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https://www.gizchina.com/2022/08/10/is-motorola-dead-how-can-it-compete-against-apple-or-samsung/

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The burning question on everyone's mind is, does Motorola avoid competing with more popular brands like Apple and Samsung? Much to the delight of its fans, Motorola has been focusing on its flagship offerings. However, these devices proved to be mere higher mid-rangers. Notably, higher-end Motorola phones do not hit the store shelves in the USA now. Also, the best phones from the company aren't available in Europe either.

Motorola seems to have adopted a strategy that involves avoiding competition with the big boys. It appears that the American smartphone segment is dominated by leading manufacturers. Moreover, it is unclear how Motorola plans to coexist with more popular brands in the smartphone market without competing with them. Alternatively, the once-famous brand can completely avoid entering the markets dominated by the likes of Samsung and Apple.

Motorola Flagships Failed To Gain Popularity

During the time it was owned by Google, Motorola released a myriad of great smartphones. Further, these devices had clean UI and received updates regularly. Moreover, the handsets did not have any bugs. The Google Nexus 6 drew inspiration from the 2nd generation of Moto X device. This was a decent offering as well. However, it started getting worse since then, particularly in the US. Notably, Motorola has a loyal fanbase.

However, the company still acts like an outsider. It adopts a disappointing marketing strategy and releases poor-quality devices. To recap, Motorola even tried making modular phones but did not garner popularity among users. Now, the company was likely to make a remarkable comeback into the premium segment with the Moto Z flagship devices. However, Moto Mods, slim bodies, and a unique design didn't enable Motorola to lock horns with other brands in the premium segment.

Meanwhile, Samsung and Apple have been dominating the smartphone segment. So, why do Moto phones struggle in terms of acquiring the market? One of the reasons behind the failure of the Moto phones is poor marketing. Aside from this, Motorola had to compete with some big brands in a bid to increase its phone sales. A great flagship shouldn't compromise in any aspect. However, the Moto phones came with an unimpressive camera setup and poor battery life.

Motorola did not abandon its camera systems. In fact, it came up with the Moto Z Hasselblad mod to further enhance the mobile photography experience. However, it did not match the camera performance of Apple and Samsung. Likewise, the Moto Mods required users to stick thick mods to their smartphones. So, several users weren't willing to do it. The disappointing sales of the Moto Z lineup led to Motorola pulling the plug. However, it all got worse.

Motorola Stops Making Flagships

The company did not launch any other flagship phones in the US during the Moto Z era. Regrettably, the Moto Z lineup had a major shortfall. The concept of the lineup restricted Motorola from improving the new generation. Although they were four generations of Moto Z phones, they were pretty much the same devices. The company had to retain the same design to ensure that the Moto Mods work with each new Z phone iteration.

In other words, each new generation had the same size and shape. Moreover, Motorola used the same material to make new iterations of the Moto Z phones. Designs usually do not last for more than two years in the smartphone business. However, Motorola used the same design for its premium offering for four years. Also, it is worth mentioning here that Apple launched the iPhone X, XS, and iPhone 11 Pro with nearly the same design during these years. So, why this is a problem?

Motorola Is No Apple

Motorola isn't as popular as Apple. A report by ZDNet suggests that the company tried to be more like Apple after its US market share increased to 11 percent. Also, the company was only 21 points behind the South Korean tech behemoth, Samsung. However, it was 10 points ahead of Google, its former owner. Nevertheless, to be more like Apple, Motorola had to be producing top-notch phones for years. Also, you need to develop a reputation for offering great premium flagships.

Apple's design didn't restrict iPhones from adopting design despite using the same body. Apple added new connectors, cameras, and sensors to each new iteration. However, Motorola did not have any of these characteristics. First off, the company doesn't have its own operating system. Moreover, it did not release the best smartphones for years. On top of that, the Moto Mods didn't allow the company to redesign the camera module. In other words, this was the Motorola flagship hiatus.

It looks like the company simply failed to understand the smartphone market at the time. Also, Motorola probably didn't pay heed to what other leading brands were doing.

Lack Of Attention To The Smartphone Market

Motorola eventually realized that the Moto Z series isn't what people really want. So, it decided to go in a different direction. This paved the way for the Motorola Edge era. The Motorola Edge and Edge Plus went official back in 2020. Both devices sport awe-inspiring designs and offered great specs. Also, they were reasonably priced and had a good camera setup. However, the marketing of the series went wrong. It is hard to even recall Motorola advertising the Edge series anywhere.

Moreover, Motorola used a less powerful chip and camera for the smaller Edge phone. Although it was the more affordable phone, the price gap wasn't really big. So, the smaller Edge ended up disappointing in terms of size and performance. However, the Edge Plus was a flagship, carrying a flagship price tag. Regrettably, Motorola is not known for premium phones. So, people weren't willing to shell out a lot of money on a flagship offering from a brand that has a reputation for making low and mid-range devices.

What Went Wrong?

The company didn't try to fix its mistakes with the next iteration of Moto Edge phones. In fact, its mistakes set Motorola behind Samsung and Apple. Motorola is currently focusing on clamshell smartphones. There is a lot of hype around its Razr 3 smartphone. However, the device could use the same battery that powered the Razr 5G, which launched in 2020. As a result, it will fail to compete with Galaxy Z Flip 4 which packs a 3700mAh battery in the same body. Now, Motorola entirely discontinued its US flagships.

The Motorola Edge went official in the US as the Edge (2021). However, it turned out to be a mediocre device. In fact, the Edge (2021) offered worse specifications than the European equivalent of the phone dubbed the Edge 20. On top of that, the phone wasn't even priced right. The Edge (2021) sports an LCD screen and has a plastic body. Moreover, it comes with a poor-quality ultra-wide camera sensor. However, it still carries a price tag of $699. Notably, the iPhone 13 mini retails for the same price. The iPhone 13 costs only $100 more.

