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Metaverse Value Could Reach $5 Trillion by 2030

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Metaverse Value Could Reach $5 Trillion by 2030

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Consumers seek more personalization but are concerned about privacy

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Consumers seek more personalization but are concerned about privacy

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BYREDO TEASES ENTRY INTO THE METAVERSE WITH RTFKT

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BYREDO TEASES ENTRY INTO THE METAVERSE WITH RTFKT

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Byredo, the fragrance and makeup brand helmed by Ben Gorham, and RTFKT, the Nike-owned digital fashion startup, have joined forces on a beauty-meets-Web3 launch.

The upcoming release, created in collaboration with M/M, comprises wearable “auras,” which are customized “digital and physical scents,” as reported by Vogue Business. These fragrances, a combination of 26 ingredients that represent different emotions, are packaged in bottles with near-field communication (NFC) tags that connect to NFTs. Each customized perfume will be launched as a digital collectible in limited quantities.

This marks Byredo’s first foray into the metaverse, following in the footsteps of other beauty brands such as Estée Lauder and Guerlain investing in the digital space. The announcement comes shortly after the label was acquired by Puig last month. Meanwhile, RTFKT, acquired by Nike in late 2021, has been launching exciting NFT projects in the streetwear space in partnership with the sportswear giant.

“I liked the idea of dissecting it down to raw materials. A single scent is incapable of representing this virtual world, so we formulated a lexicon of elements that collectors can combine at will to make something entirely unique,” Gorham commented on his latest project in a press release. RTFKT’s co-founder Benoit Pagotto added: “We always wanted a perfume but had to do it differently, and Byredo was always our dream partner to make this vision happen. It’s one of my favorite projects we have going, an idea I’ve had for a while, and Byredo is the perfect partner for it.”

Stay tuned as we learn more about Byredo x RTFKT’s NFT release.

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Byredo Teases Entry Into the Metaverse With RTFKT

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Featuring customized “digital and physical scents.”

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Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age

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Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age

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After months of anticipation following its Fall/Winter 2022 runway debut, adidas and Gucci dropped the next teaser for their upcoming partnership in the form of a lookbook shot by photographer Carlijn Jacobs.

So far, the collaboration has resulted in a sportswear collection dripping in '70s and '80s nostalgia, designed by Gucci's creative director Alessandro Michele. The Fall 2022 lookbook is inspired by archival catalogs and brings retro sportswear to the forefront of the partnership. Stripes take center stage throughout the collection, acting as a nod to the design heritage of both brands. Elsewhere, Gucci's signature GG monogram is fused with adidas' iconic trefoil and delicately plastered across this season's garments.

The collaboration also seeks to flip tradition on its head and rewrite all existing style rules, reimagining typically formal pieces like silk scarves and suede loafers with a more casual approach. Similarly, the retro sports catalog aesthetic is brought into the modern world and revamped for future generations.

The adidas x Gucci collection is set to launch on June 7 and will be available to purchase in select Gucci stores, pop-ups and on Gucci's website. In the meantime, check out Gucci's FW22 runway show where the collaboration was first revealed.

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Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age

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After months of anticipation following its Fall/Winter 2022 runway debut, adidas and Gucci dropped the next teaser for their upcoming partnership in the form of a lookbook shot by photographer Carlijn Jacobs. So far, the collaboration has resulted in a sportswear collection dripping in '70s and '80s nostalgia, designed by Gucci's creative director Alessandro Michele.

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Melissa Debuts Y2K-Inspired "Real Jelly" Collection

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Melissa Debuts Y2K-Inspired "Real Jelly" Collection

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Melissa, the Brazilian footwear and accessories label, has dropped its most Y2K collection to date. Dubbed "Real Jelly," the range transports us back to the 2000s when jelly sandals were a must-have fashion piece.

The collection is focused on the slogan "We made the first Melissa. You made it original," celebrating the brand that initially developed the jelly shoe. Comprised of 10 styles, the lineup features sandals, heels and handbags all dressed in iconic jelly material, which is created using 100% recyclable PVC with up to 30% recycled material. Standouts include the original Melissa Possession in bright colorways, as well as the Airbubble Platform, Bridgitte and Bubble Flip Flops. With an added tech element, each shoe comes with a QR code embedded in the insoles that directs the wearer to an Instagram filter.

"Jelly is in our DNA. In addition to fashion, our products carry attitude. It's not about a moment in history when something happened, it's about the legacy. We change the way the world sees plastic shoes. We made the first jelly shoes, and the fans made them original," Melissa's general manager Raquel Scherer says in a press release.

Celebrating the launch, Melissa has also prepared a conceptual installation at its store in Soho, New York. Peep the campaign images above and see more from the range below. The "Real Jelly" collection is now available online and in stores.

Galeria Melissa NY
500 Broadway
New York, NY 10012, USA

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Melissa Debuts Y2K-Inspired "Real Jelly" Collection

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Melissa, the Brazilian footwear and accessories label, has dropped its most Y2K collection to date. Dubbed "Real Jelly," the range transports us back to the 2000s when jelly sandals were a must-have fashion piece. The collection is focused on the slogan "We made the first Melissa.

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Chilli Beans and SOS Mata Atlântica launch collab

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Chilli Beans and SOS Mata Atlântica launch collab

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10 de Maio de 2022

A Chilli Beans acaba de lançar a coleção SOS Mata Atlântica, feita em colaboração com uma das mais respeitadas e longevas fundações de apoio à sustentabilidade e preservação do meio ambiente.
Leia também: Saphyr Shopping Centers economiza 20% em energia e água
A coleção buscou inspiração na fauna e flora da Mata Atlântica, um dos principais e mais ameaçados biomas do Brasil, e procura alertar os consumidores sobre o tema.

Com texturas, cores, símbolos e materiais relacionados às plantas, flores e animais da Mata Atlântica, a nova coleção terá parte da renda obtida com a venda dos produtos direcionada para projetos de conservação e restauração do bioma.

Entre os pontos altos da coleção, estão os modelos exclusivos baseados em animais como a onça-pintada, o sapo cururu e a cobra coral.

"Fico extremamente feliz em firmar essa parceria com uma das mais tradicionais organizações ligadas ao meio ambiente, que há décadas realiza um trabalho muito sério e importante. Fico honrado de poder utilizar o nome da Chilli Beans para homenagear esse bioma tão importante para o nosso país e espero contribuir para essa discussão", declarou Caito Maia, CEO e fundador da Chilli Beans.

Como um modo de apoiar ainda mais o mote da campanha, as redes sociais da marca vão contar com pílulas em que influenciadores digitais vão trazer informações sobre o tema.

Além disso, a Chilli Beans vai promover uma doação direta de mais de 2 mil mudas de árvores ao programa Florestas do Futuro, criado em 2004 pela Fundação SOS Mata Atlântica.

Esse número representa a recuperação de 1,13 hectares de florestas, em que cada hectare equivale a um campo de futebol, aproximadamente.

"A nossa missão na Fundação sempre foi engajar a sociedade para a defesa da Mata Atlântica, bioma presente em 17 estados e que é o lar de 72% da população brasileira. A parceria com a Chilli Beans representa um avanço neste sentido, contribuindo para que a sociedade conheça esta importante floresta, sua riqueza de fauna e flora, seus benefícios e, assim, possa se envolver mais em sua conservação e restauração", ressalta Marcia Hirota, diretora executiva da SOS Mata Atlântica.

O lançamento da collab representa mais um passo da Chilli Beans rumo ao seu objetivo de ser uma marca cada vez mais preocupada com a importância da conscientização ambiental.

Com o investimento em pesquisas para desenvolver materiais sustentáveis para os óculos, a Chilli Beans criou a coleção ECO, com produtos fabricados a partir de resíduos plásticos recolhidos do oceano, que se tornou parte do portfólio permanente da marca, possível de ser encontrada em qualquer época do ano.

Em março deste ano, a marca também lançou o Eco Chilli, um novo formato de loja modular, produzida com plástico reciclado, com várias ações de incentivo ao descarte correto dos materiais.

A coleção SOS Mata Atlântica inclui 16 peças, entre óculos de sol, armações de grau e multi - que vêm com uma lente escura que pode ser acoplada aos óculos de grau, o que traz mais praticidade, mais 6 tipos de relógios, além de cases exclusivos produzidos com material 100% reciclável. A linha já está disponível no site, lojas físicas e quiosques do Brasil inteiro.
Tags: sustentabilidade varejo meio-ambiente chilli-beans sos-mata-atlantica ongs collabs

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Chilli Beans e SOS Mata Atlântica lançam collab

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10 de Maio de 2022 A Chilli Beans acaba de lançar a coleção SOS Mata Atlântica, feita em colaboração com uma das mais respeitadas e longevas fundações de apoio à sustentabilidade e preservação do meio ambiente.

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Chilli Beans and SOS Mata Atlântica launch collab

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Chilli Beans and SOS Mata Atlântica launch collab

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10 de Maio de 2022

A Chilli Beans acaba de lançar a coleção SOS Mata Atlântica, feita em colaboração com uma das mais respeitadas e longevas fundações de apoio à sustentabilidade e preservação do meio ambiente.
Leia também: Saphyr Shopping Centers economiza 20% em energia e água
A coleção buscou inspiração na fauna e flora da Mata Atlântica, um dos principais e mais ameaçados biomas do Brasil, e procura alertar os consumidores sobre o tema.

Com texturas, cores, símbolos e materiais relacionados às plantas, flores e animais da Mata Atlântica, a nova coleção terá parte da renda obtida com a venda dos produtos direcionada para projetos de conservação e restauração do bioma.

Entre os pontos altos da coleção, estão os modelos exclusivos baseados em animais como a onça-pintada, o sapo cururu e a cobra coral.

"Fico extremamente feliz em firmar essa parceria com uma das mais tradicionais organizações ligadas ao meio ambiente, que há décadas realiza um trabalho muito sério e importante. Fico honrado de poder utilizar o nome da Chilli Beans para homenagear esse bioma tão importante para o nosso país e espero contribuir para essa discussão", declarou Caito Maia, CEO e fundador da Chilli Beans.

Como um modo de apoiar ainda mais o mote da campanha, as redes sociais da marca vão contar com pílulas em que influenciadores digitais vão trazer informações sobre o tema.

Além disso, a Chilli Beans vai promover uma doação direta de mais de 2 mil mudas de árvores ao programa Florestas do Futuro, criado em 2004 pela Fundação SOS Mata Atlântica.

Esse número representa a recuperação de 1,13 hectares de florestas, em que cada hectare equivale a um campo de futebol, aproximadamente.

"A nossa missão na Fundação sempre foi engajar a sociedade para a defesa da Mata Atlântica, bioma presente em 17 estados e que é o lar de 72% da população brasileira. A parceria com a Chilli Beans representa um avanço neste sentido, contribuindo para que a sociedade conheça esta importante floresta, sua riqueza de fauna e flora, seus benefícios e, assim, possa se envolver mais em sua conservação e restauração", ressalta Marcia Hirota, diretora executiva da SOS Mata Atlântica.

O lançamento da collab representa mais um passo da Chilli Beans rumo ao seu objetivo de ser uma marca cada vez mais preocupada com a importância da conscientização ambiental.

Com o investimento em pesquisas para desenvolver materiais sustentáveis para os óculos, a Chilli Beans criou a coleção ECO, com produtos fabricados a partir de resíduos plásticos recolhidos do oceano, que se tornou parte do portfólio permanente da marca, possível de ser encontrada em qualquer época do ano.

Em março deste ano, a marca também lançou o Eco Chilli, um novo formato de loja modular, produzida com plástico reciclado, com várias ações de incentivo ao descarte correto dos materiais.

A coleção SOS Mata Atlântica inclui 16 peças, entre óculos de sol, armações de grau e multi - que vêm com uma lente escura que pode ser acoplada aos óculos de grau, o que traz mais praticidade, mais 6 tipos de relógios, além de cases exclusivos produzidos com material 100% reciclável. A linha já está disponível no site, lojas físicas e quiosques do Brasil inteiro.
Tags: sustentabilidade varejo meio-ambiente chilli-beans sos-mata-atlantica ongs collabs

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Chilli Beans e SOS Mata Atlântica lançam collab

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10 de Maio de 2022 A Chilli Beans acaba de lançar a coleção SOS Mata Atlântica, feita em colaboração com uma das mais respeitadas e longevas fundações de apoio à sustentabilidade e preservação do meio ambiente.

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Who Said, Bernice? launches collection in partnership with 7Belo

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Who Said, Bernice? launches collection in partnership with 7Belo

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Fruto de uma parceria com a Arcor, a Quem Disse, Berenice? lança uma coleção de maquiagem inspirada na 7Belo, uma das linhas de balas da marca. A coleção é composta por iluminador, batom e blush que tem fragrância de framboesa, mesmo sabor da bala. As embalagens também são inspiradas na 7Belo. Todos os produtos da coleção são 100% veganos e cruelty free.

Focada nos canais digitais, a campanha de lançamento da coleção segue a mesma temática do produto e estreará na próxima segunda-feira, 9. Nas redes, a marca apresentará conteúdo cocriado com a dupla criativa Two Lost Kids, roteirizado, dirigido, fotografado e estrelado pelas irmãs Thalita e Gabriela Zukeram, reconhecidas na internet por suas produções visuais autorais criativas.

"A irreverência, o bom-humor, a jovialidade e a liberdade sempre estão presentes na Quem Disse, Berenice? Por isso, a campanha em parceria com a 7Belo faz questão de trazer ao presente a lembrança de tempos em que tudo era mais leve e divertido, garantindo a mesma sensação e conexão para o público. Pelo mesmo motivo, convidamos a dupla Two Lost Kids para cocriarem conosco a campanha", explica Renata Gomide, Diretora de Marketing do Grupo Boticário.

Esta não é a primeira vez que o Grupo Boticário aposta nas parcerias com doces nostálgicos. Em outubro do ano passado, a marca O Boticário lançou uma coleção da linha Cuide-se bem inspirada no Bubbaloo, chiclete da Mondelez.

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Quem Disse, Berenice? lança coleção em parceria com a 7Belo - Meio & Mensagem

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Fruto de uma parceria com a Arcor, a Quem Disse, Berenice? lança uma coleção de maquiagem inspirada na 7Belo, uma das linhas de balas da marca. A coleção é composta por iluminador, batom e blush que tem fragrância de framboesa, mesmo sabor da bala. As embalagens também são inspiradas na 7Belo.

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5 creators shaping the beauty space in the Metaverse  

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5 creators shaping the beauty space in the Metaverse  

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Many beauty brands are now venturing into immersive virtual experiences. Charlotte Tilbury sponsored the Girl Gamer Festival in 2021; L'Oréal-owned YSL Beauté partnered with artist Talia Mar to promote the Black Opium Fragrance; and Estée Lauder launched the Microsite Anrcade, where users could play arcade-style minigames and learn about the brand's Advanced Night Repair serum. e.l.f. Cosmetics and NARS are among the first brands to buy into NFT s and market them in the beauty space.

"The metaverse will not only allow for beauty brands to highlight their products and tell their story in ways that currently don't exist with e-commerce today, but they'll also be able to build community amongst their shoppers," Brooke Ozaydinli, Creator Marketing Manager of Instagram, told Hypebae. "The metaverse will create opportunities for much deeper and immersive conversations."

We've found five beauty creators who are a part of the community, building strategies for the metaverse beauty space. Catch our digital friends below serving inspiration on what's happening with this new wave.

Ines Alpha is a e-makeup artist and 3D makeup creator.

Digital Daisy is a C4D Octane and filter creator.

Johanna Jaskowska is a digital creative with a concentration on creating distinctive AR filters in the beauty realm.

Nikita Replyanski is a beauty cyber artist.

Piper ZY is a creative artist and futurist.

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5 Creators Shaping the Beauty Space in the Metaverse

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Many beauty brands are now venturing into immersive virtual experiences. Charlotte Tilbury sponsored the Girl Gamer Festival in 2021; L'Oréal-owned YSL Beauté partnered with artist Talia Mar to promote the Black Opium Fragrance; and Estée Lauder launched the Microsite Anrcade, where users could play arcade-style minigames and learn about the brand's Advanced Night Repair serum.

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Black skin: challenges and differentiated care

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Black skin: challenges and differentiated care

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Cosmetic Innovation - Know More. Create More.

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Pele preta: desafios e cuidados diferenciados

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Oleosidade, acne, mancha e envelhecimento precoce são alguns dos incômodos mais comuns às pessoas negras

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All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.
Menopause has become a category unto itself, within beauty and wellness. And the brands making it mainstream are increasingly popping up at Target and Ulta Beauty.

Last April, Glossy assessed the growing marketplace, asking, " More menopausal beauty and personal care brands are coming to market, but is the world ready?" It spotlighted brands including Womaness, which launched at Target, and State Of, now led by Stacy London. And of course, there are other brands in this space, as well, including La Maria and Pause Well-Aging, many others. In a sign that the space continues to gain traction, Womaness has just expanded to Ulta Beauty. In the fall, Naomi Watts will partner with Amyris to launch a brand in the menopause space.

The latest entrant to the space is Phenology, a brand backed by health tech brand incubator, Hologram Sciences, which is launching Monday, May 2,with ingestible supplements (including gummies and a caffeine and L-theanine-filled mint), topical products that cool during a hot flash, moisturizer for menopausal skin and even tech, a true point of difference for the brand. It will offer a "first-of-its-kind, at-home hormone testing lab," which will allow users to test and monitor their progesterone levels via their saliva.

A corresponding app "facilitates an assessment to help you understand where you are in menopause, as menopause has multiple stages," Graham said. "It's our way to help women feel supported through the journey, and it's the way that we deliver coaching. You can get free coaching via text from people who are specially trained in lifestyle, behavioral modification and other things that you can do to help decrease your symptoms and make you feel better." Usually, the "coach" is a registered dietitian with continuing education on menopausal issues, and they offer guidance on nutrition, meditation and mind-body connection techniques, she said.

"There are three universal truths in [the conversations we have with women about menopause]. One is them saying, 'I feel dismissed by my doctor.' The second is, 'I'm totally unprepared; I don't know what menopause is. My mom never told me, and I don't talk to my friends about it.' The third is a hesitancy on their part to actually take action and get themselves relief. That's a pretty devastating thing to hear when you're interviewing hundreds of women - that they don't feel like they're deserving of treatment and care until things get 'bad enough,'" said Jessica Graham, general manager of Phenology and CMO of Hologram Sciences.

The impetus for Phenology, Graham said, came from the question, "How can how can we help women see menopause as a transition to a period of their life when they get to come first?" The beauty industry offered an entry point, she said. After all, "Where do women feel like they're at center stage and not feel dismissed? Where are they a part of leadership in a real way? That's the beauty industry, right? And so when we were thinking about how we would deliver our message, we wanted to wrap it up in an affirming experience that would also feel familiar to them," she explained.

Meanwhile, menopause-focused brand Mojo Wellbeing, launched in December, was created by Unilever's in-house incubator, The Uncovery, and currently sells three products on Amazon: two serums and a cooling mist.

"There is still a huge lack of medical resources and research, a lack of educated doctors and often misdiagnosis. In a study of 5,000 OB/GYN residents, by John Hopkins University School of Medicine, only 20% reported receiving menopause training, while 70% noted they would like to receive this," said Madison Li, global brands director at The Uncovery.

