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Lack of local knowledge could be a barrier to entry, but potentially able to work with suppliers in other regions to get their local knowledge (could they be a "way in"?) - e.g. use Auchen to get into Scotland

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Will the company need new suppliers / will this affect relationships with current suppliers

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Will be greater travelling further away in terms of fuel/carriage/staff costs

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Less known / established in new areas. May have to reduce prices to be competitive, reducing GPM

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Experts think there will be closure of municipal parks in the future

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Public sector / councils unlikely to be able to afford Playfree, which tends to have higher prices than competitors

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These parks are likely to be built in a more cost effective fashion which may not go with the high quality reputation

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Lack of experience in this could be barrier to entry

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Could this be "trialled" and abandoned if not profitable?

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Will additional staff members be required to complete this and maintain it. Mya need additional investment in IT to hold database

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Market diversification - potentially a good idea in theory, but in practice given this is a declining market (govt closures) it's not a good idea

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No information on general fees in the industry and no idea if this would generate a profit or a suitable profit margin

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Do have two suppliers in the North of England which supply both AE and OPE

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Market development - a good idea, as eventually the south coast will be full of playgrounds and no one will want any more so D&I work will dry up. Need to think about moving to places where there are no playgrouns / no decent playgrounds to get more customers

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Higher maintenance costs as more susceptible to being mis used and vandalised

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Closure of parks may lead the parks still open to be highly competitive which may not provide much room for growth in the future.

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Mentioned that one way to ensure competitive advantage is by local knowledge which Playfree may lack or could cost to gain the necessary knowledge

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Potential to save costs once software established? Could generate a good GPM

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Playfree currently holds minimal stock but the branch out may lead to additional stock levels and storage nearer to the new area which would need to be maintained and paid for.