The Galaxy S21 and iPhone 12 cost around $699. However, these devices come with superior displays and camera setups. So, it looks like Motorola completely neglected the US flagship market and the overall smartphone business. The company released a series of unimpressive Moto G phones in the US. The company continues to bring flawed devices to the market even in the current days.

Not Learning From Old Mistakes

The company launched Edge Plus (2022) and Edge 30 this year. However, the Edge 30 did not arrive in the US market. Moreover, Motorola made the same mistake it has been making for a long time now. The camera department of Edge Plus (2022) was flawed. Also, the device carries a steep price tag of $999. The camera setup of the new offering is worse than the older Motorola Edge phones. To recap, the previous generations of Edge smartphones featured a 108MP camera setup.

However, the newer phones from Motorola come with a 50MP camera setup instead. So, it is safe to say that the camera setup of the Edge Plus (2022) isn't quite a flagship. Also, the ultra-wide camera is pretty average compared to competitors. The third camera is a disappointing 2MP depth sensor. The same sensor is available on Moto G, which retails for $250. So, why would people want to shell out $999 on a handset with a cheap 2MP camera sensor?

To recap, the Edge 20 Pro came with an impressive 8MP periscope. This sensor offered OIS and 5x optical zoom. So, it is unclear why Motorola decided to replace an impressive camera with a 2MP sensor. To make things worse, Motorola did not sell the Edge 20 Pro in the US. However, the handset is available for purchase across Europe.

Is Motorola Avoiding Competition From Samsung & Apple?

The word on the street is that Apple and Samsung put pressure on former US President Donald Trump to ban Huawei to acquire a large market share. Although Samsung isn't a US company, its home country is close to the US in terms of business relations. However, China doesn't have the same geopolitical relationship with the US. Now, Motorola's owner Lenovo is a Chinese company. There's barely anything American about Motorola now.

Interestingly, it is still not banned in the US. However, Motorola's decision to neglect flagships doesn't affect the phone business globally. Most people are willing to spend a lot of money on flagship phones because they house an impressive camera setup. So, performance is no longer the only key factor when it comes to deciding which phone to buy. However, Motorola is selling a phone with average cameras for a whopping $999. It looks like the company is trying to fix this mistake by launching a successor ahead of its usual timeframe.

This alleged successor will come with an impressive 200MP camera setup. Also, it will pack the latest Snapdragon processor. The device will adopt a newfangled design as well. It will be interesting to see if the purported handset will help Motorola re-enter the high-end smartphone market. Also, it needs to ensure that it releases the best Motorola phones in the US.

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Is Motorola dead? How can it compete against Apple or Samsung?

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The burning question on everyone's mind is, does Motorola avoid competing with more popular brands like Apple and Samsung? Much to the delight of its fans, Motorola has been focusing on its flagship offerings. However, these devices proved to be mere higher mid-rangers. Notably, higher-end Motorola phones do not hit the store shelves in the USA now.

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https://www.theguardian.com/australia-news/2023/mar/08/sydney-train-network-trains-down-rail-delays-halt-communications-fault-update

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Sydney commuters have been told to avoid train travel after the entire rail network was halted due to a communications system fault.

Transport for NSW has confirmed the radio system on the network failed at about 2.45pm on Wednesday and the network was shut down for safety reasons.

The chief executive of Sydney Trains, Matthew Longland, said services were gradually resuming.

Longland apologised to commuters and said the cause of the communications fault was being investigated.

"At around 4pm this afternoon, trains have progressively recommenced operations across the Sydney Trains network," Longland said.

"Whilst trains are running again, we will see significant delays for the remainder of the peak period.

"Customers are advised to avoid travel until we can bring trains fully back into service."

He said the fault was not believed to be a cyber-attack or a result of a software update conducted over the weekend.

Services to Newcastle, Wollongong and the Blue Mountains have also been impacted.

Trains were initially stuck between stations after the 2.45pm communication failure, but were later moved to stations and passengers allowed to disembark.

"At 2.45 pm we were notified the Digital Train Radio System (DTRS) had failed on the Sydney Trains network," a department spokesperson said.

"This is the digital radio system that connects the train crew with the signaller and our rail operations centre.

"As a result for safety reasons we have had to halt trains at platforms until we can reboot the system."

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The spokesperson said air conditioning and public announcement systems were still working during the shutdown.

"We are advising people to avoid train travel now and we will update when the system is back up and running."

Sydney Trains has told passengers to allow "plenty of extra travel time".

"Trains may stop on platforms or between stations for longer than normal while the issue is ongoing," a tweet from the rail operator read.

"We expect this to continue through afternoon peak services."

A commuter told Guardian Australia they were at the Milsons Point station for 40 minutes this afternoon before being alerted to the network outage.

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'Avoid train travel now': Sydney's rail network grinds to a halt after communications fault

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Sydney commuters have been told to avoid train travel after the entire rail network was halted due to a communications system fault. Transport for NSW has confirmed the radio system on the network failed at about 2.45pm on Wednesday and the network was shut down for safety reasons.

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https://www.washingtonpost.com/technology/2023/03/09/silicon-valley-bank-shares/

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The Silicon Valley Bank in Santa Clara, Calif., on Friday. (Jeff Chiu/AP)

The second-largest bank failure in U.S. history rocked the tech industry and sent ripples of anxiety throughout the financial system Friday as Silicon Valley Bank went from being a key part of the tech ecosystem to collapsing in a matter of hours.
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The bank, which largely serves start-ups and venture capitalists, was shut down by regulators and taken over by the federal government after depositors scrambled to withdraw their money following a surprise filing from the firm on Wednesday night that it had sold $21 billion in assets and was selling more of its own stock to shore up its balance sheet.

The stock prices of other banks fell, too, and Treasury Secretary Janet L. Yellen said she was monitoring the situation. Start-up founders and venture capitalists fretted that money needed to pay employees could be lost or frozen by the bank's collapse.

Silicon Valley Bank's rapid failure shocked the tech industry, prompting fears that the economic situation for the sector is worse than previously thought. The collapse is also strengthening calls from Wall Street analysts and investors that the Federal Reserve's interest rate hikes are too aggressive and risk causing serious damage to the economy.