The brand has sought to address some of these shortcomings through its own work and content creation. "From [internal studies] we've found that 42% of perimenopausal women find it hard to know what products are best for them, and 32% don't know what brands to trust. When purchasing solutions for perimenopause and menopause it's important to first understand what symptoms you're experiencing," Li said, adding that the resources Mojo has on its blog are intended to help. Of the fast-growing market, she said, "The more brands that break through in the menopause category, the more awareness there will be around the topic, and hopefully a societal change will follow. It's time to let the stigma go."

The category's growth now goes beyond just topical, over-the-counter products, too. BTL Aesthetics, an aesthetic tech company, has recently debuted Emfemme 360, a non-invasive radiofrequency treatment that aims to help optimize lubrication, vaginal laxity, and sexual arousal both after childbirth and in relation to symptoms of menopause. BTL is also the company behind other common aesthetic treatments like EmSculpt, a muscle toning/fat reduction treatment often performed alongside Botox in dermatology offices.

"The key to the development of this technology is off the back of how women's bodies change as they age, as well as after childbirth," said OBGYN Dr. Kimberly Evans. "The stretching of the tissues and decrease in estrogen leads to an increase in laxity and a decrease in collagen. Decreasing estrogen leads to a decrease in blood flow, sensitivity and moisture. This technology was developed to allow women to address these concerns and lead more fulfilling lives," she said.

"The space is getting crowded, yes, but, a rising tide floats all boats," said Graham. "And when you're a woman's health advocate, there's nothing bad about increased investment, increased innovation, increased awareness, increased preparedness - which means increased relief for women. Providing choice for women is amazing. We're really glad to be part of a groundswell of taking this issue seriously."

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All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Menopause has become a category unto itself, within beauty and wellness. And the brands making it mainstream are increasingly popping up at Target and Ulta Beauty.

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How brands are tackling mental health to connect with younger customers

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How brands are tackling mental health to connect with younger customers

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As more of the fashion industry is thinking about better defining core to connect with their customers, mental health initiatives are becoming a priority. So during the month of May, or Mental Health Awareness Month, many brands are focusing on young people and their well-being to connect with their core consumer group.

Recent rom 2000-2018, there was a surveys and medical professionals are warning of a devastating mental health crisis among young people, exacerbated by Covid-19, months of isolation and growing gaps between people and access to mental health resources. Even before the pandemic, from 2009-2017, there was a increase in the number of adolescents who were reported to have had a major depressive episode. F 60% increase in suicide rates in young people.

With a significant portion of Gen Z affected, brands and retailers are tackling mental health in different ways. Some have made it the founding principle of their brand, including the comfortable basics brand Mad Happy. Others are taking curated approaches that go beyond simple slogans and donations. For example, over the next six months, footwear brand Toms is partnering with special grassroots organizations to support their initiatives through grants. Meanwhile, Victoria's Secret Pink is leveraging celebrity spokespeople like actor Darren Barnet to engage with Gen Z on related issues via social platforms. And Saks is working with an intergenerational trauma psychologist to introduce information about self-care through its social channels.

Body positive loungewear brand Mad Happy was created in 2017 by four co-founders - Noah Raf, Peiman Raf, Joshua Sitt and Mason Spector - to bring positive messaging to a community. Apart from creating loungewear featuring optimistic slogans and bright colors, the brand engages its community by providing resources. For example, it has a text hotline, a blog called The Local Optimist that focuses on topics surrounding mental wellbeing and a partnership with teen mental health nonprofit The Jed Foundation.

The brand has invited celebrities and influencers like comedian Ramy Youssef and Emma Chamberlain to open up to its Gen-Z audience on its podcast that launched in May 2021. Since its inception, the podcast has received reviews from listeners. Many of them have said the small tools it provides has helped them improve their mental health over time.

Victoria's Secret Pink is prioritizing mental health awareness via its latest campaign, via social media posts and its male ambassador throughout the month of May. In a recent Instagram post, Barnet, star of the Netflix series "Never Have I Ever," shared the news that he will be the first male ambassador of the brand and featured in campaign imagery for the Gender Free collection that launched last year in February. In the post, he stated that he wishes mental health "was more of a focus when I was a teenager," and that he hopes to reach young adults "who need to be heard" and supported through the campaign.

Other brands are going a different direction. Footwear brand Toms has gone through a significant overhaul of its operations and charitable giving strategy, phasing out its buy-one-give-one model in April 2021. In its place, it's launched a new model focused on giving at least a third of its annual profits to mental health grassroots organizations in the U.K. and the U.S. According to the National Alliance for Mental Illness in the U.S., nearly half of the 60 million adults and children living with mental health conditions in the U.S. don't have access to treatment. With its new initiative, Toms hopes to bridge the gap between people and access to mental health resources.

Toms' "Wear Good" campaign, running from May-October, is a play on the words "we are good." It involves the partner grassroots organizations Brave Trails, The Dinner Party, Homeboy Industries, L.A. LGBT Center and Venice Family Clinic. Each partnership is unique, with Toms working with the companies to determine how to best support their mental health-related objectives. And the campaign will focus on bringing attention to the people running the grassroots organizations to keep the campaign as organic as possible.

"When you buy Toms, you help give access to mental health resources to the millions of people who need them. We're trying to say, 'What do you need? How can we support you?' If that looks like a grant, great. If it looks like something else, like the expertise or support that Toms can bring, we're also really open to that," said Smith. The team is also working with brand collaborators like the Happiness Project, a global happiness movement, to spread its message over the summer.

"Every year, one in five Americans experience a mental health challenge," said Amy Smith, chief strategy and impact officer at Toms. "[This campaign] was a moment to innovate again and think about how our impact can inspire not only our consumers to be part of our community but also other companies to think about their impact and ask if they are doing everything they can."

While the Toms BOGO program was mired in controversy for nearly leading the company to bankrupcy, 2021 was a great year for the brand. Sales were up, through the brand declined to share specific figures, charitable giving to grassroots was at $2 million, and its B Corp score rose 25% to 121.5%. The new campaign is part of the rollout of a new overall strategy for the brand focused on fueling long-term growth and vision, supporting the values of supporting communities, and taking care of the planet and its staff moving forward.

For retailers, it's a different conversation. Representing multiple brands and varied values, their focus is often on uplifting customers when they're in-store and online and supporting organizations through funding. "It's important for [us] to use our voice to create an open dialogue surrounding mental health and raise essential funds for the nonprofit organizations working on the frontline of the mental health crisis," said Marc Metrick, CEO of Saks and Saks Fifth Avenue Foundation board member.

For May, the retailer developed visual displays and is now focused on sharing advice and information on self-care with its customers. The store is partnering with holistic psychologist and intergenerational trauma expert Dr. Mariel Buqué on a content series for the month that will run across its social channels. It will also host a virtual event on Saks Live as part of its strategy to connect with younger fans on social. In addition, the retailer launched an open grant application for nonprofit organizations seeking funding for mental health programs, with a goal of supporting local organizations providing direct access to care in their communities.

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How brands are tackling mental health to connect with younger customers

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As more of the fashion industry is thinking about better defining core to connect with their customers, mental health initiatives are becoming a priority. So during the month of May, or Mental Health Awareness Month, many brands are focusing on young people and their well-being to connect with their core consumer group.

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Renner launches capsule collection created exclusively with 3D technology

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Renner launches capsule collection created exclusively with 3D technology

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Coty launches first collab in Brazil with a celebrity, singer Iza

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Coty launches first collab in Brazil with a celebrity, singer Iza

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Vans teamed up with Crayola for a color collab.

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Vans teamed up with Crayola for a color collab.

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Design é inspirado no visual clássido dos materiais de arte da Crayola

A Vans se uniu à Crayola para uma collab colorida de tênis, vestuário e acessórios. Com designs inspirados pelo visual clássico dos materiais de arte da Crayola em todos os estilos icônicos da Vans, a coleção celebra a criatividade ilimitada.

A collab customiza o primeiro tênis da história da marca, o Vans Authentic, nas colorways "Van Doren Inspired" e "DIY/Sketch Your Way", atualizados com estampas divertidas referenciando o estilo dos livros de colorir que inspiram as aventuras a cada passo.

O cabedal do ComfyCush Old Skool é uma tela em branco para que os fãs de ambos os personagens da colaboração se expressem criativamente.

O Classic Slip-On conta com um detalhe na vira de borracha da silhueta, texturizada para tornar cada par único através da coloração do giz de cera na sola. A mini mochila Vans x Crayola foi construída com alças superiores, bolsos frontais com zíper e um inovador bolso de giz de cera para acesso a momentos criativos em qualquer lugar.

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Vans celebra a criatividade em nova collab

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Design é inspirado no visual clássido dos materiais de arte da Crayola A Vans se uniu à Crayola para uma collab colorida de tênis, vestuário e acessórios. Com designs inspirados pelo visual clássico dos materiais de arte da Crayola em todos os estilos icônicos da Vans, a coleção celebra a criatividade ilimitada.

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Carolina Herrera launches new perfume with free event in Barra da Tijuca

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Carolina Herrera launches new perfume with free event in Barra da Tijuca

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What the Beauty Industry Still Doesn't Understand About: Mature Women

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What the Beauty Industry Still Doesn't Understand About: Mature Women

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Cosmetic Innovation - Know More. Create More.

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O que a indústria da beleza ainda não entendeu sobre: mulheres maduras

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Falar de inclusão na beleza é falar, também, de faixa etária. E para entender como a mulher de 50+ está sendo tratada e representada no universo de beauté, Vogue fez uma reportagem especial sobre o tema

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4 beauty trends that will dominate the post-pandemic world

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4 beauty trends that will dominate the post-pandemic world

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Cosmetic Innovation - Know More. Create More.

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Combate ao estresse, produtos de alta cobertura, um mundo mais sustentável e a volta aos consultórios. Entenda essas quatro tendências de beleza que vão dominar o mundo pós-pandemia!

É claro que após dois anos vivendo uma rotina totalmente nova e adaptada, alguns hábitos se transformaram e/ou deram lugar a outros. Mas o que exatamente mudou quando o assunto é beleza e autocuidado? O que esperar das próximas tendências que dominarão o mundo pós-pandemico?

Certamente, o uso da máscara, que começa a ser liberada em alguns pontos do país, reforçará a ideia de tratamentos na região do sorriso. No entanto, algumas outras mudanças já começam a cativar os consumidores em todo o planeta. Pensando nisso, separmos 4 tendências emergentes de beleza para o mundo pós-pandemia para você ficar por dentro de tudo. Confira!

1. Produtos de cuidados com a pele para combater o estresse

O "efeito estresse" é a condição de pele que mais cresce nas discussões das mídias sociais. Isso porque, segundo a dermatologista Dra. Paola Pomerantzeff, membro da Sociedade Brasileira de Dermatologia, em momentos turbulentos e de ansiedade, nosso organismo libera uma maior quantidade de cortisol, conhecido como hormônio do estresse, que promove um quadro inflamatório do tecido cutâneo, favorecendo assim o envelhecimento da pele com consequente surgimento de manchas, flacidez e rugas.

Para o dermatologista Dr. Daniel Cassiano, também membro da Sociedade Brasileira de Dermatologia, o estresse também pode interferir de maneira importante no nosso microbioma. Há um crescente campo de pesquisas que mostra como nossos micróbios comensais - as populações nativas de bactérias, vírus e fungos que colonizam nossa pele - melhoram nossa saúde. "É hora de parar de pensar em 'eliminar a qualquer custo as bactérias' e começar a pensar em estimular a ação das boas bactérias".

Os lançamentos em dermocosméticos já se utilizam de ativos para combater os efeitos do estresse: é o caso do Gel-Creme Complex Antissinais, um hidratante anti-idade desenvolvido pela Età Cosmetics que traz o ativo antiestresse B.A.M, com mecanismo de ação inovador no combate aos efeitos do estresse na pele. Isso porque esse novo ingrediente consegue agir diretamente na enzima responsável pela superprodução de cortisol (11β-HSD1), inibindo-a. "Como resultado, os níveis do hormônio do estresse na pele são reequilibrados, com redução dos danos às fibras de colágeno e melhora significativa na densidade e integridade do tecido cutâneo. Dessa forma, a pele se torna menos suscetível aos danos causados pelo estresse, mantendo-se jovem, saudável, firme e elástica por muito mais tempo", afirma o dermatologista Dr. Gustavo Saczk, membro Titular da Sociedade Brasileira de Dermatologia e da Sociedade Brasileira de Cirurgia Dermatológica, e consultor científico da Età Cosmetics.

Outra novidade está presente nas farmácias de manipulação: é o Sérum Oral Senolítico da Biotec Dermocosméticos, que une as características dos séruns tópicos, como fórmula concentrada e transporte eficaz dos ativos, com as facilidades do uso oral para potencializar o tratamento contra os efeitos do estresse na pele, com vantagens como melhor adesão ao tratamento e absorção e distribuição mais rápida ao local de ação. "O Sérum Oral Senolítico é formulado com Modulip GC e Glycoxil para combater a cascata de danos provocada pelo estresse crônico na pele, modulando a produção de cortisol e o processo de glicação, além de também estimular a lipólise (quebra de gordura), promovendo a diminuição da circunferência abdominal através do estímulo das terminações nervosas do tecido adiposo branco e prevenção da peroxidação lipídica, protegendo as membranas do estresse oxidativo", explica a farmacêutica Patrícia França, gerente científica da Biotec Dermocosméticos. "Disponível nas farmácias de manipulação, o sérum oral ainda pode ser combinado com séruns tópicos para potencializar o efeito de combate ao envelhecimento, com ativos como Telodormin, Hyaxel e Ascorbosilane C para tratar sinais da idade, aumentar a hidratação e iluminar a pele", finaliza a farmacêutica Maria Eugênia Ayres, gestora técnica da Biotec Dermocosméticos.

2. Produtos de alta cobertura e longa duração para simular os filtros das redes

As discussões dos consumidores sobre cosméticos de alta e longa cobertura aumentaram. E, ainda que seja um assunto delicado, a ilusão de uma pele impecável era possível em vídeo com os filtros e iluminação certos, mas agora as pessoas estão tentando manter essa aparência na vida real.

Uma das novidades é o Blur Mousse Multifuncional, da Be Belle, que oferece fotoproteção, com FPS 30 e PPD 10, ao mesmo tempo em que promove efeito blur através da dispersão da luz para disfarçar imperfeições, uniformizar o tom da pele, reduzir o brilho e promover um efeito aveludado, além de reidratar e restaurar o tecido cutâneo.

3. O interesse pela sustentabilidade em crescimento

Os consumidores estão cada vez mais interessados nas mudanças climáticas e na sustentabilidade. De acordo com o relatório de tendências para 2022 divulgado pelo Instagram, 1 em cada 3 jovens estão interessados em comprar mais produtos considerados limpos, naturais e sustentáveis nesse novo ano, apostando em cosméticos baseados em plantas, maquiagens veganas, desodorantes sem alumínio, além de ingredientes menos agressivos e tóxicos e conceitos como skinimalismo.

A beleza limpa, ou clean beauty, por exemplo, é um conceito que vem ganhando popularidade já faz algum tempo e promete se tornar cada vez maior, com mais marcas criando produtos que se enquadram nessa categoria. "De forma geral, podemos definir o clean beauty como um movimento de maior preocupação dos consumidores com a composição dos cosméticos, que devem se enquadrar em duas categorias: não conter ingredientes tóxicos, como parabenos e lauril sulfato de sódio, e listar todos os ingredientes em seu rótulo", explica a dermatologista Dra. Patrícia Mafra, membro da Sociedade Brasileira de Dermatologia.

No mercado, é possível encontrar desodorantes que se adequam a essa tendência, como o desodorante mineral Verdan, da EHM, que é formulado com 99% de ingredientes naturais, não contendo alumínio, parabenos ou corantes sintéticos, para oferecer proteção desodorizante por 24 horas, evitando a transpiração e os maus odores sem deixar vestígios ou manchar a pele e a roupa.

4. De volta aos consultórios

O interesse em tratamentos de beleza DIY atingiu o pico no início da pandemia, mas tudo acabou agora: os pacientes perceberam que realmente é o tratamento de consultório que traz resultados expressivos. Uma das novidades é a recuperação do glow da pele com a experiência HydraFacial, um procedimento precursor do inédito conceito de Beauty Health, que consiste em melhorar a aparência ao mesmo tempo em que promove uma restauração completa da pele para torná-la mais saudável e exuberante. HydraFacial é uma experiência personalizável de hidrodermoabrasão capaz de conferir a melhor pele da sua vida. "O HydraFacial promove melhora instantânea da qualidade da pele, auxiliando na uniformização do tom e da textura e no aumento da firmeza, viço, maciez e brilho da pele graças à patenteada tecnologia Vortex-Fusion presente nas ponteiras, que possui um design espiral exclusivo capaz de gerar um efeito de vórtice que, combinado a tecnologia de sucção a vácuo do equipamento, consegue expelir e remover facilmente as impurezas da pele enquanto fornece soluções hidratantes", explica a dermatologista Dra. Mônica Aribi, membro da Sociedade Brasileira de Dermatologia e da Sociedade Brasileira de Cirurgia Dermatológica. "Rápida, completamente indolor, não invasiva e sem downtime, assim não atrapalhando a rotina, a experiência HydraFacial pode ser vivenciada por qualquer pessoa, até mesmo por aquelas que possuem pele seca ou sensível", finaliza a médica.

Fonte: L'Officiel 07.04.2022

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4 tendências de beleza que dominarão o mundo pós-pandemia

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Combate ao estresse, produtos de alta cobertura, um mundo mais sustentável e a volta aos consultórios. Entenda essas quatro tendências de beleza que vão dominar o mundo pós-pandemia! É claro que após dois anos vivendo uma rotina totalmente nova e adaptada, alguns hábitos se transformaram e/ou deram lugar a outros.

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The Smiley face, a yellow circle with two black lines for eyes and an upturned squiggle of a mouth, turns 50 this year. Yet it doesn't have one single wrinkle. In fact, if anything, Smiley - a signifier of kindness - has never seemed fresher or more of the moment than it is today for beauty brands, corporations and retailers alike.

All are increasingly keen to embrace and convey kindness in their corporate cultures, branding and marketing statements. And while kindness as a concept isn't not necessarily easy to quantify on a balance sheet or an income statement, all agree it makes good business sense.

"Aside from making a stronger and more productive workforce, the science behind kindness and acts of kindness - either giving or receiving - [shows it] modulates the neuroendocrine system and reduces inflammation in the body," said Brent Ridge, a cofounder of Beekman 1802, the microbiome-focused skin care brand centered around goat milk - and kindness.

"Those things manifest how your skin looks and how every cell in your body ages," he continued. "It actually does have physiological benefits to your body."

Further, in a workforce, where employees sometimes haven't met each other in person, it's more important than ever to have a commonality.

"It can't always just be around a number or a KPI. There has to be a personal connection. Kindness is one of those things that can be a connector for your employees," according to Ridge.

Kind acts are not new to the beauty industry, but the pace of them has picked up steam since the onset of the coronavirus pandemic two years ago.

The Secret deodorant brand, from its founding in 1956, has had as its mission to empower women to deal with high-stress moments. Starting in the first phase of the recent health crisis, Secret chose to continue standing up for equal pay and representation as women were increasingly having to choose between their professional lives and taking care of their children.

For part of its push, Secret teamed with the YWCA for the "Superhero Mom" campaign. In the video, mothers are interviewed about the hardships they face during the pandemic vis-à-vis childcare, their kids spoke about their super-human moms and the brand granted the women a full year of paid childcare.

