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Argumentation (making the case)

Who is your audience

What is your most compelling argument … not just numbers / facts / figures, but what is going to engage and change attitude / behaviour

Advocacy

Choosing the medium (means) the forum (the place) and the message to best project the argument

Finding a perspective / voice, who do you represent when you make an argument (yourself, one of the parties / actors?)

As a group,
(A) discuss possible parties / actors in your SDG, choose one, and write out what you think their opinion is of the state of your SDG in HK

(B) identify which media would be most useful for that party / actor to communicate their opinions most effectively.
For example:
Digital book, film, TV documentary, radio broadcast / podcast, YouTube video, Tiktok short, infographic / poster, news report / apps, academic article, video game, quiz, meme, social media / messaging ...

Please create a post for your response by clicking + and add your tutorial group number (e.g. A1) as the Subject

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SDG12: sustainable concumption and production patterns

parties:
-Normal citizens(consumers)
Some cares about the responsible of consumption sustainability and put effort on changing their habits.
Some are only attentioned to the financial cost of the related policy, focusing a lot on the monetry incentive of the related issue.

-Producers/manufacturor
Companies and maufactor maing focuses on profits and cost, they couldnt be bothor to focus too much on sustainable production but everyday expense of their business.
Some companies might mark themself as a 'sustainable' company to extablish a better brand image, so to attract more potential customers.

-Environmental groups
The majority that cares the issue and working to impact the others in the society

-Government/policy makers
Cares about the running of a city, impose policies on SDG due to pressured from other stakeholders, thinks a lot to resolve conflicts between stakeholders

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target audience: general public
medium: curios, youtube,social media, google form, outlook
most compelling things: modern renewables are still under 12% of total final energy consumption

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(A) Healthcare workers:
- want to increase labour supply in their sector
- need better amenities and work schedules

(B)
- film/tv documentary
- social media platforms (YouTube, Instagram, TikTok)
- research journals

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Target audience: general public not familiar in the technology

Medium: Social media sites to spread facts, raising public awareness by trending

Most compelling argument: Stable wifi is an issue for low income families, need more government support on infrastructure

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Target Audience: Government
Argument: Since job opportunities are very grade dependent, students strive to stand out, making the education system competitive and stressful.
Medium: Infographic Diagram visualizing the flow of the problem we are facing. Along with a formal presentation and video.

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SDG 4 - Quality Education

Audience: Education Institutions (school staffs and administration), policy makers in the government

Most compelling argument: Statistically speaking, Hong Kong has made very good progress in providing quality education to its citizens. However in the eyes of many NGOs, the education system in HK is lacking in many aspects such as inclusivity to ethnic minorities, mental health struggles of the students and bullying.

Medium: Social media platforms, mainly instagram and youtube. Short videos addressing the issues.

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Argumentation:
-general public
-Feeds socioeconomic inequities and affects the potential for social and economic development
Advocacy:
-Social Media
-Poster
-Digital book
-documentary
-quiz

(A) Poor people, need more food subsidy
NGOs, Government launch policies to help poor people.

(B)NGOs, YouTube advertisement
Poor people, petition & protest

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(A)
-High school/university students
-They may think working in the tech industry won't be good in Hong Kong
-Hong Kong is lacking behind in technological development

(B)
-Statistics with figures and graphs, comparison with other countries to show how worse is HK's tech
-Interactive quizs
-Postcards

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(A)
WSD strives to improve the current situation of clean water and sanitation in Hong Kong. They opinion on the state of Clean Water and Sanitation in Hong Kong would be that it is significantly improving but there is still a large room for improvement, hence the WSD will continue investigating ways to deal with key issues such as water scarcity and water consumption, and the root cause of such problems is the low awareness towards the severity of the problem in HK.

(B)
Collaborate with popular KOLs on YouTube so that more people, especially teenagers can come across the current situation of the SDG in Hong Kong. As a result, teenagers might contributes and relates more to the water condition in Hong Kong since they will know that they are the one to bear the consequences if they do not handle the current situation properly. Hence, they will be more willing to give out opinions and the awareness towards the issue can be increased. And this can achieve the aim of WSD, which is to let more people to be aware of how important water saving is, which helps to deal with the root cause.

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Audience : classmates

Argument: renewable energy almost tops the list of changes the world that relief the effects of climate change

Medium: YouTube video, ig post
Perspective: stand for the development of renewable energy

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SDG 12

Audience: Environmental Protection Department

Argument: What have you done for SDG 12? we can't observed any change in our daily life for protecting the environment

media: video in either social platform like IG and YouTube to raise awareness on our argument to EPD.  As the influence of this issue increased, we believe that EPD will try to response to our argument seriously.

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All female.
Gender equality in Hong Kong still has improvement room. Females still need to fight against inequality.

Internet.
The majority of citizens can reach the Internet. If we spread the idea of gender equality on the Internet, like social media and advertising, lots of people can see it.

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(A)
- Younger generation (exclude those who doesn't have purchasing power on their own)
- Adults
- Government

Adults are aware of this problem, but most of them don't know how to take actions to decrease the hunger rate.