At the end of December, Silicon Valley Bank held about $209 billion in total assets, making it the second-largest failure of a federally insured bank after Washington Mutual, which collapsed during the financial crisis in 2008. A spokesperson for the bank did not respond to a request for comment.

What to know about the Silicon Valley Bank collapse

The Federal Deposit Insurance Corporation (FDIC), which took over the bank, said depositors would be able to withdraw the $250,000 of government-insured funds on Monday. But because the bank served tech businesses, many of them had much higher amounts of money stored with the bank. On Friday, questions ricocheted around Silicon Valley about whether companies would be able to get their money back and what to do if they couldn't.

Silicon Valley Bank, lender to some of the biggest names in the tech industry, collapsed on March 10. Regulators moved quickly to avert a meltdown. (Video: Reuters)

The bank's failure also leaves a gaping hole for the tech industry, which had relied on the bank for its expertise in start-ups and willingness to provide services to fast-growing risky ventures.

"No bank understands start-ups and tech the way they do," said Antoine Nivard, co-founder and general partner at Blank Ventures. "They have a 40-year reputation earned the hard way built on the most extensive network of insider relationships with Silicon Valley's most important players."

The FDIC said it created a new bank to manage the firm's operations, starting on Monday - a rare occurrence in a bank failure that typically means the process was rushed.

Officials at the FDIC worked into the early morning hours on Friday as it became increasingly clear that regulators may have to shut down the bank, according to two people briefed on the matter who spoke on the condition of anonymity to describe private deliberations.

The looming disaster sneaked up on them quickly. In previous crises, officials have had weeks or months to try to find a larger bank to take over a smaller one in distress. The highly accelerated timetable in this instance made that extremely difficult, if not impossible.

As the voting members of the FDIC received regular virtual briefings throughout the day on Thursday, regulators zeroed in on just how big the bank was, the people said. Silicon Valley Bank dwarfed the size of Silvergate, a bank of about a tenth of the size that was recently forced to liquidate.

For now, many banking regulators are confident that the contagion will not spread to the financial sector more broadly. There are not that many banks structured like the Silicon Valley Bank, and rules after the 2008 financial crisis help guarantee the stability of the very biggest Wall Street firms.

But some experts say regulators should move quickly to minimize the risk. Lawrence H. Summers, the former Democratic treasury secretary, said he is hopeful the former Silicon Valley Bank will be incorporated and doing business regularly as part of another financial firm by Monday. A sale to another bank, however, could come at a loss, in which case the FDIC may have to provide federal support to facilitate the sale. That could trigger a populist outcry.

Summers said he hopes that "if it's necessary to provide some kind of support to get that kind of transaction done, the FDIC will do it." He added: "I don't think this is a time for moral hazard speeches."

Natasha Sarin, a former top official in the Biden administration's Treasury Department, said there probably is a "very active" conversation among federal regulators about what to do with the bank.

"Whether there is contagion and effects that follow onto other financial institutions is something regulators are incredibly focused on right now, because this is a traditional bank run. That's what is happening," Sarin said. "You have to work for any systemic effects that are going to arise."

Founded in 1983, Silicon Valley Bank grew alongside the tech industry, weathering the ups and downs inherent to the sector. As the venture capital market boomed in the late 2000s and early 2010s, the bank took advantage of the influx of new start-ups, becoming a go-to banker for companies that needed a bank that could handle the risky and fast-moving world of early-stage tech.

The bank expanded rapidly, opening new U.S. offices and adding international ones, too. It now has a presence in nine countries, including China and India. It served a spectrum of small and large tech companies, including e-commerce powerhouse Shopify and cybersecurity company CrowdStrike. Its clients list also included powerful tech founders and executives, as well as storied venture capital firms like Andreessen Horowitz and Insight Partners.

On Friday, the bank's glass-front and wood-paneled two-story building on Silicon Valley's famous Sand Hill Road - known for housing venture capital funds that invest in start-ups - was quiet. A news release was taped to the front glass doors announcing that regulators had closed the bank.

After the bank said it had sold assets and was raising new money on Wednesday, some tech investors and founders on Twitter encouraged others on Thursday to withdraw their money as fast as possible. Others said not to act too hastily for fear of causing a collapse.

"There's clearly panic going on," said Cornelius Hurley, an adjunct banking law professor at Boston University School of Law. "But sometimes panic can be rational."

At a hearing Friday, Yellen said: "When banks experience financial losses, it is and should be a matter of concern."

At a committee hearing on March 10, Treasury Secretary Janet L. Yellen described the financial losses of Silicon Valley Bank as a "matter of concern." (Video: Reuters)

Yellen had convened leaders from the nation's top banking regulators - the FDIC, Federal Reserve and Office of the Comptroller of the Currency - to discuss the Silicon Valley Bank failure, the Treasury Department said in a statement.

"Yellen expressed full confidence in banking regulators to take appropriate actions in response and noted that the banking system remains resilient and regulators have effective tools to address this type of event," the statement added.

Briefing reporters at the White House on Friday, Cecilia Rouse, chair of the White House Council of Economic Advisers, said the financial system was much safer due to the bank stress tests and other safeguards approved by Democrats to rein in Wall Street following the 2008 crisis.

"Our regulators have much more visibility into the banking sector than they did a decade ago," Rouse said. "We know we had to build more resilience into our banking system, which allows it to withstand these kinds of shocks. I do have faith that we have the tools for this sector and for our regulators."

Over the past year, share prices for tech companies have cratered as high interest rates and concerns about the economy cut into the amount of money available for investment in big tech projects and start-up funding. Both big and small companies have laid off tens of thousands of workers - though most companies are still making money and growing, and concerns are far lower than they were during the dot-com crash or the financial crisis of 2008. Large company CEOs have blamed the layoffs on over-hiring during the pandemic, and venture capitalists have said the pullback in new start-up funding was a needed correction from years of over-exuberance.