"What we loved about it so much is that this impacted real women that were dealing with the struggles of the pandemic on the front lines," said Christopher Talbott, senior brand director, global Secret and Gillette deodorant at Procter & Gamble. "Our fight toward gender equality didn't take a backseat or go backward."

He said Secret has evolved how it measures the impact of acts of kindness and forces for good. The primary way is qualitative, through frequently speaking with women.

"So it's not always about: 'Hey, have sales increased?'" Talbott said. "Sixty-two percent of consumers want companies to stand up for issues they're passionate about."

Other quantifiable ways to measure success of a campaign are equity studies and brand-health trackers.

"Kindness is something that we prioritize number one, two and three," he continued. "We know it's what our consumers and employees want, and so we'll continue fighting for that cause."

Simple, the Unilever-owned skin care label, in the U.K. has been running an Acts of Kindness Community Board online as part of a project with Kindness.org, the global nonprofit built on the belief that kindness is an essential ingredient in social change. The campaign has the stated aim of "helping the nation become a better Britain." People have written: "I am going to buy food for a stranger." "I am going to praise a work colleague." "I am going to ask how a friend is doing." "I am going to take time to listen to a friend."

"Kindness is at the heart of Simple's philosophy - and we believe in clean and kind skin care that works," said Guy Linnegar, marketing manager of Simple U.K. and Ireland. "The pandemic has highlighted the importance of kindness, and how the little things can make a big difference, which is why we decided to partner with Kindness.org and [TV and radio presenter] Mollie King in 2021 to continue to build on this philosophy."

Nadav Klein, an assistant professor of organizational behavior at INSEAD, said small acts of kindness can pack a big punch.

"What we find is that being just a little bit nice has the greatest return," he said. "If you think about it, the more kind I am, the more altruistic, the more it's costly for me to do that. If I'm doing you a big favor, it's more costly than if I'm doing a small favor. But we find that people evaluate others who do small favors just as positively as others who do big favors, which would suggest there is a premium on being a little bit nice.

"If you're a little bit nice to people, it really pays off over time," continued Klein. "You can easily create a very positive reputation among people."

On a personal level, carrying out acts of kindness can make people happier and give more meaning to life, he said.

Kindness is an important factor in-store, too. Eric Costa, chief executive officer of Citynove, the real estate arm of Galeries Lafayette Group, realized that retailing strategies needed to shift, after speaking with an elevator mechanic. Whereas in the past, the ground-floor button was the one to break down the most, since everyone needs ultimately to leave a shop, the close-door button was now most out of order.

"The most pressed was the door-closing button to gain 10 seconds," he mused. "Fifteen years ago, no one used this button. It's heavy with meaning, but also symptomatic of a stress that's linked to digital, that everything has accelerated. Suddenly, we can no longer bear to waste time."

Costa and his team had to consider what would make people leave their homes for a physical store, instead of purchasing online. Their idea: Shopping in brick-and-mortar had to become like a leisure-time activity.

"We have to create for our customers a feeling of positive emotion, of well-being," he explained. That can come from more open and light-filled spaces and - what's key - building up relationships with customers, who then feel loved.

"We have an unlimited resource, which is the kindness of our employees, of our teams," Costa said. "They are not a limited resource like cash or capex."

His group has worked with semiologists, symbologists and magicians to conjure up positive emotions on the customer journey. That can be through aesthetic choices taken. Citynove is working with Japan's TeamLab on an in-store, interactive digital project involving a poetic landscape, for example.

"We will create these positive emotions by making small axes of kindness," Costa said.

Some random acts of kindness include washing peoples' cars parked in a store's lot.

"It will contribute to making the magic of the location," Costa said.

Meanwhile, some beauty workplaces are becoming kinder.

One executive, for instance, said that an ethos of kindness has been cultivated at Coty Inc., since Sue Nabi's arrival as CEO in September 2020. Caroline Andreotti, executive vice president global travel retail at the company, described this as "kindness with people in the organization, accepting what is different and being very inclusive as a leader, [being] kind to the planet with the philosophy she has around products."

Phil Lewis, an organizational development consultant and founder of Corporate Punk, speaking of the increasing emphasis on kindness in workplaces, said: "In simple terms, you've got an acknowledgement going on post-pandemic that the way a lot of organizations have worked and treated their people isn't necessarily going to be sustainable for them going forward."

Gen Z and Millennials have a heightened consciousness around corporate conduct, and digital media creates most organizations' porous nature.

"So poor treatment of staff now has opportunities to leak out in the way that it didn't previously," Lewis said. "Organizations that treat people well tend to hang on to them longer."

Kindness also gives employees a higher energy level, so their pace of innovation and productivity go up.

He thinks most human beings are wired for good, but maintained: "It is really difficult to build scalable organizations that are actually capable of treating people on the planet kindly - for all sorts of reasons to do with the fact that we need systems and processes that create uniformity in working. [There's] the fact that we've got shareholders and incentives that trend toward profitability and growth at all costs and the fact that almost all organizations are tyrannical to some extent because they have to be, because there has to be a received way of doing things. You can't have everyone just doing what they want - it's complete anarchy."

However, Lewis believes the smartest people in business are starting to work it out despite the tensions and challenges.

"My sense is that a lot of organizations are at a very early stage in their exploration of this," he continued. "What is happening is everybody's kind of emerging into the sunlight after COVID-19 and is going: 'What the hell are we going to do now?'"

Beekman, seemingly, has already nailed it.

The brand was founded by husband-and-husband team Ridge and Josh Kilmer-Purcell from their Sharon Springs, N.Y., farm in 2009. Years ago, after losing their jobs, the couple relocated to upstate New York and said "yes" when a neighboring farmer put a note in their mailbox saying he sought refuge for his 100 goats.

"We always say that we started with a single act of kindness," Ridge said.

The farmer brought them goat milk, and Ridge and Kilmer-Purcell began making soap out of it and researching into how the milk nourishes skin's microbiome.

Beekman calls all its microbiome-friendly skin care "clinically kind skin care." "If you look at the ingredient deck on the back of every bottle, kindness is actually listed as an ingredient," Ridge said.

(Kindness has entered numerous brands' product nomenclature, including Ellen DeGeneres' Kind Science skin care brand and Rare Beauty's Lip Soufflé Matte Lip Cream had the limited-edition shade Kindness.)

Kindness is at the core of Beekman's corporate culture. Each new employee learns in orientation that the brand begins with kindness and visits the farm.

"Then every internal communication that we do really is around how we can treat each other more kindly in our sustainability efforts, how we can treat the world more kindly," Ridge said. "That's the lingo of our internal corporate culture."

Beekman also gives employees eight hours yearly to do some sort of volunteer work and an annual company-wide kindness day to be kind to themselves, family or community.

The company's Kindness Council was established last year and has as a perennial member Jaclyn Lindsey, a cofounder and CEO of Kindness.org. (Lindsey and Oliver S. Curry are conducting research around the development of a kindness quotient to assess the kindness of a corporate culture.)

Beekman has scored highly, and also conducts ongoing surveys of consumers, which it calls "neighbors." The brand's community is built up in numerous ways. There's a live goat cam running 24/7.

"The goats represent those moments of kindness," Ridge said. "Some people check in every day."

Other community outreach includes Kindness Grants, micro-loans of up to $500 allowing people to spread a random act of kindness in their own community.

"So that our consumers can see how powerful kindness can be," Ridge said.

Cards given after a consultation have little notes of kindness written on the back. And people keep making pilgrimages to the farm, which isn't exactly easy to get to, and where there's a baby goat tour and a kindness curriculum - a full-day immersion in kindness, with follow-up.

"The people who've taken that course become their own little community," Ridge said.

Beekman's business strategy has paid off in spades. On the monetary front, sales keep rising and in December 2021, Eurazeo Brands invested $62 million for a controlling stake in the company, alongside co-investors Cohesive Capital Partners and the Cherng Family Trust. In total, $92 million poured in.

Eurazeo was attracted to the brand due to its focus on self care and kindness. At the time of the deal, Adrianne Shapira, managing director at Eurazeo Brands, told WWD: "Self care is only gaining importance in a post-COVID-19 world - being kind to the planet, kind to your community, kind to yourself. Those are table stakes, frankly, and it is such a big part of Beekman's DNA that it's frankly a private equity's dream.

"The goat is the hero, but to us, this is a unicorn brand," she continued.

Meanwhile, for Beekman, the focus on kindness remains.

"The beauty industry - it's not always something that you think about necessarily as being kind, but I think that is getting better," Ridge said. "Certainly, a lot of beauty brands are speaking about mental health and being accepting of one's self, but a lot of times people can see the beauty industry as being somewhat judgmental.

"This idea of self-kindness and the way that you treat yourself creates a ripple effect," he said. "That's how it spreads around the world."
FOR MORE, SEE: Jill Scalamandre Joins Beekman 1802 as CEO Ellen DeGeneres Is Launching a Beauty Brand Rare Beauty Brands Acquires Dr. Dana Beauty

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The Smiley face, a yellow circle with two black lines for eyes and an upturned squiggle of a mouth, turns 50 this year. Yet it doesn't have one single wrinkle. In fact, if anything, Smiley - a signifier of kindness - has never seemed fresher or more of the moment than it is today for beauty brands, corporations and retailers alike.

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Glossier Taps Olivia Rodrigo As Its New Face

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Glossier Taps Olivia Rodrigo As Its New Face

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Olivia Rodrigo is Glossier's newest face as the Gen-Z pop-punk princess partners with the iconic beauty brand. The three-time Grammy Award-winning singer-songwriter offers her signature subversively sweet perspective to the female-fronted company, lending her unique voice to product initiatives, creative content and more.

Rodrigo's first Glossier campaign focuses on authenticity, centered on the motto, "You Look Good." In an exclusive press release, the "good 4 u" singer says, "If I could send a note to the Glossier community, I'd say, you look good exactly as you are." Dedicated to a people-first approach to beauty, the Instagram-worthy brand celebrates its wearer exactly for who they are and who they strive to be.

Among Glossier's products, Rodrigo's favorites are the ever-popular Boy Brow, the uber-hydrating Ultralip and the Pro Tip eyeliner for achieving that perfect wing. "I love eyeliner. Winged eyeliner is my favorite thing in the world. I think I'm getting better at my winged eyeliner game too. I just try to do it every day and statistically, I have to have improved at least a little," Rodrigo attests.

Take a look at Glossier's latest campaign above and visit its online store to try Olivia Rodrigo's favorite items.

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Glossier Taps Olivia Rodrigo As Its New Face

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Olivia Rodrigo is Glossier's newest face as the Gen-Z pop-punk princess partners with the iconic beauty brand. The three-time Grammy Award-winning singer-songwriter offers her signature subversively sweet perspective to the female-fronted company, lending her unique voice to product initiatives, creative content and more. Rodrigo's first Glossier campaign focuses on authenticity, centered on the motto, "You Look Good."

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Meet Joyce Lee, the Sex-Positive Creator Helping Women Romanticize Their Lives

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Meet Joyce Lee, the Sex-Positive Creator Helping Women Romanticize Their Lives

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Meet Joyce Lee, the Sex-Positive Creator Helping Women Romanticize Their Lives

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Introducing her newest launch, Her Scent.

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Darren Barnet Is Victoria's Secret's First Male Ambassador

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Darren Barnet Is Victoria's Secret's First Male Ambassador

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Victoria's Secret has tapped Never Have I Ever actor Darren Barnet as its first-ever male brand ambassador.

The lingerie label revealed that the star would front VS Pink's new "Gender Free" collection featuring items like shorts and sweats. In addition to campaigns, Barnet will participate "in various activations that support the brand's key initiatives as part of Pink's ongoing commitment to inclusivity, fostering positive mental health and empowering young adults," as reported by . He will be judging VS' Pink With Purpose Project while taking part in activations for Mental Health Awareness Month in May.

VS Pink's CEO Amy Hauk explained that Barnet is "such a positive role model for teens and young adults." Barnet took to Instagram to share the news: "[I] am honored to be joining VS Pink as a brand ambassador! I will helping to launch new styles in their gender free collection while also supporting their initiatives in empowering young adults and mental health awareness." He continued: "I am beyond excited to share some of these new styles but I am even more grateful that I can be a part of a good cause. I wish mental health was more of a focus when I was a teenager and my hope is that we can reach those young adults who need to be heard and supported most."

Peep the announcement via Barnet's Instagram.

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Darren Barnet Is Victoria's Secret's First Male Ambassador

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Victoria's Secret has tapped Never Have I Ever actor Darren Barnet as its first-ever male brand ambassador. The lingerie label revealed that the star would front VS Pink's new "Gender Free" collection featuring items like shorts and sweats.

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New Psychedelic-Friendly Platform, Woo Set to Launch Series About Love IRL

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New Psychedelic-Friendly Platform, Woo Set to Launch Series About Love IRL

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New Psychedelic-Friendly Platform, Woo Set to Launch Series About Love IRL

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TikTok Beauty Trend Alert: Enter the Clean Girl Makeup Look

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Say goodbye to smokey eyes, matte lips and sharp contour.

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Hinode participates in the Perfume: history & art exhibition

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Hinode participates in the Perfume: history & art exhibition

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Ingredients before brands: The new beauty consumer priority?

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Ingredients before brands: The new beauty consumer priority?

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Many beauty consumers are shopping for star ingredients, such as niacinamide and vitamin C, rather than by product or brand name.

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Are beauty brand names becoming less important? They've traditionally served as indicators of quality, but as consumers wise up for themselves about skin science, they feel less need to buy specific brands.

Net-a-Porter's global beauty director Newby Hands first noticed how customers were prioritising ingredients in late 2019 and highlighted it at Net-a-Porter's 2022 beauty trends presentation. The Hut Group (THG), which owns Look Fantastic and Cult Beauty, has also observed the trend over the past year. "We saw searches for ingredients start to climb rapidly, particularly within the skincare category, growing over 229 per cent year on year," says Rachel Horsefield, chief executive of THG Beauty.

The internet has transformed the shopping and research experience. Consumers today can quickly become 'skintellectuals' knowledgeable about their skin and its particular needs, Net-a-Porter's Hands tells Vogue Business. "They're seeking actives that do a specific job. Rather than having one super cream that promises to do a lot, they're personalising their skincare regimen with the specific products they need."

Some beauty brands and retailers are helping consumers to filter by ingredients. Alpha-H upgraded its website in 2019 to improve its search function to allow for greater word variations and linked searches to both products and the educational content on its blog posts, according to chief commercial officer Tina Randello. Net-a-Porter and Glow Recipe both launched an ingredients tab to their e-commerce pages in 2021. "Most of our customers shop by skincare concern and they convert at double the average rate," says Sarah Lee, co-founder and co-CEO of Glow Recipe.

Research through search engines has become a vital part of the shopping journey, says Alpha-H's Randello. "As a high growth brand, each month we attract a significant number of new shoppers to the site - and the search function is widely used."

What's selling well? Power brands continue to retain a high level of trust, but shoppers on Net-a-Porter are now searching for ingredients such as retinol, hyaluronic acid, niacinamide and vitamin C. Searches for these ingredients on Net-a-Porter are up by almost 700 per cent since 2020, says Hands. "Customers now prioritise tried and trusted ingredients over the big brand name."

THG Beauty's Horsefield says retinol is "having its moment with customers, seeing double-digit growth year-on-year" and that "vitamin C is a universal ingredient that engages a wider range of consumers, making it another highly searched ingredient". She notes that salicylic acid overtook niacinamide and hyaluronic acid for the first time this year, correlating with increased consumer concern for so-called maskne (acne breakouts from wearing a face mask).

Predicting a trend

TikTok is driving the rapid pace of trend changes, says Horsefield. "When Maybelline's Sky High mascara went viral in January 2021, searches [across our e-commerce site] increased by 68 per cent month on month. The power that TikTok has on beauty trends is undeniable. We've consequently developed a 'TikTok Trending' section on our website and app." Currently in the spotlight on this section: Illamasqua's hydra veil primer and Cerave's smoothing cleanser with salicylic acid.

A single viral post on TikTok can translate into millions of views and thousands of followers. Marketing teams at beauty giants such as Estée Lauder now watch TikTok and other apps closely, ready to respond via appropriate ad strategies.

For brands, creating a viral trend is the fastest way to build awareness. THG's haircare brand Grow Gorgeous went viral on TikTok after a micro-influencer documented her hair growth journey using its Intense range, which taps into the science-backed haircare trend thanks to its use of niacinamide and hyaluronic acid, typically used in skincare. "The next day, the entire collection had triple digit day-on-day growth on Look Fantastic, with one product from the range seeing an incredible 2,582 per cent uplift in searches," says Horsefield.

Posts from TikTok influencers Stephanie Valentine, who goes by the name of Glamzilla, and Mikayla Nogueira about Glow Recipe's watermelon glow niacinamide dew drops resulted in over 17 million combined views in 2021. Since then, the serum has sold out four times across retailers in the US, Canada, UK and Australia. "We're continuing to see strong sales," says Lee.

The strongest social media trends typically have a three-month lifespan, so it's important to determine which ingredients or terms on TikTok are short term and fleeting and which indicate the beginnings of something special or a groundswell phenomenon on the way, says Cult Beauty's co-founder and co-CEO Alexia Inge. At Cult, it begins with the customer. "Our concierge team talks to them daily about their beauty journeys, worries and needs - they're a wealth of information. We also look at site behaviour, sales data and search terms," she says.

THG keeps an eye on customers who have tended to buy brands and products before they hit their trending peak, says Horsefield. "This signifies those who are trend aware and it's through this cohort that we're also able to identify potential future trends." In 2019, the retailer identified the swelling potential of "a relatively unknown" brand via its customer research and then watched sales grow over 1,000 per cent within a year. THG monitors real-time trends using social listening tools and first-party data gathered via THG Ingenuity, an end-to-end platform that powers brands' websites.

Innovating through products

The consumer enthusiasm for ingredients has paved the way for ingredient-led brands such as Deciem, acquired by the Estée Lauder Companies (ELC) in 2021. Deciem, with its six brands - The Ordinary, Niod, Hylamide, the Chemistry Brand, Hif and Loopha - made about $460 million in revenue in the 12 months to the end of January 2021, according to a statement from ELC. Another ingredient-led brand The Inkey List told the beauty publication Glossy that it's on the way to becoming a $100 million brand.

Beauty brands have developed their own formulas linked to star ingredients. Alpha-H, which sells on Cult Beauty, created a popular serum that combines 14 per cent glycolic acid and 1 per cent granactive retinoid, considered an industry first. The brand's vitamin serums collection, which contains forms of vitamin C, vitamin A (retinol), vitamin E (ceramides) and vitamin B (niacinamide) has also seen explosive growth, according to Alpha-H's Randello.

Recent launches from Glow Recipe include its avocado recovery serum, which features five skin-identical ceramides, and its guava vitamin C dark spot serum, formulated with encapsulated vitamin C and vitamin-C-rich guava seed oil and extract. "We're seeing deep interest in ingredients on social and via customer inquiries. Our approach is to modernise technologies powered by time-tested and clinically proven ingredients and creating unique blends," says Christine Chang, co-founder and co-CEO of Glow Recipe, which recently hit $100 million in sales.

Emerging ingredient trends include aloe vera and snow mushroom, also known as tremella fuciformis, which is more effective than hyaluronic acid in holding moisture in the skin, says Horsefield. Consumers will also continue to search for treatments that help with a compromised skin barrier, typically caused by wearing protective masks, predicts Glow Recipe's Chang. She's pleased with the positive customer response to a recently launched watermelon glow PHA+BHA pore tight toner and avocado ceramide recovery serum. "Ingredients to help with barrier function and help to clear clogged pores will continue to trend in 2022 and 2023," she adds.

