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Retail Marketing Specialist UK & I - London job with On | 246821

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Are you well versed in all things Trade Marketing? Do you bring with you a hands-on approach, yet entrepreneurial spirit? If this speaks to you, we...

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- Your mission is to grow the brand in the UK & Ireland within our strategic retail partners - driving brand awareness, consideration and conversion across run, movement and training communities

- You will develop impactful 360° brand experiences, ensuring that everything we do is customer-centric, leveraging consumer insights and focusing on future growth

- You will co-own the retail consumer journey and GTM roadmap for UK & IE Key developing strategic brand plans with the Sales Manager and commercial team

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-3 years experience in omnichannel retail/trade marketing and brand activation and have loved every minute of it
- familiar with the retail industry and understand the challenges, opportunities and needs of this sector
- Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW
- You can see the bigger picture, but you know it's the fine details that really matter
- You're happy to step out of your comfort-zone and learn new skills
- You love working with others, because you know that by joining together, we can achieve so much more
- You like being out and about, visiting our retail partners and building strong partner relationships - with 20% of your working time likely to be away from the desk
- You speak a professional working level of English

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Attend The Self Hood Talk , Discussing how important it is to build community online.

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Attend The Self Hood Talk , Discussing how important it is to build community online.

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https://houseofbooksandfriends.com/product/an-evening-with-daisy-morris-ticket-only

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Description

We're so happy to welcome Daisy Morris to House of Books & Friends in celebration of the publication of her book Community Is Your Currency!

This ticket entitles you to entry to the event only. This ticket is redeemable against a copy of the book on the evening.

There are a small amount of tickets available for those unable to afford them at the moment - please contact us directly at 07597365380 or email bookworms@houseofbooksandfriends.com.

This event is taking place in store at House of Books & Friends
81 King Street
Manchester
M2 4AH

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An Evening with Daisy Morris - Ticket Only | House of Books & Friends

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We're so happy to welcome Daisy Morris to House of Books & Friends in celebration of the publication of her book Community Is Your Currency! This ticket entitles you to [...]

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https://www.fashionworkie.com/job/digital-creative-marketing-executive

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Brodie Cashmere currently has an exciting opportunity for a Digital Marketing Manager to join a quintessentially British, sustainable luxury Fashion brand located in Leeds. Specialising in the industry of luxury cashmere clothing & accessories the ideal candidate will be responsible for developing creative and compelling content as well as driving brand growth and customer acquisition through various digital media platforms. This is an excellent time to join a fun and dynamic team with excellent potential for career growth.
Key Responsibilities & Accountabilities:

End-to-end responsibility for the digital marketing calendar including ideation, planning & execution of trading activity to ensure clear omnichannel execution alignment across all channels.

Reporting to the brand founders you will be working as part of the marketing team to develop and deliver marketing and PR strategies to achieve maximum exposure with the right audiences that deliver brand awareness, growth in sales and community growth.

Manage the digital marketing budget.

In-depth understanding of Shopify.

Ownership of digital marketing activities, including social media content creation, email marketing and web back-end maintenance within B2B & DTC.

Working with external agencies to maximise our online presence through paid ads and web development.

Drive innovation and new practices, keep on top of the latest trends and competitor activity, and bring new partnership ideas.

Preparation of various reports, analyses and comments on digital marketing activity, web sales and competitor commentaries

Drive creation and conceptualise our fashion shoots suitable for wholesale and digital marketing.

Assist with photoshoots and styling.

Creation, execution, and analysis of all email marketing campaigns in digital and wholesale.

Work with external graphic designers to ensure digital (email and organic social) content corresponds with the appropriate marketing messages.

Work collaboratively with the wholesale marketing manager to brief photographers and graphic designers on all marketing creatives and to help manage creative development for collection photoshoots within B2B & DTC.

Knowledge, Experience and Skills

Strong, demonstrable successful marketing record in the fashion industry

In-depth knowledge of the UK vs. US markets.

Experience in managing digital and social media campaigns (organic & paid)

Experience working with Shopify, Klaviyo, Mailchimp, Attentive or comparable platforms.

Social Media fluency with Instagram, TikTok, YouTube, Facebook, and LinkedIn

Experience briefing external third parties on creative direction.

Proficient with Photoshop
Ability to create engaging content both video and static.

Strong, hands-on personality, and able to work well in an entrepreneurial fast-moving company.

Proven administration and organisational skills

Excellent reading and writing English proficiency

Good verbal and written communication

A team player

Passion for sustainability

High attention to detail

Self-motivated entrepreneurial mindset

Ability to work effectively in a positive, challenging, and fast-paced environment.

Preferably, experience in coordinating marketing campaigns within the fashion industry

Knowledge of the European and Asian markets would be helpful

Application

Please apply with a CV and cover letter via the application form.

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Brodie Cashmere currently has an exciting opportunity for a Digital Marketing Manager to join a quintessentially British, sustainable luxury Fashion brand located in Leeds.