(B)
TV documentary/Posters around markets and restaurants/News report

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a) Adolescents/ Households
- They do not aware there are water shortage in HK
- Provide a sense to help them for a better understanding....
b) Social media means
-Social media is prevailing among teenagers and free access for everyone.
->IG
->FB
->TG
->YT

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SDG: good health and well being

Target audience: general public

Medium: infographic or short-form video

Argument: a lot of health problems are preventable with slight lifestyle changes or being a bit more careful (ex. cholesterol, common sicknesses, etc.). Making daily life a bit less convenient in favor of long term health benefits is worthwhile.

a)
- general public: quite health concious, most still take care to wear face masks and the such
- doctors: Hong Kong healthcare is considered good, so doctors may be satisfied with the current healthcare system, if not wanting for a little improvement

b)
- social media
- documentaries
- short-mid length video content

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a) Argumentation
The most important party in the implementation of our SDG is probably the normal HK citizen. With low awareness and little idea of the status quo, Hong Kong citizens are apathetic and unopinionated towards the matter of how clean their energy is and mostly content with the current cost of electricity. There is little advocacy or pressure on other stakeholders, like the government or energy corporations, to improve.

b) Advocacy
Social media would be one of the more useful media for advocacy. It has the most reach to the demographic which cares most about sustainability and changing the status quo -- young people. However, it should be noted that even among the youth of Hong Kong there is little awareness of the issue or effort to remedy the situation.

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Responsible Consumption and production

1. General public & consumer
2. Won't pay much attention on this issues, cuz they more focus on convenience and efficiency.
3. Social media like instagram, reels
4. Animals were hurt and killed by plastic such as sea turtle's nose has plastic straws inside.

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edit: got it the other way around lol thought it was government talking to the people whoops

SDG9 - Innovation, infrastructure and industry
Parties/Actor: Government

Media: Advertisements (eg CCTVB) would be useful to promote future plans aka lantau tmr
Youtube might also be helpful because it's a form of media that's easier to digest but idk if people would care enough to watch it lol
could try different media and methods to advertise the grants they are giving out for research? But dk where lol

pls don't do tiktok 抖音一響 有娘生冇娘養🙏

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SDG6: water sustainability
A (audience): students and teachers
- might not have a very detailed understanding of this SDG and its importance in Hong Kong
B(media): social media
- the most prevalent and popular medium of news/information sharing amongst this audience

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Potential Parties: Opinions on SDGs
Government departments e.g. EMSD, Private companies (that own buildings), Electric companies (CLP, HK electric), Owners of small scale renewable energy plants, WWF.

Departments such as EMSD probably thinks that the current state of the renewable energy development is on track, and would like to present that to the general public to create a positive image.

Best way to communicate for EMSD
- Adverts, as it will be played automatically to people, and also due to the fact that not much people will intentionally dig into government information or releases (or even know where to find them) Can allow them to present some data such as energy use and potential projects which are not as evident to the general public if not promoted.

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SDG 9

built environment profession:
they would agree on the aim of building resilient infrastructures but more resources and financial support should be given and allocated to them in order to unleash their full potential. For instance, architects and landscape planners will also concern more about the materials e.g. smart and sustainable materials of the built environment

media:
YouTube video. Images and voices from the party will be memorable and will give pressure to the government given everyone can see the video including people beyond the borders of the city.

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-Audience
citizens, government, researcher, scientist
People care about clean environment and clean energy technology.
-Compelling argument
Don't waste electricity
Efficient technology (reduce energy loss)
-Medium/Forum
Shorts,Youtube,IG,Facebook (attract more young audience)
TVB,television,newspaper (attract more mature audience)
-Perspective
some NGOs

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SDG3: Health and Well Being

Actor/Party - Students

Argument - Students need healthier food and environment. Current situation in Hong Kong is not enough. Most students have to study in very crowded space and its not good for their mental health.

Medium - Youtube, Instagram

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parents

tutorial class are not ideal for students, it takes away chances of different extra-curriculum activities

ads could be used to project the argument , it also provide a visual aid and storytelling element making it more engaging and persuasive

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1. Individuals
(Age group: Above primary students - since our board won't be as kid-friendly)
2. Facts/ statistics & psychological effect (media: poster/ images/ graphical)
3. YouTube (for our videos) & gallery (curios exhibition)

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(a)
government:  stable food supply food system  as most of the food in HK is imported from other countries

citizens: stable and reasonable food price.

(b)
instagram and YouTube as they are the most popular app in HK.

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Health and Well-being in HK:

What do patients think about Health and Well Being in HK?
- wait lines are too long
- health care is not sustainable, GDP is dropping compared to the money spent in PHS
- but they do have a high value on health and well-being and are grateful for the efforts
Useful media:
- youtube videos explaining the project
- appearanc on instagram and tik tok for younger generations
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Target audience: Teenagers
(a)
One possible party/actor in Zero Hunger are teenagers.
Teenagers would likely have a mixed opinion on the state of Zero Hunger in Hong Kong. On one hand, they understand the importance of reducing food wastes
On the other hand, they feel lazy and are reluctant to do physical actions to reduce food wastes, hence the mixed opinion.

(b)
- Youtube
- Social Media

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1. Target audience: young adult (Might not be aware of the hunger problem in HK)

2. people eat massive quantities while there are people are dying of hunger.

3. Using social media (Instagram/Facebook/YouTube) to show the video.

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Parties: Non-governmental organizations
Gender inequality issues hong kong exist.
-Gender based violence and harrasment
-Gender pay gap
- Under- representation of women in leadership position

they will help
-Monitor the current situation of gender equality in HK
-Raise public attention to gender equality
-Support victims of gender inequality

Internet
they will spread essential news about the current situation of our SDG in News, social media and youtube. since internet can draw the most public attention and access to most ppl eyes

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- all women and policy makers
- gender inequality is still prominent in HK especially in work places and domestic violence against women

internet:
- official forums for women/whistleblowers, where reports can be made and support can be provided