosts, and between 6% and 12% from guests.

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1.  Airbnb is a paid community rental and booking platform for private homes founded in 2007 by Americans Brian Chesky and Joe Gebbia. The website contains in 2015 more than 1.5 million ads in 34,000 cities and 192 countries.