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Strong, demonstrable successful marketing record in the fashion industry

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Strong, demonstrable successful marketing record in the fashion industry

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• In-depth knowledge of the UK vs. US markets.

• Experience in managing digital and social media campaigns organic & paid)

• Experience working with Shopify, Klaviyo, Mailchimp, Attentive or comparable platforms.

• Social Media fluency with Instagram, TikTok, YouTube, Facebook, and Linkedin

• Experience briefing external third parties on creative direction.

• Proficient with Photoshop

Ability to create engaging content both video and static.

• Strong, hands-on personality, and able to work well in an entrepreneurial fast-moving company.

• Proven administration and organisational skills

• Excellent reading and writing English proficiency

• Good verbal and written communication

• A team player

• Passion for sustainability

• High attention to detail

• Self-motivated entrepreneurial mindset

• Ability to work effectively in a positive, challenging, and fast-paced environment.

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End-to-end responsibility for the digital marketing calendar including ideation, planning & execution of trading activity to ensure clear omnichannel execution alignment across all channéls.

Reporting to the brand founders you will be working as part of the marketing team to develop and deliver marketing and PR strategies to achieve maximum exposure with the right audiences that deliver brand awareness, growth in sales and community growth.

Manage the digital marketing budget.

In-depth understanding of Shopify.

Ownership of digital marketing activities, including social media content creation, email marketing and web backend maintenance within B2B & DTC.

Working with external agencies to maximise our online presence through paid ads and web development.

Drive innovation and new practices, keep on top of the latest trends and competitor activity, and bring new partnership ideas.

Preparation of various reports, analyses and comments on digital marketing activity, web sales and competitor commentaries

Drive creation and conceptualise our fashion shoots suitable for wholesale and digital marketing.

Assist with photoshoots and styling.

Creation, execution, and analysis of all email marketing campaigns in digital and wholesale.

Work with external graphic designers to ensure digital (email and organic social) content corresponds with the appropriate marketing messages.

Work collaboratively with the wholesale marketing manager to brief photographers and graphic designers on all marketing creatives and to help manage creative development for collection photoshoots within B2B & DTC.

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An enthusiastic team player with a genuine obsession for talent and content creators.

A deep understanding of the social media landscape, particularly, Instagram, TikTok and YouTube.

Fully immersed in youth culture and digital trends.

Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach.

Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.

An interest in fashion, trends and pop culture our 20-something audience love.

And passion for the ASOS brand.

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You will be play a huge part in ensuring ASOSs influencer marketing is best in class. With a totally refreshed approach youll be a key player in defining how ASOS works with talent content creators, influencers, celebrities & our ASOS Insiders. This is to raise awareness of ASOS across new touchpoints and elevate our brand on our various social channels, for our customers in all territories. The team works across multiple projects but with a primary focus on the mid/long-tail benefit of brand growth through excellent, engaging talent content that resonates with fashion loving 20somethings.

The ASOS Insider programme is a team of 40 fashion and style enthusiasts within ASOS HQ who represent ASOS in our social content - offering customers inspiration and guidance across fashion, beauty and sports as well as unlocking opportunity to authentically engage in conversations our customers are having. Youll be mostly responsible for and manage the ASOS Insiders, you will service end to end from sourcing, gifting, brand onboarding, hosting at events and campaign fulfilment. It will be your responsibility to ensure that your talent roster has a great experience working with us and always wants to do more.

Working closely with the social managers and their teams, you will encourage and support your ASOS Insiders to respond to briefs, ensuring that they are social-first and feel authentic to both the talent and ASOS.
What You'll Be Doing:

Complete end-to-end management of the ASOS Insiders, including but not limited to: Talent briefing, talent negotiation, contracting, and ensuring all content is created to brief.

Relationship management working with the ASOS insiders, internal stakeholders and external brands to always ensure our talent approach is in line with our target audience.

Continue to refresh the programme as and when we have leavers/ ability to extend the programme

Be an advocate for and PR the ASOS Insider programme internally and with 3rd party brands

Support with the roll-out of ASOS' newly reimagined global talent strategy.

Support the team with any general admin tasks in relation to any talent partnerships i.e.. Contracting, sending product, sourcing/ pipeling talent, creating talent briefs etc.

Entry-level relationship management with contacts outside of the ASOS Insider programme working with a broad remit of industry contacts, ranging across, but not limited to talent and model agents, influencers and talent, VIPs, and internal stakeholders to always ensure our content approach is in line with our target audience.

Support managing ASOS press showroom appointments with the teams talent pool to aid product seeding as part of campaign amplification from organic to paid content creation support.

Ensure all talent partnerships are compliant with any legal guidelines we have advised.

Be a constant champion for talent in the business, with one eye on what our competitors are doing.

Who We'd Like to Meet:

An enthusiastic team player with a genuine obsession for talent and content creators.

A deep understanding of the social media landscape, particularly, Instagram, TikTok and YouTube.

Fully immersed in youth culture and digital trends.

Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach.

Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.

An interest in fashion, trends and pop culture our 20-something audience love.

And passion for the ASOS brand.

What's in it for you?

Employee discount (hello ASOS discount!)

ASOS Develops (personal development opportunities across the business)

Employee sample sales

Access to a huge range of LinkedIn learning materials

25 days paid annual leave + an extra celebration day!

Discretionary performance related bonus scheme

Private medical care scheme

Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. Thats why were committed to creating a truly inclusive culture at ASOS, but howre we doing it?

Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. Weve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. Its also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.

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You will be play a huge part in ensuring ASOSs influencer marketing is best in class. With a totally refreshed approach youll be a key player in defining how ASOS works with talent content creators, influencers, celebrities & our ASOS Insiders.

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Complete end-to-end management of the ASS Insiders, including but not limited to: Talent briefing, talent negotiation, contracting, and ensuring all content is created to brief.

Relationship management working with the ASOS insiders, internal stakeholders and external brands to always ensure our talent approach is in line with our target audience.

Continue to refresh the programme as and when we have leavers/ ability to extend the programme

Be an advocate for and PR the ASOS Insider programme internally and with 3rd party brands

Support with the roll-out of ASOS' newly reimagined global talent strategy.

Support the team with any general admin tasks in relation to any talent partnerships i.e.. Contracting, sending product, sourcing/ pipeling talent, creating talent briefs etc.

Entry-level relationship management with contacts outside of the ASOS Insider programme working with a broad remit of industry contacts, ranging across, but not limited to talent and model agents, influencers and talent, VIPs, and internal stakeholders to always ensure our content approach is in line with our target audience.

Support managing ASOS press showroom appointments with the teams talent pool to aid product seeding as part of campaign amplification from organic to paid content creation support.

Ensure all talent partnerships are compliant with any legal guidelines we have advised.

Be a constant champion for talent in the business, with one eye on what our competitors are doing.

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Marketing: Copywriting for Social Media Online Class | LinkedIn Learning, formerly Lynda.com

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Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

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Networking and Connections through LinkedIn 

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Networking and Connections through LinkedIn 

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96. Faux Nipples and Leak-Proof Knickers - Underwear Trends Uncovered

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Listen to this episode from Create Tomorrow, The WGSN Podcast on Spotify. Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet.

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WGSN, for insights and reports to keep up to date.

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WGSN, for insights and reports to keep up to date.

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The author has shared a Podcast. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

Background

Pharrell Williams has been part of the global cultural consciousness for the better part of two decades as a rapper, songwriter and music producer. But earlier this year, when he was named men's creative director for Louis Vuitton, his career took on a whole new trajectory.

This week on The BoF Podcast, Williams joins BoF founder and editor-in-chief Imran Amed to discuss his new vision for luxury at Louis Vuitton as part of a BoF 500 cover story, examining his journey into the luxury industry, his vision for Louis Vuitton and how he is thinking about stepping into the shoes of his predecessor Virgil Abloh.

"He has giant shoes for one to try to fill. But that's not what I'm here to do,"Williams told Amed on the podcast."I'm not here to fill my brother's shoes. My brother's shoes are his shoes. And the steps that he took are his steps. And I would never want to get in the way of that."

Key Insights

Williams is approaching the design process from the point of view of a customer. "When I got here, I was so excited and I knew all the things that I wanted to do because I am the consumer," he says. "I know what it is that I'm looking for so I design from the lenses of what it is that I'm going to need."

Williams has his eye on expanding the Louis Vuitton brand, not just in terms of sales volume, but also the brand's core values and who it aligns itself with, hinting at forming new partnerships. "Growth is not just in sales growth, it's also growth in perspective," he says.

At the core of Williams' mission is to make Louis Vuitton menswear centred around people, both its customers and those who work for the brand. "The material items that we offer are important, and these are beautiful objects, but they are the result of something more valuable, which is the humans and their ideas that work here ... that's what you're buying."

For those looking to find their own creative path , Williams' advice is simple: "When you see a block, there's a way around it...Curiosity is going to be the fuel to help you do that," he explains. "And don't look back. For what? You can see how far you come later."

Additional Resources

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The BoF Podcast | Pharrell Williams On His Vision for Louis Vuitton

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BoF's founder and editor-in-chief Imran Amed sits down with the men's creative director of Louis Vuitton to discuss his journey into the luxury industry and his plans for the world's largest luxury brand.

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Reading Simon Sinek book, and getting inspiration on to successully build a brand. 

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Reading Simon Sinek book, and getting inspiration on to successully build a brand. 

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Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

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Getting tips and advice from TikTok from marketing specialists, really helps me understand specific areas in marketing more. Watching and listening to TikTok’s makes it more relaxed and casual when listening. Creating a folder to look back is very useful. 

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Getting tips and advice from TikTok from marketing specialists, really helps me understand specific areas in marketing more. Watching and listening to TikTok’s makes it more relaxed and casual when listening. Creating a folder to look back is very useful. 