Trust and authenticity remain paramount. Clinical trials should support marketing claims, advises Net-a-Porter's Hands. Cult Beauty recently partnered with transparency platform Provenance to develop a third party verification tool to ensure that a brand's claims aligns with its products. "Greenwashing-weary beauty consumers don't just want to know what's in their products; they also want to know if the brand's claims of being carbon neutral or their clinical trials are accurate," says Cult Beauty's Inge. "Where brands need to double down on innovation and message amplification is within their CSR journey."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More from this author: Inside Dolce & Gabbana's plan for its €1 billion beauty business Farfetch plans beauty launch with Violet Grey acquisition Chinese beauty retailer Harmay raises $200 million

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Ingredients before brands: The new beauty consumer priority?

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Many beauty consumers are shopping for star ingredients, such as niacinamide and vitamin C, rather than by product or brand name.

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Pangaia rides the wellness wave with “superfoods” launch

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Pangaia rides the wellness wave with “superfoods” launch

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Pangaia rides the wellness wave with “superfoods” launch

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The brand, known for its colourful tracksuits and patented material innovation, is launching Pangaia Health, its first foray into a category outside of fashion. Vogue Business has the exclusive details.

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Beauty’s accessibility shift: Inside the new priority

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Beauty’s accessibility shift: Inside the new priority

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Beauty’s accessibility shift: Inside the new priority

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Shopping with a disability can be challenging. Now, belatedly, the beauty sector is showing signs of taking action.

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ColourPop takes inspiration from Avatar: The Last Airbender for its latest release comprised of eyeshadows, eyeliners, highlighters and more.

Paying homage to the beloved show, the beauty brand has created a pressed powder palette, which opens up like a storybook and features vivid shades referencing the four nations: Water, Earth, Fire and Air. The vegan hues range from metallic to matte finishes, and smoothly glide onto the skin with a velvety texture.

Elsewhere, the label has added metallic shades to its lineup of Crème Gel Liners, offering highly pigmented and long-lasting formulas that can be used for bold makeup looks. You can add a bright glow to your face with the Got Glow & Moon Peach Super Shock Highlighters that come in a creamy, bouncy texture. The collection additionally includes the Fanatic & Sealed With a Kiss Fresh Kiss Glossy Lip Stain, which is packed with guava and lychee extract for hydration.

In skincare, ColourPop has dropped a face mask kit and a lip mask, which work to nourish the skin while locking in moisture. The release is complete with a compact hand mirror inspired by Appa from the series.

Take a sneak peek above and below. The Avatar: The Last Airbender collection is now available on ColourPop's website.

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ColourPop Releases Eyeshadow Palette Inspired by 'Avatar: The Last Airbender'

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ColourPop takes inspiration from Avatar: The Last Airbender for its latest release comprised of eyeshadows, eyeliners, highlighters and more. Paying homage to the beloved show, the beauty brand has created a pressed powder palette, which opens up like a storybook and features vivid shades referencing the four nations: Water, Earth, Fire and Air.

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Aesop Debuts New Fragrance In Rick Owens Collab

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Aesop Debuts New Fragrance In Rick Owens Collab

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Aesop Debuts New Fragrance in Rick Owens Collab

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Accompanied by a travel kit curated by the designer himself.

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Hijabi Women Around The World Discuss What Beauty Means To Them

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Hijabi Women Around The World Discuss What Beauty Means To Them

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With March being Women's History Month, this is a time for women everywhere to shine even brighter and share their stories even further. Leading into the month of Ramadan, we are celebrating Muslim Women's Day with Muslim Girl, the online platform championing Muslim women's voices.

In 2017, Muslim Girl proclaimed March 27 as Muslim Women's Day. This is the largest media day for the community, with a series of diverse and original stories being spotlighted on the internet. This special day honors Muslim women, encourages representation and engages with the wider community.

Hypebae spoke to three "hijabaes" from different backgrounds, Khadija Sillah, Junaynah El Guthmy and Shada Abdelaal, about beauty and how they use makeup to tell their stories, accentuate their favorite features and express themselves. Read on for our conversations.

Khadija Sillah

What's your earliest memory with makeup or beauty in any facet?

My earliest memories with makeup was my obsession with the kohl liner at the age of 13. I used to wear kohl and literally nothing else. I was obsessed with how it looked on some of my favorite Bollywood actors and celebrities, so I wore it every day to school, and I would always come home with it running down my face because it never stayed [Laughs.]

How do you use makeup to express your individuality?

I've always really loved and appreciated all colors and all their shades, but I don't always want to wear colored clothing. Makeup allows me to play with color in ways that connect to my inner child. As a kid, I was in love with mixing colors in my outfits because I was obsessed with rainbows. Now, I love adding a pop of color on my lids as an accessory to my outfit, because it takes me back to the days when I proudly wore colors that clashed with each other, because it made me happy.

"Makeup allows me to play with color in ways that connect to my inner child."

When do you feel most beautiful?

I feel the most beautiful when I'm happy. That's not necessarily always directly tied to makeup or physical beauty, but if I'm happy with what I'm wearing and how I've done my makeup, I'm going to feel beautiful.

What's one product that you enjoy using to accentuate your favorite facial feature?

My favorite facial feature is my skin, and I am serious when it comes to protecting my inner glow. I cannot do it without Live Tinted's Hueglow. I wear it under my moisturizer or foundation religiously, because nothing helps me shine like Hueglow.

Junaynah El Guthmy

How old were you when you were introduced to makeup?

The first time I was ever really handed a bit of makeup to experiment with was during middle school. Some of my classmates were a couple of years older than me and grew up in much more festive households, so they'd bring back whatever their aunts and cousins would use when they dressed up for weddings or gatherings, and get changed in the school locker room at the end of the day just as they were about to go out.

Personally, I wasn't a makeup girl, but they'd always talk about how big my eyes were and what they would do if they had eyes like mine. Eventually, I let them put on a little mascara and eyeliner, thinking I had done myself up and loved that feeling. It was never about making myself prettier - it was more about being able to make my face as I knew it look however I wanted it to. Since forever, I've always felt a bit weird and uncomfortable being called beautiful, because I'd always think this is just my genetics. I had nothing to do with it. However, with makeup, I felt like yes, now I can claim a little credit to the compliment.

What's your earliest beauty-related memory?

My earliest memory with makeup is definitely stealing my mom's lipsticks when I was around 4 years old. To me, they were like prepped paintbrushes that I could draw with. And since I've seen mom paint on her face, that's the green light to use my face as a canvas.

"I don't think I ever even related makeup to a thing of vanity. It really was just another fun and messy art form that was adult-approved."

How do you use makeup to express your individuality?

I'm someone that's constantly curious and observant, and I like my observations and evolutions to manifest themselves in physical form. So, if I've suddenly become fascinated with flamingos, I'd like to start wearing pink rings or lipstick. Similar to if I'm stressed or in an overtly confrontational mood, I usually wear more eyeliner, because that to me embodies the intensity of that emotion. So, to me, makeup is a way I can turn my thoughts and emotions into something I can physically see and show.

When do you feel most beautiful?

I feel most beautiful either when I've washed my face after a good day of sleep and the sun hits my face just right, so I can take in all that I've been blessed with. Or when I've done a really good no-makeup makeup look, because I have just enough on to recognize and accentuate my features, but not alter them.

Shada Abdelaal

When were you first introduced to makeup?

I was first introduced to makeup when I was 7 years old. I was at Chuck E. Cheese and they had makeup glitter boxes that included glitter lipstick, glitter eyeshadow and glitter blush. I played so many games and finally saved up all my tokens just to get one.

What's your earliest beauty-related memory?

I was 3 years old visiting Jordan, and my mom did my makeup for a family member's wedding. She did a classic Arab makeup look. Thicker brows, red lipstick, heavy blue eyeshadow and kohl liner.

"Making sure I do my skincare routine so my skin is hydrated and taken care of makes me feel good."

How do you use makeup to express your individuality?

I do love being creative with makeup when expressing myself. Like matching my eyeshadow color with the colors of my outfits and doing abstract eyeliner looks. I also love using Pinterest as a way of being creative. I'm on Pinterest 24/7 looking for creative makeup inspiration I can try to recreate.

What's your favorite makeup product?

My go-to makeup product that accentuates my facial features has to be highlighter. Not only does it give my skin a brighter, dewy look, it also enhances my cheekbones, eyebrow bone, nose and chin, making them more defined and structured.

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Hijabi Women Around the World Discuss What Beauty Means to Them

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With March being Women's History Month, this is a time for women everywhere to shine even brighter and share their stories even further. Leading into the month of Ramadan, we are celebrating Muslim Women's Day with Muslim Girl, the online platform championing Muslim women's voices.

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Why Tiktok's Bimbocore Trend Is An Act Of Modern Feminism

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Why Tiktok's Bimbocore Trend Is An Act Of Modern Feminism

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Growing up, Elle Woods was my idol. Her love for everything pink and scented paper, along with her flawless legal skills, spoke to me as a book worm obsessed with her Hello Kitty makeup set. In a world that views women as inferior, Elle proved femininity and intelligence could exist in the same sphere, defying not only the expectations of her entitled boyfriend and creepy boss, but also her own.

Thanks to TikTok and the return of nostalgic Y2K fashion, young women are reclaiming the bimbo trope, exploring hyper-femininity as an act of resistance against a culture that has deemed anything and everything remotely girly as weak. Our society's ingrained mistreatment and discrimination against women has rendered anything related to femininity as less than, even stupid sometimes. When we think about "the cool girl" who insists that she's not like other girls, or the very fact that certain part of the female anatomy can be used as an insult, the emergence of TikTok's bimbocore trend - the #bimbocore hashtag has accumulated over 16 million views on the app as of writing - feels all the more important. Thankfully, our culture has come some way, recognizing Paris Hilton's impact on a billion-dollar industry as the queen of social media, and Kim Kardashian as a bona fide business woman who turned her sex tape scandal into an empire.

TikTok's bimbocore trend rejects the impossible standards women are held to, demonstrating it's okay to embrace the things you truly enjoy, regardless of how society views you.

TikTok users like Chrissy Chlapecka, who has over 4 million followers, celebrate their unabashed Barbie doll style. The TikToker tells her fellow lovers of pink to be confident in their fashion expression and ignore judgmental khaki wearers, while parodying misogynistic male podcasters. Wearing moon boots, mini skirts and corsets has become an act of feminism, as Chlapecka's videos and her comments section shows that many bimbos in hiding, as well as other unconventional dressers, have avoided being themselves and wearing what they want out of fear of judgement. While on the surface, indulging in such a display of hyper-femininity and sexuality could be seen as catering directly to the male gaze, it's important to remember the double bind the patriarchy places women in. Women who are often perceived as attractive or whose sense of style fits into the bimbo aesthetic may experience a degree of pretty privilege because of their desirability, but as the word "bimbo" suggests, they are also seen as inherently less intelligent and are objectified, because of their appearance and demeanor. Elle Woods' path to Harvard begins because her jerk boyfriend doesn't take her seriously and deems her not to be "girlfriend material" during their cruel breakup.

Today's bimbos wholeheartedly embrace their sugary, bubblegum rendition of femininity and sexuality as an act of liberation, as a response to our culture's double standards.

As many women have been tirelessly and annoyingly warned that men don't like too much makeup among other idiocies, the bimbo paradox compels women to police their behavior and appearance to not be seen as too "ditzy," denying themselves the pleasure of being girly and wearing pink for the sake of being taken seriously by men, as well as other women who have internalized these misogynistic messages. TikTok's bimbocore trend rejects the impossible standards women are held to, demonstrating it's okay to embrace the things you truly enjoy, regardless of how society views you. A bubbly, bow-wearing gal deserves no less respect than the woman who opts for jeans and work boots.

Today's bimbos wholeheartedly embrace their sugary, bubblegum rendition of femininity and sexuality as an act of liberation, as a response to our culture's double standards. Refusing to dampen their sense of self for a society that is either unwilling or unable to view women as whole complex beings is an act of feminism itself. As Chlapecka reiterates in her videos in her infectious, candy-sweet, high-pitched voice, "there are straight men who only wear navy polos and khakis" who have the audacity to be confident. You are hot - wear what you want.

@chrissychlapecka u heard me! listen up! #slay ♬ original sound - chrissy

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Why TikTok's Bimbocore Trend Is an Act of Modern Feminism

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Why TikTok's Bimbocore Trend Is an Act of Modern Feminism: Empowering women to embrace themselves -- "what, like, it's hard?"

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Inhotim debuts podcast that unites art, botany and science

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Inhotim debuts podcast that unites art, botany and science

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O Instituto Inhotim estreia no próximo dia 27 de janeiro o Inhotim Podcast, projeto que busca pensar as relações com o mundo através de um olhar vindo do instituto. A temporada de estreia chamada "Território Específico" é composta por seis episódios, nos quais o ouvinte percorre os caminhos do instituto entre jardins, obras, plantas e galerias.

"O podcast entende o Inhotim como parte de um ecossistema muito maior que ele. Como Jardim Botânico, estamos localizados entre o Cerrado e a Mata Atlântica, ou seja, o que acontece nesses biomas, nos afeta diretamente. Como museu, o Inhotim também está inserido em um contexto local e global e dialoga com essas realidades. Em outras palavras, o Inhotim Podcast toma os acervos botânicos e artísticos como ponto de partida e de lá embarca para outras viagens", explica Lorena Vicini, Gerente de Comunicação do Inhotim e nome à frente da concepção e pesquisa do projeto.

Realizado em parceria com a Rádio Novelo, que assina podcasts como Praia dos Ossos e Foro de Teresina, o programa busca trazer para o ouvinte o estado do espírito que Inhotim propicia aos seu visitantes: ruídos de passos na grama, canto de pássaros e a água correndo compõem a trilha dos episódios junto com depoimento de artistas, funcionários do Inhotim e especialistas nas mais diversas áreas. Cada episódio se dedica a um tema, que parte de um aspecto da experiência no Inhotim, e é construído de forma transversal, conectando o ouvinte a perspectivas diferentes sobre o tema.

O projeto marca também a estreia no universo de podcasts de Bárbara Colen, atriz mineira com atuação em produções na TV e no cinema nacional como "Bacurau" e "Aquarius". " Já vinha sentindo uma curiosidade cada vez maior pela voz como instrumento de trabalho, como ponte até o outro. Quando veio o convite do Inhotim para participar do podcast foi como um encontro com meu desejo. Além de trazer relatos de pessoas incríveis, que admiro muito, foi uma forma de ver o Inhotim de uma maneira totalmente nova, expandida", conta Bárbara.

Bárbara Colen nos bastidores do Inhotim Podcast. Foto de Rennan Otto

O Inhotim Podcast tem patrocínio do Itaú, por meio da Lei Federal de Incentivo à Cultura, e da Fiat, além de realização do Instituto Inhotim, Secretária Especial da Cultura, Ministério do Turismo e Governo Federal do Brasil.

O projeto faz parte do Território Específico, eixo de pesquisa que norteia a programação do Inhotim no biênio de 2021 e 2022. Inspirada nos estudos do geógrafo brasileiro Milton Santos, a pesquisa traz o conceito de território a partir de suas diferentes escalas de processos e fronteiras. Segundo a tese defendida por Milton, a existência do território só é dada pela vida que o anima e por suas relações sociais na tentativa de compreender as outras relações que se dão a partir de si.

Território Específico é desdobrado no Inhotim por meio de uma programação pensada para debater e refletir a função da arte nos territórios a níveis local e global, a relação das instituições com seu entorno e ainda mirar os desdobramentos de um museu e jardim botânico potente como o Inhotim.

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Inhotim estreia podcast que une arte, botânica e ciência

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O Instituto Inhotim estreia no próximo dia 27 de janeiro o Inhotim Podcast, projeto que busca pensar as relações com o mundo através de um olhar vindo do instituto. A temporada de estreia chamada "Território Específico" é composta por seis episódios, nos quais o ouvinte percorre os caminhos do instituto entre jardins, obras, plantas e galerias.

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Greenpeace action in London creates portal to Antarctica

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Greenpeace action in London creates portal to Antarctica

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Para chamar atenção para as mudanças climáticas que acontecem no mundo, o Greenpeace criou uma ação em Londres que funciona como um portal para a Antártida. A estrutura de quatro metros de altura transmite imagens ao vivo de colônias remotas de pinguins na Antártida, dando ao público a chance de observar as mudanças climáticas da região.

O portal transmite as imagens das 10h às 20h, todos os dias até 29 de janeiro.

O Greenpeace está na Antártida trabalhando em parceria com cientistas da Stony Brook University, nos EUA, realizando pesquisas sobre o declínio das populações de pinguins na região. A iniciativa faz parte da campanha "Protect the Oceans" do Greenpeace, que proteção dos oceanos.

De acordo com Will McCallum, chefe do Greenpeace UK, a intensão do é fazer com que o público se sinta olhando através de uma janela: "Estamos trazendo a remota e frágil Antártica diretamente para o coração de uma cidade movimentada a mais de 13.000 quilômetros de distância."

O projeto foi idealizado em parceria com a Event Engineering.

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Ação do Greenpeace em Londres cria portal para a Antártida

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Para chamar atenção para as mudanças climáticas que acontecem no mundo, o Greenpeace criou uma ação em Londres que funciona como um portal para a Antártida. A estrutura de quatro metros de altura transmite imagens ao vivo de colônias remotas de pinguins na Antártida, dando ao público a chance de observar as mudanças climáticas da região.

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Pantone creates unique warm tone for Puerto Rico

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Pantone creates unique warm tone for Puerto Rico

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Para celebrar o sol e as cores de Porto Rico, o Instituto Pantone criou uma cor inédita para a ilha caribenha. A ação foi realizada em parceria com o conselho de turismo do país, o Discover Puerto Rico. Chamada Puerto Rico Sunshine, a cor é descrita como "uma exuberante e exótica tonalidade vermelho-alaranjada vibrante".

Segundo a vice-presidente da Pantone, Laurie Pressman, a cor "celebra o espírito caloroso e acolhedor, e a disposição alegre deste esplendoroso paraíso natural". O comunicado também afirma que o desenvolvimento do novo tom foi realizado em cima de estudos de Héctor J. Jiménez, PhD - físico e professor da Universidade de Porto Rico - que estudou os raios solares e a radiação solar de Porto Rico em vários momentos do dia em toda a ilha.

Divulgação/Pantone

A campanha geral do Discover Puerto Rico busca lembrar aos turistas que "o charme tropical da ilha está a uma curta viagem de avião", e envolve ainda um sorteio que oferecerá férias com todas as despesas pagas em Porto Rico.

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Pantone cria tom quente exclusivo para Porto Rico

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Para celebrar o sol e as cores de Porto Rico, o Instituto Pantone criou uma cor inédita para a ilha caribenha. A ação foi realizada em parceria com o conselho de turismo do país, o Discover Puerto Rico. Chamada Puerto Rico Sunshine, a cor é descrita como "uma exuberante e exótica tonalidade vermelho-alaranjada vibrante".

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Why ‘Indie Sleaze,’ ‘That Girl’ Aesthetics Are Taking Over TikTok

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Why ‘Indie Sleaze,’ ‘That Girl’ Aesthetics Are Taking Over TikTok

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Move over, e-girls and Euphoria makeup: TikTok has given rise to two new aesthetics.

Search data from Spate indicates growth in two new types of looks, dubbed the "indie sleaze" and "that girl" trends.

