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Key points:

• £60 million turnover
• 98% in UK (2% in Ireland)
• 70% bricks and mortar and 30% online
• Online business does involve international shipping of stock,
mainly to US, EU and Australia
• In EU Germany is our largest market
• Jigsaw did trade globally before but in 2018 turbulent period
company restructure closed International, Men’s and Kids
wear
• US represents a huge audience but loads of brands launched
in

We don’t have deep pockets
• Germany being closer and easy to manage may not be a bad
shout
• Germany is a highly competitive and regulated market,
including the impact of Brexit on EU and UK
• I am passionate about the cultural piece
• Dubai good example appears a good market, but the cultural
difference is huge – consumer appreciate true luxury
• Jigsaw sells affordable luxury
• India is interesting but polarised against the have and have
nots, so not 100% convinced
• Thailand recent changes in laws around same sex marriage
suggest an acceptance of western culture and values

I like to be a big fish in a small pond not a small fish in a big
pool
• Is there a smaller market where Jigsaw could make a real
impact?
• Jigsaw values being a British heritage brand, but takes
inspiration from around the world
• What people get excited about at Jigsaw is fabrication and
product
• Jigsaw goes where its customers are located
• The Jigsaw customer are AB wealthy, age range 30-60 and
understands quality and style – combined salaries in the range
of £200K+

• EU is better for bricks and mortar than UK as living wage etc
not need to be as high
• UK economy currently has doom factors which are making
running a business much harder
• UK has rising costs and limited growth potential
• Do not want anyone to mess with our logo, branding, tone of
voice or our personality
• Jigsaw is back on the journey to full price retailing
• Australia could be difficult as different seasons to UK - not
straight forward
• I find Northern European countries interesting e.g. Norway

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-Jigsaw was founded in 1970 by John Robinson

-Jigsaw was created to bring elevated design to the British high street.

-The brands core concept was combining Japanese design to London with a unique British twist.

-Jigsaw is a Premium hughstreet store, as they sell higher quality products than mainstream high-street retailers but at a lower price than luxury brands.

-Jigsaw focuses on quality ,timeless design and craftsmanship while still being accessible to a wide consumer base.

Appeals to affluent, professional consumers .Jigsaw’s target audience is 30-50-year-old women who seek stylish yet practical clothing

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-politics

Germany is a federal parliamentary republic, with the Chancellor currently being Olaf Scholz serving as the head of government.

Germany is a Key EU leader, influencing economic and trade policies across Europe.

-culture

-The German workforce is known for its efficiency, discipline, and high skill levels.

-German consumers value quality, precision, and innovation in products and services.

-consumer

-Germany is Europe's largest economy, and the 4th largest in the world, therefore there is a high consumer purchasing power and demand for high quality products.

-E-commerce stores are growing, with platforms like Amazon and Zalando attracting German consumers.

-competition

Germany is Home to global giants like Volkswagen, Siemens, Adidas, and SAP, making it harder for new companies to create a space in the market.

-Economic stability

-GDP (2024): $4.5 trillion.

-Germany has the 4th largest economy globally.

-There is Low unemployment as only 5% of the population is unemployed , but ageing population poses long-term labor challenges and labour shortages.

-logistics and distribution/ suppliers

They have very well established infrastructure, with extensive road, rail, and port(Hamburg)networks.

-Central location in Europe makes Germany a key logistics hub.

-Part of the EU single market, benefiting from smooth trade across Europe, although supply chain disruptions, such as strikes, have affected sectors.

-legislation & regulations

-Germany has a rigorous legal framework for businesses, particularly in areas such as labor laws, environmental regulations, and corporate governance.

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-politics

-Australia is a Federal parliamentary democracy and constitutional monarchy, with the Prime Minister as head of government, who is currently Anthony Albanese.

-They have a Strong trade relationships with China, the US, Japan, and the EU, though geopolitical tensions with China have impacted some industries.

-culture

Australia is a Multicultural society, with a large immigrant population influencing consumer preferences.

-consumer

Consumers have a High purchasing power with a strong middle class presence in their society, but cost of living has been rising

-competition

-E-commerce is on the increase in Australia with huge brands such as Amazon Australia, Ebay and Kogan being popular.

-There are large domestic brands such as Woolworths.

-The competition for foreign businesses is tough, as Australian consumers tend to favor local brands unless international brands offer strong differentiation.

-Economic stability

-There economy is the 13th largest in the world.

-GDP (2024): -$1.8 trillion

-rising inflation and interest rates have affected spending power for consumers.

-logistics and distribution/ suppliers

-Australia is Geographically isolated, which leads to higher import costs and longer shipping times.

-Growing domestic manufacturing sector to reduce reliance on imports.

-Major ports in Sydney, Melbourne and Brisbane.

-legislation & regulations

-Australia has tough labor laws, with strong employee rights and there minimum wage being amounts the highest globally.