Still, the panic over Silicon Valley Bank revealed deeper fears that the economic situation in Silicon Valley could get worse. Arjun Sethi, co-founder of venture investor Tribe Capital, said in a memo posted to LinkedIn that the industry was one-third of the way through "the desert" and that founders should be prepared for new funding to become harder to come by.

"Our advice to founders: Call every debt line, close all primary rounds, do it now, and be willing to make concessions," Sethi said. "The restructuring will be significant."

The age of the Silicon Valley 'moonshot' is over

Already, the bank failure is affecting start-ups. Parker Conrad, CEO of payroll software company Rippling, tweeted Friday that payments made through the company's tech were being held up because they went through Silicon Valley Bank's system.

"This morning, SVB's systems indicated that all payments had been processed successfully. However, we subsequently learned that no payments had actually been sent to employees," Conrad said.

Rippling switched to using JPMorgan Chase and had to send out payroll for its many customers a second time, he said. Many workers still hadn't been paid but would get their money by Monday, Conrad said.

A bank failure of this magnitude may trickle down to taxpayers. Federal regulators will have to sell Silicon Valley Bank's assets to cover its advances. If the federal deposit insurance fund is used, it will need to be replenished, Hurley said.

The bank's problems represent one of the early signs of financial stress caused by the Federal Reserve's year-long campaign to raise interest rates. With inflation still uncomfortably high, the Fed is expected to continue raising rates. Investors now anticipate the central bank's benchmark rate may rise to near 6 percent from a current target range of 4.5 percent to 4.75 percent.

Financial risks grow in shadowy corner of markets, worrying Washington

The tech industry has been grappling with the changing economy and renewed pressure from Wall Street investors to cut costs and focus on profit after years of spending money to continuously grow their businesses.

During the pandemic, big companies such as Amazon, Facebook and Google hired tens of thousands of new workers. But most of them have cut costs and fired workers, something that few have had to do over the past decade.

"I am hearing from dozens of founders about what to do at SVB," Howard Lerman, the co-founder of business software company Yext, said on Twitter. "It's an all out bank run."
Lisa Bonos and David Lynch contributed to this report.

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Silicon Valley Bank closed in second-biggest bank failure in U.S. history

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The second-largest bank failure in U.S. history rocked the tech industry and sent ripples of anxiety throughout the financial system Friday as Silicon Valley Bank went from being a key part of the tech ecosystem to collapsing in a matter of hours. Tech is not your friend. We are.

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https://business.adobe.com/blog/basics/project-failure-10-famous-failures-and-5-ways-to-spot-them-before-they-happen#access_token=eyJhbGciOiJSUzI1NiIsIng1dSI6Imltc19uYTEta2V5LWF0LTEuY2VyIiwia2lkIjoiaW1zX25hMS1rZXktYXQtMSIsIml0dCI6ImF0In0.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.hP4tN4DnN_wgdCPJYzpLJo9SIRjCEJQlVimUuT6RpOJinQ2kBfdsb1LXe2gSTQ4EKmyB775kMD34bph_oSrJumvksxcKr6ycghhPH69ZGM7W9-fuWj8lxdGNYaT8xXpM19N3ZAH8o2YUuLe0sih7DNXZL9ZDU2XpK36gVM19kawZbZpi6otgjTRHaw_MMi5otKjPWc1RUXO05YAnrFTN1lyv_BL_liW4LA4ANmIiMpNhF27fNDlp9zVLM_hK2uOi5snn7DDdca8Zqnq-2RWtCnie09EySgy_0XKuYVMrmcBSx5v1le1x7iY9H38HnHSbdzrFP8xa050D6oc3t8-ShQ&token_type=bearer&expires_in=86399996

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Even big brands make mistakes. Unfortunately for them, the bigger the failed project, the more likely it is to hit the headlines. Fortunately for us, these project failure examples serve as great case studies of what not to do.

Looking at these famous failed projects examples through the lens of a project manager, we can learn how to spot issues before they have a chance to derail our plans - and avoid our own project failures in the future.

From Betamax to Crystal Pepsi, here are some high-profile projects that didn't turn out as planned.
In this failed projects guide you will discover:
10. Sony Betamax

Sony launched its cassette recording device known as Betamax in the mid-1970s. It lost the battle for market share to JVC's VHS technology, but Sony didn't stop making Betamax tapes until 2016. In the age of online streaming, very few us realized it was still in production.
Lessons learned:
The story of Betamax has become nearly synonymous with failed marketing because while it was innovative and hit the market before its competition did, other products proved to be cheaper and better.

The lesson learned here is that project management doesn't end when a project is launched, or a campaign has run its course. To stop your idea from hitting the ashpile of failed projects, remember to keep analyzing, and evaluating your products. That way, they can maintain their velocity and continue to benefit your bottom line.

9. New Coke

After testing a new recipe on 200,000 subjects and finding that people preferred it over the traditional version, Coca-Cola unveiled New Coke in 1985. That sounds like a safe move, right? Wrong.

Product loyalty and old-fashioned habit got in the way and people didn't buy New Coke as expected, costing the company $4 million in development and a loss of $30 million in back stocked product it couldn't sell and becoming one of the most famous failed project case studies in history.
Lessons learned:
While Coca-Cola certainly did market research, they missed the mark when it comes to assessing customer motivations. Customer input is imperative in development and for your project to be successful, you need to ensure you have a way to gather comprehensive customer insight that gives accurate and realistic information.

8. Polaroid Instant Home Movies

With the Polavision you could record video, develop it in a matter of minutes, and then watch it immediately! It was groundbreaking at the time, but the two-and-a-half-minute time limit, lack of sound, and the fact that you couldn't watch the videos on your regular TV meant this project lasted just two years.
Lessons learned:
The Polavision was revolutionary, but Polaroid dropped the ball when they failed to stay abreast of developing marketing needs. When you keep your finger on the pulse of your market, you're ready to innovate to meet its needs and avoid project failure.