"'That girl' is essentially this goal to be your best self, and it's embracing all the wellness trends like waking up super early, using a gua sha," said Yarden Horwitz, cofounder of Spate. "'Indie Sleaze' is the perfect counter-trend to that, where people are rebelling against that type of perfection: running mascara, lip stain that gets a bit messy."

Although the two aesthetics are dialectically opposed, they attract the same digitally native consumers. "They might be two totally different people, and there might be people who embrace both in different ways," Horwitz said. "What's super interesting is that the Gen Z audience uses different looks depending on the day."

Here, the top trends associated with "Indie Sleeze" and "That Girl" aesthetics, ranked by monthly increase search volume.
Indie Sleaze:

1. Wolf Cut Haircut: +55,000

2. Shag Haircut: +53,100

3. Red Lipstick: +20,400

4. Mullet Shag: +10,400

5. Curly Shag: +9,700

6. Lip Stain: +6,700

7. Texturizing Powder: +3,100

8. Root Smudge: +1,900

9. Smudged Eyeliner: +1,100

10. Smokey Eyeliner: +1,100

That Girl:

1. French Tip Nails: +362,500

2. Gua Sha: +329,500

3. Brow Lamination: +216,300

4. Hair Claw: +43,300

5. Lip Plumping Gloss: +25,100

6. Hair Clip: +24,000

7. Soap Brows: +12,200

8. Hot Rollers: +5,800

9. Gua Sha Oil: +5,700

10. That Girl Aesthetic: +2,600

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Why 'Indie Sleaze,' 'That Girl' Aesthetics Are Taking Over TikTok

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Move over, e-girls and Euphoria makeup: TikTok has given rise to two new aesthetics. Search data from Spate indicates growth in two new types of looks, dubbed the "indie sleaze" and "that girl" trends.

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Acqua di Parma to Set Up Temporary Café in Milan

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Acqua di Parma to Set Up Temporary Café in Milan

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Italian fragrance house Acqua di Parma is to open a temporary café in the heart of Milan.

From Wednesday until March 23, the LVMH Moët Hennessy Louis Vuitton-controlled company will take over the Caruso restaurant, which is part of the historic Grand Hotel et de Milan nestled in the city's Golden Triangle.

The initiative will mark the launch of the brand's new fragrance Colonia CLUB, which is an acronym for Community Life Unique Bond.

In sync with the conviviality evoked by the name of the scent, the location aims to celebrate the return of social gatherings with a restyling of the venue and a busy schedule of events.

Design-wise, the location will be revamped in the label's signature yellow color and will feature arches and ropes, nodding to the Italian courtyards portrayed in the fragrance's advertising campaign photographed by Koto Bolofo.

Covering three different areas - an indoor hall, a veranda and the exterior - the Acqua di Parma Caffè will also be refurnished with items developed by all-Italian companies.

For instance, the beauty brand has partnered with Manifattura Geminiano Cozzi in Venice to create exclusive dishes featuring 18th century-inspired ornaments in the shades of yellow, white and black. It has also tied up with Luxury White - a Milanese atelier established by Lucia Cavaliere - to develop handwoven linen tablecloths. As for the seats, tables and sofas, these will be supplied by Poltrona Frau, which has already collaborated with Acqua di Parma on the launch of a smart, high-tech home scent diffuser and a car diffuser.

Open to the public by reservation, events staged at the location will encompass olfactory laboratories, including one dedicated to children and curated by Kikolle Lab; literary panels, such as the presentation of the new book of Guido Maria Brera, author of the "Devils" financial thriller which inspired the namesake TV series starring Patrick Dempsey and Alessandro Borghi; a workshop with photographer Maurizio Galimberti, who lensed Acqua di Parma's campaigns in the past; classes on flower arranging with designer Vincenzo Dascanio, and a mixology session offering a selection of drinks inspired by the brand's fragrances.

The calendar of events will open with a masterclass centered on the discovery of the Colonia CLUB fragrance, which features citrus and bergamot notes on top, an aromatic heart combining pink berries and black pepper with shiso and rosemary and a base of musk.

The new scent builds on the successful Colonia pillar, which boasts more than a century of history. In 1916, Baron Carlo Magnani was in search of a different fragrance and commissioned a perfume artisan in the Italian town of Parma to create a cologne, which resulted in the original Colonia.

Offered in an Art Deco glass bottle, the scent rose to popularity in the 1930s and gained international success in the '50s, when bespoke tailors used to spritz the fragrance on made-to-measure suits before handing them to their high-end clientele, including Hollywood actors of the time.

The label's aristocratic heritage was strengthened through the years as the company started to build on its Italian lifestyle and understated luxury image by introducing new colonias; the "Collezione Barbiere" line of shaving products; the "Blue Mediterraneo" and "Blue Mediterraneo Italian Resort" fragrances and cosmetics inspired by exclusive locations on the Italian Mediterranean; home fragrances, and leather accessories, among other products.

But the Colonia fragrance remains at the core of key developments by the company, such as the ColLab artistic initiative Acqua di Parma recently launched by partnering with six emerging talents at the Instituto Europeo di Design, or IED.

Conceived as a co-creation project, ColLab sees the artists developing different concepts to decorate by hand 300 pieces of 180-ml. sized Colonia bottles, and enables clients to customize these themes, adding a personal touch to their final product.

Talents involved in the initiative include Anna Spreafico, who designed illustrations nodding to horoscopes and constellations; Margherita Caspani, who recreated gladiator imagery from ancient Rome with a playful twist; Claudia Bernardi, who focused on symbols from card games; Lucrezia Viperina, who reinterpreted Italy's iconic monuments; Sara Brienza, who explored lucky charms, and Paolo Moscheni, who evoked love, hope and friendship with his colorful graphics.

One-on-one appointments with the artists will be available by reservation at Acqua di Parma's Milan flagship store from April 4 to 10, while clients who can't physically attend will be able to personalize their bottles online on the brand's website.

SEE ALSO: Emilio Pucci and Acqua di Parma Join Forces in the Name of Christmas Spirit Fila Adds Collab With Acqua di Parma to 110th Anniversary Celebrations CEO Talks: Acqua di Parma's Laura Burdese Wants to 'Yellow-fy' the Market

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Acqua di Parma to Set Up Temporary Café in Milan

# data[].attributes.attachment_link.description
Italian fragrance house Acqua di Parma is to open a temporary café in the heart of Milan. From Wednesday until March 23, the LVMH Moët Hennessy Louis Vuitton-controlled company will take over the Caruso restaurant, which is part of the historic Grand Hotel et de Milan nestled in the city's Golden Triangle.

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The ‘night luxe’ aesthetic: Instagram and TikTok’s post-wellness vibe shift

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The ‘night luxe’ aesthetic: Instagram and TikTok’s post-wellness vibe shift

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The ‘night luxe’ aesthetic: Instagram and TikTok’s post-wellness vibe shift

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For the new rising “it” girl aesthetic on social media, hedonism is the new wellness.

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Viktor&Rolf taps Pinterest to promote new Ruby Orchid perfume

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Viktor&Rolf taps Pinterest to promote new Ruby Orchid perfume

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Viktor&Rolf taps Pinterest to promote new Ruby Orchid perfume

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For its new perfume, Flowerbomb Ruby Orchid, Viktor&Rolf decided to place a bet on Pinterest and its Idea Ads.

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Cosmetic Innovation - Know More. Create More.

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As cinco principais tendências para as compras globais de beleza

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A indústria da beleza tornou-se a vertical de varejo mais sofisticada digitalmente no e-commerce hoje.

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Beauty brands must “embrace the collective good”, says Mintel study

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Beauty brands must “embrace the collective good”, says Mintel study

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Latin American consumers continue to prioritize the purchase of essential products

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Latin American consumers continue to prioritize the purchase of essential products

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Brizza Arezzo launches collab with Fruttare

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Brizza Arezzo launches collab with Fruttare

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Marca do Grupo Arezzo&Co. traz uma linha de chinelos com cores vibrantes e estampas inspiradas nos sabores dos picolés da Fruttare

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The Metaverse_ Beauty’s Next Frontier – WWD

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Aesop to Air Radio Shows on Worldwide FM

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Aesop to Air Radio Shows on Worldwide FM

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- WWD

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Beauty Brand Aesop to Air Radio Shows on Worldwide FM – WWD

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How Psychedelics Will Impact Mainstream Product Development

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How Psychedelics Will Impact Mainstream Product Development

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- WWD

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How Psychedelics Will Impact Mainstream Wellness – WWD

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Beauty brands join the ‘silver revolution’ with hip grey hair-care products

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Beauty brands join the ‘silver revolution’ with hip grey hair-care products

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When Gen-X makeup artist Nikol Johnson Sanchez decided to stop dying her grey in 2015, online information about the transition process - and the products to use - were hard to come by.

"In 2015, there were the actresses that were older that had grey hair, [but on] social platforms, you couldn't find anybody" talking about grey hair, she said. And when she tried to find hair products that would help prevent obvious roots during the transition, options were equally limited.

She found just one product, at Sally Beauty, which she said came out like "glitter" on her hair. So she started documenting the process on social media.

As she soon found, demand for online information about grey hair care was strong. Now a published author of a book on going gray, she shares hair advice to her more than 203,000 subscribers on YouTube and 102,000 followers on Instagram, and a private group of over 15,000 women on Facebook. Sanchez is part of a growing movement to embrace grey hair and fight ageism that has taken off in recent years, with the help of pop culture, celebrities, influencers and the pandemic lockdowns. And beauty brands have taken notice.

Attitudes toward grey hair have rapidly changed over the past five years. According to data from Mintel, a November 2020 survey found that 64% of at-home hair-color users agreed that people should embrace their grey hair. That is a dramatic difference from a similar survey in October 2016, where the market research firm found that only 23% of hair-color users said people should be proud of their grey hair.

Even as at-home hair dye flew off the shelves during the initial pandemic shutdown, beauty startups and conglomerates alike were launching new products geared specifically toward silver hair, working with influencers such as Sanchez to promote them.

The latest entrant to the grey hair-care market, founded by hair-dye brand Developlus, Go Gray launched in December 2021 and entered Walmart in January. The brand launched with a line of four products, including those made to fade existing hair color, as well as purple toning products to remove brassiness in silver hair.

"We do a lot of shampoos and conditioners, and in our research, we saw the grey hair trend. We had a lot of people during Covid that decided they wanted to go grey," said Jenniffer Paulson, the vp of marketing of Go Gray. "We saw there was this great awareness of it."

Go Gray has joined a growing number of brands and on the market created to celebrate, rather than conceal, grey hair. Three-year-old hair-care startup Better Not Younger offers purple shampoo and a hair mask specifically for silver hair. Procter & Gamble's Hair Biology brand, launched in 2020 for the over-50 demographic, offers a silver shampoo, conditioner and hair serum.

"Women today really do think differently about aging, and they want to feel empowered to shatter these stereotypes. [They want] to live their lives as they want, not as society expects them to," said Sonsoles Gonzalez, founder and CEO of Better Not Younger.

"We've found that there was an opportunity in the marketplace to really speak to women over 50. There weren't a lot of products that were specifically addressing their hair challenges," said Susan Cavanaugh, director at Hair Biology.

Classic beauty brands have also taken notice. Sanchez said a breakthrough moment was when Pantene enlisted her for a campaign in 2019, flying her to London with six other silver-haired influencers.

Katie Emery, who runs a blog on grey hair called " Katie Goes Platinum " and serves as an admin on a 17,000-person private Facebook group, has seen an uptick in brand campaign inquiries during the pandemic.

"I've had a lot more brands" reach out since 2020, she said. "It's been an explosion, because they want to get the word out. Every day, practically, I'm getting reached out to by brands who are wanting to tap into the grey hair market."

The pandemic has been a significant factor in driving the silver hair movement among women, many of whom stopped dying their hair when salons shut down.

"Hashtags like #GrayHairDontCare, #EmbraceTheGray and #GrayHairMovement have gained momentum on social media, particularly during the lockdown phase of the pandemic, as consumers leaned into self-isolation by growing out their grey hair," said Olivia Guinaugh, senior beauty and personal care analyst at Mintel.

Now, they've realized they don't want to go back. Data from Better Not Younger's site survey found that 20% of respondents said they had grey hair when the brand was first launched in 2019, but that percentage has grown to 32% now. The brand's purple shampoo for grey hair makes up 20% of its shampoo sales and is its second best-selling shampoo.

"The pandemic really pushed people to understand it's not as scary as they put it out to be, and they actually like it," said Sanchez of the transition to grey. "It was like an awakening in 2020 for people that were on the fence."

Since the pandemic began, numerous celebrities and pop-culture moments have put an even bigger spotlight on the movement. Actress Andie McDowell, who decided to stop dying her hair during the pandemic, generated buzz when she debuted her silver hair at Cannes Film Festival last year. She's also done media celebrating her new look. Jane Fonda, meanwhile, interviews went on "Ellen" last year to share her decision to go grey at age 82.

The movement also made its way into a storyline in the new "Sex and the City" spinoff, "And Just Like That," pitting characters Miranda and Charlotte on opposite sides of the to-grey-or-not-to-grey debate.

And actress Cynthia Nixon, who plays Miranda, is having an impact on the grey hair-care market in real life. Better Not Younger saw a massive sales spike when Nixon discussed her character's hair on "The Today Show," noting that the brand was used on her on set. She liked the brand name so much, she shared a photo on the show featuring her and her hair and makeup team wearing matching jackets emblazoned with "Better Not Younger."

But this cultural moment long predated the pandemic, especially with the rise of dedicated influencers and online groups.

"​​When we started [Better Not Younger] three years ago, it was hard to find influencers in this age group. Now there's more and more that are popping up," said Gonzalez.

The online conversation explosion has "given the path to be the green light before we ever had a green light on grey hair. Ever," said Sanchez.

Private social media groups have been as important as public influencers in driving the trend. Emery became an admin on the Facebook group Silver Revolution , in 2018 after becoming the only woman in her work to stop dying her hair. Founded by Jonie Peck, the group and others like it feature members sharing grey hair-care and transition advice, as well as selfies and discussions on how they still deal with the issues posed by societal stigmas and ageism.

The private Facebook groups are necessary in an online environment rife with ageism, sexism and online harassment.

"It's nice to have a controlled environment. We get enough social hate right on YouTube," said Sanchez of her own private group. "That's the way to control it and keep it where it's uplifting and positive. It's an escape, and they don't have to deal with everything they deal with on other platforms."

According to Emery, women face many pressures in life to dye their hair. Older female relatives often encourage them to keep dying their hair. In addition, corporate ageism makes women feel pressured for economic reasons.

"There's already ageism in our workforce. It is kind of scary, like, 'If you let your hair go grey, are you suddenly going to reveal yourself to your co-workers that you're older than they might think you are?'" She has been working on using her platform to dismantle these attitudes.

But despite their support of going grey, hairfluencers avoid demonizing hair dye.

"I don't sit on a platform and say, 'Oh, everybody has to go grey,'" said Sanchez. "It's giving women the choice to live a certain way that they thought they couldn't live because it was so frowned upon."

"There are no beauty rules," she said. "And I like to stress that a lot, because people feel like there's judgment if you don't go grey or you don't do this or if you want to do Botox. You do whatever you want to do. It's what makes you happy and feeling authentic and feeling like you are the most confident and the most beautiful you can be."

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Beauty brands join the 'silver revolution' with hip grey hair-care products

# data[].attributes.attachment_link.description
When Gen-X makeup artist Nikol Johnson Sanchez decided to stop dying her grey in 2015, online information about the transition process - and the products to use - were hard to come by. "In 2015, there were the actresses that were older that had grey hair, [but on] social platforms, you couldn't find anybody" talking about grey hair, she said.

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Inside #PerfumeTok, where fragrance purchases are inspired by influencers, not smells

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Inside #PerfumeTok, where fragrance purchases are inspired by influencers, not smells

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Glossy Pop Newsletter: Inside #PerfumeTok, where fragrance purchases are inspired by influencers, not smells

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There is a growing and extremely engaged community on Perfume Tok, though modern technology has yet to achieve smell-o-vision.

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OnlyFans is courting designers and bringing more fashion talent to the platform

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OnlyFans is courting designers and bringing more fashion talent to the platform

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How OnlyFans is courting designers and bringing more fashion talent to the platform

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OnlyFan’s Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John.

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Beauty influencers are getting into NFTs and the metaverse

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Beauty influencers are getting into NFTs and the metaverse

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Beauty influencers are getting into NFTs and the metaverse

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As one of the world’s top beauty influencers and the founder of Huda Beauty, Huda Kattan built her empire on social media. Now, she’s setting her sights on a new arena.

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Loungewear: a trend that is here to stay?

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Loungewear: a trend that is here to stay?

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PatBo and Tresemmé launch hair accessories collab

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PatBo and Tresemmé launch hair accessories collab

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Beats and Quem Said, Berenice? launch multifunctional makeup line

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Beats and Quem Said, Berenice? launch multifunctional makeup line

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Cosmetic Innovation - Know More. Create More.

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Após o sucesso da linha Beats Zodíaco, que deu início a parceria em 2020, Beats e Quem Disse, Berenice? se juntam novamente para uma nova edição.

Inspirada na sensação de tomar uma Beats gelada nos momentos de alegria e celebração, a coleção de maquiagem Quem Disse, Berenice? Beats é sobre a alegria que o verão traz, o brilho no olhar em cada reencontro e a emoção de um novo carnaval!

São produtos multifuncionais com formulação 100% vegana e Cruelty Free, que unem beleza e ativos tratamento dentro do pilar de Beauty+Care da marca: bruma facial fixadora refrescante que entrega efeito lifting além de aumentar em até 3x a duração da maquiagem.

A linha é composta ainda por delineador peel off com efeito holográfico possui tecnologia peel off que faz com que a remoção saia em pedacinhos, sem deixar um borrão nos olhos, batom líquido iluminado com alta pigmentação e efeito ultra shine multifuncional, que pode ser usado como sombra e iluminador, e o blush cremoso multiuso, que possui alta pigmentação e longa duração.

Fonte: Alô Alô Bahia 11.02.2022

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Beats e Quem Disse, Berenice? lançam linha de maquiagem multifuncional

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Após o sucesso da linha Beats Zodíaco, que deu início a parceria em 2020, Beats e Quem Disse, Berenice? se juntam novamente para uma nova edição. Inspirada na sensação de tomar uma Beats gelada nos momentos de alegria e celebração, a coleção de maquiagem Quem Disse, Berenice?

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Blind Dates Are Making a Comeback With Tinder's Newest Launch

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Blind Dates Are Making a Comeback With Tinder's Newest Launch

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Dating app Tinder is back with some good news, after the chaos that was , with its latest creative launch. While blind dates were once an awkward last resort for the single life, Tinder is reimagining the dating trend with a light-hearted twist.

Perhaps fueled by '90s nostalgia, more than a fifth of British Gen Zers said they would actually like to revisit the era of blind dating, according to a research conducted by Opinium. Clearly, they haven't seen the chaotic blind dating episodes of Sex and the City.

Instead of matching via pictures, Tinder has found a more creative way to spark a connection. Here's how it works: First, answer a series of witty icebreakers and then you'll be matched based on your responses. You'll then enter a timed chat and get to know each other. Basically, a short vibe check via conversation. Kyle Miller from Tinder says in a press release, "There's something really special about letting conversation introduce someone's personality, without the preconceptions that can be made from photos." Unless you're the type to get annoyed by the way people type too.

