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http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015648/The-Bud-Light-kingdom-travels-to-make-a-corn-syrup-delivery

The video advertisement I chose was one from Bud Light in which they marketed the fact that unlike other brands, they do not brew with corn syrup. I believe this advertisement is targeting the healthier population. In addition, because they are also using “The Game of Thrones” theme, they are also targeting specifically, the early 20’s to early 30’s. The ad explains that they don’t brew with corn syrup but every other beer does, showing this comparison within the video. As a result of the non-corn syrup focus, people likely believe that they are drinking a “healthier” beer. I believe that as an undergraduate student within the age group being targeted, this article could lead to drinking excessive amounts of this beer due to the perceived health benefits that are being marketed. This could lead to young adults being unaware that their performance could be impaired as a result of the alcohol being ingested (pg 211).

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https://www.youtube.com/watch?v=o0Rbzke1-Zk
The ad I chose to represent is a Coors Light commercial from 2014. I believe the target audience is for young adults to middle age adults who enjoy social gatherings. These social gatherings are specific towards outdoor parties, tailgates, and sporting events. The ad aims to display the drink as always cold and refreshing especially on a hot day when watching sports. It is also representing the fact that a positive performance from a team can encourage someone to sip on an ice cold beer. This can be a reason why alcohol is considered a social lubricant. Being a social lubricant, drinking can influence social interaction and "bolster confidence by repressing inhibitions and strengthening extroversion (p. 209). Although, I feel as though Coors Light is quite a popular drink of choice for those in college, I do not believe the ad appeals to me as an undergraduate female. This is because I feel the target consumer for beer is largely among young adults and middle aged males.

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https://www.youtube.com/watch?v=8WE8BvSfX9o

The ad I chose was for Jack Daniels. The target audience is for older people, because they show a town and the people who grew up there or just moved there which to me shows community. Even though they do show people of all ages it seems to me they focus the most on an older audience, so they can feel connected to a community, even if it is drinking, family or town. The ad appeals to all genders but stereotypically, most likely males due to the reference of football. They create a sense of community which makes me think it's for all genders, showing everyone that Jack Daniels is for “everyone” and brings people together. It states that Jack Daniels town where it originated, Lynchburg, is “their town”, so Jack Daniels would typically be “their drink” one that brings people together. I think they’re trying to show alcohol as “safely promoting conviviality and social interactions”, or social lubricant (pg 209), otherwise why would they focus so much on not knowing somebody but an alcoholic drink brings them together? Even at the end when they stated if you can not go up there they’ll send you a postcard they are promoting a community, a home away from home.

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They ad I picked was a Skyy Vodka ad. I think the target audience for this ad is young adults that experience night life a lot and go to bars and clubs often. This ad does not really appeal to me because I don’t really feel influenced by commercials. I think it could appeal to other undergraduate males and females because the commercial makes it seem like drinking Skyy Vodka makes them cool and like they would fit in if they drink it too.

To relate the ad to the reading from this week I paid attention to the cultural aspect of drinking. It was interesting in the reading that it talked about how different cultures have different attitudes towards drinking and alcohol. I assumed for the most part the United States was the norm for alcohol consumption and their views. The reading talked about alcohol and parties in Africa, “a party without liquor or a street rap with a bottle is often perceived as unimaginable” (263). This reminded me of the ad that I chose because in my mind it would be unimaginable to be at a club or party without alcohol, so the ad helps the viewer think that the need that kind of vodka at a party or club.

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SKYY VODKA ADVERT / COMMERCIAL 2013 - 'The Rise' - featuring Adrian Christopher

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https://www.youtube.com/watch?v=t7XMvq3NLTU - This is a commercial for the popular beer Busch. It shows a man in a mountainous setting pulling beer out of a lake. The commercial aims to portray the freshness of beer to the viewer. I think the target audience is anyone who is looking for a fairly cheap beer but also cares, to an extent, about their health and what they put into their body. As an undergraduate male, this ad is appealing to me because it makes the beer seem very refreshing and casual to consume. From the reading, I found it incredible that a female who has just two drinks of hard alcohol for a few days in a row is already doing damage to her liver (page 223). I never realized it occurred this quickly.

