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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Yoga

Pilates (Mat, Reformer, Lagree)

Barre

Dance

Calisthenics

Zumba

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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To get started, find your favorite and least favorite outfits to wear to, from and during your activity.

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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What activity you’ll be speaking about this week?

Are there specific types of this activity that you do (e.g., a type of yoga, a type of pilates, a type of dance, etc.)?

How often do you participate in this activity?

Where do you participate in this activity, and why?

What is your preferred day(s) of the week, and time of day to do this activity, and why?

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

What brands are inauthentically portraying and/or have a negative impact in your activity, and why do you say that?

If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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Before you go, read through the description so you can collect pictures/images of yourself, the space, your community, your routine etc.

If you’re not taking part in your activity between now and Sun/Feb 09 you can find images online to support your response.

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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Reminder: find a quiet and bright space so we can hear you best!

Describe your activity: what is the experience like, what are the movements like?

What are the senses (sights, sounds, scents, touch, taste) you experience before/during/after?

Who are the kinds of people that take part in your activity?

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you dislike about this outfit? What doesn’t work? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit, and why?

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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Before you get started, make sure you’re somewhere quiet and bright so that we can hear and see you!

Tell us about your journey with this activity – when and why did you start it?

What are the benefits you experience from participating? (These could be benefits that you experience before, during, or after)

What motivates you to keep participating?

Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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How did you feel, and what did you do before your session?

Do you have any routines or rituals to prepare yourself for your activity? Do you do these often? Why?

How did you feel, and what did you do during your session?

How much did you like/dislike the session? Why is that?

How did you feel, and what did you do after your session?

Did you interact with anyone before/during/after your session? (e.g. other participants, instructors, etc.)

Describe what that was like, and how that made you feel?

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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Do you feel like those myths/stereotypes are true or false? Why do you say that?

Do you identify with your activity? Why/why not?

Do you identify with those myths/ stereotypes? Why/why not?

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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Tell us:

What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you like about this outfit? What works well? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit for, and why?

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1.3: Please explain in writing your answers to the below questions 

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1.3: Please explain in writing your answers to the below questions 

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Are there any reasons that prevent you from participating/practicing currently, or could make you pause/stop participating? Why is that?

Is there anything in, or related to your activity that you want to try but haven’t? Why is that?

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

What trends in, or related to, your activity are interesting/exciting to you, and why?

Are there any trends you dislike, or avoid? Why?

Are there any events / celebrations / moments / days / dates that are important to your activity? What are they, and what are they important?

Who is inspiring, or where do you turn for inspiration related to your activity? Why?

What other fitness activity/activities are most similar to the activity we’ve been speaking about, and why?

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3.3: Please type out the answer to these questions: 

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3.3: Please type out the answer to these questions: 

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What do you prefer to wear for your activity? (i.e., leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

What does apparel need to do / deliver on to be suitable for your participation in this activity?

Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

What brands are your favorite to wear for this activity, and why?

How / where do you learn about new brands that offer products/apparel for this activity?

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On Tuesday mornings I do a metabolic conditioning class (METCON). I like to start my wfh days with a group activity or walk outside. It helps me to clear my head after sleep and sometimes inital morning worries / anxieties at the start of the day. Doing this around others, in a class, also really helps me reframe my thinking, and gives me a sense of having been social which improves my mood even if I dont speak to people I know or for that long - it seems to have the same effect.

Friday afternoons I go to the gym again and do a similar class. This helps me to conclude my week and finish work on time, as I cant miss the class if I have booked it. This workout is less intense that Tuesday mornings so that I am not too tired and in recovery over the weekend. It is more a circuit / cardio session, it lifts my mood at the end of the week, and forces to not think about everything still to do at work.

Cardio / HIIT with weight / Calisthetics are my favourite form of exercises. The intensity and difficilty gives me a sense of achievement and mental clarity as I can only focus on completing the task, I dont have capacity to think of anything else - or worry.

On Saturday or Sunday morning I will do a spin class - these are great as I can mentally delegate what to do in this workout - it gets extremely hot so I have to choose my outfit carefully and consider being breathable and not rubbing.