If the connection tickled your fancy, you can like their profile which is revealed at the end of the conversation. Then, you'll find out if they liked you too. If not, you can be paired with someone new.

Access the new feature on the Tinder app Explore page.

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Blind Dates Are Making a Comeback With Tinder's Newest Launch

# data[].attributes.attachment_link.description
Dating app Tinder is back with some good news, after the chaos that was , with its latest creative launch. While blind dates were once an awkward last resort for the single life, Tinder is reimagining the dating trend with a light-hearted twist.

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Meet Lonely Ape Dating Club, the First Dating App for NFT Collectors

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Meet Lonely Ape Dating Club, the First Dating App for NFT Collectors

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Lonely Ape Dating Club is the latest online dating app dedicated to NFT collectors.

Riding on the recent NFT and cryptocurrency craze, Year 4000 (Y4K) - a group of hackers and NFT collectors - created the platform that integrates web3 with the online dating space. Instead of entering their personal interests, users can connect to the app by linking their crypto wallets. Once logged in, the platform allows users to display their net worth and NFT portfolio, as well as filter potential matches by net worth of cryptocurrency and NFTs in their wallets. The upcoming app, which is kicking off with the owners of Bored Ape Yacht Club (BAYC) NFTs, also includes a "match-to-earn" feature where users can earn tokens for engaging with others.

Take a sneak peek at Lonely Ape Dating Club above. You can sign up for early access to the app via the official website.

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Meet Lonely Ape Dating Club, the First Dating App for NFT Collectors

# data[].attributes.attachment_link.description
Lonely Ape Dating Club is the latest online dating app dedicated to NFT collectors. Riding on the recent NFT and cryptocurrency craze, Year 4000 (Y4K) - a group of hackers and NFT collectors - created the platform that integrates web3 with the online dating space.

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Supreme Is Dropping a ChapStick Collaboration

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Supreme Is Dropping a ChapStick Collaboration

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From Pat McGrath lipsticks to Colgate toothpaste, Supreme has released some of the most unexpected collaborations, bringing streetwear influences to categories such as beauty and home. The New York label is continuing to release more partnerships this Spring/Summer 2022 season, including its very own branded ChapStick, Bang & Olufsen speaker and Kraft Macaroni & Cheese.

The red Box Logo appears on the iconic lip balm container, which houses the product in the classic "Cherry" flavor. Elsewhere, the B&O Beosound Explore speaker is given a black and red makeover with the Bogo printed on the exterior. Elsewhere, the streetwear brand has teamed up with Airstream for a collaborative travel trailer, which comes with a bold red awning. Bringing it back to the '00s, Supreme also takes over a cassette tape player.

For its partnership with Kraft, the classic Macaroni & Cheese features the "SUPREME" alphabet letters. In the home category, the label also plans to drop PoggiUgo planters, as well as a rug. For your furry friends, the brand has created dog collars and leashes with b.b. Simon.

Peep some of the highlights in Supreme's SS22 accessories lineup above.

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Supreme Is Dropping a ChapStick Collaboration

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From Pat McGrath lipsticks to Colgate toothpaste, Supreme has released some of the most unexpected collaborations, bringing streetwear influences to categories such as beauty and home. The New York label is continuing to release more partnerships this Spring/Summer 2022 season, including its very own branded ChapStick, Bang & Olufsen speaker and Kraft Macaroni & Cheese.

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Doctors in Canada Can Now Prescribe Patients With Year-Long Passes to National Parks

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Doctors in Canada Can Now Prescribe Patients With Year-Long Passes to National Parks

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Healthcare practitioners based in four provinces in Canada are now allowed to prescribe year-long passes to national parks as a way to improve physical and mental health.

Back in November 2020, Parks Canada and Park Prescriptions joined forces to launch a program called Park Prescriptions (PaRx) in British Columbia. Most recently, the initiative rolled out to Manitoba, Saskatchewan and Ontario. Dr. Melissa Lem, the director of Park Prescriptions, expanded on the program's potential benefits: "There's a strong body of evidence on the health benefits of nature time, from better immune function and life expectancy to reduced risk of heart disease, depression and anxiety." She continued: "I'm excited to see those benefits increase through this new collaboration."

Park Prescriptions has been cited by the World Health Organization as a way to inspire conversation and the restoration of nature, which constitutes the basis of our health. According to Lem, each nature prescription could result in a healthier planet. "Research shows that children and adults who are more connected to nature are not only more likely to work to conserve it, but also engage in other pro-environmental behaviors," she stated. Participating prescribers of the Parks Canada Pass are also advised to prioritize patients who live close to historic sites, national parks or marine conversation areas.

The pass is currently selling for $72.25 CAD (approximately $56.70 USD) online, which provides unlimited access to the aforementioned areas for one year. The park system is also free for anyone aged 17 and under.

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Doctors in Canada Can Now Prescribe Patients With Year-Long Passes to National Parks

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Healthcare practitioners based in four provinces in Canada are now allowed to prescribe year-long passes to national parks as a way to improve physical and mental health. Back in November 2020, Parks Canada and Park Prescriptions joined forces to launch a program called Park Prescriptions (PaRx) in British Columbia.

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Groundhogging, the Latest Dating Trend, Prevents Singles From Finding the One

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Groundhogging, the Latest Dating Trend, Prevents Singles From Finding the One

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There's a new dating trend going around, and it's called groudhogging - something some of you may already be familiar with.

According to global dating app Inner Circle, three in four people (72%) have a "type" - whether it's being into someone of a specific height or having a certain eye color. The platform has found that the top "types" are men over six feet tall (43%) and brunettes (29%).

However, due to this trend, singles are lowering their chances of meeting great people outside their standards. "People pick out someone who fits their ideal type, date them, but end up feeling underwhelmed," the app states. "Instead of breaking out of this cycle, when they turn back to dating apps, they end up swiping someone else who fits the same profile. The groundhogging cycle resumes."

While singles might know what's best for them, research shows that this technique is not working out. Four in five people have revealed that their relationships aren't going well. Only 18% have claimed that they're in love or are going on a lot of dates, while 24% are open to getting to know someone who isn't their ideal type.

"The reality is, a certain height or hair color shouldn't be a type. These factors don't make for better conversation or a stronger connection," the app adds. "Singles need to scrap this way of thinking and stop groundhogging."

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Groundhogging, the Latest Dating Trend, Prevents Singles From Finding the One

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There's a new dating trend going around, and it's called groudhogging - something some of you may already be familiar with. According to global dating app Inner Circle, three in four people (72%) have a "type" - whether it's being into someone of a specific height or having a certain eye color.

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Prada to dress gamers in Riders Republic sports world

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Prada to dress gamers in Riders Republic sports world

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Prada to dress gamers in Riders Republic sports world

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Prada is pushing further into the metaverse via a partnership with French gaming company Ubisoft’s popular outdoor winter sports game.

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Lu do Magalu becomes advertising girl for artificial suntan lotion by Grupo Boticário

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Lu do Magalu becomes advertising girl for artificial suntan lotion by Grupo Boticário

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Cosmetic Innovation - Know More. Create More.

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Lu do Magalu vira garota propaganda de bronzeador artificial do Grupo Boticário

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A Lu do Magalu -influenciadora virtual do Magazine Luiza- se tornou a "musa do verão" de uma companhia de bronzeadores artificiais.

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Sephora opens Arena Beauty with product trials for the summer

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Sephora opens Arena Beauty with product trials for the summer

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Duolingo rides Emily in Paris hype, giving free passes to all Emilys

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Duolingo rides Emily in Paris hype, giving free passes to all Emilys

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Campaign of the Week: Duolingo, Calling All Emilys

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Language app offers free membership to people who share a name with the titular character from Netflix’s Emily in Paris

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The brands making 'wellness' more accessible

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 The brands making ‘wellness’ more accessible

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 The brands making ‘wellness’ more accessible

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- Glossy

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The brands making 'wellness' more accessible

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Now, a new generation of wellness brands, are aiming to reposition the category as younger, more affordable, less intimidating and more fun.

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EXCLUSIVE: MAC Cosmetics Premieres 'T-Zone' Podcast

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MAC Cosmetics Premieres ‘T-Zone’ Podcast

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MAC Cosmetics Premieres ‘T-Zone’ Podcast

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- WWD

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outline readability remove clutter article text typography reading annotations annotate

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EXCLUSIVE: MAC Cosmetics Premieres 'T-Zone' Podcast

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Cohosted by Drew Elliott and John Demsey, the podcast's first episode airs on Jan. 28.

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Chanel, Olaplex Back 'Cosmetic Lab of the Future'

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Chanel, Olaplex Back ‘Cosmetic Lab of the Future’

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Chanel, Olaplex Back ‘Cosmetic Lab of the Future’

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- WWD

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outline readability remove clutter article text typography reading annotations annotate

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Chanel, Olaplex Back 'Cosmetic Lab of the Future'

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Founded by MIT grad Jasmina Aganovic, Arcaea aims to harness biology to sustainably make and provide beauty ingredients.

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Consumer Insights Report Finds Empowerment is Key to Digital Transformation in Wellness

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Consumer Insights Report Finds Empowerment is Key to Digital Transformation in Wellness

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Consumer Insights Report Finds Empowerment is Key to Digital Transformation in Wellness

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outline readability remove clutter article text typography reading annotations annotate

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Consumer Insights Report Finds Empowerment is Key to Digital Transformation in Wellness

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The research from Hero Digital aims to provide brands with the data they need to accelerate digital transformations.

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Italian Company Barberino's Has 'Peaky Blinders' Fans Covered

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Italian Company Barberino’s Has ‘Peaky Blinders’ Fans Covered

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Italian Company Barberino’s Has ‘Peaky Blinders’ Fans Covered

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- WWD

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outline readability remove clutter article text typography reading annotations annotate

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Italian Company Barberino's Has 'Peaky Blinders' Fans Covered

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The tie-up with the popular British period gangster drama series is just the latest step in the expansion of the barbershop format and men's beauty brand.

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Consumers Take to Online Marketplaces, Survey Says

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Consumers Take to Online Marketplaces, Survey Says

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Consumers Take to Online Marketplaces, Survey Says

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- WWD

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Consumers Take to Online Marketplaces, Survey Says

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Increasingly, brands and retailers are transforming their e-commerce websites into marketplace formats.

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Omicron Variant Refocuses Beauty on Health, Wellness

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Omicron Variant Refocuses Beauty on Health, Wellness

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Omicron Variant Refocuses Beauty on Health, Wellness

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- WWD

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outline readability remove clutter article text typography reading annotations annotate

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Omicron Variant Refocuses Beauty on Health, Wellness

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Quercetin, CoQ10 and Alpha Lipoic Acid were among the top trending ingredients for January, data from Trendalytics shows.

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New Beauty and Culture Podcast Aims to Unpack Appearance-based Discrimination - And More

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New Beauty and Culture Podcast Aims to Unpack Appearance-based Discrimination — And More

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New Beauty and Culture Podcast Aims to Unpack Appearance-based Discrimination — And More

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- WWD

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New Beauty and Culture Podcast Aims to Unpack Appearance-based Discrimination - And More

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"Count to Ten," a new podcast by Bri Hall, will tackle appearance-based discrimination, beauty industry realities, colorism, culture and more.

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Department Stores Ride the Wellness Wave

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Department Stores Ride the Wellness Wave

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Department Stores Ride the Wellness Wave

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Department Stores Ride the Wellness Wave

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Ipanema and Panvel launch collab for children

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Ipanema and Panvel launch collab for children

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O Boticário is the first company to use sample with antiviral technology

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O Boticário is the first company to use sample with antiviral technology

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Cosmetic Innovation - Know More. Create More.

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Brasileira Adhespack é pioneira no mundo a fornecer amostras de perfumes e maquiagem com superfície protegida contra vírus e bactérias

Para oferecer maior segurança para quem se dispõe a ir até uma de suas lojas físicas, O Boticário se tornou a primeira empresa a utilizar amostras de perfumes e maquiagem com superfície protegida contra vírus e bactérias, desenvolvida pela Adhespack, pioneira no mundo em amostragem antiviral.

"Estamos desde o início da pandemia buscando garantir uma experiência completa entre o consumidor e a marca, sem perder a emoção e a nossa conexão com os momentos marcantes na vida do brasileiro, porque nosso setor gira em torno do sensorial, passa por cheiro, toque", afirma Gustavo Fruges, diretor de brand experience do Grupo Boticário, que cita outras medidas também adotadas nas lojas, como equipamentos UVC para higienização de produtos tester.

Fruges explica que o grupo já oferecia aos clientes as etiquetas para experimentação, com adesão opcional para a loja. "O ponto de contato entre mãos e nariz é bastante sensível e responsável pelo contágio, não apenas da Covid-19, mas de outras doenças virais e bacterianas. Assim, o verniz antiviral foi uma ótima solução, pois evita a contaminação cruzada por contato de vírus e bactérias".

Eficácia comprovada

Sergio Picciarelli, diretor de marketing e inovação da Adhespack, conta que as amostras com proteção contra vírus e bactérias foram lançadas em setembro na Luxe Pack Mônaco 2021. O produto foi submetido a testes que atendem duas normas internacionais (JIS Z 2801:2000 e ISO 21702:2019), que comprovaram a eficácia da tecnologia aplicada na superfície das amostras na prevenção contra a contaminação por bactérias e vírus, incluindo o alfacoronavírus Sars-CoV-2, que é da mesma família do vírus que causa Covid-19.

A proteção extra, segundo o executivo, pode ser aplicada à linha standart da Adhespack, que já apresenta a vantagem de ser segura, higiênica e individual. "Os testes mostraram que os vírus e bactérias são incapazes de se fixar ou se multiplicar na superfície das amostras que receberam a nanotecnologia, minimizando os riscos de contaminação cruzada no caso de uma pessoa compartilhar sua amostra", garante.

Tendências em amostragem

Fruges acredita que uma forte tendência são as tecnologias que permitam a experimentação segura de produtos no mercado de beleza, garantindo um ambiente ainda mais confortável para consumidores e vendedoras das lojas. O Grupo segue todos os protocolos de segurança, como manuseio de produtos restritos às vendedoras, higienização constante com álcool 70 e uso de placas metálicas e pincéis descartáveis individuais que deixaram a experimentação dos produtos individualizada. "Agora, de forma inédita, lançamos um método capaz de garantir uma experimentação ainda mais segura com a implementação da tecnologia com luz ultravioleta C de alta potência para esterilização e desinfecção dos produtos de testes, inclusive, eliminação do vírus da Covid-19 de batons e maquiagens que são utilizados pelos clientes".

Para o diretor do Grupo Boticário, o setor de beleza é essencialmente sensorial, dependendo, muitas vezes, da entrega desses sentidos para a escolha do produto. "Assim, estamos nos preparando para essa nova realidade com objetivo de promover experiências de compra 100% seguras. E isso vai para além de produtos, pois queremos fazê-las de forma responsável sempre prezando pelo cuidado de todos, do início ao fim do processo".

A etiqueta antiviral pode ser encontrada nas lojas do Grupo Boticário de todo Brasil que optaram pela adesão da tecnologia. "A Adhespack está na vanguarda e já oferece há muito tempo soluções seguras, higiênicas e individuais e agora desenvolveu uma linha com uma proteção extra", completa Picciarelli.

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O Boticário é a primeira empresa a usar amostras com tecnologia antiviral

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Brasileira Adhespack é pioneira no mundo a fornecer amostras de perfumes e maquiagem com superfície protegida contra vírus e bactérias Para oferecer maior segurança para quem se dispõe a ir até uma de suas lojas físicas, O Boticário se tornou a primeira empresa a utilizar amostras de perfumes e maquiagem com superfície protegida contra vírus e bactérias, desenvolvida pela Adhespack , pioneira no mundo em amostragem antiviral.

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Also dentist-founded is VVardis, a Swiss oral care line that includes toothpaste and mouthwash as well as a whitening concentrate called Aletsch, which retails at £118 for a seven-day course. Historically, the average consumer is unlikely to have splurged on dental products, but Payne of Stylus says the pandemic could change that, too: "Many people saved money during lockdown and have the budget to try out these kinds of whitening products." WGSN's Varga notes that genuine usefulness will be more important than affordability. "Efficacy, convenience, minimalist routines and waste minimisation will all be key too."

A stronger skin barrier

Developments in skincare are being driven by the concept of the skin barrier - how well the skin is able to defend against external irritants, such as pollution or mask-wearing. Symptoms of a damaged skin barrier include increased sensitisation of the skin and rashes. "For as long as people have mask-related issues and live in urban environments, the skin barrier will be important," says Ransley Carpio, a beauty investor and managing partner at beauty incubator Patina. He points out that it's an extension of the ongoing conversation around the skin microbiome. Varga links all this directly to the pandemic. "It's fuelled an understandable obsession with health, and consumers are keen to find products to support this. Searches for and social conversation around microbiome, probiotics and prebiotics have been growing over the past 12 months."

Skincare products are expected to deliver. "There's a shift from people wanting clean and natural at all costs towards wanting skincare that's very efficacious and does work," notes Carpio.

Marketing that highlights barrier protection and repair is being well received by consumers, says Payne of Stylus. "Consumers understand that they need to shield themselves to stay safe," she says, highlighting Korean-founded line Dr Jart, owned by Estée Lauder, as a brand with good messaging around the skin barrier. In 2021, The Nue Co launched a cleanser and moisturiser called Barrier Culture, both designed with probiotics to help soothe and reinforce the skin barrier. London-based facialist Sarah Chapman released the Comfort Cream D Stress under her eponymous line, telling Vogue Business this was in response to client requests for more support for their skin barriers.

Late last year, in December, L'Oréal announced a multi-year partnership with climate tech company Breezometer to study and track how environmental exposures affect the skin. The two companies have already partnered for initiatives such as My Skin Track UV, a wearable sensor and app that informs users about their UV exposure risks and possible pollutants.

Super-targeted supplements

So-called ingestible beauty is also on the rise, but researchers say consumers now want more than generic options. The supplements market in the US grew about 15 per cent last year, says Andrew Charbin, a managing director at investment bank and premium consumer brand advisory firm The Sage Group. "Historically, supplements may have just offered something like Vitamin C. Now they promise more targeted forms of nutrition, or to work on more specific areas." High price points may not be off-putting, he adds. "A lot of beauty shoppers are looking to spend those dollars that they might have otherwise spent on cosmetics and makeup. They're at home more and spending them on wellness instead."

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Also dentist-founded is VVardis, a Swiss oral care line that includes toothpaste and mouthwash as well as a whitening concentrate called Aletsch, which retails at £118 for a seven-day course.

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What’s inside Amazon’s first techy fashion store

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What’s inside Amazon’s first techy fashion store

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"Amazon will be testing whether it can widen its customer base, carve out more of a name for itself in fashion, and learn more about shopper behavior," says Neil Saunders, a retail analyst with Globaldata. "The foray should worry other apparel retailers as, if successful, it would give Amazon a presence in malls and locations where traditional retailers have reigned supreme. It will also give Amazon more data and insights which may elevate its efforts in the apparel space."

In-store technology has become table stakes for retailers looking for ways to improve the shopping experience and connect offline and online dots. Farfetch, through British luxury retailer Browns, uses touch screens and invites shoppers to "scan upon arrival"; its in-store tech is also available to Farfetch Platform Solutions clients such as Chanel, Harrods and Thom Browne. Nike and Burberry use in-store QR codes to provide additional product information to customers. Some in-store tech, like smart mirrors, didn't take off as expected. Guided showrooms have also stalled.

