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The marketing strategy for Funny Lok business requires a strategic plan to attract customers, build a loyal base, and ensure steady growth.  Funny Lok understand the target customers in terms of needs, wants, and demands, so one can develop products or services that are of value to the customers.  Our main focus customers are the students in UNIMAS, while using the cost-effective methods to promote the business.  The customer satisfaction is very important as it will translate into repeated sales.  Satisfied customers contribute to sales growth because they will promote the products to friends and family.

Funny Lok in the marketing strategy is identifying the target customers and positioning.  Funny Lok needs to identify the target customers, and the target customers is the students in UNIMAS.  In particularly those seeking quick, affordable, and unique food options. By understanding their preference, behaviour and interest, Funny Lok can create a marketing plans to increase customers.  Funny lok also need to know the positioning how the customers perceive Funny Lok brand and its offerings as compared to other company offerings.  The customers perceptions can be influenced by how to communicates and projects its image to the customers.  Funny Lok use taglines “Lok lok is fun, let’s have a funny lok” to position, reflect and differentiate the product from competitors  product.  This practice may facilitate the business to package suitable marketing strategies that suit customers characteristics.

Beside that, Customer relationship is also very important in Funny Lok business.  Customer relationship management is focused on building relationships with existing customers to turn them into a loyal customers.  Funny lok can have a promotions to retain the customers such as discounts, free items after purchasing a certain amount, or exclusive deals to regular customers.  Funny Lok running a special promotions especially during the karnival UNIMAS spreneur 2024 is the marshmallow 2+1 in RM5 and buy 10 oden can free 1 marshmallow.  We can know that the objective of relationship is to build a win-win  and satisfying relationship with the customers.  In researches have shown that it is less expensive to maintain current customers and develop good relationships with them.

Marketing plan is also very important in Funny Lok business.  Successful Funny Lok usually develop a marketing plan as the road map.  The plan serves as a guideline to specific analysis, marketing strategies, tactics and programmes.  For Funny Lok a marketing plan is to requires data collection and analysis of customers, competitors and marketing environment.  Based on this, realistic and suitable marketing objectives, strategies and marketing budget are outlined for implementation.

Marketing mix refers to marketing strategies, commonly know as 4Ps, I.e. strategies of product, price, promoting and place.  Funny Lok product strategies that need to be developed include components of a product, branding packaging, and other elements that add value to the core product. This can increase customers desire to buy our product.   Funny Lok plan prices in such a way that customers can afford to pay, are willing to pay, and the price can provide a profit margin.  Promotion in general refers to Funny Lok communicate with customers, in the sales promotion is commonly use to entice or persuade customers to buy within a short period of time.  Funny Lok always to identify a promotional method that is cost effective i.e to achieve maximum impact at the lowest possible price.  Place is the strategy to make products Funny Lok available and accessible to target customers.  When using online ordering Funny Lok available free shipping to deliver the food to customer, because one of the fastest growing direct sales distribution method is online sales.

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Digital marketing can be described as actively promoting products and services using digital distribution channels as an alternative.  Funny Lok using social media platforms such as instragram are the power tools for promoting Funny lok unique offerings to the student community.  Funny Lok using instragram to promoting products and services because emphasized on photo and video , less text description and has the hight quality content.  Instragram can create a visual aesthetic for the brand Funny Lok, so it is important to have a recognizable visual identity. Funny Lok has create a shoppable post and have a business account that can sell physical goods that comply with Instagram's merchant agreement and commerce policies.  Instagram is visually perfect for showcasing the vibrant, mouth-watering appeal of Funny Lok food.  Posting advertisements and video can promote Funny Lok and let more people know about the brand and increase attention.

