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Volkswagen is a German automobile manufacturer which was founded by the German Labor Front under the Nazi Party in 1937 and headquartered in Wolfsburg, Lower Saxony, Germany. The name Volkswagen is derived from the German language which means “people’s car”. The aim of the company was and is to mass-produce a low-priced people’s car.  With time, the automobile has evolved by coming up with a new feature and model every time and in the current scenario, Volkswagen has always launched cars with high popularity. Volkswagen cars are among the top-selling cars in history. Three of the popular are the Beetle, the Golf and the Passat. At present, the priority of VW is manufacturing and sales of electric car models for consumers. Both sales and growth of the company are rising day by day across the globe (Volkswagen, n.d.).

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Reference List

}  Jurevicius, O., 2023. Volkswagen SWOT. [online] Strategic management Insight. Available at: https://strategicmanagementinsight.com/swot-analyses/volkswagen-swot-analysis/ [Accessed on: 9 April, 2024]

}  Kotler, P. and Armstrong, G., 2020. Principles of marketing (18th edition). Pearson Education

}  Mintel, 2019. Mintel 2030 Global Consumer Trends. [online] Mintel. Available at: https://downloads.mintel.com/private/80Eae/files/792831/ [Accessed on: 6 April, 2024]

}  Volkswagen, n.d. Welcome to Volkswagen. [online] Volkswagen. Available at: https://www.volkswagen.co.uk/en.html [Accessed on: 8 April, 2024]

}  Volkswagen Group, 2024. About Us. [online] Volkswagen Group. Available at: https://www.volkswagen-group.com/en/about-us-16013 [Accessed on: 8 April, 2024]

}  Darmawan, D. and Grenier, E., 2021. Competitive advantage and service marketing mix.

}  Journal of Social Science Studies (JOS3), 1(2), pp.75-80.

}  https://ejournal.metromedia.education/index.php/jos3/article/download/9/15

}  Istikomah, I., Saputra, G.W. and Yusuf, M., 2022. Marketing Mix Strategy and Financial

}  Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and

}  Business Administration, 1(1), pp.21-27.

}  http://download.garuda.kemdikbud.go.id/article.php?article=3384589&amp;val=29674&amp;title=Mar

}  keting%20Mix%20Strategy%20and%20Financial%20Capabilities%20in%20Improving%20

}  Sharia%20Stock%20Investment

}  Volkswagen Group, 2024. About Us. [online] Volkswagen Group. Available at:

}  https://www.volkswagen-group.com/en/about-us-16013 [Accessed on: 23 April, 2024]

}  · Adeani, I.S., Febriani, R.B. and Syafryadin, S., 2020. Using GIBBS’reflective cycle in making reflections of literary analysis. Indonesian EFL Journal, 6(2), pp.139-148. https://journal.uniku.ac.id/index.php/IEFLJ/article/download/3382/2034 [Accessed on: 23 April, 2024]

}  · Darmawan, D. and Grenier, E., 2021. Competitive advantage and service marketing mix. Journal of Social Science Studies (JOS3), 1(2), pp.75-80. https://ejournal.metromedia.education/index.php/jos3/article/download/9/15

}  · Istikomah, I., Saputra, G.W. and Yusuf, M., 2022. Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), pp.21-27. http://download.garuda.kemdikbud.go.id/article.php?article=3384589&val=29674&title=Marketing%20Mix%20Strategy%20and%20Financial%20Capabilities%20in%20Improving%20Sharia%20Stock%20Investment

}  · Kusyk, S., 2021. Carroll’s CSR pyramid: An empirical investigation of SME CSR orientation. Journal of Leadership, Accountability and Ethics, 18(4). http://ojs.lgu.edu.pk/index.php/ajss/article/download/1200/1029

}  · Darmawan, D. and Grenier, E., 2021. Competitive advantage and service marketing mix. Journal of Social Science Studies (JOS3), 1(2), pp.75-80. https://ejournal.metromedia.education/index.php/jos3/article/download/9/15

}  · Istikomah, I., Saputra, G.W. and Yusuf, M., 2022. Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), pp.21-27. http://download.garuda.kemdikbud.go.id/article.php?article=3384589&val=29674&title=Marketing%20Mix%20Strategy%20and%20Financial%20Capabilities%20in%20Improving%20Sharia%20Stock%20Investment

}  · Kusyk, S., 2021. Carroll’s CSR pyramid: An empirical investigation of SME CSR orientation. Journal of Leadership, Accountability and Ethics, 18(4). http://ojs.lgu.edu.pk/index.php/ajss/article/download/1200/1029