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https://www.youtube.com/watch?v=hZDIaUNKYGk&index=6&list=RDQMDBPrA-3_LzE

The video advertisement that was interesting to me was Blue Moon's Seasonal's. They show all the different types of blue moons available throughout the different four seasons and put a background of that season with the beer you can drink. I think that the audience is truly anyone who is interesting in trying new beer and seasonal beer. Overall, I felt like the picture was beautiful and really drew me in while watching it. It made me want to try all of them! It definitely appealed to me, I like all the four seasons and it was cool to see different beers associated with different seasons. This ad makes alcohol and specifically beer seem like a safe and casual thing to do. It makes you forget that alcohol is a drug (pg. 209).

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https://www.npr.org/sections/thesalt/2017/02/03/513263766/budweiser-s-super-bowl-ad-misses-the-real-timelier-story-about-immigrants-and-be

The video advertisement I chose seemed to be controversial at the time it aired. It is a Budweiser add from 2017, after it aired it caused some people to actually boycott the beer because they viewed it as taking a political stand on immigration. Personally I disagree with the idea that this commercial was taking a political stand. This commercial shows a young Adolphus Bush immigrating to America, where he did not seem to be welcomed, and persevered through many challenges to follow his dream of making the best beer. I believe this commercial is meant to show that the ideas of perseverance and following ones dreams at all cost is what made this country what is was today. I think this is aimed at a broad range of consumers but is meant to be taken differently by different people in different generations. I think this commercial was aimed to make the older generation become nostalgic about their lives and remember how they got where they were. The aim with the middle generation would have been to hopefully reinforce and regenerate the drive toward and love of their dreams they had when they were younger. Lastly with the younger generation the aim could be to create the dreams and the drive to follow those dreams.

This commercial does a good job of portraying the idea of alcohol being a social drug and that the over advertising makes it be seen as safe(199-200). This add shows alcohol as a success story which ties it into the history of our country which ties it into society. In no way does it portray any of the negative outcomes associated with alcohol

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The ad I chose was one I remember when I was younger. It is a Heineken ad following a group of women through a tour of a some home. When they find that the closet is filled with high fashion and clothing they scream in excitement. However in the background is a group of men screaming in the same way over a closet/cooler filled with beer. It is obvious that the target audience is younger adult men as they are the ones portrayed as getting excited over a drink. It really brings in sexism as a in the difference between male and female likes and dislikes, but it more than likely was acceptable about a decade ago than now. From my personal opinion the ad is targeting the audience well as it is known that "college males drink the most" over women (p. 267). So out of young adults the ad works, but I personal don't think the ad would make me want to choose Heineken over other beers. Especially at the time when I viewed the ad as I was too young to drink.

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I chose a Bavaria beer commercial starring the late Hugh Hefner. We know Hugh Hefner as the iconic millionaire who, even with old age, was still surrounded by the also iconic Playboy Bunnies. People, especially men, looked up to Hefner for his always charismatic and swooning personality, also for his taste in women. In this commercial, he is seen having a very “stressful” day with the women. And then his waiter has the audacity after a long day to hand him a fruity cocktail. We all know that is not a mans drink. He heads downstairs into his hidden sanctuary where all of his men are and sits down with them for a beer. Not only does this commercial encourage “social drug” (209) use, it insinuates that certain substances aregender biased. This commercial also promotes using substances as a form of relief after a long or stressful day. There are so many other forms of winding down, but of course Hefner would choose the “cool” and party favored way of alcohol. Although, I personally don’t see the problem with having a drink to relax time to time, we must remember that this can get out of control. Using a drink every day to unwind an lead to dependency, and feeling irregular without it, as well as lead to long term organ damage and failure. Of course, Hefner lived a very vivacious, party influential life and still made it to old age. This commercial promotes continual drinking and partying because if Hefner is this old and still doing it, how bad could it really be? Overall, there are a lot of hidden messages behind this commercial that insinuate substance abuse. This advertise,ent does not appeal to me at all. Personally, I fear the long term damage of abusing substances and developing cancers and potentially organ failure.

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https://www.youtube.com/watch?feature=youtu.be&v=nNfv9wsttKE&app=desktop
The link attached above is to a Michelob ULTRA commercial that aired during this year's Super Bowl; the commercial or ad is titled "Robots". It seems that the main pitch or point to the ad is that staying fit is only worth it if you are able to enjoy the rewards that come along with it -- one of those rewards being able to enjoy Michelob ULTRA. The commercial shows a superior group of robots who are able to do anything, while being the best at everything at the same time. The robots shows up normal human beings in all activities, including: cycling, running, golfing, etc. At the end of the commercial, the viewer sees what seems to be a group of friends enjoying a few Michelob ULTRA's inside a bar, while the same first robot you see at the beginning of the commercial walks through the rain and looks through the window, wishing it could also enjoy a beer like its non-robot peers. Right before the commercial ends, the screen displays the statement "SUPERIOR LIGHT BEER 2.6 CARBS 95 CALS". I think that this ad aims to draw in people who are in their young to mid 20's, people who are trying to stay in or get into shape (but still want to enjoy a cold beer), and younger adults in general. Honestly, this ad does appeal to me as an undergraduate female, because I personally enjoy beer more than hard liquor, and I also try to be mindful of how much I drink during the weekends due to knowing how many carbs are in alcoholic beverages. The scene in which we see a group of friends socializing over drinks, I think can be related to the concept and term "social lubricant," which was mentioned in the class text (p. 209). Something interesting that I gained from the reading that is the concept of "wet" and "dry" cultures (p. 258). Although the United States is consider a "dry" culture country, this commercial depicts the opposite. Being a part of a dry culture means that alcohol consumption is not as common during everyday activities, but the young people in this commercial are seen getting drinks after their workouts -- a pretty normal everyday activity.

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https://www.youtube.com/watch?v=KsplCF2W49U
This is Michelob Ultra’s 2017 Super bowl commercial. It shows a bunch of people being active and doing things like lifting weights, running marathons, and biking. After they are done doing their physical activity, they all go to the bar together to enjoy Michelob Ultra’s. By doing this, they have marketed their beer as the “active beer” and associated working out with drinking Michelob Ultra’s. The target audience for this ad is active men and woman that are always trying to be in good shape. By showing people workout then drink beer after makes the audience believe that Michelob Ultra’s are better for you than other light beers and makes it seem like they won’t affect your fitness. As an undergrad that likes to be active and drink beer, this ad appeals to me because it makes me think that they are better for me. This ad also does a great job of playing the “social lubricant card”. This means that drinking helps with social interaction and strengthens extroversion (199). They show this by showing everyone having a good time in the bar together while drinking at the end of the commercial.

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The video advertisement that interested me the most was an ad for Virginia Black Whiskey. This video portrays Drake sipping on his whiskey and being fantasized by Nicole Murphy dancing in front of him at the bar. The video is showing how by drinking the whiskey, he has the courage to go talk to Nicole, right before his dad swooped her up first. This situation reminded me of the term social lubricant, as used in the text (p 209). The book talks about how adding alcohol to a social situation can lead to more interactions and letting some of your guard down. This is exactly what is happening in the commercial. The target audience for this ad is definitely all individuals who enjoy whiskey from the ages of 21 and up. Reasoning for this is because Drake is targeting the younger crowd, and Nicole Murphy and Drake's father are targeting the older crowd. Although I do not like whiskey, this ad does appeal to me only because it is alcohol made by Drake. It was interesting learning about the term social lubricant, and I was able to make many correlations to situations I have been in, as well as situations I have witnessed others in. This advertisement does a great job at portraying it.

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Uploaded by The Rush King on 2017-11-19.

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The video advertisement I chose is for Smirnoff vodka which stars Ted Danson and Jenna Fischer. I think the target audience for this ad is mid 20’s to 30’s because the setting is a pool party and exhibits a fun atmosphere. This ad appeals to me and people my age because Ted Danson currently stars in the popular show “The Good Place” and Jenna Fischer is known for her role in “The Office.” Viewers recognize these actors and pay attention to what they have to say. Also, by having a female and male in the ad talking about the vodka, it allows its audience to interpret that this is a drink for both genders. Taking place at a pool, this is an example of how alcohol is a “social drug” (pg. 209) and is seen as acceptable to be present during social events for a good time.

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Shhh...Ted Danson & Jenna Fischer are about to make a big announcement

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https://www.ispot.tv/ad/A7mb/smirnoff-what-kind-of-night-is-it-featuring-tj-miller

The advertisement that I chose is a Smirnoff commercial. This commercial targets younger people, those in their 20s or low 30s. In the commercial, the main characters T.J. Miller and Thomas Middleditch are at the liquor store giving advice about alcohol to others who are throwing a house party. The catch phrase is 'Good for vodka cranz and martinis'. The commercial ends with them pouring drinks at a wild house party. This targets the younger generations because it influences to purchase Smirnoff so that they will have a good time like it is shown in the commercial. The drink can also provide social lubricant (pg 200) that can allow a person to be more social and have a better time at a party. I feel as though people would be influences to purchase this alcohol because they have the perception that it will allow them to have a better time while drinking the alcohol.

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The advertisement that I chose is a Budweiser beer commercial from the 1980's (just a random youtube search). I think the target audience for the ad is young adults, because of the dancing and the catchy song to go along with it. All of the people dancing are younger as well. I'd say this ad does appeal to me, because the commercial associates Budweiser with having fun or doing unusual things. I think this relates to the concept of alcohol as a social lubricant (p. 209 in the text). This is the idea that alcohol use leads to more engaging social interaction due to its inhibitive properties. The commercial shows people dancing and letting loose, which they may not do if they had not been drinking Budweiser. I have experienced "social lubricant" theory in real life, I just never knew there was a term psychologists used to describe the phenomenon.

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Funny 80s Beer Commercial feat. Oingo Boingo

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https://www.youtube.com/watch?v=bE91FwFVfnk

I chose a commercial advertisement for Bon and Biv Spiked Seltzer that was premiered on this year's Super Bowl. This commercial takes place underwater with two mermaids. Their purpose in the commercial is that they are selling a product to the business leaders of the show, Shark Tank. Instead, the mermaids in this commercial are pitching their product to actual sharks who love it. During the commercial, the mermaids explain the great things about the Spike Seltzer, including that it contains 0g of sugar.

I believe that the target audience for the ad is anybody who is looking for a "healthier" option when it comes to alcoholic beverages. Personally, this ad does appeal to me. Since I am a major in dietetics (basically like human nutrition), the ad appeals to me because I love that the seltzers include 0g of sugars. This seems to me like a healthier way to drink alcohol. With this commercial the only fact that I believe may tie into the advertisement is the social lubricant belief. This belief is that, "drinking is misconceived as safely promoting conviviality and social interaction and as an activity that bolsters confidence by repressing inhibitors and strengthening extroversion," (pg 209). The only thing about my commercial and this commercial is that the no one in the commercial is actually drinking. Although the mermaids do have a great sense of confidence towards the sharks.

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This was my advertisement for the discussion post this week, which was an ad for Labatt Blue (beer). It seems as though this ad is attempting to target adults, possibly late 20's - early 30's because it covers topics such as crossing the border (something I had to do this weekend!) and work parties (I'm too young for that one, I think?). Overall though, I found this ad to be funny and it's possible that it would affect my decision to buy it at the store. I thought it was interesting that the ad placed the bear in a situation where he could potentially be in a car (crossing the border), because the reading this week suggested that alcohol is officially linked to at least half of all highway fatalities. I can’t wait to see everyone else’s ads!

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Funny Labatt Blue Bear Commercial Light Beer Ad Border Crossing Canada USA Video for Super Bowl 2013

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The advertisement that I chose was for Michelob Ultra and it aired during the Super Bowl. It is unique to alcohol advertisements in that it's really simple and there's not a ton going on. In other ways, its similar to alcohol commercials because it uses this simplicity to draw viewers in and bring a level of satisfaction to their viewers. Because this ad aired during the Super Bowl and because it includes a young women who is "in-touch" with nature, I think the ad targets young people (in their 20's or 30's) who are want to have a good time, but are also interested in the connectivity that alcohol brings, and the pureness that this specific beer promotes. As an undergraduate female, and just as someone who enjoys satisfying sounds, I thought this as was very appealing. Even beer drinkers could find this ad satisfying simple by the imagery and sound effects that draw viewers in, and make them pay attention to the product. When viewing this commercial and the "purity" of the beer it promotes, it's hard to recognize the interesting fact that "prolonged use of alcohol may cause ulcers, hiatal hernia, and cancers throughout the digestive tract" (Hanson, Venturelli, Fleckenstein 2015). I think making viewers forget about these potential dangers may be one reason why they decided to advertise their beer as pure and part of nature.

