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Summary of request

The count, employment and turnover (£'000s) of VAT and/or PAYE based enterprises in Regions of the United Kingdom and Bath and North East Somerset for Fashion and Fashion Retail 2021 and 2022.

Contact

For further information please contact IDBRDAS@ons.gov.uk.

Download associated with request

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The count, employment and turnover (£'000s) of VAT and/or PAYE based enterprises in Regions of the United Kingdom and Bath and North East Somerset for Fashion and Fashion Retail 2021 and 2022. For further information please contact IDBRDAS@ons.gov.uk. Download associated with request

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Chanel has a history when it comes to innovation, and still works to innovate the fashion world.

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With a snip of her ribbon-looped scissors, Gabrielle "Coco" Chanel released women from their corsets and put them in fluid jersey suits and loose chemise dresses. "Nothing is more beautiful than freedom of the body," she said. Chanel opened up a new world for her customers, in which they could dress and play as she did-like the boys.

Cecil Beaton observed the key to Chanel's success in his 1954 book The Glass of Fashion: "It is the genius who creates the need, though that need must reflect the unconscious wishes of the moment if that genius is to be accepted." To the liberated legions shedding their mantles of feminine festoonery, Chanel offered wide-leg trousers, cardigan jackets, striped Breton tops, turbans, turtlenecks, peacoats, and, of course, the LBD.

Paul Poiret, an early rival, was not kind: "Poverty deluxe," he called the youthful, pared-down look that transformed women from overblown Belle Époque belles into sleek, bobbed-hair, modern women. But recognizing her influence, Christian Dior acknowledged that "with a black sweater and 10 rows of pearls," Chanel revolutionized the way we dress.

Chanel died in 1971, and the house was managed by a list of forgettable names until Karl Lagerfeld took over in 1983. In the three decades since, he has manipulated and modernized the classic Chanel suit and many, many more of the brand's éléments éternels, from the quilted bag, pearls, gold chains, and buttons to the camellia motif, black bows, and two-tone shoes. Although he shares with his predecessor a love of looks both lean and luxe, boyish and feminine, Lagerfeld has from the start taken Coco's sacred codes and subverted them-mocked them, even, as he borrows from pop culture and injects a soupçon of biting wit.

The house of Chanel has had two masters, but as it sails into its second century, its signature has remained the same-bold, understated elegance. To borrow another Coco-ism: "Fashion passes; style remains."

Lagerfeld worked at Chanel up until his death on February 19, 2019. The same day, the house name his longtime right-hand, Virginie Viard, as its new artistic director.

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Chanel News, Collections, Fashion Shows, Fashion Week Reviews, and More

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With a snip of her ribbon-looped scissors, Gabrielle "Coco" Chanel released women from their corsets and put them in fluid jersey suits and loose chemise dresses. "Nothing is more beautiful than freedom of the body," she said. Chanel opened up a new world for her customers, in which they could dress and play as she did-like the boys.

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Coco Chanel exhibition reveals fashion designer was part of French resistance

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Previously unseen documents to go on display at V&A alongside evidence of her collusion with Nazis

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Explore the evolution of Gabrielle Chanel’s design philosophy through her most enduring and recognisable pieces

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For decades, Chanel has celebrated its signature tweed across jackets, skirts, bags and more. But this week, the house's most loyal - and wealthy - clients will have a chance to get their fix of Chanel tweed in diamonds and sapphires instead.

This week, the house has flown guests from around the world to London to view its latest high jewellery collection. The line, designed to mimic the suppleness and intricacies of tweed fabric using precious stones, is the second to be inspired by the iconic material, but the first to be displayed to clients at a large-scale event (presentations for a tweed-inspired high jewellery collection in 2020 were cancelled due to the pandemic).

The collection, all crafted in Chanel's workshop in the Place Vendôme, is larger than its predecessor: with 63 one-off designs, compared to 43 pieces in 2020, it marks a major push for Chanel in the high jewellery segment, which is shaping up into a key battleground for luxury brands seeking to ramp up their exposure to hard luxury and top-spending "VICs" (very important clients).