7. Crystal Pepsi

Crystal Pepsi was a hit at first, and people were excited about the new version of an old favorite. But people soon lost interest and the novelty wore off, making it impossible for Crystal Pepsi to gain a strong market share.
Lessons learned:
David Novak was the COO of PepsiCo during the project and didn't listen when bottlers told him the Crystal Pepsi flavor wasn't quite right. "I learned there that you have to recognize that when people are bringing up issues, they might be right," he later said.

6. McDonald's Arch Deluxe Burger

In 1996, McDonald's put more than $150 million into advertising - more than it had ever spent on an ad campaign - for its new Arch Deluxe Burger, only to find out its customers weren't interested in the more grown-up, sophisticated menu option.
Lessons learned:
This is another case that highlights the importance of letting customer data drive product strategy. If McDonald's had a more accurate picture of what its customers wanted, it could have saved millions in advertising and resources.

A great way to stay on top of data is to choose a handful of key metrics to track, make sure your tools can accurately track them in as close to real-time as possible, and then always strategize based on the numbers.

5. Apple Lisa

Lisa, the first desktop with a mouse, cost $10,000 (almost $24,000 today) and had just 1 MB of RAM. Consumers weren't as interested as Apple anticipated, and it was a case of overpromising and under-delivering, as the 1983 ads - featuring Kevin Costner - depicted the Lisa as much more than it really was.
Lessons learned:
Transparency matters. It may feel like a buzzword you hear all the time, but there's no better way to describe the lesson learned here other than to say that Apple was not transparent enough about the Lisa.

We no longer live in an age where you can falsify the capabilities of a product because social media makes it easier for the truth to come out and word of mouth will eventually catch up to - and destroy - projects that lack transparency

4. Levi Type 1 Jeans

In the early 2000s, Levi Strauss introduced its Type 1 Jeans, which had exaggerated features like buttons, stitches, and rivets. The company ran a Super Bowl ad (that's one project you don't want to fumble!) that only confused customers and the style never caught on, forcing Levi's to walk away from this flop. Fashion is fickle.
Lessons learned:
While we don't know what Levi's project management processes are like, one way to avoid confusion is to improve internal communications so the final product has a clear message and is easily understood by end-users.

To stop your project becoming a failure case study, avoid email and spreadsheets and instead, try an operational system of record to communicate, get status updates, and track document versions.

3. IBM PCjr

IBM released its PCjr in 1983 in an attempt to attract home computer users, but the PCjr offered fewer features than its competitors and was twice as expensive as an Atari or Commodore. After customers complained about the low-quality keyboard, IBM offered an alternative, which had its own issues, and couldn't revive interest in the PCjr
Lessons learned:
IBM had the right approach when it listened to users and provided what they were asking for: a new keyboard. Unfortunately, its response wasn't quite enough because the product was low quality and didn't help improve users' experience with the PCjr.

When you listen to your market, especially in times of crisis, it's imperative that you hit it out of the park with your response in a way that not only saves your project but inspires even more brand loyalty with extremely satisfied customers.

2. The DeLorean DMC-12

Even the futuristic shape, gull-wing doors, and gold-plated models weren't enough to save the DeLorean DMC-12, which experienced problems throughout production, giving it a rough start.

Then, John DeLorean, the company's founder, was arrested in 1982 on drug trafficking charges he incurred while trying to raise money to save the business. Even though he was found not guilty, it was too late for the Marty McFly-famous car.
Lessons learned:
This one is still playing out but is a great example of leveraging nostalgia and coming back bigger and better. Or in this case, faster and more powerful.

In 2016, a new DeLorean was announced and then delayed due to some legal issues. However, things are back on track for an early 2019 release with an updated interior, more powerful engine, and faster speeds. In some cases, a do-over can tap into a niche market and bring a project back from the brink of failure for a successful refresh.

1. The Ford Edsel

Ford did extensive market research before it released the Edsel, even doing studies to make sure the car had the right personality. But by the time all this research was done and the car was unveiled in 1957, Ford had missed its chance with its market, which had already moved on to buying compact cars, which didn't include the Edsel.
Lessons learned:
The Ford Edsel is the perfect example of the importance of speed to market and how even a major brand and product can fail if a project loses velocity. Things like poor communication, inaccurate deadlines, and out-of-touch project managers can majorly slow a project down, to the point that it's no longer relevant or valuable.

Robert Kelly, services solution executive, global accounts at Lenovo and project management expert explained the importance of maintaining an accurate project schedule: "Even with the best planning and collaboration, things happen. Make sure your project schedule reflects the actual and current reality of the project."

Five ways to spot project failures before they happen.

When you read about project management failure case studies like these, it's hard to see how the creatives and strategists who hatched the plans dropped the ball.

While the market is unpredictable and hindsight is always 20/20, there are a few common factors in failed projects that we can all learn from.

1. Low interest

People stop showing up for meetings. Stakeholders stop participating or giving timely feedback. Tasks stop getting completed on time. All of these are signs that interest in a project is flagging.

How to stop it: Keep communications as up to date as possible. Track all assignments. Hold all assignees accountable. If stakeholders stop caring about a project, hold a sit-down to determine the current perceived value of your project to the organization.

2. Poor communication

The team doesn't know when things are getting done, what's not getting done, or why it's not getting done. The project lead isn't communicating changes to the rest of the team. When communications do go out, they are either late or inaccurate.

How to stop it: While email and spreadsheets are okay for getting basic information out, they tend to be slower and more cumbersome than the typical fast-moving team needs. Consider purchasing tools like Adobe Workfront that automate communications as much as possible.

3. Lack of velocity

Assignments are long past due, stalled on the approval of an elusive stakeholder. Maybe team members are spending more and more time on other projects. At any rate, contrary to your best projected completion dates, your project has come to a full stop.

How to stop it: See the solution to lack of interest. Accountability is especially key here. Ensure that everyone is aware of their assignments and their due dates and then press them to meet them. If stakeholders are holding a project up, call them, if possible, to find out if there are any issues.

4. A "no bad news" environment

Individual reports in meetings are especially rosy and don't match the chaos that seems to be engulfing a project. Staff members avoid questions asking for progress updates and project leaders seem to be in the dark about why tasks are being done late, or not at all.

How to stop it: Let numbers rule. Your team should be guided by a handful of key metrics that you can track, such as on-time delivery rate. And then make sure your tools can accurately track those metrics in as close to real time as possible.

5. Scope creep

The project starts to barely resemble the requirements as they were given at its outset. Timelineshave stretched beyond the original projections. The phrase, "You know what would be really cool would be if we added ________," is uttered during the review and approval phase. This is scope creep - and you need to avoid it.

How to stop it: Use an airtight requirements gathering process before the project starts. In fact, don't even allow the project to start until you, your team, your stakeholders, and your requestor are all on the same page. And then treat that requirements doc like a binding contract.

In the end, the best way to avoid project failure (and embarrassing flops) is to stay one step ahead of your project and keep safeguards like these in place, so you can quickly pivot, producing a successful outcome regardless of what obstacles may arise.

Frequently asked questions about project failures.
What is a failed project?
A project can be seen as a failure when it doesn't achieve its objectives. This doesn't just mean overall goals - a failed project could be something that went overbudget, over deadline or lost the support of its staff and stakeholders. By thoroughly planning your project and monitoring from start to finish, you can help ensure your project is a success.
What can we learn from a failed project?
Plenty! The main thing to take away is that these projects fell mainly because of poor communication along the way. Setting up your projects to automate as much of your communication as possible is key, and having everyone aware of certain key metrics will ensure positivity and morale is always high.
How do I recover from a failed project?
Having one failed project does not mean your company or idea is a failure. Learn from the mistakes made in the project that failed and start from the beginning, making those all-important changes along the way.

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Failed Projects: 10 Famous Project Failure Examples | Adobe Workfront

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Even big brands make mistakes. Unfortunately for them, the bigger the failed project, the more likely it is to hit the headlines. Fortunately for us, these project failure examples serve as great case studies of what not to do.

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https://d3.harvard.edu/platform-rctom/submission/the-failed-launch-of-www-healthcare-gov/

Healthcare.gov: In 2013, the launch of the U.S. government's online health insurance marketplace, Healthcare.gov, was marred by technical problems and user frustration. One of the main reasons for the failure was a lack of proper requirements engineering, which led to incomplete and inconsistent requirements, as well as miscommunication between stakeholders and developers.

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"I'm going to try and download every movie ever made, and you're going to try to sign up for Obamacare, and we'll see which happens first" - Jon Stewart challenging Kathleen Sebelius (former Secretary of Health and Human Services) to a race. www.HealthCare.gov Overview

The US Government's failed launch of the Healthcare.gov website highlights issues with integrating technology into a large bureaucratic organization.

Website Rollout
The affordable care act (increasing healthcare access to all Americans), signed by President Obama on 23 March 2010, required that the United States Department of Health and Human Services (HHS) launch HealthCare.gov on 1 October 2013. This website going to be the official health care exchange that would allow residents to compare prices of health care plans, identify if they qualify for federal subsidies, and enroll in a chosen plan. The Affordable Care Act gave states the right to create their own healthcare exchange or opt-in to the federal exchange (healthcare.gov).

Healthcare.gov was officially launched on 1 October 2013 covering residents of 36 states that did not create and manage their own healthcare exchange. Problems with the website were apparent immediately. High website demand (250,000 users [5 times more than expected]) caused the website to go down within 2 hours of launch. While website capacity was initially cited as the main issue, additional problems arose mainly due to the website design not being complete. Users cited issues such as drop down menus not being complete and insurance companies cited issues with user data not being correct or complete when it reached them.

In addition, the websites login feature (which is the first step to accessing the website) could handle even less traffic than the main website which created a huge bottleneck. Due to poor planning, this same log in method was also used by website technicians, making it extremely difficult for them to log in and troubleshoot problems.

A total of 6 users completed and submitted their applications and selected a health insurance plan on the first day.
Root Causes
Through a large amount of troubleshooting, bringing in new contractors, and increased management, the website could handle 35,000 concurrent users at a time by December 1 and a total of 1.2 million customers signed up for a healthcare plan by 28 December, when the open enrollment period officially ended.

The myriad of problems experienced during the websites rollout were due to several factors, primarily:
Key Takeaways

Lack of relevant experience. HHS employees and managers had a lot of experience with private insurance markets and maintaining large government projects, but did not have required experience in technology product launches. Key technical positions were unfilled and project managers had little knowledge on the amount of work required and typical product development processes leaving very little time to test and troubleshoot the website.

Lack of leadership. There was no formal division of responsibilities in place between the many government offices involved which caused a delay in key decision making or a lack of communication when key decisions were made. For example, the contractor responsible for the log on system estimated a low demand because the initial website plan included the option to shop for products without creating an account or logging in. However, due to technical delays, that functionality was removed from the initial website launch (so all users would need to log in) without increasing capacity.

Schedule pressure. Since the launch date was mandated in the Affordable Care Act, HHS employees were pressured to launch on time regardless of completion or the amount (and results) of testing and troubleshooting performed.

The key issues discussed above resulted in the rollout of the healthcare.gov website ballooning the initial $93.7M budget to an ultimate cost of $1.7B.

It is easy to observe that the launch of healthcare.gov was a major failure, but this isn't a particularly unique case. Research has shown that over the past 10 years, 94% of large federal information technology projects were unsuccessful, more than 50% were delayed, overbudget, or didn't meet expectations and a total of 41.4% were judged to be complete failures. I contend that most of the root causes identified for healthcare.gov are not unique and it is not a surprise the federal government struggles with adapting to new technology. A large, bureaucratic organization that has significant experience in core government policies is likely not adaptable to behaving like a "start-up" and successfully launching new technology.

Based on the number of government organizations that all have policy experience and will likely have to adapt to technology challenges in the future, the government should either create a new government office strictly responsible for handling technology products for the rest of the government or make a significant investment to ensure that all government offices have the experience, management tools, and resources required to integrate technology into their offices.