Amazon "tends to be very solid at technology and operations, but can fall short on spirit and soul - both of which are particularly important in fashion where consumers love inspiration, curation, and personal services," says Saunders.

Fewer traditional department stores have deployed these types of technologies, meaning that this will just increase the competition that Amazon already presents to mid-market multibrand retailers. "A lot of existing retailers - especially department stores and middle-market players - are way below par in their own shop standards. As such, all Amazon needs to do is a slightly better job with the right assortment and it will likely steal some market share," Saunders says, adding that the big brands and luxury players - which have invested heavily in their formats and brands - will be fine".

Kodali noted on Thursday that, "department store stocks seem to be okay, so the market isn't thinking this is a game-changer". Amazon might ultimately be using this pilot store to highlight its in-store technology to other retailers in hopes that they pay to white label the technology. Amazon has already started selling its cashierless technology featured in its Amazon Go stores.

"This is probably more about selling the tech to others and less about them launching a national chain of stores," Kodali says. "They haven't done that with any of their other concepts and this is unlikely to be an exception."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More from this author: Navigating the metaverse? The new agencies talk what to watch Selfridges is selling NFTs in store How to trademark the metaverse

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What's inside Amazon's first techy fashion store

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Amazon is opening a store in an LA mall that integrates with the Amazon Shopping app to provide personal recommendations through a showroom model.

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Therapy Will Lead Singles to More Dates, Expert Says

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Therapy Will Lead Singles to More Dates, Expert Says

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Dating app Hinge has predicted that therapy will lead singles to more dates in 2022. Hinge's Director of Relationship Science Logan Ury has noticed that "people want to find someone who's 'done the work,' and with whom they can connect in a deeper, more authentic way."

Pandemic stress while thriving as an adult is extremely difficult. Singles are realizing it's natural to seek therapy. Gen Z has arguably been hit the hardest and missed out on lifelong memories like graduation and young adulthood. However, people haven't always been so open to therapy as the helpful tool it is. Instead, people would see therapy as something to be ashamed of, almost like a scarlet letter.

Now, people are no longer denying its helpfulness - especially within relationships. 88% of Hinge users prefer to date someone who actively takes care of their mental health, and Hinge predicts that mental health will be the dating deal-breaker of 2022. "Dating this year will be all about mental health," Ury says. It's amazing to see that the stress of the pandemic didn't deter people from dating.

The growth people are making in therapy is actually making them more clear of what they want their new beginning in love to look like. According to Hinge, the pandemic has produced a generation of "relationship go-getters."

Singles are even easily identifying red flags like being hyper-focused on social media as reality. After all, if a world wide pandemic can't inflict change within someone, chances of seeing any growth within them are slim.

Read about more predicted dating trends for 2022.

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Therapy Will Lead Singles to More Dates, Expert Says

# data[].attributes.attachment_link.description
Dating app Hinge has predicted that therapy will lead singles to more dates in 2022. Hinge's Director of Relationship Science Logan Ury has noticed that "people want to find someone who's 'done the work,' and with whom they can connect in a deeper, more authentic way."

# data[].attributes.headline
How People Are Perfecting Their Dating Skills in the Metaverse

# data[].attributes.subject
How People Are Perfecting Their Dating Skills in the Metaverse

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How People Are Perfecting Their Dating Skills in the Metaverse

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How COVID-19 Changed Perceptions of Masturbation

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How COVID-19 Changed Perceptions of Masturbation

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Masturbation is now getting its flowers as an important part of overall well-being. COVID-19 has disrupted the daily lives of everyone, but when it comes to orgasms, people set a clear boundary.

Amongst all of the changes, one thing people refuse to let go of is pleasure. Kiana Reeves, Chief Brand Educator of a sexual wellness brand, said that in the past two years, she "saw a real focus on sexual pleasure and masturbation as an important part of well-being." People have found ways to pivot their sex lives to masturbation, so they didn't go without pleasure. After all, COVID-19 took a lot from people, it's understandable to draw the line at your orgasms.

Masturbation has many benefits outside of pleasure (although you deserve that too). Orgasms release endorphins, or hormones that block pain and make you feel good. It reduces stress, improves sleep, strengthens muscle tone and relieves menstrual cramps.

The confidence that comes with being able to get yourself off is life-changing. It creates a feeling of self-sufficiency. Knowing that literally everything you need is within you deters you from seeking fulfillment outside of yourself.

Reeves believes that "the most holistic view of sexuality should always inquire what it means to truly be intimate with the self." It's unfortunate that a pandemic was the motivating force behind masturbation being destigmatized, but out of all ways to pivot during the pandemic, the shift towards appreciating masturbation is one people everywhere deserve.

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How COVID-19 Changed Perceptions of Masturbation

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Masturbation is now getting its flowers as an important part of overall well-being. COVID-19 has disrupted the daily lives of everyone, but when it comes to orgasms, people set a clear boundary. Amongst all of the changes, one thing people refuse to let go of is pleasure.

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Byredo Creates a "Scent Machine" With Speaker Brand, OJAS

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Byredo Creates a "Scent Machine" With Speaker Brand, OJAS

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Byredo is bringing a new olfactory experience for its fans with a new collaboration featuring OJAS, a New York-based speaker brand led by Devon Turnbull. Together, the duo has created the "Olfactive Stéréophonique," described as a "scent machine" that brings the senses of sound and smell together.

The diffuser applies speaker design theory to scent, using an acoustic horn to distribute smell efficiently. Dubbed the "BYOJ-01 Biradial Controlled Directivity Scent Dispersion Device," the gadget features a red speaker structure, attached to a gray-colored base featuring both Byredo and OJAS' logos.

In addition to the machine, the collaborators have formulated a scent inspired by incense used in Hindu and Buddhist temples, bringing the aroma of wooden structures to a soothing fragrance. It comes with a base of papyrus, Haiti vetiver and guaiac wood, with notes of ylang-ylang, carnation, labdanum, clove buds, bay and incense.

Take a closer look at the device above. Priced at €950 EUR (approximately $1,078 USD), the Olfactive Stéréophonique is now available on Byredo's website and flagships worldwide.

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Byredo Creates a "Scent Machine" With Speaker Brand, OJAS

# data[].attributes.attachment_link.description
Byredo is bringing a new olfactory experience for its fans with a new collaboration featuring OJAS, a New York-based speaker brand led by Devon Turnbull. Together, the duo has created the "Olfactive Stéréophonique," described as a "scent machine" that brings the senses of sound and smell together.

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5 wellness trends that will stand out in 2022

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5 wellness trends that will stand out in 2022

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Cosmetic Innovation - Know More. Create More.

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5 tendências de wellness que vão se destacar em 2022

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Ao olharmos para as tendências de bem-estar destinadas a influenciar e empoderar as pessoas em 2022, percebemos que os benefícios para a mente e corpo parecem vitais.

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LEDs: new trend in the at-home beauty market

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LEDs: new trend in the at-home beauty market

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Cosmetic Innovation - Know More. Create More.

# data[].attributes.attachment_link.title
LEDs: Nova Tendência Do Mercado De Beleza At-Home

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Luzes LED de todos os tipos de comprimentos de onda e tons estão brilhando em dispositivos domésticos de beleza como nunca brilharam antes.

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Inclusive Beauty: discover this trend concept in the cosmetic industry

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Inclusive Beauty: discover this trend concept in the cosmetic industry

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Cosmetic Innovation - Know More. Create More.

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A beleza sempre foi muito importante para os brasileiros. Prova disso é que o país é o quarto maior mercado de beleza e cuidados pessoais do mundo, ficando atrás apenas dos Estados Unidos, China e Japão, segundo pesquisa de 2019 do Euromonitor International.

E nem nos momentos de crise, como a pandemia do COVID-19, isso mudou. Apesar do cenário difícil, de acordo com a Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos, esse setor cresceu 5,8% em 2020 em relação ao ano anterior. Entre janeiro e dezembro de 2020, por exemplo, os maiores aumentos foram nos produtos de cuidados com a pele (+21,9%), perfumaria (+8,4%) e shampoo (+7,9).

Porém, muita coisa, sim, mudou. E nisso nasceu o movimento da beleza inclusiva, com o principal objetivo de chegar a certas pessoas e padrões que a antiga estética não alcançava. Agora, há opções para atender a necessidades específicas e que desconstroem as imagens que eram idealizadas. Os consumidores, que antes apenas aceitavam o que era imposto pelas marcas, passaram a mandar no negócio.

Mas ainda há muito o que mudar. Com a ajuda da Maria Rita Rezende, pós-graduada em Cosmetologia e presidente do Conselho da Associação Brasileira de Cosmetologia (ABC), vamos conhecer mais sobre o conceito de beleza inclusiva, suas transformações e os desafios que esse mercado tem pela frente.

O que é beleza inclusiva?

Nos últimos anos, a inclusão tem sido um dos focos importantes da indústria cosmética, que tem buscado desenvolver o seu leque de produtos, se inspirando no movimento da beleza multicultural. Isso significa, cada vez mais, encontrar facilmente no mercado produtos sem gênero, sem etnia, sem idade, horizontalizando ao máximo o universo dos consumidores. É a hora e a vez da beleza plural, uma beleza que desconstrói os clássicos padrões inatingíveis que vieram por anos e anos moldando a sociedade e forçando certos tipos de comportamento, principalmente através da mídia e da publicidade.

"Antes, as agendas da moda e da indústria ditavam os padrões a serem adotados e impunham o glamour hollywoodiano, dominado pelas peles alvas, cabelos loiros e a eterna juventude", comenta Maria Rita Rezende.

Mudanças trazidas pelo movimento da beleza inclusiva

Com o passar dos anos, as empresas e marcas foram e vêm se ajustando a todas as mudanças de mercado e comportamento dos consumidores. Com isso, a variedade de produtos oferecidos aumentou exponencialmente, se adaptando e até contribuindo para diversificar o conceito de beleza, buscando, cada vez mais, uma receptividade dos clientes da companhia.

Grandes e já bastante conhecidas marcas perceberam a força desse movimento e estão se preocupando em refletir essa preocupação pela beleza inclusiva em todos os seus produtos, de dentro para fora. E isso se reflete tanto nas embalagens, na composição dos itens, nas formas de produção e, principalmente, na maneira de se comunicar com o seu atual - e potencial - público. Segundo Maria Rita, a divulgação de imagens com mínimo de edição, sem filtros e uma conexão mássica nas redes sociais têm contribuído para aumentar a conscientização, a percepção da beleza inclusiva e a autoestima.

"Por exemplo, agora, estão sendo contratadas embaixadoras que personalizam modelos não-conformistas, em termos de idade, de etnia, de gênero, de sexualidade, compondo, dessa forma, um universo não-uniforme", explica a presidente do Conselho da ABC. "Se, anteriormente, a indústria definia padrões de beleza, hoje percebemos espaço para outras representações e desejos, refletindo o mérito da naturalização das pessoas divergentes, para um novo olhar da mídia e da sociedade", fala.

Todxs são bem-vindxs

Uma beleza divergente e que abrange os mais diferentes tipos de pessoas, sem utilizar as velhas percepções distorcidas da indústria cosmética sobre envelhecimento, tipos de cabelos, diferenças de constituição de pele e formas corporais. Não é mais tempo de um universo idealizado, para as pessoas de todos os gêneros.

Autenticidade e aceitação parecem ser as palavras de ordem nesse campo. "A fluidez de gênero está cada vez mais presente nos anúncios publicitários de marcas de beleza e essa aceitação do produto sem gênero reflete em como a sociedade vê a beleza na atualidade. O consumidor que está cada vez mais consciente do outro, buscando encontrar uma maneira de coexistirmos, apesar de todas as nossas diferenças", afirma Maria Rita. Nesse sentido, existe o movimento de estética genderless, que é a estética sem gênero, que aproxima os universos masculino e feminino, sem se prender em categorias pré-estabelecidas.

Ao mesmo tempo, dentro da beleza inclusiva, surge uma grande demanda de produtos específicos para atender a certas características, como é o caso das pessoas com mais idade e que se libertaram das tinturas de cabelo e que hoje querem manter os cabelos grisalhos saudáveis e bonitos. Outro caso de grande oportunidade para o mercado são os produtos para atender o universo étnico, especialmente de peles negras e de tons de peles mais escuros. De acordo com Maria Rita, "os tons de peles mais escuros, além das negras, representam cerca de 56% da população brasileira. E elas querem que as marcas possam ir além de apenas criar cores de base e maquiagem e produtos para o cabelo. Elas também requerem variações de cosméticos que atendam às necessidades das suas peles; cosméticos com texturas e performances adequadas".

Futuro da beleza inclusiva

Apesar de existir uma evolução na beleza inclusiva, ela ainda é lenta. Mas cada dia mais estão surgindo novos movimentos e oportunidades para fazer com que todos se sintam vistos, contemplados e fazendo parte de um mesmo universo. A indústria da beleza tem percebido que chegou a hora de se alinhar com os novos tempos, modalidades e parâmetros e que é necessário ir além dos cosméticos, respeitando a beleza de cada indivíduo, seja ele do jeito que for.

"A trajetória da beleza tem buscado mostrar que beleza é muito mais do que ter um rosto e um corpo, dentro de padrões tradicionais decantados pela sociedade, cujo objetivo permanente ainda é a perfeição idealizada. O que está acontecendo hoje é um repensar da beleza", conclui a presidente do Conselho da ABC.

Fonte: Talk Science 16.01.2021

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Beleza Inclusiva: conheça esse conceito tendência na indústria cosmética

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A beleza sempre foi muito importante para os brasileiros. Prova disso é que o país é o quarto maior mercado de beleza e cuidados pessoais do mundo, ficando atrás apenas dos Estados Unidos, China e Japão, segundo pesquisa de 2019 do Euromonitor International. E nem nos momentos de crise, como a pandemia do COVID-19, isso mudou.

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Spending on beauty, massage and spa salons grows 47.2% in 2021

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Spending on beauty, massage and spa salons grows 47.2% in 2021

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Cosmetic Innovation - Know More. Create More.

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Segundo a Credicard, aumento no consumo com cartão de crédito no setor foi constante ao longo do ano

Os brasileiros retomaram ao longo de 2021 os padrões de consumo nos cuidados com beleza e bem estar, com um aumento constante ao longo do ano.

Segundo levantamento da Credicard com base nas compras dos clientes com cartão de crédito, os gastos dos consumidores com salões de beleza, massagem e spa cresceram 47,2% em 2021 na comparação com 2020.

De acordo com os dados da empresa de soluções de pagamentos do Itaú Unibanco, o faturamento em dezembro de 2021 foi o mais alto do ano, representando um aumento também de 47,2% ao registrado no mesmo mês de 2020.

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# data[].attributes.attachment_link.title
Gastos com salões de beleza, massagem e spa crescem 47,2% em 2021

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Segundo a Credicard, aumento no consumo com cartão de crédito no setor foi constante ao longo do ano Os brasileiros retomaram ao longo de 2021 os padrões de consumo nos cuidados com beleza e bem estar, com um aumento constante ao longo do ano.

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64% of consumers find it 'difficult' to buy sustainable beauty products

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64% of consumers find it 'difficult' to buy sustainable beauty products

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Cosmetic Innovation - Know More. Create More.

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64% dos consumidores acham 'difícil' comprar produtos de beleza sustentáveis

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Consumidores hoje priorizam a compra de produtos ecologicamente corretos, mas as marcas podem estar perdendo com embalagens pouco claras, de acordo com um estudo da WeDo/ Professional da Wella.

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CBA: 100% natural and Brazilian active is an alternative to replace cannabidiol in cosmetics

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CBA: 100% natural and Brazilian active is an alternative to replace cannabidiol in cosmetics

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Cosmetic Innovation - Know More. Create More.

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CBA: ativo 100% natural e brasileiro é alternativa para substituir canabidiol nos cosméticos

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Para garantir alguns benefícios similares ao canabidiol, a indústria brasileira de cosméticos criou o Cannabinoid Active System (CBA)

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Shutterstock presents report with color trends for 2022

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Shutterstock presents report with color trends for 2022

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Após a Pantone revelar a cor do ano de 2022 e a Depositphotos divulgar o relatório de tendências criativas para o próximo ano, agora chegou o momento da Shutterstock, que apresentou o relatório com cores tendências para 2022.

A plataforma aponta que, para a conclusão deste ano, incluiu insights da Shutterstock.IA, a única capaz de decifrar o desempenho de uma cor específica na mídia digital.

Continua depois do anúncio

As estatísticas desse relatório são baseadas em imagens baixadas em todo mundo, onde cada tonalidade de pixel individual é computada, junto ao desempenho recente da taxa de cliques (CTR).

O relatório se inicia apontando a cor Coral Seleno (#E9967A), pois "seu calor nos incentiva a acolher nossa vulnerabilidade, trazendo os sentimentos de conforto e paz".

As próximas cores já combinam e conversam mais com a seleção da Pantone para o próximo ano, são elas: Violeta veludo (#800080) e Rosa pacífico (#DB7093). O relatório descreve a Violeta veludo como majestosa, confiante em sedução e atração.

Já o Rosa pacífico é descrito como "a reminiscência daquele rubor inevitável quando você é tomado por uma sensação de tontura. Fica maravilhoso quando se une a outros tons de rosa e pêssego".

A Shutterstock.AI destaca também a eficiência dos tons de verde, já que os dados deste ano mostram que tons de verde dominaram as taxas de cliques e conversões.

Clique aqui para conferir o relatório completo da Shutterstock com as cores tendências para 2022.

Leia também: Círculo Cromático: descubra o que é e como utilizar.

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Shutterstock apresenta relatório com cores tendências para 2022

# data[].attributes.attachment_link.description
Após a Pantone revelar a cor do ano de 2022 e a Depositphotos divulgar o relatório de tendências criativas para o próximo ano, agora chegou o momento da Shutterstock, que apresentou o relatório com cores tendências para 2022.

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Vivara and Tommy Hilfiger launch eco-watch collab

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Vivara and Tommy Hilfiger launch eco-watch collab

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Has Gen Z Canceled Marriage Due To COVID-19?

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Has Gen Z Canceled Marriage Due To COVID-19?

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At the start of COVID-19, Yale student Kyung Mi Lee drew attention to the fact that Gen Z isn't prioritizing marriage like their parents were. They're actually delaying settling down, and in her opinion, it's to take advantage of single life. Research shows Lee might have the right idea. Gen Z is holding off on marriage, but here's the even more shocking fact: Gen Z is not prioritizing sex either.

Granted, this might have something to do with COVID-19 completely annihilating any chances of human contact. How can hook-up culture thrive in an environment where people remain six feet apart?

Their youthful years are being disrupted by a sickness people only used to see in movies, but the chaos doesn't stop at sickness. The pandemic has worsened the economy, making financial stability a harder goal. Don't forget the political climate that they had to endure as well. It makes sense that they are shifting their mindsets and becoming more solid within themselves. After all, they are the ones who will see the longterm effects of this pandemic.

As a result, Gen Zers are less inclined to look outside of themselves for happiness. "They're hyper-focused on themselves," researcher Julia Arbit shares with . As people mature, they realize the only person responsible for their happiness is them. Quarantine, virtual school and a lack of social contact forced Gen Z to learn that lesson quicker.

Overall, younger generations are focused on soul searching and becoming their own best friend through the pressure. Love After Lockdown, a study of Gen Z's dating habits revealed that 75% of these young adults were single in 2020. They refuse to settle in relationships and no longer prioritize romantic relationships as the standard. A vast change from former generations, where some women, like Charlotte York from Sex and the City, felt a man would complete them.

