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This ad, although lacking the specific vocabulary, promotes the idea that women cannot handle or do not want hard work, or "elbow grease". This ad insinuates that women are more prone to do work that lacks sweat or grime, which feeds into the cultural standard of women being neat, gentle, and dainty.

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Often in western society, women are viewed as self-indulgent, spending money on seemingly shallow things like clothes and jewelry. Ads for dessert and jewelry typically focus on a tendency to lack self control.

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Women are often expected to be as provocative as they can without showing any blemishes. This ad feeds into the common cultural sexualization of women alongside encouraging women to cover flaws.

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This ad includes a to-do list for the pictured woman that only includes social gatherings. Women are often seen as more social than men, including expected tendencies of gossip, social appearances and a constant good mood.

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The word "tantalizing" used to describe cat food is out of place seeing that the word often has a romantic context.

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Another common theme in these advertisements is the idea that women should be completely flawless, applying the extra effort often placed in facial skin care to their whole bodies as well. This theme adds to the common cultural implication that women should always be perfect.

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"Unleash the dogness within"

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This ad showcases a very toned baseball player, with his arm as the main focal point of the ad. In the bottom left corner, we see the product that is actually being advertised: protein powder. This ad's focus on the players physique is just one example of the expectation of "advertisable men" to be in shape and conventionally attractive.

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Men are often expected to enjoy playing and watching sports. This ad targets this expectation by including a football in an advertisement for shoes that have nothing to do with sports. They're advertised as being for "the off-season", only to be worn when men aren't playing sports.

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This is an ad for lunch meat. In order to target a male audience, this ad includes a beautiful young woman among pictures of a farm and a sandwich, insinuating that women are commodities to be consumed and that men should desire to "consume" them. This adds to a common theme throughout these ads that men should be sexually active.

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This ad targets the common desire that men face to return to a childish era when all they had to worry about was their toys. This feeds into the narrative than men shouldn't own up to their responsibilities but instead relax, believing that things will work themselves out.

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The various outdoorsy "toys" in this ad reflect a cultural expectation for men to enjoy the outdoors, and enjoy the commonly beheld primitive hobbies included in the stereotype such as fishing and hunting. It's almost like men are expected to rise above modern society and return to their honorable roots.

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"The spirit of freedom"