}  · Volkswagen Group, 2024. About Us. [online] Volkswagen Group. Available at: https://www.volkswagen-group.com/en/about-us-16013 [Accessed on: 23 April, 2024]

}  · Volkswagen Group, 2024a. Sustainability Volkswagen (online) Available at: https://www.volkswagen-group.com/en/sustainability-15772 [Accessed on: 23 April, 2024]

}  · Volkswagen Group, 2024b. Diversity & Inclusion Volkswagen (online) Available at: https://www.volkswagen-group.com/en/diversity-and-inclusion-16087 [Accessed on: 23 April, 2024]

}  Adeani, I.S., Febriani, R.B. and Syafryadin, S., 2020. Using GIBBS’reflective cycle in making reflections of literary analysis. Indonesian EFL Journal, 6(2), pp.139-148. https://journal.uniku.ac.id/index.php/IEFLJ/article/download/3382/2034 [Accessed on: 23 April, 2024]

}

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Gibbs Reflection Cycle

The Gibbs reflective Cycle was developed by Graham Gibbs in 1988 to provide structure to learning from the experience (Adeana, Febriani, and Syafryadin, 2020). It helps in providing a framework for examining the experience, and provide its cyclic nature lends itself especially well to repeated experience, permit to plan and learn from the things that either go well or not go effectively. This reflection model covers the six areas such as description, evaluation, feelings, conclusion, and analysis and action plan.

Description

In this module Introduction of Marketing, I learn about the concept of marketing with the example of Volkswagen Company. In this module role and function of marketing in aspects of the business are discussed. The marketing mix represents a set of marketing tools which help in achieving the goals of marketing in a specific marketplace. During the development of the poster on marketing mix on Canva, I learned about the 4P of marketing mix aspects such as price, place, product, and promotion. In this, I learn about the 4P of VW Company. During the development of info-graphics 1 and 2. I learned about the importance of sustainable marketing and corporate social responsibility. This CSR Pyramid represents the four aspects such as legal responsibilities, economic responsibilities, ethical responsibilities, and philanthropic responsibilities.

Feeling

Before this module, I did not know how marketing plays its role in the business. Learning in this module helps improve my knowledge regarding the marketing mix, sustainability aspects, and CSR. The development of effective marketing strategies helps in providing growth and development of a company. During the development of the Poster on sustainability and CSR related to Volkswagen, I did deep research on this which provides effective information on these aspects.

Evaluation

During the development of infographics, PPT, related to marketing was good and working in an effective way. These all factors help to improve my knowledge and I can effectively utilize it in professional development.

Analysis

In this, I learnt about Padlet. In which I upload the history of the company, infographic 1 and infographic 2, and references. This aspect helps in providing the importance of marketing related to Volkswagen. The main aim of this represents the aspect of marketing mix, corporate social responsibility, and sustainability in Volkswagen Company.

Conclusion

In this, I started to develop my creativity of the two infographics on the marketing mix and sustainable marketing of Volkswagen. The marketing mix aspect represents a set of marketing tools which is used by Volkswagen to achieve the objectives and goals of the company. In this, I learned about the importance of the 4P of marketing mix for achieving goals and objectives. The sustainable market represents a system where activities of trading or service and goods exchange take place by considering aspects such as sustainable, ethical and environment friendly.

Action Plan

After the development of infographics 1 and 2, I faced problems regarding creating infographics on Canva because I used this platform for the first time. In future for the development of effective infographics, I need to learn about Canva. For effective implementation of infographics, and PPT on Padlet I faced a problem because lack of knowledge and it was time-consuming. In future, I need to improve my technical knowledge.

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I really liked how well you have researched about Volkswagen, you really did your research and it is impressive. I liked the Presentation layout, Marketing Mix and Sustainability, you really made great effort on your overall assignment it shows hard work and dedication.

The only issue I have is your background colour but it is just a little thing.

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You have done a fantastic job with your Padlet.

Your analysis of customer-oriented marketing strategy through the marketing mix and situational analysis, including SWOT analysis and PESTLE is well structured and visually appealing. You have identified Volkswagen's present position and possible growth areas by looking at both internal and external factors.

Each element of the marketing mix infographic (product, price, place, promotion) and sustainability infographic is separate, which makes it easier to understand the information.

Your plan to improve your infographic skills using Canva is a proactive step. However, I suggest implementing the SMART goal in your action plan for more effectiveness.