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-In Chamonix there is a strong British tourism presence, especially during winter, with many brits visiting for skiing and other mountain activities, a jigsaw store would appeal to this demographic who are already accustomed to the brand, and recognise Jigsaw as a British heritage store.

-Target market- Chamonix's demographic often consists of higher- income tourists who might be more inclined to shop for premium brands like jigsaw. The store could tap into this affluent market with higher- end fashion and accessories.

- Chamonix sees a surge of visitors during the winter and summer seasons, these sales can be maximised in the peak times through successful and well times marketing strategies.

Marketing- cross marketing opportunities can help to maximise sales in the peak times, collaborating with local tour operators, hotels and ski resorts could increase visibility eg a billboard, physical advertisements on the slopes (Prada is a successful example of this as they advertised the brand on various ski chair lifts).

-CONS

Chamonix experiences peak tourist seasons in winter(skiing) and summer (hiking, mountaineering and golf), but the spring and autumn months are quiet, this faces a challenge with opening a jigsaw store here and may result in inconsistent sales.

In Chamonix there are high operational costs(paying staff and rent), especially in popular shopping areas. Alongside seasonal fluctuations this can be challenging to keep a permanent store there all year round.

-Economic sensitivity: Tourism is vulnerable to global economic fluctuations, travel restrictions(covid) and unforeseen crises.

Limited local market- while Chamonix has a substantial British tourist population, the local French market may not be as receptive to Jigsaw's British heritage brand, which could limit the customer base beyond the tourist consumer market.

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-politics

The King and the ministers together make up the Government of the Netherlands.

Strengths of the Dutch economy include the Netherlands' stable political and macroeconomic climate, a highly developed financial sector, strategic location, well-educated and productive labor force, and high-quality physical and communications infrastructure.

-culture

· There is a Growing preference for local and organic products, especially in food and fashion sectors.

·Growing preference for local and organic products, especially in food and fashion sectors.

-consumer

Consumers prioritize quality over quantity, favoring premium and long-lasting products.

Second-hand and circular economy retail is expanding, especially in fashion and electronics.

-competition

Strong presence of international retailers such as Amazon and Zalando alongside local giants like Albert Heijn and Bol.com.

Independent and specialty stores thrive by offering personalized service and niche products.

-Economic stability

The Netherlands has a stable economy, but inflation and rising interest rates impact consumer spending.

Wage growth in the Netherlands has helped to support consumer spending

-logistics and distribution/ suppliers

The Netherlands is a key logistics location in Europe, with Rotterdam port and Schiphol Airport helping to facilitate global trade.

Sustainability within the logistics trade system is important in the Netherlands, with the use of electric transportation vehicles.

-legislation & regulations

Environmental laws push retailers to incorporate sustainable practices.

Labour protection laws and regulations are enforced to ensure that there are fair wages and worker rights.

There is a EU Digital service act that affects how online retailers are allowed to handle customer data.

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-politics

France is a semi presidential republic, with the current prime minister being Emmanual Macron.

France is still part of the European Union, which shapes many of their current regulations and trading systems.

-culture

French consumers value Quality, heritage and sustainability in products.

Although English is a widely spoken language in business,French is still their preferred language, which may be taken into account for international businesses especially when marketing new ideas or products in the country.

-consumer

France has the seventh largest economy in the world, there is a strong middle class presence and consumers are willing to spend money.

-competition

Foreign companies could have strong local competition as the French government have introduced incentives which favour domestic businesses.

France encourages startups and innovative business ideas especially in tech and sustainability.

-Economic stability

-France has the seventh largest economy in the world.

-Inflation and energy costs have been on the rise in France over recent years, however, government interventions are helping to reduce this.

-logistics and distribution/ suppliers

-France has a highly developed infrastructure with three major ports Dunkirk, Le Havre , Rouen and Marseille ,high speed rail and good road networks.

-Supply chain disruptions such as strikes and geopolitical tensions can affect distribution.

-legislations and regulations

Green regulations are increasingly shaping business practices, with laws promoting sustainability, emissions reductions, and eco-friendly products.

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-politics

Denmark is a constitutional monarchy with a parliamentary democracy

-The Prime Minister is currently Mette Frederiksen .

-Denmark is part of the European Union.

-culture

-In Denmark there is a Strong emphasis on work-life balance, Denmark consistently ranks high in happiness and quality of life.

-Sustainability, social responsibility, and innovation are highly valued by consumers and businesses, as they are aiming for their capital to be the first carbon neutral city.

-consumer

-Denmark has a small but affluent population of 6 million, making it a niche but lucrative market.

- The Danish economy is good, therefore consumers have a High purchasing power, but are value-conscious and prefer quality over quantity.

-competition

-Theres not high amounts of competition as such, however, the small population may result in markets quickly becoming over saturated, making product innovation essential in the Danish retail market.

