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1. App that makes plans for groups

2. Bluetooth charger - switch charger on and starts charging from anywhere within xyz distance

3. Chocolate milk cow

4. UP dog collars

5. Never-dying real cut flowers

6. Nutella-filled pretzel bites

7. Cars you never have to refill

8. Dog poop roomba

9. Never dull pencil

10. Never melting ice

11. Books with light up words

12. Iced coffee machine

13. Self-cleaning reusable straw

14. Infinite burn candle

15. Self washing dishes

16. Naturally growing flavoured plants - for alternative flavoured milks

17. Bluetooth hose

18. Bluetooth extension cord

19. Reverse lava lamp

20. Anti-hangover alcohol

21. Regular sized gluten-free bread

22. Non-staining clothes

23. Whites that stay white - don't turn grey

24. Single serve wine bottles

25. Cars with 'Airtags' attached

26. Watches with strong glass

27. Watches with  interchangeable faces and bands

28. Blue/kitchen fabric Band-Aids

29. Doona material dressing gown

30. Weighted blanket dressing gown

31. Weighted blanket pajama pants

32. M&M hot chocolate bomb

33. White chocolate M&M's

34. Teapot with timer - so you don't forget you made tea

35. Self cleaning microwave

36. Bluetooth USB

37. Washing machine that turns into a dryer for clothes - one machine, one cycle, no moving between machines

38. Collapsible speaker

39. Disposable wax melt liners

40. Shoes that grow with you

41. Adult adjustable jeans

42. Earphones with cords that don't break

43. Non-slip pebble spray

44. Heated clothes line

45. Pet hair resistant clothes

46. House lights on a timer - turn on at a specific time - could be set for when you come home from work

47. Erasable calendar - erase the dates and use over and over again

48. Non-stick pans that stay non-stick

49. Plastic egg flips that don't stick to everything

50. Flat pack furniture with clear instructions

51. Clear toaster - to see when toast is done

52. Non-alcoholic drinks that taste good

53. Seltzers without the aftertaste

54. Photo language translator

55. Breakfast meal kits

56. Dessert meal kits

57. Wig that changes colour in the sun - UV

58. Etch-a-Sketch whiteboard

59. Waterproof shoe spray that allows dirt and mud to slide off

60. Universal screwhead

61. Windscreen wiper for the top of cupboards - remove dust

62. Hamster tubes for fish tanks

63. Colour-picker pen

64. Black food colouring

65. White food colouring

66. Solar Powered hair-dryer

67. Solar powered hair straightener

68. Spy Kids microwave

69. Bluetooth broom

70. Shoes of adjustable height

71. Self-cleaning chimney

72. Tupperware that doesn't stain when it comes into contact with tomato

73. Spirit bottles that unscrew off - to turn into a vase afterwards

74. Texta's that never dry out

75. Premade ice-cream spider kits

76. Dessert dumplings

77. TV that you can watch multiple things on at once

78. Read receipts for email

79. Gatorade/Powerade tablets

80. Black leggings that don't create 'black legging' smell after one wear

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A Bluetooth charger that allows you to charge a device from a distance

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I have included this advertisment for the Apple Watch due to the voiceover which tells you why this product is better than previous models. Whilst there arent previous models of my product, i do wish to make comments of why my product regarding why it is better than similar products on the market.
AD ARCHIVES. (2022). Apple Watch Series 8 TV AD SPOT 0:30 “New Things” [YouTube Video]. Retrieved from https://www.youtube.com/watch?v=kVeNVe2HYfI

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Apple Watch Series 8 TV AD SPOT 0:30 'New Things'

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Identify and profile your target audience

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Identify and profile your target audience

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• Age range; (5-10 year range) - 20-25

• Personal interests; mobile devices

• Political/ideological affiliations (if any); N/A

• Geographic location; N/A

• Level of education; N/A

• Which platforms (including social media platforms) are members of my (potential) audience using?
- social media - TikTok, Instagram, YouTube

• How long do members of my potential audience spend on those platforms?
- Averaging two and a half hours daily

• How often do members of my (potential) audience use the aforementioned platforms?
- daily for most users

• What kinds of content do they enjoy consuming?
- short form videos or feed posts

• How can your content enrich the life of your (potential) audience members?
- intended content would show viewers how the product would impact their life, and how it would make their day to day life better.

• How does your content differ from similar content available online? What is the point of difference?
- other cordless chargers require you to stay connected to the charger, and do not allow for the range of movement my product intends to allow.

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What is the message you wish to promote in your video?

People should buy the charger as there isn't anything like it on the market, and therefore this is the only credible site to buy from.

