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Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition (or earlier)

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max. 2 words vs. 2 words
Daily Operations
vs.
Strategic Decisions

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Strategic Marketing : differentiation - planification

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Marketing ->tactics & short-term.
Strategic marketing -> long-term strategic decisons

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Marketing: market knowledge
Marketing strategic: Marketing plan

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Days vs Years

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doing vs planning

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Marketing: Market Analysis
Strategic marketing: Action plan

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Marketing: short-term image
Strategic: long-term image

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Market Relationships
vs
Market Approach

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con

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creating wants vs differentiating themselves

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Marketing: create- Strategic Marketing: Planning

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Strategic Marketing -- Adv. of plan for product over period of time

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Marketing

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identify and satisfy vs long-term differentiation

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straggling vs planning

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Market research / Tactics and Strategies

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Market research / Tactics and Strategies

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Marketing: Decisions
Strategic marketing: Planning

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Strategic Marketing: Differentiation, long term

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Strategic Marketing: Differentiation, long term

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Marketing -- Adv. of a product
Strategic Marketing -- Adv. the plan of a product for over duration of time

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marketing: customer needs
strategic marketing: customer satisfaction