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Business Name:
sincerely.4u

Business Logo:
As shown above.

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Mission:
sincerely.4u teams strive to provide a platform for people to find suitable and quality presents at affordable prices on the market. Our goal is to sell gift boxes that are suitable for all gender, girls and boys that will receive it as a present.

Company and Management:
sincerely.4u is a small startup company. It is conducted and managed by a total of six people in the group, and all the work are being divided fairly among all of the members.

Services:
Our customers are looking to get a beautiful and well manage gift box from us. The services also may come with the delivery services, the gift box to be delivered to the owner, upon request from the customers.

The Market:
Our market mostly focuses on the UNIMAS, the FMHS building and around Cempaka College. About 90% of the customers will be the students that live and walk around the faculty and college.

Competitive advantages:
As far as observed, there is only one of another company that provide the same services as ours. But that is not a problem but it is an advantage for us to compete healthily, to move our business forward.

Financial Projection:
Based on the stock of the gift boxes that we have, we expected to generate approximately RM400 as all the stocks sold out.

Start-up Financing Requirements:
To start up the business, a number of income needed that can be obtained by a sponsorship or our own money.

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1. WAN NISRINA BINTI WAN ADIL (82991)
2. AINAZIERA BINTI HATONO (82375)
3. FATIN NUR IRSALINA SAFFIAH BINTI MUHAMAD BOKHARI (83855)
4. IRZA EZZATY BINTI ZAKARIA (84056)
5. FARHANA FAEZAH BINTI HAFEZ (82557)
6. NUR FATIN AFIQA BINTI MOHD ROSLAN (82825)

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Chief Executive Officer (CEO):
NUR FATIN AFIQA BINTI MOHD ROSLAN (82825)
Main Task:
The highest rank of position in the company and overall leader of the company.
The CEO was responsible for controlling the action of each executive.
Besides, lead the company and make the major management decision. After that, set the vision and mission of the company. Set the budget and review the financial budget. Not only that, review technology that is used to promote products.

Financial and Purchasing Executive:
FARHANA FAEZAH BINTI HAFEZ (82557)
Main Task:
Acting as treasurer, she provides the financial report and statistics. Besides, managing the budget, expenses and income and investment. Other than that, the debt financial manager.

Marketing and Sales Executive:
IRZA EZZATY BINTI ZAKARIA (84056)
Main Task:
Aim to maximise the sales profit. The main role is to sell products as many as possible to customers. Provide planning on what to sell according to customer needs. To promote products and services through social media, email or etc. Cooperate with Operation Plan Executive department in surveying the market price.

Operation Plan Executive:
FATIN NUR IRSALINA SAFFIAH BINTI MUHAMAD BOKHARI (83855)
Main Task:
Planning marketing strategies for the company to minimize the budget. To ensure the goal of the company achieves. Review the performance of competitors and report it to CEO‘s assistant. Manage staff wages and hours of working. Review the customer complaint and communicate the issue to CEO‘s assistant. Communicate with Marketing and Sales Executives to do research on updating marketing prices.

Customer Service Executive:
WAN NISRINA BINTI WAN ADIL (82991)
AINAZIERA BINTI HATONO (82375)
Main Task:
The main role is to represent the voice of the customer. Handling, managing and filing the customer’s complaint to the Operation Plan executive. Surveying the need of customers. Not only that, taking and processing the customer’s order and making sure the need of the customer meet. Communicate face-to-face with customers. Besides, maintain longevity and loyalty relationships with profitable clients.

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sincerely.4u is a business selling gift boxes which can be called presents for many occasions such as birthday events, any special events and anniversaries.

The business started as one group project based on the MPU 3222 assignments. It is handled by a total of six people in a group with different roles and tasks responsible to each of them.

The products that we sell are divided into two versions of gift boxes. One is specialised for girls and another one is specialised for boys. As mentioned it is specialised for each specific gender, therefore the items inside the boxes are different based on the genders that are suitable to use the items.

Our business is conducted in areas in the UNIMAS, such as the FMHS faculty, and the Cempaka college. There are approximately 90% of students as our targeted customers in the market area.

sincerely.4u is a group-based business. It also can be called an organisational model of a business. As it is conducted by six people in a group. Each member has the responsibility to conduct and manage the business. The operating hours of the business are limited to any free hours of the members on weekdays because of the other responsibility to attend and study in the classes every day.

To conduct the business, we managed to open an Instagram account to promote and receive any bookings for the products provided. The link to the Instagram is below:
https://instagram.com/sincerely.4u?igshid=ZDdkNTZiNTM=

To deal with the customers, we encounter so many problems, yet we manage to deal with them successfully. For example, we have encountered problems focusing on what the customers desire their gifts to be like. Therefore, with much more communication and question answered process, we manage to deal with the situations smoothly.

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Items inside the box:
- Gift Card
- Scarf
- Bracelet
- Small bouquet
- Diffuser

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Items inside the box:
- Gift Card
- Wallet
- Cap
- Small bouquet

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Key Partners:
To get the materials and items for the gift box, we used the Shopee platform. Therefore, the Shopee platform is our key partner in this business.

Key Activities:
Mainly focus on the production of the gift box and the sales. The business's activities focus on producing the raw materials to make the gift boxes and the sales of the gift boxes in the market.

Key Resources:
In-house production teams. Resources that we used to produce the gift boxes are within our group, managed by six people in the business.

Value Propositions:
Gift for all, on special days, special events and anniversaries.