Woven necklaces and bracelets imitate the texture of Chanel's multi-coloured tweeds using diamonds, pearls and spinels, with miniature camellias hidden among the stones. Pieces inspired by the buttons on Chanel's signature tweed jackets sit beside playful asymmetric earring sets and gob-stopper sapphire and diamond rings.

"This is extraordinarily important for us, because this is a new language for high jewellery," said Frédéric Grangié, president of watches and fine jewellery at Chanel, emphasising the technical complexity of recreating the qualities of fabric using precious stones. "Patrice [Leguéreau, director of Chanel's fine jewellery creation studio] had that in mind for 14 years, but it really takes a great level of craftsmanship to be able to do it."

Chanel has been surging since the pandemic, with revenues hitting $17.2 billion last year, up 17 percent over 2021. To fuel its next chapter of growth, the house now plans to push even further upmarket - providing clients with the "ultimate luxury experience," chief executive officer Leena Nair told BoF last month. The house has rolled out dramatic price increases, opened private salons dedicated to serving its top clients, and reportedly placed purchasing limits on certain items. Capital investments, including in swanky store renovations and acquiring key suppliers, are set to double to around $1.2 billion, Chanel said.

Burnishing its authority in high jewellery will be a key part of the puzzle. While Chanel has long played in this space (founder Gabrielle Chanel debuted its first high jewellery collection in 1932, and the company has regularly produced bi-annual collections since the 1990s), in recent years the house has been "investing heavily" in the ultra-luxe category, said Grangié, although he declined to divulge any figures.

"The role of high jewellery beyond clients is really to continuously lift the brand and elevate it," said Grangié. "We feel very strongly about high jewellery. It is a booming business."

Chanel isn't the only brand doubling down on the category: names from Tiffany to Dior are also ramping up investments in high jewellery as a means of anchoring their top-end positioning. Both brands staged large-scale launch events for their collections this week. As the broader luxury market faces slowing sales in the key US market following a post-pandemic boom, particularly among aspirational and middle-class shoppers pinched by inflation, brands see maintaining close ties with the wealthiest clients as even more crucial.

"The very high end consumers are driving a disproportionate amount of market growth. High jewellery is effectively positioned to appeal to them," said analyst Luca Solca, head of luxury goods at Bernstein.

Despite tiny volumes for each collection, ultra-elevated price points allow high jewellery to drive as much as 20 percent of revenues for some luxury jewellery brands, Solca said. This season, prices for pieces from Chanel's Tweed collection start at €65,000, and go up to €5.8 million for the "masterpiece" - an intricate "Tweed Royal" necklace, which took 2,400 hours to make.

It doesn't hurt that high jewellery has evolved in recent years into a highly profitable proposition, a contrast to its sister category in fashion, haute couture, which is often seen as a loss-making image-play. Top brands have found a burgeoning audience for one-off creations using priceless stones, with the scarcity of pieces driving up prices and helping to recoup their investments.

Jewellery represents a significant growth opportunity for luxury companies. The vast majority of the market remains unbranded, leaving plenty of blank space for big name brands to expand. Going into the pandemic, it was the fastest growing segment of the personal luxury goods sector, expanding at a compound annual growth rate of 10 percent between 2014 and 2019, according to Bernstein. Superior growth rates and long product cycles make it a "very attractive niche," said Morningstar analyst Jelena Sokolova.

As such, Chanel's broader trade in fine jewellery and watches has become a priority for the brand in addition to its high-jewellery range: collections like the Comète line (recognisable for its star motifs) and Coco Crush (with cross-hatched engravings that match its quilted bags) are pillars of the brand's jewellery division.

Watch models like the ceramic J12 diving shape, Boyfriend and Code Coco have also grown into a significant business. Last year, the brand relaunched its first-ever Swiss-made watch, the Première Edition Originale, which debuted in 1987.

Chanel's success selling women's watches, which make of 95 percent of the range, is an unusual bright spot in a category dominated by men. The brand has burnished its credibility and pushed its price point upwards by developing Swiss-made mechanical movements to sell alongside more accessible quartz models. Chanel has continued to invest in strengthening its watchmaking operation, most recently purchasing stakes in independent luxury watch brand F. P. Journe and Kenissi, the manufacturer behind some Rolex-owned Tudor watches, in 2018.

Last year, the brand reopened its historic watch-and-jewellery flagship on Paris' Place Vendôme after a sweeping renovation.

"The investments that we have done from day one - meaning that from day one we wanted to be vertically integrated and have the positioning of a pure player - is really starting to make a difference," said Grangié.

Chanel now has 58 dedicated locations for watches and jewellery, with plans to open two more over the next year. Watches and fine jewellery are also sold in over 200 Chanel fashion boutiques, as well as through about 350 high-end watch dealers, including Wempe and Bucherer.

In addition to its luxe image and growth potential, watches and jewellery help Chanel with cross-selling and building lasting relationships with shoppers, Grangié siad.

"What's interesting with jewellery, and watches to some degree, is the fact that you create the loyalty to the brand," he said. "It is something that people feel connected to in a very strong, emotional way. It plays an important role in the way we look at the client journey."

Even as high jewellery evolves into a promising business for Chanel, Grangié says that image and innovations will continue to take precedent over the bottom line for the category.

"We will never lose the focus on why we are doing it in the first place, which is really that tip of the pyramid that will continuously elevate the brand. That is our absolute priority, and to bring the creations to life," he said. "From there it becomes a business. Not the other way around."

Editor's Note: This story was updated on June 9, 2023, to clarify that Chanel relaunched its Première Edition Originale watch last year.

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Inside Chanel's 'Ultimate Luxury' Push: Jewellery, But Make It Tweed

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High jewellery is shaping up to be a key battleground for big luxury. At Chanel, the 'booming' category is also an opportunity to elevate the brand further, watches and jewellery president Frédéric Grangié tells BoF.

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BoF Education | Fashion’s Platform For Online Learning (businessoffashion.com)

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Rise x Future Me at Manchester Met (mmu.ac.uk)

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For my reflective writing, I opted the use of the Gibbs model (Gibbs, 1993), enabling me to generate a comprehensive text.

Step 1: Description

During this assessment, my group and I faced the execution of a marketing strategy for a client (FFF) looking to attract a new generation of clients, increase their following, and engage individuals in the campaign. We analyzed the relationship the company shared with its clients and sought to understand the characteristics of the new generation they aimed to attract. This understanding aided us in proposing the most suitable strategy for this new target clientele.

Step 2: Feeling

In constructing this assessment, I at times felt overwhelmed by the workload. Nevertheless, I appreciated constructing this marketing strategy, as it compelled me to consider all the details related to the topic, ensuring nothing was left to chance to provide the best possible strategy to the client.

I felt like I could do better work if I was more comfortable with each person of my group and if we had made an organization clearer and perhaps an online document would have helped a lot to see how the work from everyone is going

Step 3: Evaluation

The organization of the work was poorly managed, impacting performance due to a lack of time, stress, and anxiety. However, as a group, we faced the situation and found effective solutions together. The final commitment of each member contributed to the completion of the task. Moreover, because we had struggled to make an online document that was accessible to everyone the rapidity of the work was affected

Step 4: Analysis

The situation could have been improved through the early involvement of all group members and efficient organization. A better communication among us would have enhanced the quality of the work. Group cohesion from the beginning would have greatly affected everyone's effectiveness.

Step 5: Conclusion

Next time I am faced with a group task, I will ensure to establish efficient organization, allowing each group member the time and mental space to give their best, and not letting the stress of the last minute impact or work. I will also be more attentive to each person's personality to propose an action plan tailored to each individual, proposing effective collaboration between each other to ameliorate the quality of or work. Group cohesion is crucial, so I will suggest spending time together outside of the academic context to build a connection, making communication easier and potentially resulting in higher-quality work. Nevertheless, next time I will work in group I will make sure that we share an online document to facilitate the group work

Step 6: Action Plan

The action plan will start by getting to know each group member, to do so I will suggest meeting outside the academic setting. Subsequently, we will assess each person's strengths and weaknesses academically to make sure the strengths of everyone are being used, to make the most of the assessment. The group and I will then construct a schedule and a work plan tailored to each individual to work comfortably and efficiently with each other, this way because everyone is participating no one will have the impression that we impose him or her a way to work, who doesn’t fit for them.

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Deliver best-in-class social media and community marketing

Interface with the International and Global Social Media teams to drive communication, consistency, efficiency, and creativity.

Develop & Execute Integrated Marcom & Social Media plans that drive key business metrics

Strengthen the brand by planning and executing thoughtful and impactful marketing that delivers great customer experience. Drive purchase intent, conversion, post-purchase advocacy and consumer lifetime value

Work effectively with social media agencies

Oversee roll-out and execution of cross campaign integration and production/execution and cross-campaign integration - in partnership with global product marketing, consumer insights, media, owned channels, regional teams and external agencies and partners.

Drive key consumer facing messaging

Lead the execution of key campaign documents, including authoring the integrated marketing plan, campaign creative briefs, etc.

Deliver effective, engaging, innovative and optimised creative across multiple social media channels.

Partner with teams across multiple markets and regions to deliver relevant, timely and localised content optimised for local audiences.

Evaluate data, report results, and deliver insights back to the business

Drive innovation and a test-and-learn approach to be at the forefront of digital and social marketing.

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17 Fashion Marketing Assistant jobs in United Kingdom

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Today’s top 17 Fashion Marketing Assistant jobs in United Kingdom. Leverage your professional network, and get hired. New Fashion Marketing Assistant jobs added daily.

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PRODUCT MANAGER MARKETING JEWELLERY & FASHION ACCESSORIES 

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Reporting to the Director of the Department, you will actively participate in the definition and implementation of the "merchandising collection" strategy for the Fashion Accessories category and you will support the development of the collections as well as their marketing:

1/ Support the development of the collections and the management of the product offer

Build the collection briefs (2 times a year). Identify market opportunities, strategic orientations and target
collection plan

Work on the balance of the collection plan, price positioning and margins of the different categories

Manage the development of the collections, ensure the follow-up of the necessary tools and maintain a strong partnership with the product development, merchandising and industrial
teams

Participate in the definition of the offer and launch plans

Maintain a privileged link with the "regions" to know the specificities of each market

Codify and create product references in the different ERPs

Elaborate the sales brief, VM and participate in the writing of training sessions and e-commerce legends

2/ Preparation and coordination of showrooms

Creation of sales tools for showrooms
, look-books, posters, etc.

Sales brief and training tools for the markets

Be responsible for the
proper transmission of information during showrooms: management of the opening and closing of references, non-conformity document, etc.

Manage the order from the manufacturers and the follow-up of the product repetitions for the showroom

3/ Competitive Intelligence and Reporting

Carrying out competition studies, monitoring trends and fashion shows - Sell-in reporting and Sell-out
Newsletter

Qualitative consolidation of market feedback

4/ Management of product flows

Ensure the availability of products for the various shoots

Follow up on press orders

Archiving

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CHEF DE PRODUIT MARKETING BIJOUX & ACCESSOIRES DE MODE - CDD H/F/X)

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CHEF DE PRODUIT MARKETING BIJOUX & ACCESSOIRES DE MODE - CDD H/F/X)

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job - LVMH Performance Marketing Specialist

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Paid and organic search

Analysis of the performance of the European markets and recommendation of optimizations

Implementation of campaigns in Europe

Support from other regions in orchestration and validation of campaigns

Keep an eye on new solutions offered by Google

Optimization of site content to boost organic traffic

Keyword analysis to identify trends and opportunities

Analyse & Data

Be responsible for monthly deferrals on all acquisition levers and campaigns for Europe

Monitor and challenge regions on their performance

Using data to deliver actionable insights

Ad hoc support in the development and updating of dashboards and trackers.

Coordination of tags on Google Analytics and internal tracking to ensure consistency across all channels

Budget

Follow-up of the monthly budget for Europe & creation of the campaign POs

Monthly reconciliation between invoices and budgets

As part of the Digital HQ team at Givenchy Couture, you will work closely with regional teams, digital teams, and specialized agencies. Operating within an international context spanning 5 regions (Europe, USA, Japan, China, APAC)  and multiple e-commerce markets, you will be responsible for implementing, monitoring, and optimizing SEA campaigns and SEO optimization to achieve brand traffic and revenue goals. You will also consolidate information globally.

Paid and Organic Search:

Analyzing performance across European markets and recommending optimizations

Campaign implementation in Europe

Supporting other regions in campaign orchestration and validation

Keeping abreast of new solutions offered by Google

Optimizing site content to boost organic traffic

Keyword analysis to identify trends and opportunities

Analysis & Data:

Ensuring monthly reports on all acquisition channels and campaigns for Europe

Monitoring and challenging regional performances

Leveraging data to provide actionable insights

Ad hoc support in developing and updating dashboards and trackers

Coordinating Google Analytics tags and internal tracking for consistency across all channels

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Position

Au sein de l'équipe Digital HQ de la maison Givenchy Couture, vous travaillez en étroite collaboration avec les régions, les équipes digitales et les agences spécialisées. Vous évoluez dans un contexte international qui compte actuellement 5 régions (Europe, USA, Japon, Chine, APAC) et de multiple marchés e-commerce. Vous serez en charge de la mise en œuvre, du suivi et de l'optimisation des campagnes SEA et de l'optimisation SEO en vue de la réalisation des objectifs de traffic & revenu de la marque. Vous consoliderez les informations niveau monde.
Paid and organic search

Analyse des performances des marchés européens et recommandation d'optimisations

Implémentation des campagnes en Europe

Soutien des autres régions dans l'orchestration et validation des campagnes

Assurer une veille des nouvelles solutions proposées par Google

Optimisation des contenus du site pour booster le traffic organic

Analyse des mots clés pour identifier tendances et opportunités

Analyse & Data

Être garant(e) des reports mensuels sur tous les leviers d'acquisition et sur les campagnes pour l'Europe

Suivre et challenger les régions sur leurs performances

Utiliser la data pour délivrer des actionnable insights

Support Ad hoc dans le développement et mise à jour de dashboards et trackers.

Coordination des tags sur Google Analytics et du tracking en interne pour assurer une homogénéité sur tous les canaux

Budget

Suivi du budget mensuel pour l'Europe & création des PO des campagnes

Réconciliation mensuelle entre les factures et budgets

*******************

As part of the Digital HQ team at Givenchy Couture, you will work closely with regional teams, digital teams, and specialized agencies. Operating within an international context spanning 5 regions (Europe, USA, Japan, China, APAC) and multiple e-commerce markets, you will be responsible for implementing, monitoring, and optimizing SEA campaigns and SEO optimization to achieve brand traffic and revenue goals. You will also consolidate information globally.
Paid and Organic Search:

Analyzing performance across European markets and recommending optimizations

Campaign implementation in Europe

Supporting other regions in campaign orchestration and validation

Keeping abreast of new solutions offered by Google

Optimizing site content to boost organic traffic

Keyword analysis to identify trends and opportunities

Analysis & Data:

Ensuring monthly reports on all acquisition channels and campaigns for Europe

Monitoring and challenging regional performances

Leveraging data to provide actionable insights

Ad hoc support in developing and updating dashboards and trackers

Coordinating Google Analytics tags and internal tracking for consistency across all channels

Budget

Monitoring monthly budget for Europe and creating campaign purchase orders

Monthly reconciliation of invoices and budgets

Profile

2-3 années d'expérience en marketing digital, acquisition, traffic payant

Maitrise de l'environnement publicitaire sur les réseaux sociaux, paid search

Solides compétences analytiques et réflexion axée sur les données

Maitrise des outils analytics (Google analytics, media business manager)

Solides compétences organisationnelles, avec la capacité d'effectuer plusieurs missions parallèles dans le respect des deadlines

Gestion et pilotage budgétaire

Anglais écrit / oral courant impératif

Forte sensibilité luxe et mode

GIVENCHY reconnait et recrute tous les Talents.
**************

2-3 years of experience in digital marketing, acquisition, paid traffic

Proficiency in social media advertising and paid search environments

Strong analytical skills with a data-driven mindset

Mastery of analytics tools (Google Analytics, Media Business Manager, Looker, Search Console)

Excellent organizational skills, managing multiple parallel missions within deadlines

Budget management and oversight

Fluent written and oral English, French is imperative

Strong affinity for luxury and fashion

GIVENCHY recognizes and recruits all talents.

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Au sein de l'équipe Digital HQ de la maison Givenchy Couture, vous travaillez en étroite collaboration avec les régions, les équipes digitales et les agences spécialisées. Vous évoluez dans un contexte international qui compte actuellement 5 régions (Europe, USA, Japon, Chine, APAC) et de multiple marchés e-commerce.

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Content creator, Social Media & Marketing Executive

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Creating / filming/ editing captivating, innovative, and relevant content for social media, TV advertising and the website both in-house and on location, shoots, and events.

Use your creative flair to ideate and implement visually compelling posts that resonate with our target demographic.

Producing highly engaging multimedia content, visual design (e.g. infographics),video production / editing, and interactive content, plus written content (expert articles, social posts, blogs, emails etc).

Taking full ownership of the entire process of ideation, creation, and editing of social media content across various platforms. This includes stills, videos, GIFs, Instagram stories and reels, TikTok content and You Tube videos.

Develop and implement social media strategies to increase brand awareness and engagement.

Ensure that all content is engaging, innovative, and platform-specific, surpassing reach, follower, and e-commerce traffic targets.

Keep up with the latest trends swiftly crafting educational and entertaining content to capitalise on them.

Utilise your creativity to capture high-quality and aesthetically pleasing product photos, showcasing the unique features and craftsmanship of our ranges.

Take ownership of the photo editing process, ensuring that each image adheres to our high visual standards.

Produce engaging and informative product videos for the website, socials and You Tube that bring our products to life ensuring a seamless and visually appealing videos.

Design captivating graphics and visuals for use on social media, maintaining brand consistency and attention to detail.

Create innovative and creative marketing campaigns.

Plan and schedule content releases to maintain a consistent flow of information and drive ongoing engagement.

Schedule and publish content across social media platforms using scheduling tools ensuring consistent messaging across all channels.

Build and maintain relationships with influencers and industry professionals.

Identify and connect with influential members of the community, including bloggers, influencers, and leaders, to foster positive relationships and drive brand advocacy.

Work closely with brand ambassadors and community influencers to amplify the reach and impact of community initiatives.

Seek opportunities to collaborate with relevant organisations, charities, and events to promote our product and strengthen community ties.

Monitor community discussions, trends, and feedback to gather insights and identify opportunities for improvement and growth. Stay up-to-date with industry trends and best practices in content writing.

Work in collaboration with the stakeholders to build promotional plans with wholesale customers to ensure EQUIDRY has the strongest promotional participation across categories & outperforms the competition.

Tailor POS solutions to meet their specific requirements developing and implementing the strategy for POS materials, product displays, merchandising, and promotional materials throughout the wholesale network.

This responsibility is especially critical for new product launches and updates.

Arrange promotional materials and marketing requirement for the stand including pre exhibition marketing.

Be creatively minded to ensure EQUIDRY’s products and marketing materials are displayed in an eye catching and professional manner.

Work with the stakeholders to ensure branding at events – including the retail experience and marketing collateral aligns with brand guidelines (banners, boarding, event POS, etc)

Develop and curate compelling and informative content, including blog posts, articles and newsletters.

Identify potential sponsorship and partnership opportunities.

Work with the stakeholders to coordinate marketing projects including SEO, Email, Social Media, Paid Media and Partnerships.

Manage and optimise digital advertising campaigns across various platforms, including Google Ads, Facebook Ads

Define brand guidelines and, as brand guardian, ensure that all social posts, wholesale customer activities, and other marketing materials are created in line with brand guidelines to promote and protect the brand.

Help to organise, deliver and attend events across the UK and Europe building brand awareness, making sales and developing customer relationships.

Engage with customers at events to assess their needs, educate them on our products using your strong product knowledge, build brand awareness and trust to maximise sales.

This role will require working evenings and weekends when away at events.

Proof read all marketing material ensuring perfect grammar, spelling and punctuation

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Strengths:

Creative Good at building Mood Boards

Good at researching sources

Weaknesses:

Academic Writing

Works slowly

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Proven experience of extensive cross-team collaboration and project management is required.

experience in Consumer Gaming industry Social Media, Programming or Digital Marketing

ability to develop cutting edge marketing plans, marketing strategies, and activities that drive Marketing results.

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17 Fashion Marketing Assistant jobs in United Kingdom

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Today’s top 17 Fashion Marketing Assistant jobs in United Kingdom. Leverage your professional network, and get hired. New Fashion Marketing Assistant jobs added daily.

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PRODUCT MANAGER MARKETING JEWELLERY & FASHION ACCESSORIES

Passionate about fashion, developed product sense - Minimum 8 to 10 years' experience in accessory departments in the fashion and luxury
sector

Fluency in fluent English is essential. Italian is a plus

A good command of numerical data on Excel and a general mastery of the office pack are required.

Very good interpersonal skills, team spirit, agility and dynamism

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CHEF DE PRODUIT MARKETING BIJOUX & ACCESSOIRES DE MODE - CDD H/F/X)

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CHEF DE PRODUIT MARKETING BIJOUX & ACCESSOIRES DE MODE - CDD H/F/X)

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PRODUCT MANAGER MARKETING JEWELLERY & FASHION ACCESSORIES - CDD M/F/X)

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PRODUCT MANAGER MARKETING JEWELLERY & FASHION ACCESSORIES - CDD M/F/X)

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Performance Marketing Specialist

2-3 years of experience in digital marketing, acquisition, paid traffic

Proficiency in social media advertising and paid search environments

Strong analytical skills with a data-driven mindset

Mastery of analytics tools (Google Analytics, Media Business Manager, Looker, Search Console)

Excellent organizational skills, managing multiple parallel missions within deadlines

Budget management and oversight

Fluent written and oral English, French is imperative

Strong affinity for luxury and fashion

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Position

Au sein de l'équipe Digital HQ de la maison Givenchy Couture, vous travaillez en étroite collaboration avec les régions, les équipes digitales et les agences spécialisées. Vous évoluez dans un contexte international qui compte actuellement 5 régions (Europe, USA, Japon, Chine, APAC) et de multiple marchés e-commerce. Vous serez en charge de la mise en œuvre, du suivi et de l'optimisation des campagnes SEA et de l'optimisation SEO en vue de la réalisation des objectifs de traffic & revenu de la marque. Vous consoliderez les informations niveau monde.
Paid and organic search

Analyse des performances des marchés européens et recommandation d'optimisations

Implémentation des campagnes en Europe

Soutien des autres régions dans l'orchestration et validation des campagnes

Assurer une veille des nouvelles solutions proposées par Google

Optimisation des contenus du site pour booster le traffic organic

Analyse des mots clés pour identifier tendances et opportunités

Analyse & Data

Être garant(e) des reports mensuels sur tous les leviers d'acquisition et sur les campagnes pour l'Europe

Suivre et challenger les régions sur leurs performances

Utiliser la data pour délivrer des actionnable insights

Support Ad hoc dans le développement et mise à jour de dashboards et trackers.

Coordination des tags sur Google Analytics et du tracking en interne pour assurer une homogénéité sur tous les canaux

Budget

Suivi du budget mensuel pour l'Europe & création des PO des campagnes

Réconciliation mensuelle entre les factures et budgets

*******************

As part of the Digital HQ team at Givenchy Couture, you will work closely with regional teams, digital teams, and specialized agencies. Operating within an international context spanning 5 regions (Europe, USA, Japan, China, APAC) and multiple e-commerce markets, you will be responsible for implementing, monitoring, and optimizing SEA campaigns and SEO optimization to achieve brand traffic and revenue goals. You will also consolidate information globally.
Paid and Organic Search:

Analyzing performance across European markets and recommending optimizations

Campaign implementation in Europe

Supporting other regions in campaign orchestration and validation

Keeping abreast of new solutions offered by Google

Optimizing site content to boost organic traffic

Keyword analysis to identify trends and opportunities

Analysis & Data:

Ensuring monthly reports on all acquisition channels and campaigns for Europe

Monitoring and challenging regional performances

Leveraging data to provide actionable insights

Ad hoc support in developing and updating dashboards and trackers

Coordinating Google Analytics tags and internal tracking for consistency across all channels

Budget

Monitoring monthly budget for Europe and creating campaign purchase orders

Monthly reconciliation of invoices and budgets

Profile

2-3 années d'expérience en marketing digital, acquisition, traffic payant

Maitrise de l'environnement publicitaire sur les réseaux sociaux, paid search

Solides compétences analytiques et réflexion axée sur les données

Maitrise des outils analytics (Google analytics, media business manager)

Solides compétences organisationnelles, avec la capacité d'effectuer plusieurs missions parallèles dans le respect des deadlines

Gestion et pilotage budgétaire

Anglais écrit / oral courant impératif

Forte sensibilité luxe et mode

GIVENCHY reconnait et recrute tous les Talents.
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2-3 years of experience in digital marketing, acquisition, paid traffic

Proficiency in social media advertising and paid search environments

Strong analytical skills with a data-driven mindset

Mastery of analytics tools (Google Analytics, Media Business Manager, Looker, Search Console)

Excellent organizational skills, managing multiple parallel missions within deadlines

Budget management and oversight

Fluent written and oral English, French is imperative

Strong affinity for luxury and fashion

GIVENCHY recognizes and recruits all talents.

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Au sein de l'équipe Digital HQ de la maison Givenchy Couture, vous travaillez en étroite collaboration avec les régions, les équipes digitales et les agences spécialisées. Vous évoluez dans un contexte international qui compte actuellement 5 régions (Europe, USA, Japon, Chine, APAC) et de multiple marchés e-commerce.

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CDI - Performance Marketing Specialist (F/H)

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CDI - Performance Marketing Specialist (F/H)

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Social Media & Content Creation

Requirements

proficient in video editing and photography.

understanding of the following software’s:

Adobe Premiere Pro

Photoshop

Illustrator

qualification in videography or photography such as a HND.

driver's licence

successful management of social media platforms including Tiktok, Facebook and Instagram

qualification in videography, photography, social media or digital marketing.

Experience of planning, writing and scheduling engaging social media content.

Excellent content and copywriting.

Ability to manage a high number of tasks

https://uk.indeed.com/viewjob?from=appshareios&jk=5c5e8845011f51a4

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Content creator, Social Media & Marketing Executive

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Content creator, Social Media & Marketing Executive