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1:1

Link to Anytime Fitness Brixton

This week I will talk about METCON / HIIT / circuits / calisthetics / spin

I practice these activities a minimum of 3 times a week. I like to have a gap betwen workouts to rest and recover, and be flexible with the times of day, but try my best to go in the mornings so that my evenings can be spent socialising or I am free to work late if needed without missing the gym in the evening should something come up.

Currently I workout at my local gym anytime fitness - mainly becuase it is so close to where I live so it limits any excuses to not go and is really affordable.

Preferred days times

Tuesday morning before work

7:30am - 8:45am

Friday afterwork as I finish early

15:00pm - 16:30pm

Saturday / Sunday morning / midday

for cardio / spin

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Create an account or log in to Instagram - Share what you’re into with the people who get you.

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1:3

Sometimes I find the demands of my busy job and the draw of my social life can make me sometimes miss doing my exercise routine.

The workout may just be an hour, but I find the process of getting home, showered and ready / making myself presentable for work can take an hour also which can make me late for work / an early meeting.

I also find that going to gym whilst also working long hours, or if I havnt slept well the night before can make me tired, and sometimes I prefer not to do the class if I feel really depleted and think I need to preserve energy for that day if I have an important work task that day.

Sometimes social events will also stop me going, as I need to arrive on time and dont have enough time to gym and get ready.

I try my best to force myself to go if I am feeling down or anxious, as without fail I feel it is a cure for this pattern of thinking which I struggle to get out of otherwise.

I would like to one day try to do more intense circuits / HIIT classes but I think I need to become stronger first. I did F45 for a while and it was great, but so intense, I couldnt do it more than once a week and still function the next day.

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1.5 How do you feel before your activity?

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1.5 How do you feel before your activity?

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My my early Tuesday morning workout, I have very little time to get to the class ontime, and make it home to get ready for walk.

My only routine in this instance is a pep talk to motivate myself to get up and get read, as I am really not a morning person. After reading atomic habits I try to remove as many barriers - Ill prepare my bag the night before and have my clothing chosen and ready.

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1.5 How did you feel during your activity

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1.5 How did you feel during your activity

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During the activity I experience a spectrum of emotions - initally anxiety that I wont be able to do it, or might hurt myself, then a little self concious, then relaxed once I say hello to someone, then I feel excited, challenged, a bit of regret once it starts to get really hard, then the endorphins hit and I feel my self esteem increase. I enjoy the challenge and I try to make the effort ive made to turn up count by pushing as hard as I can to pause for as little as possible and keep going.

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Initially I feel pride and just contentment as the endorphons hit and my body begins to rewards me for doing something that a short while ago, when I woke up, I really didnt want to do.

However it starts to wear off and the stress settles in of the day ahead and getting to work on time, for a differently, but equally demanding task(s).

Interactions can really vary depending on who attends the class - when we do group activities we will often talk in the group and encourage one another and joke about how challenging the workout is. We will often talk about other classes we do or things happening in the area such as festivals in brockwell park. I like talking with people as it relaxes me and makes me feel more comfortable.

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Video uploaded above.

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I tried to upload some more pictures of groups smiling and high fiving - but it wouldnt let me for some reason?

I would say the myths around HIIT/ Circuits / METCON are that youll gain weight with weights, its too hard, and not suitable for beginners, or that you work closely with others - which can put a lot of people off as they want to work at their own pace.

I think there is a much better understanding now of the postive effects of females lifting weights - including myself!

I feel that for my class there isnt a strong identiy to align with as it is an inexpensive gym with people of all levels, but at some gyms I have been to such as F45, or soho house gyms, there is definately a crowd they attract- pilates I feel is more female and more about having comfortbale matching and elegant clothing. I like that my classes are so hectic and all over the place, its just about getting through it and being supportive of others if they need it.

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I see gyms like gynasium becoming more popular as the area becomes more gentrified with young professionals, who can afford/ or prioritise a gym membership of around £250 a month. There is also F45 and others that utilise the space under railway arches. I also recognise that as the gym space becomes more welcoming to people other than just men, this has increased demand in circuits / HIIT / crossfit classes that focus on strength.

There are also a lot of yoga / hot yoga and pilates classes - but these seem to remain mainly female and for 10-40 year olds.