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I chose an advertisement for Svedka vodka. I believe the target audience for this advertisement are people in their early to late 20's. I believe this because the commercial showcases people around this age in a club like scene. The goal of the advertisement is to show that if you drink this vodka you too will have a lot of fun and that drinking this vodka will have you dancing as the people in the commercial are. In addition to this the ad finishes with the line "Svedka vodka - the official drink of 2033". This also makes me believe that the goal audience of this commercial was younger because younger generations are very into things that are modern and "in" and this commercial's goal was definitely to make it seem like Svedka is ahead of its time. This ad personally did appeal to me because it was very happy and upbeat. The music was very fun and exciting and it was very entertaining to watch. This video shows very well the perception that alcohol is a "social lubricant". An interesting fact that ties in very well with the Svedka add is that psychologists refer to the use of alcohol as giving people a "social lubricant" (page 5, Chapter 7, Alcohol- pharmacological effects). This advertisements goal was definitely to portray that drinking Svedka will make you to be more outgoing and more will to let loose socially. I did know that alcohol had this effect, but I never knew that psychologists had a term for it and use it as a symptom of alcohol use.

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Svedka Vodka commercial 2010 Dancing Machine

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I chose an advertisement for yellow tail wine from the commercials of this year’s Super Bowl. This advertisement seems to be targeting adults who seem to be in their late 20s or, early 30s. I say this because the commercial displays many areas of adult life, such as getting a promotion at work, being a best man in a wedding, moving into a new home. It portrays these life events as some of the happier moments in life and including yellow tail wine in those moments. This ad does appeal to me, as an undergraduate female because I feel like some of these life moments will be occurring in my life soon as I am about to graduate with my undergrad and move on to the next stage of life. It was also very appealing because the music and the life moments portrayed throughout the commercial was a very happy ambiance. An interesting fact that I learned from the reading that connects to my ad was about how wine is almost just as popular among current U.S. drinkers in chapter 8 of the class text; “’For only the second time in two decades, wine ties beer as the top choice when U.S. drinkers are asked whether they most often drink liquor, wine, or beer…”’ (Hanson, Venturelli, Fleckenstein, 2015, p. 227). I found that to be so interesting because my first thought would be that beer is number one, however, wine is just as popular as beer.

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Commercial Ads 2019 - [ yellow tail ] - Tastes Like Happy

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I have chosen a classic beer commercial for this weeks discussion post. Arguably one of the most memorable and well-known commercials Budweisers' "Wassup" commercial has stood the test of time as it is still discussed over 10 years after its first airing.
I believe Budweiser was trying to reach a target audience of predominantly men aged 21-35. The inclusion of sports in the commercial also suggests Budweiser is heavily invested in targeting sports enthusiasts. Personally this ad does appeal to me as an undergraduate male. I can imagine a scenario very similar to this happening with my friends.
After reading I believe this directly targets the social aspects of consuming alcohol, specifically the euphoric effect that alcohol and sports can both have on peoples emotions.

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This was my advertisement I found for this week’s discussion post, an ad for Heineken beer that I found interesting and intriguing. I believe that this ad is targeting adults in the 30's and up since it brings people together to talk about their different views on life. Although this ad was a longer one, I liked it because I wanted to see what would happen in the end. This ad is very mature and brings a light to the fact that everyone has the capability of being friends. I think the point of this ad is to emphasize if you have alcohol in your system you are more relaxed to talk, proving how alcohol is a "social drug" (Pg. 209). I do think this ad could have targeted more people if they included a younger pair and discussed a litter issue going on in the world today.

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This New Heineken Ad is Briliant #OpenYourWorld