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76% are concerned about man’s impact on the planet. [JWT]
They have more than 10 apps on their smartphone with 10% having more than 40. [Visa]
60% of Gen Zs say “a lot of money” is a sign of success. [Deep Focus]

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As Gen Z students, 55% of Gen Z students say that their parents are pressuring them to gain professional experience while in high school

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As employees, Generation Z respondents say they prefer face-to-face communication with their manager (51%) rather than email (16%) or instant messaging (11%)

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Favourite films lean more towards sci-fi: The Avengers
Titanic, Harry Potter, Star Wars, Lord of the Rings, Forrest Gump

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Gen Z’s love of short-form content on YouTube and TikTok

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GenZ's favourite books: James Dashner's The Maze Runner, JRR Tolkien's Lord of the Rings, JK Rowling's Harry Potter and Cassandra Clare's The Mortal Instruments

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Their Favorite Music Artists Among 13-39-year-olds
Like :Drake, None, Eminem ,Taylor Swift, Justin Bieber and BTS

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This generation listens and feels music in a way that has never been done before. generation Z does not believe in labels when it comes to musical genres. generation Z music is open to all genres and all possibilities

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Flexibility, which makes marketing that is more flexible in terms of time and content more appealing to them

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Be competitive. Highlight the bigger picture of their remuneration in your marketing by highlighting your company's retirement match and the various benefits and perks they will receive.

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Disruptive Tech Competency. They want a workplace that can ride the digital wave of AI, IoT, blockchain and Industry 4.0

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Authenticity, they respect companies that eschew gimmicks. Instead, they admire those who offer unpretentious and well-designed physical spaces.

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Having the right ethical values is important to GenZ, and they are more likely to choose ethical companies. Recommendations from friends are their most trusted source of information about products and brands. So this places a higher demand on ethical marketing

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Prefer technology, entertainment and food brands as they focus more on social value and self-experience

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Brands with an ethical foundation are more popular with GenZ, as most GenZ consumers are well educated about brands and the reality behind them

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Personalised brands can appeal to them well, because at the heart of Generation Z is the idea of embodying one's identity.

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Preference is given to those with advantages in both product and service, as Gen Z focuses more on the consumer behaviour itself

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5. More focused on self, more idealistic and confrontational, less willing to accept different points of view

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The majority of Generation Z prefer media services to traditional cable and the content they can access on their mobile phones and computers.

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On average, Generation Z gets their first smartphone before their 12th birthday. Spend as much time on their phones as older generations spend watching TV.

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4. Exposed to social media at a young age and more dependent on it

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3. Ideologically, Generation Z sees itself as more receptive and open-minded than any generation before it, and is involved in more social movements

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2. Gen Z is the most skeptical—but the least concerned—about brands’ data privacy practices

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1. This generation has grown up on the internet and social media, and by 2020 some of the oldest universities will have graduated and entered the workforce.

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Generation Z is the post-millennial generation. Researchers and popular media use the mid to late 1990s as starting birth years and the 2010s as ending birth years. Most members of Generation Z are children of Generation X.

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Popular media formats among Gen Z audiences

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Popular media formats among Gen Z audiences

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Gen Z's favourite kinds of music artists

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Gen Z's favourite kinds of music artists

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The values that are most important to Gen Z

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The values that are most important to Gen Z