Cost Structures:
Cost of the raw materials used for the gift box production.

Revenue Streams:
Advertisements on Whatsapp and Instagram.

Channels:
Word of mouth and Internet. That is how we promote the business to make the public market know about our business's existence.

Customer Relationships:
Feedback on the products. As to maintain quality and a good relationship with the customers, we are open to any way of feedback from the customers on the products that we sell.

Customers Segments:
Free to choose any set of gift boc=x and items designed based on the stocks available.

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Can be viewed by the data in the provided below:
https://docs.google.com/spreadsheets/d/1ckYnkMZXTHMY_6VqdeID3l3ITnTIiAzg/edit?usp=sharing&ouid=102506974760641177767&rtpof=true&sd=true

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Here, is the Go eCommerce records on the sales of the business conducted by sincerely.4u.

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Personally, I have garnered a lot of skills and experiences from this project, not just related to managing a business but also relating to general life skills. Prior to launching the giftboxing business, I had been more reserved. I’d avoid any form of communication as possible. But, being tasked to carry out a business has given me no choice but to turn over a new leaf. I forced all the courage I could muster to promote our business directly and indirectly. I begged my sister to promote our business to pre-university students back in Seroja College. I also pleaded to my aunties to buy a couple in order to support our business. I’ve also improved my management skills and become an amiable team player. Prizing only educational aspects, I’ve always avoided unnecessary extracurricular activities that could’ve taught me on teamwork. But for this project, as it is obligatory, I’ve no choice but to submit. On the flipside, i did improve my listening and tolerance when it comes to dealing with different opinions. I’ve also been able to make new friends!

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https://instagram.com/sincerely.4u?igshid=ZDdkNTZiNTM=

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Instagram Post and AIDCA Model Explaination

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Instagram Post and AIDCA Model Explaination

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AIDCA Model

A - ATTENTION
The attention is focused on the product that being sells by our business.

I - INTEREST
The items inside the products are focused on and listed to the customers to stimulate the customers' interest in the products being sold.

D - DESIRE
The customers desire the products that are sold.

C - CONVICTION
As mentioned, " What are you waiting for?"

A - ACTION
As mentioned, "Come and grab yours!"

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BY NUR FATIN AFIQA BINTI MOHD ROSLAN (82825)

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BY NUR FATIN AFIQA BINTI MOHD ROSLAN (82825)

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From launching and leading the business, I have gained a lot of new skills and abilities. First and foremost, I have learned how to handle and delegate tasks efficiently to all my group mates. At first, I prepared myself for the worse as I have lead a group of unmotivated and difficult people, but it turns out they were very useful and diligent! That made me let out a sigh of relief. Second, I also learned how to delegate my own busy schedule. As a medical student, it undeniable that  my schedule is extremely packed. Even so, as a leader I am responsible for the success of our business. Thus, I ended up rescheduling my study sessions and balanced it all up again to fit the business. It was tough, but I managed. I also learned how to effectively use a lot of applications and tools. I learned new tricks on Padlet and used a lot of communicating medias like instagram and whatsapp to promote out products.

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From the project that we have done, I have learned a lot! One of many is that I got to develop my social skills. I am undeniably talkative and it is easy for me to start a conversation. But, my skills are quite limited as I tend to switch to informal way of communicating. Via this business, I have been tasked to promote and sell our product which is a gift box designated for girls and boys alike. Thus, by promoting out product I got to learn how to interchange between a more professional way of speaking and my usually preferred friendly way of talking.
Second, I also learned how to respectfully give out ideas and voice out my opinions. I have always been quite a confident girl. But, I was always commented on how I give out ideas as I tend to be more aggressive. By undergoing the discussion prior starting our business, I improved my listening skills and learned how to be more patient.

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Selling our gift boxes these past few weeks, I have firstly learned how to convey my ideas a more clear and understandable way. I am quite shy as i prefer to work solo on my own if given the choice. But, with this project I am forced to let go of my comfort space and enter public’s eye. At first it was undeniable difficult.
But as time goes on, I feel less pressured. My fellow group mates were also very helpful and understanding. They were willing to lend a helping when we were promoting our product. They are also very warm and comforting, especially I start to doubt my skills and ability!

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BY FATIN NUR IRSALINA SAFFIAH BINTI MUHAMAD BOKHARI (83855)

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BY FATIN NUR IRSALINA SAFFIAH BINTI MUHAMAD BOKHARI (83855)

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By the end of our project, I have learnt a lot! One of which is that I learned that starting and especially maintaining a business is not as easy as what the public makes it to be. You have to not just think about the gain but also the lost. To explain more in detail on what I am trying to put forth; we have spend a whole ton of money just to make this business happen. Spending and shopping was a whole lot of fun, but then our leader started to talk about regaining the money we spent. At first, it was draining and it felt impossible at first. Then, as we started to gain customers, money came piling in. Though it still didn’t reach our end goal. But, as the days go on, We finally reached it!

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We finally did it! After a whole lot of planning, our business is finish and we reached our goals. Even if it was hard, undeniably but we all pushed through to the end. I gained a lot of new skills and experiences. One of the most memorable experience would have to be when one of my group mates planned to meet up but ended up forgetting to bring the necessary things to put in the gift-boxes. She forgot that she kept in in her car so we ended up having to walk back to the faculty after walking miles back to Cempaka college. Another part that I love is when we get to feel the money we earned back. Especially the taste of the first sale, nothing can get better than that.