-Economic stability

-GDP (2024): -$420 billion

Unemployment rates are low at 2-3%

Denmark aims for 100% renewable energy by 2050.

-logistics and distribution/ suppliers.

-Denmark has established infrastructure and a large port in Copenhagen.

-Denmark has Strong transport links to Germany, Sweden, and Norway, facilitating trade in Northern Europe.

-Denamark is Home to Maersk, which is the world’s largest shipping company, making Denmark a global logistics and trade location.

-Legislations& Regulations

-They have Strict environmental laws, requiring companies to meet high sustainability standards

-They have high Tax, however, businesses benefit from excellent infrastructure, education, and innovation support.

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-China

Far East suppliers
Tom Tack - With factories across China and Mongolia, Tom Tack is a
leading knitwear manufacturer that works with advanced machinery to
produce excellent quality knitwear products.
Consinee - Based in the Ningbo district in China, Consinee exclusively
produces high-quality cashmere. They work closely with experienced goat-
herders, embracing innovative manufacturing and dyeing processes to
create exceptional yarns.
High Fashion - Established in 1978, High Fashion is a multi-national
business covering textiles, fashion design, production, printing and dyeing.
It is a leading modern fashion enterprise operating with advanced
technology and intelligent production systems while embracing a
sustainable value chain.
UPW - Based in the city of Dongguan- China, UPW provides a range of
luxury yarns, all spun and dyed in the factory, with emphasis placed on
sustainability and environmental responsibility, as well as fantastic colour

-Italy

European (Italian) suppliers
Menchi - Italian factory specialises in outerwear fabrics made
from high-quality natural fibres, mainly wool, cashmere, and
alpaca. They transform raw materials through qualified, ethical
and sustainable processes and create exemplary fabrics by
combining regenerated and virgin fibres.
Paoletti – Italian family-owned mill that dates to the 18th century.
For over two centuries, the mill has developed and produced
woollen textiles for outerwear.

-Middle East and North Africa (Turkey, Tunisia)

Kargisan - Turkish tailoring manufacturer with 40 years of
experience. Working in woven fabrics, the company use the latest
innovations and technologies to produce a variety of tailored
garments, including suits, dresses, and jackets.
ETC - Founded in 1987, the Tunisian company specialises in
sustainable denim and casual wear garment manufacturing; they
focus on using recycled and organic cotton, E-flow washing, and
environmentally friendly accessories and components.

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• Poverty
• Climate change
• Food insecurity
• Refugee rights
• Future pandemic preparation and response
• Healthcare
• Mental health
• Disability rights
• LGBTQ+ rights
• Reproductive justice
• Children’s rights
• Gender equality
• Disinformation
• Freedom of the press
• Debt crises
• Corruption
• Global cooperation
(UN,2023)

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SWOT- strengths, weaknesses, opportunities, Threats- Applied in the route to market.

Pestel- Political, environmental, social, technological, environmental, legal.- Flagship store in Paris and Pop up store in Chamonix-

How will these factors impact this.

Hofstead cultural theory -This is a framework for cross- cultural communication. It shows the effects of society's culture on the values of its members, and how these values relate to behaviour.

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ECONOMY
Macroeconomic Data
Overview
Region/Country
• Total GDP
• GDP Growth
• GDP per capita
• Unemployment rate
• Inflation rate

MARKETS
Countries
Global Retail
Womenswear
Value
Growth
5-year CAGR Growth
Women’s footwear
Value
Growth
5-year CAGR Growth
CAGR – Forecast return/growth rate year on year over period

GLOBAL DATA

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-politics

Political uncertainty, including trade policies and tariffs, affects supply chains and pricing.

Ongoing debates over labor laws (e.g., minimum wage increases) influence retailer costs.

-culture

Sustainability and ethical sourcing are key factors influencing purchasing decisions.

Demand for diversity and inclusivity in marketing and product offerings is rising.

-consumer

consumers are becoming increasingly aware of current issues such as the climate and environmental crisis's.

Inflation has led to price-conscious shopping, with more consumers opting for discounts and private-label brands.

In-store experiences such as pop-up shops and interactive shopping is an increasingly popular way for brands to effectively market products to target consumers.

-competition

Large American retailers such as Amazon, Target and Walmart dominate the retail market.

Ultra fast fashion stores such as Shein and Temu and rapidly growing and already have a large and established consumer base in the United States.

-Economic stability

The retail sector in America remains steady, although there is economic uncertainty.

-logistics and distribution/ suppliers

Supply chains have improved since covid-19, however, geopolitical tensions between the US and China increase, this may impact sourcing.

Retailers are investing in AI delivery robots and logistics to increase delivery efficiency.

-legislation & regulations

Data privacy laws ,such as California's CPRA regulation, impacts how retailers collect and use customer data.

Stricter labor laws have been implemented for the minimum wage and worker protection, which impacts retail operations.

Environmental regulations push retailers toward sustainable packaging and carbon footprint reduction.