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I wonder about cost per teacher/student. This is a question that often comes up with donors.

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Funders like to hear that we are reaching every state and how many educators are in our network -- and they like that we can provide up-to-date information by region and by quarter.

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Grow: Messaging Vision for District-Wide Work

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Grow: Messaging Vision for District-Wide Work

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Lots of board members/longtime major supporters have been asking clarification on what the future of FH&O looks like and in particular, clarity on our district-wide work (why, what, how...)

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We have great stats about student engagement--standing up to bullying, more engaged in learning, civic participation--and use them well. We could do even more.

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How we tie messaging about individual educators to school and district initiatives. They are all related so how do we better use our success w/ individual teachers to tell the story of why we want to move to schools & districts.

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I think that the New Communities Initiative is really impressive and inspires donors to know that we're reaching beyond the big urban areas.

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Key messages to support our credibility:

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Key messages to support our credibility:

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- we're nearly 50 years old
- we've reached nearly a half million educators
- we have educators in every state and every country
- we have at least one educator in 20,000 schools
- More than 25,000 new teachers joining the network - X years in a row (@jen can we say 5?)- we're one of a handful of programs endorsed by CASEL
- we have have quality studies that prove "it works"

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how our online outreach (organic and paid) contribute to donor cultivation and stewardship

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Donors have questions about growth/reach for specific initiatives and ask questions that we cannot now easily answer without a major data pull (e.g. how schools are represented by the educators you have trained? How many districts?)

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material that shows impact region by region. The number one thing fundraisers say donors are asking for- 'okay, but what's going on locally?' that fundraisers currently struggle to answer

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Staff need help talking about different impacts with varying levels of implementation. Old model-folks were comfortable and understood "in-depth."

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Reaching districts and schools is to scale impact but the locus of change is still with the teachers and in the classroom. I think we can connect these dots more in the way we talk about it.

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Glow: Simple and to the point metrics like teachers, students, states, countries - would love to see that slide turned into an image we can use in donor communication, etc. 

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Glow: Simple and to the point metrics like teachers, students, states, countries - would love to see that slide turned into an image we can use in donor communication, etc. 

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I wonder how we should be messaging our implementation in clear and concise ways to donors and prospects; both those who know us well and are wondering how this differs from the past and those who don't know us well and don't have any framework to compare to

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Regional staff would like to be able to pull/access commonly asked stats themselves so as not to have to always ask Data team.

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What do donors actually ask about or want to know that we would classify under this heading?

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we have AMAZING templates built out in canva by MAC, but they are primarily for things program has need of. Could we get some development based templates built?

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Clear language (supported by an org-wide definition) on what educator engagement means (e.g does it mean PD, does it mean viewing or downloading classroom materials, does it mean viewing any page, etc.)

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It seems like there are marketing pieces that are being or have been developed for program that aren't always shared with development as potential pieces to be utilized for donors

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What is our vision for education in the future? What is the kind of world that will result in this change/impact?

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How do we tie our new strategy more clearly to our mission and values and message that?

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Donors are always so inspired to see the impact firsthand and have that "aha" moment of observing PD and classrooms. Can we create more ways for that to happen in a virtual space or an interactive way on our website?

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How can we a) share FH&O's impact on student alumni more effectively (not just in specific events and/or one-time ITW but more on an ongoing basis) and b) start tracking student alumni more strategically to build a database of alumni in the future

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- Over 300,000 engaged in the last 10 years
- web visits continuing to climb despite political climate
- More than 10,000 teachers trained each year, X years in a row (@jen - can we say 5 years in a row)

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small visual things. Standalone metrics, quotes with a pic, visualized stats- small approved things that folks can take and fold into something they're building or sending

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I'd love to think about how we're building more donor acquisition outside of regional office areas

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A more concentrated effort to get stories of alumni 5, 10, 20, 30 years out from HS.

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Donors often ask what makes our work different/better than others in the field. While I don't think we need/want to downgrade other orgs, it would be powerful to have a statement on what makes us outstanding in the field and waht we bring that is unique.

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Marketing puts a lot into written messaging via emails (newsletters, website articles, annual campaign, etc.) How we do know if, given limited resources, these efforts are having the impact we would like to see? Might dedicating more to messaging tools for relationship managers be a higher priority?

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+1000 to needing alumni stories to share, donors ask about students the most of anything

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Creating streamlined processes to do outreach and get alumni stories.

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What are the rules/regs for adding people to Salesforce and whose job is that?

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Need?  Students reach metrics and /or story

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Need?  Students reach metrics and /or story

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Challenging, but often asked for

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How do we talk about number of students reached and what are the cases where we accept that we have to be able to use a number we feel has integrity and where do we not message this.

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We have many great examples of donor messaging, but the metrics and other important examples of reach and engagement are not consistent across our all comms (website, landing pages, social media, written comms, etc).