How is your video ‘creative’ and different to those that already exist?
I plan to showcase the ease of the product, and the fact that it allows you to complete other tasks whilst still in contact with your phone.

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The colours I intend to use, have a calming nature, which helps to encourage people that this product will make their life easier.

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Attention

Reel audience in with relatability and annoyance - being forced to stay in one place whilst charging a device

Interest

Be upbeat in nature, without being over the top, but showcases the ease that the product brings to the users life.

Desire

Mention how the product allows you to move around, and the benefits of the product, and how it will improve their life.

Action

Include a link to a website, including cost of product, encouraging audience to purchase

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This promotional video will focus on how a Bluetooth charger would improve your life.

The video opens following a woman plugging in the charging adapter. The video then focuses on the phone connecting to the charger via Bluetooth, before the phone is put in the pocket of the woman. The video will then move to showcase the woman undertaking different tasks such as cooking and reading a recipe off her phone, and cleaning whilst on a video call to another individual. the video finishes as the woman gets a notification that the phone is charged, and they leave the house closing the door on the camera. The film then transistions to a still shot containing the website where to purchase the product.

The video will use upbeat music, diegetic sounds, and a loud notification sound when the notification is received.

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My mind map has explored ideas regarding my original idea. The mindmap helped me to highlight ideas, and answer questions that I had about the product. The mindmap alkso helped me to understand what are the important things to highlight within my promotional video.

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Luo, W., C Bambang, D. K., & Yean-Der Kuan. (2020). Wireless Power Hanger Pad for Portable Wireless Audio Device Power Charger Application. Energies, 13(2), 419. https://doi.org/10.3390/en13020419

This research article explores Bluetooth properties, and the effect that wireless chargers can have on a device. This article was helpful as it helped answer some of the questions I had regarding battery life, and as a result have the ability to be used within the video should that be something I wish to include.

Diethelm, B. (2021). The Five‐colour theory: A new approach to colour. Color Research and Application, 46(3), 595–603. https://doi.org/10.1002/col.22664

This research article explored colour theory, and the effect that certain colours can have; both by themselves and when alongside other colours. This source was helpful when picking a colour scheme as it allowed me to understand what colours worked well together, and what colours evoke what response. this meant that i could pick colours that would encourage the audience to purchase the product.

Mirbozorgi, S. A., Maghsoudloo, E., Bahrami, H., Sawan, M., & Gosselin, B. (2020). Multi-resonator arrays for smart wireless power distribution: comparison with experimental assessment. IET Power Electronics, 13(18), 4183–4193. https://doi.org/10.1049/iet-pel.2020.0562

This research article showed the effectivity of wireless charging, and how it can be distributed. This source also had graphs and statistics to help make the information more comprehensible, and helped to give me an understanding of what information would make its way into a T&C's of a product such as the one I am advertising.

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Promotional video showcasing how the product, Ultimate Ears Megaboom, can be used. This video is used as inspiration for my own, in hopes of showcasing how the product can impact a users day to day life.
Ultimate Ears. (2018). Ultimate Ears BOOM 3 + MEGABOOM 3 - Ultimate Sound [YouTube Video]. Retrieved from https://www.youtube.com/watch?v=jOEu-ZpWWsQ

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Ultimate Ears BOOM 3 + MEGABOOM 3 - Ultimate Sound

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The target audience lead busy lives, and are constantly looking for things to make their lives easier.

I want my promotional video to highlight why they need my product, and how it would improve their lives.

This video will need to highlight the products convenience, and convey how this product will positively impact the audiences life.

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This advertisement showcases the features of the speaker, and why it is different to any other product out there. I have included this advertisement as it showcases informational text within the video, which I hope to use within my promotional video.
29.47US $ |Dura Mobi Hummingbird Sound Box Bone Conduction Sound Box TWS Wireless Sound DuraMobi Box Creative Portable Bluetooth speaker|Portable Speakers| - AliExpress. (2022). Retrieved April 3, 2023, from aliexpress.com website: https://www.aliexpress.us/item/2255800847725656.html?gatewayAdapt=glo2usa4itemAdapt&_randl_shipto=US

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Why is this product needed?

How will this impact peoples devices?

Could this product be something that phone companies acquire?  - removing charging cables

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Blue Hat - Process
- How will the advertisement be shown?
Green Hat - Creativity
- How will this work?
White Hat - Facts
- Charging distance
- Charging time
Yellow Hat - Benefits
- Allows people to move around whilst charging
- Allows people to use their phone in places without a power point directly near them
Red Hat - Feelings
- Is this something people want?
Black Hat - Cautions
- Is it a fire hazard?
- Does it pose a risk to battery life if always connected?
- Can other Bluetooth devices be used at the same time?