I really like the trend of there being more gender equal spaces and exercise places. I think mixed environments are good for everyone, and it is always good to meet people outside of your work or friendship curcle and gyms are a great opportunity for this - however the cost of these gyms is a barrier to most people in the area.

There arnt any special events to my knowledge.

Im usually just inspired by others in the class, especially those who return week on week and are clearly getting much stronger as a result of being so dedicated.

Im particualrly inspired by people coming to the gym for the first time, and I try to make them feel welcome and emphasise the funny side of what we do.

The most similar activity to my own I would say is crossfit - one day I would like to find an affordable crossfit class with a good community, perhaps one will open in Brixton.

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I usually just wear my puffer jacket in teh winter, or a hoodie over my gym wear to walk the less than 5 minutes to the gym.

Puffer jacket is Arket

Hoodie is Ellesse or Russell Athletic

My least favourite outfit is these Nike pro legging, and an under armt sports brad / top.

I actually really like this outfit in theory/ semi how its looks, but it is how these items perform that annoys me and makes me uncomfortbale.

The underarmour top has removebale padded cups inside, which once washed, fold in on themselves and it is so hard to get them out, then back in in the right direction. Its a little thing but I just find it really annoying to wrestle with it everytime, otherwise the cut and fit is great. Perfect coverage for an intense workout.

The leggings I wish were great, but the waist band is too think, and folders in half, not giving suport or staying put, I have to pull them up a lot, which they are my size. The fabric is also very thin and unflattering, and I dont like wearing full length leggings to the class as I just get too hot, and taking them off after is difficult when they stick to you.

- I think this is a look that more people prefer, but for me, practically how the items perform, makes me less comfortable before during and after the class.

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unflattering / unsupported leggings back

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In the summer I will wear a jersey top over the top of my gym for the short walk to the gym. Often its warm enough without but I feel a bit self concious in the morning wearing it without something over the top. I really like to purchase merch from anywhere selling it, so I have a small library of jerseys from gigs, holidays, thrift shops which are loose fitting and casual.

For my gym wear - although it may not be the most currently fashionable outfit - everyone seems to wear co-ords - I love this nike top, I have it in a few colours. The built in bra and beathable fabrics means its all i need to wear on top. However I still feel supported and safe. I really like long tops, everything seems to be a crop top or a waist cut off - love that this is long and nearly reach my hips, no chance of it flipping up while doing press ups / mountain climbers.

The shorts are new and from H&M fitness wear - before I felt far too self concious about my legs to wear shorts, but I bought them for doing DIY and they just fit so well and stayed put. They dont ride up or move when I work out, which is unheard of in fitness wear. I like how high the waistband rises also, again I feel very secure and like no surprises or adjustements are needed while I work out.

Both items dont show sweat lines or change colour. They wash really well, feel new after many washes.

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Shorts waist height

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I prefer to wear shorts and a tank top with a built in sports bra. I used to feel too self concious about my body - but now I prioritise items that allow me to move freely and I feel secure in.

Nearly everyone wears pulled up socks in the gym but I really dont want anything stopping me cooling down as soon as possible.

I feel I need clothing that can keep me cool or allow me to cool down as quikly as possible. Not change colour in areas that I sweat, and not be to tight that it rolls up or needs to readjusted regularly. I like a built in sports bra so that there is minimal items to find and wear.

I will oftren buy new things for a new season, summer in the gym can be extremely hot and winter starts can be cold then warm up. Often if i see new interesting colours or style I will also look to buy then.

I would be really intersted in more sportswear / fashion collaborations - I think stella McCartney and adidas was great, although became more fashion than technical. I am also intersted in On with FKA twigs, but it seems more promotional than a collab?

I like to stick to the traditional sports wear brands as I like the technical fabrics and support they offer. I find the newer brands like Andola and similar, are perfect for yoga pilates - but may not be as hard wearing or supportive enough as nike and adias.

Instagram or asos are where I see most new atheltic brands - I find they are all quite samey however and seem to be geared towards making bums / cleavage look good, as appose to having new innovative materials or intersting cut and colour combinations.

I would also love to see new features on womens sports wear - could tops be adjustable or have vents you can open like in ski wear?