​Funny Lok also has using WhatsApp for business in order to facilitate communication with customers and online ordering services can also be a way of promotion.  The customers can easily contact us to order food from us using WhatsApp. We has provide free delivery service our oden using WhatsApp to communicate with customers makes it easier for us to confirm the delivery time. If the customer needs additional requirements, we can try our best to provide customers with the best service experience.  Funny Lok using message to promoting the business in different WhatsAppa group to friends and all the university members. By joining different WhatsApp groups related to the university, Funny Lok promotes its services and also gets updated on the latest campus events where it can offer its catering or special food services. This targeted approach increases brand visibility and helps in building strong relationships within the university community. The sharing of updates, customer testimonials, and food photos on such sites would further enhance customer participation and draw new patrons.

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Entrepreneurship is a journey filled with challenges and opportunities. Throughout this process, I have come to realize that starting a business is not only about pursuing dreams but also about self-discovery and personal growth.

First, entrepreneurship requires a clear goal and direction. Before embarking on this journey, I conducted thorough analyses of market demands, resource allocation, and my own capabilities. However, unexpected challenges still arose during execution. This taught me that while planning is important, the ability to adapt to changes and continuously adjust strategies is equally crucial.

Second, the importance of teamwork stands out in the entrepreneurial process. An individual's capabilities are limited, but a united and efficient team can maximize everyone's strengths. In the early stages, I attempted to take on too many responsibilities by myself, only to realize later that trust and proper delegation are essential for driving a project forward.

Finally, failure and setbacks are inevitable parts of entrepreneurship. Each failure provided an opportunity to reflect on my shortcomings and find ways to improve. These experiences have allowed me to accumulate knowledge and become more resilient and determined.

Through entrepreneurship, I have not only learned how to solve problems but also gained a deeper understanding of my strengths and weaknesses. This journey has shown me that entrepreneurship is not just about chasing success but also about breaking through personal limits and achieving growth. Regardless of what the future holds, I will face every challenge with a positive attitude.

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This is our financial record of our business for the past few weeks. We record it using Microsoft Excel and Microsoft Word. We record the sales and expenses week by week.Therefore, this gives us a clearer picture of the turnover of our business.

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The Business Model Canvas (BMC) is a strategic management tool to quickly and easily define a business idea or concept. It is a one-page document that works through the fundamental elements of a business or product, structuring an idea in a coherent way. By creating a comprehensive Business Model Canvas (BMC) for our Oden business in a university area using the information, we gain gives a clear understanding of how to strategically set up and run the business.

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My responsibilities as a team leader and treasurer in Funny Lok.

1. Responsibilities as a Team Leader:

Leadership and Organizational Skills

Setting Goals and Plans: Define clear objectives for the team and create detailed action plans to ensure direction and clarity in tasks.

Task Allocation and Coordination: Assign tasks effectively, leveraging each team member’s strengths to ensure efficient completion of work.

Communication Bridge: Serve as the communication bridge within the team and externally, ensuring timely information flow and conflict resolution for smooth collaboration.

Motivation and Support

Boost Team Morale: Inspire and encourage team members to enhance motivation and cohesion.

Care for Team Members: Address members’ needs and provide necessary support to help them overcome challenges.

2. Responsibilities as a Treasurer

Financial Management

Budget Planning: Develop a reasonable budget based on the team’s goals and needs to ensure efficient allocation of resources.

Record Keeping: Maintain clear and accurate records of all income and expenses for transparency and future reference.

Fund Usage: Ensure funds are utilized appropriately and avoid unnecessary or wasteful expenditures.

Reporting and Oversight

Regular Reporting: Provide periodic financial reports to the team or higher-ups, including clear details on income, expenses, and remaining balance.

Supervision: Monitor the team’s use of funds to prevent misuse or misallocation, safeguarding the team’s interests.

3. Responsibilities as a Delivery Person

Deliver Food on Time

Ensure that the food is delivered to the customer within the specified time, avoiding delays whenever possible.

Verify Orders

Carefully check the order details, including the type, quantity, and special requests, to ensure accuracy.