(782 words)

1 - Office of Inspector General, HealthCare.gov: CMS management of the federal marketplace: a case study, Available at: https://oig.hhs.gov/oei/reports/oei-06-14-00350.pdf [Accessed November 18, 2016].

2 - Goldstein, A., 2016. HHS failed to heed many warnings that HealthCare.gov was in trouble. Washington Post. Available at: https://www.washingtonpost.com/national/health-science/hhs-failed-to-heed-many-warnings-that-healthcaregov-was-in-trouble/2016/02/22/dd344e7c-d67e-11e5-9823-02b905009f99_story.html [Accessed November 18, 2016].

3 - Healthcare.gov. Wikipedia. Available at: https://en.wikipedia.org/wiki/Healthcare.gov [Accessed November 18, 2016].

4 - Johnson, C. & Reed, H., 2013. Why the Government Never Gets Tech Right. The New York Times. Available at: http://www.nytimes.com/2013/10/25/opinion/getting-to-the-bottom-of-healthcaregovs-flop.html [Accessed November 18, 2016].

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The Failed Launch Of www.HealthCare.gov - Technology and Operations Management

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"I'm going to try and download every movie ever made, and you're going to try to sign up for Obamacare, and we'll see which happens first" - Jon Stewart challenging Kathleen Sebelius (former Secretary of Health and Human Services) to a race.

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https://7news.com.au/lifestyle/motoring/tesla-safety-system-fail-causes-crash-in-sydney-c-9978093

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An accident on the Pacific Highway in Sydney appears to have been triggered by a Tesla Model Y's autonomous emergency braking system failure.

In a post shared on the Tesla Model 3 & Y Australia owner group on Facebook, we can see the driver's vehicle brake sharply next to pedestrian standing on the narrow median strip to the side of the lane.

The Tesla driver claims Autopilot wasn't engaged.

For more Motoring related news and videos check out Motoring >>

Notably, the pedestrian was standing still, and wasn't in the path of the Tesla. On the other side of the median strip, two previous-generation BMW X1s pass by without fuss.

The previous-gen X1 was offered with autonomous emergency braking with pedestrian detection.

The collision in turn led to the driver behind, who appears to have been following too closely, running up the Tesla's rear, causing a pile up.

Many owners have been reporting issues with "phantom braking" for several months, following Tesla's move to a camera-only set-up.

The company removed radar from its vehicles and has even removed ultrasonic sensors, and has ruled out the introduction of LiDAR in its vehicles.

Other members of this particular owner group have observed their vehicles randomly braking near cyclists in bike lanes, or when overtaking or being overtaken on a highway.

While in these instances there is a vehicle or object in close if not dangerous proximity, yet more owners have commented on their cars applying the brakes when there was no other vehicle, person or obstacle at all.

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Tesla safety system fail causes crash in Sydney

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An accident on the Pacific Highway in Sydney appears to have been triggered by a Tesla Model Y's autonomous emergency braking system failure. In a post shared on the Tesla Model 3 & Y Australia owner group on Facebook, we can see the driver's vehicle brake sharply next to pedestrian standing on the narrow median strip to the side of the lane.

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Nokia once was a leader in global smartphone market but it started to lose the market share to Apple, Samsung, and Huawei gradually after 2006. This article explains why Nokia failed.

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https://www.computerworld.com/article/2476246/2-billion-air-traffic-control-system-failed-by-running-out-of-computer-memo.html#:~:text=Opinion-,%242%20billion%20air%20traffic%20control%20system%20failed%20by%20running%20out,be%20delayed%20on%20April%2030.

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It was a shortage of computer memory in the $2.4 billion air traffic control system while a U-2 spy plane flew over southwestern US that caused LAX computers to crash and hundreds of flights to be delayed on April 30. "In theory, the same vulnerability could have been used by an attacker in a deliberate shut-down," security experts told Reuters. Now that the "very basic limitation of the system" is known, experts expressed concerns about aviation cyberattacks.

Lockheed Martin, which created the En Route Automation Modernization (ERAM) air traffic control system, claims it conducts "robust testing" on all its systems, yet the lack of altitude information in the U-2's flight plan caused the automated system to cycle off and on trying to fix the error. After an air traffic controller entered an estimated 60,000 feet as the U-2's altitude, the system attempted to calculate all possible flight paths in order to ensure the U-2 wasn't on a crash course with other aircraft at much lower altitudes. That process, according to the FAA, "used a large amount of available memory and interrupted the computer's other flight-processing functions."

"The ERAM system failed because it limits how much data each plane can send it," sources told Reuters. "Most planes have simple flight plans, so they do not exceed that limit." The FAA now requires altitudes for every flight plan and also added memory to the ERAM system to prevent it from crashing in the future.

"It would be hard to replicate by a hostile government, but it shows a very basic limitation of the system," a former military pilot told Reuters. In fact, intelligence officials and security experts are increasingly concerned about cyberattacks on aviation. A Def Con 20 presentation, called " Hacker + Airplanes = No Good Can Come Of This," looked at what happens when "ghost airplanes" are injected into radar. A 2013 Hack in the Box presentation claimed an Android can be used to remotely attack and hijack an airplane.

Lockheed Martin should have identified the "routine programming mistake" in testing before ERAM was deployed. "That's when you put in values anywhere that a human could put in a number, like minus one [foot], or a million feet, to see what that would do," explained Jeff Moss, founder of Def Con and Black Hat security conferences and advisor to DHS. While it may seem "logical to limit the amount of data associated with one flight plan, anything exceeding that amount should not be able to render the system useless."

"If it's now understood that there are flight plans that cause the automated system to fail, then the flight plan is an 'attack surface,'" said Dan Kaminsky, co-founder of the White Ops security firm and an expert in attacks based on over-filling areas of computer memory.

"It's certainly possible that there are other forms of flight plans that could cause similar or even worse effects," Kaminsky said. "This is part of the downside of automation."

