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What's the big idea?

To create a very well-designed, thought-out app That encourages community and knowledge exchange among Fish Hobiasts, making the lives of the user and fish themselves alike for the better.

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Foster a thriving aquatic community Enhance fishkeeping knowledge Simplify aquarium care Seamless, user-friendly platform Empowering aquarium hobbyists.

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What's the motivation or value behind the idea?

Education & Empowerment: Community Building: Accessibility: Sustainability in Fishkeeping: Enhancing the Hobbyist Experience:

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What would you like to do with your project?

Create a User-Centered, Functional App:

Improve Accessibility and Engagement:

Develop Professional Skills in UX Design:

Create a Scalable Product for Future Growth:

Achieve Business Partnerships and Sponsorships:

Launch a Successful Beta Test:

Establish a Strong Brand Presence:

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Your people! Who's part of the team?

Project Lead me UX/UI Designer would need a App Developer/Software Engineer Content Specialist/Expert (Aquarium Expert) Data Scientist (Optional) Marketing/Community Manager Quality Assurance (QA) Tester Project Mentors/Advisors (Optional)

Collaboration with External Partners: like local fish stores or aquatic stores for Potential collaborators to provide real-world insights and gain feedback on how your app could help their customers.

Also, Fishkeeping Communities: Engaging with online fishkeeping forums or communities to gather user feedback and ensure the app meets the needs of hobbyists.

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Consider potential challenges you may face.

Skill Set.

Scale.

User Testing & Target Audience.

Competition in the Market.

Content & Feature Relevance.

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Who is your target market? Think B2C and/or B2B?

Businesses - Fish Hobiets anyone with an interest at any level.

Fish Hobbyists (General Users)

Age Range:

Behavior:

Needs:

Pet Stores & Fish Shops

Potential Use:

Marketing Strategy:

Aquarium Professionals

Aquarium Equipment Manufacturers

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List relevant partners/collaborators / end users, etc.

User Testing for engagement and punctuality.

Fish Hobbyists

Businesses that want to support the app and have their products advertised.

Frequent Aquarium Enthusiasts

University.

Aquarium Equipment Manufacturers:

Local Fish Shops.

Community Support Groups.

Social Media Influencers.

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Uncertain Expenses

Legal fees

Taxes

Potential Expenses

Business development hiring

Graphic design

Copyright/Intellectual Property

Trademark Registration:

Terms & Conditions/Privacy Policy

Cost:

Taxes

VAT

Business Development & Hiring

App Development:

Marketing Consultants:

App Graphics:

Marketing Materials

Subscription Services:

App Store Fees

Maintenance & Updates

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How will you reach your audience? (Channels)

YouTube:

Facebook, Instagram, Twitter, and TikTok

Email Newsletters:

Hashtags and Community Building.

Engagement Tactics.

Local Fish Shops and Pet Stores.

Aquarium Equipment Manufacturers.

Blog:

User-Generated Content.

Events and Community Engagement.

In-App Community Features.

Webinars & Workshops.

User Testing and Feedback.

Google Ads.

Facebook and Instagram Ads.

University and Educational Collaborations.

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Your to-do list. What's next?

Finalise Project Scope & Features:

Set Up User Testing Plan:

Research & Collect Data:

Develop Initial Prototypes:

Create Wireframes & App Flow:

Engage with Stakeholders:

Marketing Strategy:

Iterate Based on Feedback:

Prepare for Beta Launch:

Monitor & Adjust Post-Launch:

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What would be a prototype you'd like to develop on the programme?

A functional app prototype should be presented as a digital medium.

App Interface: Fish Species Database Tank Setup Guides: Daily Maintenance Tracker: Community Forum/Chat: Wireframes & Interactive Features UI/UX Design Elements: Simplified User Journey: Usability Testing

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What resources do you need to create/manage/complete your project? (equipment/materials/time etc)

Equipment:

Computer/Laptop: A reliable device with enough processing power for design and development work.

Smartphone/Tablet: This tests the app’s mobile responsiveness and user experience on different devices.

Software/Tools:

Figma: For UX/UI design, creating wireframes, mockups, and interactive prototypes.

Miro or Padlet: For collaborative brainstorming, user research, and feedback collection from team members and stakeholders.

Development Tools

App Testing Platforms:

Database: A cloud-based database (e.g., Firebase or MongoDB) for storing user data, fish care info, and app content.

Data Visualization Tools: For data analytics if you're using AI or providing advanced recommendations (e.g., Tableau or Google Data Studio).

GitHub: For version control, project management, and collaboration with any developers.

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How will you make money? What are your potential revenue streams?

Advertising & Promotions: Sponsored Content: In-App Advertising: Affiliate Marketing:

Subscription Model: Paid Features: Freemium Model: Tiered Memberships:

In-App Purchases: Exclusive Content or Tools: Product Purchases:

Partnerships & Sponsorships: Collaborations with Local Fish Shops/Businesses: Educational Content Partnerships:

Data Insights: Market Research:

There may be bonus features behind a subscription.

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The timeline. List key actions/dates for your project?

Phase 0: Preparation & Setup

Phase 1: Research & Planning:

Phase 2: Ideation & Wireframing:

Phase 3: Prototyping & Testing:

Phase 4: Finalization & Presentation: