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The 31st World University Summer Games, one of the biggest sporting events ever, have drawn media attention from all around the world, which has resulted in extensive coverage. The event will be held in Chengdu City, Sichuan Province, China, from July 28 to August 8, 2023, with 18 major sports and 269 minor sports such as basketball, volleyball, track and field, and swimming, and 6,500 athletes from 113 countries and regions have registered to participate (CCTV News, 2022). This literature will focus on combing and analyzing national media coverage of the Chengdu Universiade, focusing on the different international community's concerns, evaluations, and impacts of the event; however, media frames are influenced by a variety of factors such as journalistic norms, geopolitical considerations, and cultural differences.

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This paper adopts discourse analysis method. Critical discourse Analysis (CDA) is considered to be the most influential analysis in critical linguistics. It reveals the influence of ideology on discourse and the reaction of discourse on ideology by analyzing popular discourse. As the soul of news discourse, title is the concentration and summary of news content. It uses simple words to condense the most essence and the most noteworthy content in news reports.

For example, on the eve of the Chengdu Universiade, the Western media reported on China's air pollution:

"Pollution in China's Air Creates Concern About Chengdu Olympic Games"

From the term "concern", which has the function of categorization, we can see that the

western mainstream media has implied the skepticism and incitement towards China's hosting of the Olympic Games. Rather than seeing China's efforts and progress toward successfully hosting the Olympic Games objectively, the Western media magnified the problems faced by China to incite other competing countries to worry about China's competition environment, which in turn would have a negative impact on China.

"Chengdu's Olympic Quest: Turn Smoggy Sky Blue"

Smoggy" means "filled with smoke". In this headline of The New York Times, the author uses the adjective "smoggy", which is obviously against the principle of objective and fair reporting, and the mimetic environment constructed by the author leaves a bad impression on the athletes who have never been to China.

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On the whole, the media coverage of the Chengdu Universiade has presented a mixed picture, which not only contains the expectation and affirmation of China's hosting of a major sports event, but also reflects the concern and criticism of the problems and influences in the preparation process of the event. In the media reports of different countries, due to different cultural backgrounds and political positions, their content and angles are also different. Some media may put too much emphasis on China's political color and ideology, while ignoring the significance and value of the Universiade itself. Therefore, the media of all countries should report the Universiade objectively and impartially, pay attention to the athletes' performance and sportsmanship, and avoid excessive politicization and ideology.

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CCTV news. (2022, June 25). The 31st Summer Universiade will be held from July 28 to.August 8, 2023. Reference materials for the 31st Summer Universiade.

https://baike.baidu.com/reference/23203662/770bvBRLibL60To1iVmyb8UZvsnVnImn fLrK4rEi1f8ef7835jjSJ91a5NEanApe1q60h4EtxzlMwsesBTX2M7VLSBu1Yc04tk1_- lc_9M2p69ThqorLZo-l7A

Fairclough, N. (2014). Critical Language Awareness. Taylor and Francis. Halliday, M. A. K. (1978). Language as social semiotic : the social interpretation of

language and meaning / M. A. K. Halliday. Edward Arnold.

Gobal times. (2023, July 31).Global Times: Chengdu Universiade kicks off with spirit of. inclusiveness. PR Newswire: press release distribution, targeting, monitoring and marketing. https://www.prnewswire.com/news-releases/global-times-chengdu- universiade-kicks-off-with-spirit-of-inclusiveness-301889000.html

Xinhua. (2023, July 19). Across China: Intelligent robots in spotlight at Chengdu. Universiade. https://english.news.cn/20230719/1f1a4a2cb93b4e71856b0d3bf5a322db/c.html