The "new $40 billion air traffic control system, known as NextGen, which encompasses ERAM, including its reliance on Global Positioning System data that could be faked" is "very over-budget and behind schedule," Moss told Reuters. It "doesn't surprise me that it's got some bugs - it's the way it presented itself' that's alarming." You can expect at least two upcoming Def Con talks to delve into exploiting weaknesses in the system.

Copyright © 2014 IDG Communications, Inc.

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$2 billion air traffic control system failed by running out of computer memory

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Computerworld covers a range of technology topics, with a focus on these core areas of IT: Windows, Mobile, Apple/enterprise, Office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as Microsoft, Apple and Google.

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The Mars Climate Orbiter: The Mars Climate Orbiter was a NASA spacecraft that was launched in 1998 to study the climate and weather patterns of Mars. However, the spacecraft crashed upon entering the planet's atmosphere due to a navigation error caused by a failure to adequately address non-functional requirements such as accuracy and precision in the measurement of the spacecraft's velocity.

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Sydney commuters have been told to avoid train travel after the entire rail network was halted due to a communications system fault.

Transport for NSW has confirmed the radio system on the network failed at about 2.45pm on Wednesday and the network was shut down for safety reasons.

The chief executive of Sydney Trains, Matthew Longland, said services were gradually resuming.

Longland apologised to commuters and said the cause of the communications fault was being investigated.

"At around 4pm this afternoon, trains have progressively recommenced operations across the Sydney Trains network," Longland said.

"Whilst trains are running again, we will see significant delays for the remainder of the peak period.

"Customers are advised to avoid travel until we can bring trains fully back into service."

He said the fault was not believed to be a cyber-attack or a result of a software update conducted over the weekend.

Services to Newcastle, Wollongong and the Blue Mountains have also been impacted.

Trains were initially stuck between stations after the 2.45pm communication failure, but were later moved to stations and passengers allowed to disembark.

"At 2.45 pm we were notified the Digital Train Radio System (DTRS) had failed on the Sydney Trains network," a department spokesperson said.

"This is the digital radio system that connects the train crew with the signaller and our rail operations centre.

"As a result for safety reasons we have had to halt trains at platforms until we can reboot the system."

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The spokesperson said air conditioning and public announcement systems were still working during the shutdown.

"We are advising people to avoid train travel now and we will update when the system is back up and running."

Sydney Trains has told passengers to allow "plenty of extra travel time".

"Trains may stop on platforms or between stations for longer than normal while the issue is ongoing," a tweet from the rail operator read.

"We expect this to continue through afternoon peak services."

A commuter told Guardian Australia they were at the Milsons Point station for 40 minutes this afternoon before being alerted to the network outage.

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'Avoid train travel now': Sydney's rail network grinds to a halt after communications fault

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Sydney commuters have been told to avoid train travel after the entire rail network was halted due to a communications system fault. Transport for NSW has confirmed the radio system on the network failed at about 2.45pm on Wednesday and the network was shut down for safety reasons.

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Federal investigators probing the 2010 Deepwater Horizon disaster say a critical piece of safety equipment helped trigger the worst offshore oil spill in U.S. history.

The report by the Chemical Safety Board, an independent investigative arm of the federal government, renews questions about the effectiveness of blowout preventers, giant sets of valves that are supposed to seal off an oil well in an emergency.

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Deepwater Horizon Oil Spill Linked to Failed Blowout Preventer

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Federal investigators probing the 2010 Deepwater Horizon disaster say a critical piece of safety equipment helped trigger the worst offshore oil spill in U.S. history. The report by the Chemical Safety Board, an independent investigative arm of the federal government, renews questions about the effectiveness of blowout preventers, giant sets of valves that are supposed to seal off an oil well in an emergency.

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https://7news.com.au/lifestyle/motoring/tesla-safety-system-fail-causes-crash-in-sydney-c-9978093

# data[].attributes.attachment_link.readable_text
An accident on the Pacific Highway in Sydney appears to have been triggered by a Tesla Model Y's autonomous emergency braking system failure.

In a post shared on the Tesla Model 3 & Y Australia owner group on Facebook, we can see the driver's vehicle brake sharply next to pedestrian standing on the narrow median strip to the side of the lane.

The Tesla driver claims Autopilot wasn't engaged.

For more Motoring related news and videos check out Motoring >>

Notably, the pedestrian was standing still, and wasn't in the path of the Tesla. On the other side of the median strip, two previous-generation BMW X1s pass by without fuss.

The previous-gen X1 was offered with autonomous emergency braking with pedestrian detection.

The collision in turn led to the driver behind, who appears to have been following too closely, running up the Tesla's rear, causing a pile up.

Many owners have been reporting issues with "phantom braking" for several months, following Tesla's move to a camera-only set-up.

The company removed radar from its vehicles and has even removed ultrasonic sensors, and has ruled out the introduction of LiDAR in its vehicles.

Other members of this particular owner group have observed their vehicles randomly braking near cyclists in bike lanes, or when overtaking or being overtaken on a highway.

While in these instances there is a vehicle or object in close if not dangerous proximity, yet more owners have commented on their cars applying the brakes when there was no other vehicle, person or obstacle at all.

# data[].attributes.attachment_link.title
Tesla safety system fail causes crash in Sydney

# data[].attributes.attachment_link.description
An accident on the Pacific Highway in Sydney appears to have been triggered by a Tesla Model Y's autonomous emergency braking system failure. In a post shared on the Tesla Model 3 & Y Australia owner group on Facebook, we can see the driver's vehicle brake sharply next to pedestrian standing on the narrow median strip to the side of the lane.

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No backup, disaster recovery
https://www.dw.com/en/lufthansa-system-failure-causes-massive-travel-chaos/a-64705780

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Lufthansa system failure causes massive travel chaos – DW – 02/15/2023

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The German airline said a company-wide system fault was disrupting systems for check-in and boarding, leading to passengers and aircraft staff being stranded at Frankfurt Airport. Normal operations are now resuming.

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