Ultimately, Gen Z has experienced so much it makes sense that marriage is all too certain, for these uncertain times.

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Has Gen Z Canceled Marriage Due to COVID-19?

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At the start of COVID-19, Yale student Kyung Mi Lee drew attention to the fact that Gen Z isn't prioritizing marriage like their parents were. They're actually delaying settling down, and in her opinion, it's to take advantage of single life. Research shows Lee might have the right idea.

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- WWD

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An anti-diet movement is gaining steam, fueled by new apps that promote an intuitive approach to healthy eating.

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Havaianas launches collab with Leão and Biscoito Globo

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Havaianas launches collab with Leão and Biscoito Globo

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Nestlé develops sensory experience with chocolate smell in subway stations

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Nestlé develops sensory experience with chocolate smell in subway stations

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Até 18 de janeiro de 2022, nos túneis das estações de metrô Paulista (SP) e General Osório (RJ), os usuários serão impactados por uma experiência sensorial da Nestlé com cheiro de chocolate em lugares estratégicos. No Rio de Janeiro, além do cheiro, os passageiros irão ouvir o som da campanha "Pare O Mundo Que Eu Quero Nestlé" no túnel da estação e após o anúncio da próxima parada dentro dos vagões.

Segundo Thiago Cesar Silva, responsável pela área de OAX da Nestlé Brasil, "a ação é uma iniciativa da nova área de Mídia e CRM da Nestlé, denominada OAX - Omni Audience Experience - que tem como missão o desenvolvimento de planos integrados para todas as marcas da Nestlé e com foco no comportamento".

"O ano de 2021 foi tão difícil quanto 2020 - as pessoas ainda se mantiveram afastadas e bastante sensíveis com os caminhos incertos da pandemia. Com a aproximação das festas de final de ano, a Nestlé acredita que cada momento possa servir para as pessoas estabelecerem conexões reais. Nada como um chocolate para suavizar as tensões e conectar as pessoas em todas essas ocasiões", explica Mariana Marcussi, gerente de Marketing de Chocolates da Nestlé Brasil.

Outras estações receberão um envelopamento digital especial com peças chamando o mundo para fazer uma pausa e curtir um chocolate em meio à agitação do dia a dia.

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Nestlé desenvolve experiência sensorial com cheiro de chocolate em estações de metrô

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Até 18 de janeiro de 2022, nos túneis das estações de metrô Paulista (SP) e General Osório (RJ), os usuários serão impactados por uma experiência sensorial da Nestlé com cheiro de chocolate em lugares estratégicos.

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Louis Vuitton hires LEGO to build its founder's birthday cake

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Louis Vuitton hires LEGO to build its founder's birthday cake

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O Sr. Louis Vuitton - sim, aquele das bolsas famosas - completaria 200 anos em 2021, e a data foi celebrada com um presente de luxo, compatível com o que criador da marca representa: um bolo imenso de LEGO.

O produto possui 31.700 peças e traz o rosto de Vuitton, Louis assim como seu primeiro nome. O interior é quadriculado, apontando para as cores de dois tons como dos produtos, além de conter o monograma da marca.

Segundo o Design Taxi, um grupo de crianças ajudou a "canalizar" padrões de LEGO DOT sobre o bolo, que também é adornado com flores de plástico. Para completar, um baú Louis Vuitton foi criado apenas para ele. Aliás, como é possível desmontá-lo, a caixa de transporte também tem suas próprias gavetas para guardar as peças LEGO.

A LEGO afirma que a arte celebra "a criatividade, a imaginação e o mundo colorido das mentes jovens".

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Louis Vuitton contrata LEGO para construir bolo de aniversário de seu fundador

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O Sr. Louis Vuitton - sim, aquele das bolsas famosas - completaria 200 anos em 2021, e a data foi celebrada com um presente de luxo, compatível com o que criador da marca representa: um bolo imenso de LEGO. O produto possui 31.700 peças e traz o rosto de Vuitton, Louis assim como seu primeiro nome.

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Adidas Launches Third Xbox Tennis Inspired by Console Elements

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Adidas Launches Third Xbox Tennis Inspired by Console Elements

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No ano que marca o 20º aniversário do Xbox, algumas colaborações interessantes surgiram em comemoração a esse momento. Um dos parceiros da Microsoft para este marco é a , e as empresas criaram alguns modelos de tênis inspirados no icônico console. O último do projeto foi lançado esta semana e se chama Adidas Forum Tech Boost.

Inspirado no Xbox Series X, "o console Xbox mais rápido e poderoso de todos os tempos", tem a base preta do tênis adornada com detalhes verdes neon "voltados para a tecnologia". No forro interno, seus elementos representam as aberturas verdes do console.

Segundo o Xbox,a ideia foi "criar um sapato que cimentasse um momento no tempo, mas também parecesse atemporal".

Com salto verde e sola translúcida, o Forum Tech Boost também presta homenagem ao " Xbox 20th Anniversary Wireless Controller Special Edition", que foi lançado em homenagem ao kit de depuração original do Xbox. Em particular, os punhos dos controladores são refletidos no design deste tênis, conforme aponta o siteesign Taxi.

O Forum Tech Boost custa US$ 140 no site da Adidas e é mais barato que os dois modelos anteriores - mas o produto já está esgotado.

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Adidas lança terceiro tênis Xbox inspirado em elementos do console

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No ano que marca o 20º aniversário do Xbox, algumas colaborações interessantes surgiram em comemoração a esse momento. Um dos parceiros da Microsoft para este marco é a , e as empresas criaram alguns modelos de tênis inspirados no icônico console. O último do projeto foi lançado esta semana e se chama Adidas Forum Tech Boost.

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"Dry Dating" Predicted To Be A Popular Trend In 2022

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"Dry Dating" Predicted To Be A Popular Trend In 2022

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Consider starting off the new year with a new healthy dating habit: "dry dating," the act of ditching drinking on dates and being sober-minded. Dating app Bumble has even reported it as a new trend for 2022.

According to Bumble, 54% of single people are being more mindful about how they date, and that has also affected their drinking habits. This change has been slow, but gradual. Since 2019, even the national average of people that drink has reduced by 5%.

This new trend draws attention to a toxic dating habit most people aren't mindful of - reliance on alcohol to make dates flow smoother, which is actually a sign of anxiety. Dean Harrison, a romantic hopeful looking for a relationship, shared with the Toronto Star that talking about his new healthy habit before first dates has been helpful. Dry dating is definitely new to the dating pool, so the quicker you can be clear about your lifestyle choice, the quicker you can weed out those who don't align.

No worries, everyone has shortcomings. Psychology professor Abby Goldstein suggests having "some ideas of important questions that they want to know about the other person." Also, try setting dates for times of the week that aren't centered around alcohol. A walk in the park on a Wednesday during sunset, or daytime meetups on the weekend. Foolproof method: go to a venue that doesn't serve alcohol.

Feeling confident without your social lubricant may take some adjustment at first, but take a tip from Harrison and be patient with yourself. Over time, you'll naturally find your authentic groove and become more comfortable.

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"Dry Dating" Predicted To Be a Popular Trend in 2022

# data[].attributes.attachment_link.description
Consider starting off the new year with a new healthy dating habit: "dry dating," the act of ditching drinking on dates and being sober-minded. Dating app Bumble has even reported it as a new trend for 2022. According to Bumble, 54% of single people are being more mindful about how they date, and that has also affected their drinking habits.

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What to Watch: The New Wave of Italian Digital-native Beauty Brands

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The New Wave of Italian Digital-native Beauty Brands

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The New Wave of Italian Digital-native Beauty Brands

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- WWD

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What to Watch: The New Wave of Italian Digital-native Beauty Brands

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WWD rounded up the most promising indie companies, ranging from unfussy and quick approach to beauty routines to high-tech formulations.

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What to Watch: Beauty Devices to Gain Steam in 2022

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- WWD

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What to Watch: Beauty Devices to Gain Steam in 2022

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Jumpstarted by the pandemic, consumer adoption rates - and brand revenues - are still flying high.

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How New Beauty Brands Approach Innovation

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How New Beauty Brands Approach Innovation

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How New Beauty Brands Approach Innovation

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- WWD

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How New Beauty Brands Approach Innovation

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In the second learning module from Yellowbrick, WWD Beauty Inc and Fashion Institute of Technology, industry executives discuss the most strategic ways to navigate new products.

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From Louis Vuitton to Harrods: Luxury takes on skateboarding

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From Louis Vuitton to Harrods: Luxury takes on skateboarding

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Luxury brands have found an unlikely ally in the skateboarding community as its sneaker and apparel categories take off.

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In early December British skate brand Palace dropped a short film of its most famous pro-skater, Lucien Clark, cruising through Britain's most famous luxury department store, Harrods. He was fist bumping the concierge, drinking wine and scaling the escalators, while spotting new co-branded goods between the store and the hugely popular skate brand whose anti-establishment ethos and drop model have prompted comparisons with Supreme.

The Palace "Triferg" triangle logo blended with Harrods' typeface is emblazoned across products including £225 hampers filled with marmalade, coffee and socks; and a shop-in-shop of co-branded bomber jackets and caps. "I feel like I'm dreaming, bro," Clark says, as he explores the unlikely collaboration.

This latest collaboration follows skate-inspired launches from luxury brands including Louis Vuitton and Hermès and speaks to the value that luxury is placing on skateboarding and its growing community. Under the creative direction of the late Virgil Abloh, Louis Vuitton Men's worked with Clarke in 2020 on Vuitton's first skate shoe, released in November 2020. A year later, the brand released a skate trunk and skateboard. The set costs just under $60,000. Hermès first launched a skateboard in 2018 and in July 2021 it debuted a bag made with a skateboard deck. Celine, Gucci and Saint Laurent all sell branded skate decks, the latter's shrouded in gold leaf, for a cool £2,170.

Part of the appeal is the diversification of the skate community. More genders, ethnicities and age groups are taking up the sport, similar to golf, tennis and e-sports, whose newer participants also attracted fashion's interest.

Harrods was looking to create something "truly unexpected" for this festive season, says head of menswear Simon Longland. Palace, known for its collaborations with brands from Adidas to Stella Artois, was the retailer's first choice. "[The Palace collaboration] gave us a chance to appeal to a more specialised and niche customer base that we have not engaged with on this level in the past," he says. "Often, we are host to some of the most sought after products from our favourite brands. However, this was different as it came from us and was a real labour of love."

Skateboarding's popularity exploded in 2020, due in part to renewed emphasis on outdoor living during pandemic restrictions and lockdowns; and also the sport's debut at the 2021 Tokyo Olympics, championing talents such as 13-year-old English skater Sky Brown and Japanese gold medallist, 13-year-old Momiji Nishiy. Resale platform StockX has seen a surge in search for skate shoes, decks and apparel in the last year. Nike's SB Dunk sneaker, which was once a niche skate shoe, is now one of the most popular shoes on the platform, with search up 850 per cent year-on-year for 2021.

The Nike SB is just one part of the skate story that illustrates a growing fascination for skate products, StockX lead economist Jesse Einhorn says. "Supreme, Palace and Stüssy have long been at the heart of streetwear culture, so I don't want to say that skateboarding is any way new to the streetwear and hype space," he says. "However, I think the popularity of skateboarding to connect with a more mainstream audience has grown. It's now arguably as mainstream as basketball."

Reception to luxury skatewear has varied, with the Louis Vuitton skate shoe described as "divisive" by leading streetwear and culture site Hypebeast, after a slew of negative comments followed the announcement. However, experts agree that involving skaters in the design process and giving back to skate culture can help brands authentically tap the growing skater community.

The new aesthetic

Women and LGBTQ+ skaters are changing the way the skate community dresses as a whole, giving new brands a way in, says LA-based pro-skater Briana King. "I definitely see people moving out of their typical skateboard attire. Most of us [women and LGBTQ+ skaters] started skateboarding later on in life, so we already found our sense of fashion outside of skateboarding. And we bring it into [the sport]." Men now feel more comfortable dressing up to skate, she adds, even though "many of them probably won't admit it".

Dior tapped King to visit its Montecito pop-up last June, dressed in a full look complete with a Dior skate deck, complete with a shoot for American Vogue. "[Dior] reached out and said 'we've been following you forever. We love your style. This aligns perfectly with what we're doing...' They let me pick everything that I wanted to wear." In September, the skater also attended the Brooklyn opening of the Dior: Designer of Dreams exhibition, again dressed by the house.

Pro-skater and model Blondey's revamped contemporary luxury label Thames MMXX produces sell-out drops of skate-inspired ready-to-wear and accessories, including knitwear, shirts and fine jewellery. In September 2019, founder Blondey McCoy, who goes by the moniker Blondey, relaunched his brand, looking for a new avenue. "I thought that the time had come for a brand to go right the other way, as it were, and score skate videos to classical music instead of grime, house or drill music; have roman numerals in its name; make cricket jumpers instead of track-tops and silk square scarves instead of football scarves... So that's what my brand did. That's what my brand is doing."

It's working out. Thames MMXX has grown around 13 times since returning from a pause in 2019, partly because of his approachable nature. "[My customer] knows I don't just want to sell them stuff. I do, but I genuinely want to connect with them too. I wouldn't invite them into my studio to sing karaoke and play pool if I didn't."

You can't please everybody

Skateboarding can be described as a "cultural vector" that intersects so many different other cultural spaces, from music to sports to fashion, says StockX's Einhorn. Blondey, for his part, is also signed to Kate Moss Agency and has starred in campaigns for Burberry, Berluti and Prada. Hawaiian skater Evan Mock has modelled for Calvin Klein and Lacoste and stars in HBOMax's Gossip Girl reboot. Music artists including Lil Wayne, Tyler the Creator and Future enjoy and post about skating.

Over the last couple of years, luxury brands such as Dior and Louis Vuitton are increasingly willing to partner with traditional streetwear and skate brands in order to connect with the next-gen streetwear-conscious consumer, Einhorn says. In fact, the number of luxury collaborations was up 200 per cent from 2020-2021, he adds. "If you look at the brands that they're collaborating with, they're more often than not skate brands."

When it works, it works, Blondey says, pointing to Louis Vuitton's collaboration with pro-skater Clarke, led by the late Virgil Abloh. StockX data shows the average Lucien Clarke x Louis Vuitton skate shoe is trading for $500 higher than retail price. "This puts it in pretty rarefied company when it comes to hype sneakers," Einhorn says.

Still, it comes with a warning: "If an excess of other fashion houses and skateboarders were to follow suit, the novelty would soon wear off and then there'd be a lot less of the 'isn't this amazing for the individual' conversation and a lot more of the 'why are we letting these multi-billion-pound corporations pillage our culture' conversation - and that's not a fun conversation to be on either side of," Einhorn adds.

Legendary skater Steve Berra advised StockX that "there's always going to be haters" when aiming to win over the skate community. StockX launched its skate strategy in late 2019, with the help of Berra, to build on its appeal with the skate community. Some pro skaters can be frustrated with their brand deals, as brands can see them as a moving billboard on a skate deck, says StockX VP of culture marketing, Tom Woodger. Enlisting Berra and listening to pain points from skaters helps StockX authentically connect with skateboarding.

King is one of five skaters on StockX's skate team, which also includes Robert Neal and Zion Wright, launched in 2019. As well as creating content and competing internationally for StockX, each skater is able to choose how they tell their story and give back to their community.

Giving skaters freedom to shape projects

While traditional brand or retailer campaigns might prioritise reach and amplification, skate activations and community projects can have different goals, Woodger says. StockX focuses on comments from the community, and presence in skate media and on skater Instagram feeds, rather than the number of products or registrations. "It's about the brand showing up in the right places," he says. What's more, unlike football or basketball, pro-skater contracts can be a lot more flexible, allowing more creative freedom in how brands tap skate talent.

Skaters are more receptive to designs made with skaters in the room, King says. "I think it's really inspiring. A lot of us can feel stuck in a bubble sometimes. It's just really lovely to have people reach out and show other people their potential and say, hey, you can do this."

The Harrods x Palace collaboration was a real "labour of love," Longland says. While they're an unlikely pairing, both brands' laser focus on Britishness actually makes them a good fit, Palace co-founder and creative director Lev Tanju told GQ. Tanju, a skater himself who founded Palace in 2009, had creative freedom to experiment with the two brands' codes.

Skaters are able to really test the boundaries of style, fit and function and over time have turned the streets into a seasonless showcase for the latest and most exciting brands and collections. "The response to the entire collaboration was really exciting to see," Longland says. "From the moment the teaser went out the social response was instant and was hugely popular with both new and existing followers."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More from this author: Fluidity, glamour and pop culture: The top trends of 2021 Why fashion's love affair with TV is big business Fashion's new favourite sports: Tennis and golf

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From Louis Vuitton to Harrods: Luxury takes on skateboarding

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Luxury brands have found an unlikely ally in the skateboarding community as its sneaker and apparel categories take off. To receive the Vogue Business newsletter, sign up here . In early December British skate brand Palace dropped a short film of its most famous pro-skater, Lucien Clark, cruising through Britain's most famous luxury department store, Harrods.

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Dating Boldly: The New Norm When Seeking Love In Lockdown

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Dating Boldly: The New Norm When Seeking Love In Lockdown

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Dating Boldly: The New Norm When Seeking Love in Lockdown

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Are you “hardballing” or dating with intention?

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Coty launches personalised fragrance finder with Pinterest

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Coty launches personalised fragrance finder with Pinterest

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By Megan Fahy 15-Dec-2021

Shoppers will be offered six of the Marc Jacobs fragrances for the new holiday campaign
Image via Instagram @marcjacobsfragrances
Marc Jacobs fragrance has teamed up with Pinterest to develop a personalised holiday digital campaign.

In an attempt to help consumers find their ideal gift, the Coty-owned brand has rolled out a personalised fragrance finder via the social media company.

The interactive campaign will guide Pinterest users shoppers through questions about the person they are buying for, including who the recipient is and which statement best describes them.

Presented with one of six Marc Jacobs fragrances, Pinners are then directed to Boots.com where they can purchase the selected fragrance.

Pinners will be able to view the fragrance finder through promoted pins based off searches including gifting, Christmas, Christmas presents, perfume and fragrance.

Coty has also utilised Pinterest's Pin Extension ad solution feature which allows consumers to swipe up within a regular promoted pin.

Hollie Smit, Senior Digital Manager at Coty UK, said: "Our Marc Jacobs Daisy quiz on Pinterest enables people to choose a bespoke Daisy gift for their loved ones (or themselves) this season, from the comfort of their living room."

Clara Mayer, Beauty Lead at Pinterest, added: "Millions of people come to Pinterest each month to find relevant and actionable beauty ideas and products.

"We're delighted to partner with Coty to help them inspire shoppers and beauty-lovers this holiday season".

According to Coty, 87% of users come to Pinterest when they are actively considering beauty or personal care products.

In the face of Covid-19, Marc Jacobs Fragrances was one of the first beauty brands to create a virtual event to support a new product launch for Perfect, according to Isabelle Bonfanti, Chief Commercial Officer, Luxury at Coty.

The digital event reached over 1,700 consumers from 50 countries.

Companies

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Coty launches personalised fragrance finder with Pinterest

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By Megan Fahy 15-Dec-2021 Shoppers will be offered six of the Marc Jacobs fragrances for the new holiday campaign Image via Instagram @marcjacobsfragrances Marc Jacobs fragrance has teamed up with Pinterest to develop a personalised holiday digital campaign.