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Hi everyone, My name is Quek Zi Suan. My matric nuember is 106094. I am a year 1 student in Unimas and currently taking International Economics course. My role in the Funny Lok is team leader and treasurer.

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I'm our company's deputy finance and deputy buyer. My responsible for helping the finance calculate the expenditure and income, which can greatly avoid the probability of errors in the bill calculation. In addition, I also helps the buyers to go shopping together. In this way, we can remind each other to avoid missing a certain material that needs to be purchased. Then, I will also help to cook and prepare orders when there are orders so that our orders can be delivered to customers on time.

I also created a Google form to facilitate customers to place orders and make payments, and allow us to record every order. In addition, I will provide effective personal opinions to my teammates so that our business can become better, and I will always follow the captain's instructions.

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1.     Customer Segments

Determining customer segments helps in adapting the business's products to fulfil the demands of the target market. University students are the majority of our customers. Their preference for convenient and reasonably priced meal options depends on their budget-consciousness. Faculty and staff members also constitute a secondary market; they offer more chances for engagement and sales.

2.     Value Propositions

Our business offers various kinds of value propositions. Affordability is a crucial selling point since the business is seeking to provide competitively priced Oden with a range of ingredients and customised options. As another value proposition, our business will focus on taste and using high-quality goods and unique soup to guarantee that customers experience a satisfying meal. Besides, convenience is another important value proposition with the business strategically located on campus or near student housing. Our business offers speedy services, delivery options and the convenience of online pre-ordering through Google Forms.

3.     Marketing Channels

Marketing channels through which the business reaches its customers include both online and physical marketing strategies. Online marketing, such as social media campaigns and targeted ads, helps to attract students who are interested in our products. For example, we advertise our product through Instagram and WhatsApp. Physical marketing methods, such as setting up a stall on campus, ensure that the business reaches a broad audience. A stall on campus makes it easy for students and faculty to notice your business, increasing your visibility and accessibility.

4.     Customer Relationships

Building strong customer relationships is crucial for the business. Personalised service and efficient order fulfilment help to create a positive customer experience. To achieve this goal, we could remember regular customers' favourite orders and preferences. Additionally, we can also engage with customers through social media platforms such as Instagram and WhatsApp, allowing the business to build a community and keep customers informed about our promotions and new offerings.

5.     Key Partners

Key partners are essential for the efficient operation and success of the Oden business. The local ingredient suppliers play a significant role in offering fresh and high-quality materials needed to produce our products. On the other hand, engaging with an online ordering platform via Google Forms optimises the pre-ordering procedure and makes it simple for customers to place their orders ahead of time.

6.     Key Activities

Key activities encompass the primary tasks necessary to run the business effectively. These include product testing to ensure the Oden meets the taste and quality standards expected by customers. Inventory management is also critical to maintaining an adequate supply of ingredients. It ensures that we can prepare products for customers any time. Besides, the online and offline marketing both can help to create our business awareness and attract customers. The efficient online order management and delivery services could ensure customers receive their orders promptly and in excellent condition.

7.     Key Resources

Key resources required for the business include human capital, such as skilled cooks and customer service personnel, who are integral to preparing and delivering the Oden. Besides, high-quality ingredients are also a key resource to maintain the taste and appeal of the dish. The business also needs suitable cooking equipment and an online platform to manage pre-orders and customer interactions effectively.

8.     Cost Structure

The cost structure outlines the various expenses involved in running the business. Ingredient costs are a significant expense, given the emphasis on high-quality materials. Rent or stall fees for the business's location on campus during the Karnival UNIMASpreneur 2024 must also be considered. The marketing expenses including both online and physical promotions such as printing posters and social media ads, are necessary to build brand awareness. Other than that, packaging costs for takeaway and delivery orders further contribute to the overall cost structure.

9.     Revenue Streams

Revenue streams detail how the business generates income. The primary revenue stream of our business is derived from the sale of Oden with various pricing options for different types of ingredients. Additionally, our business will offer add-on goods, such as dessert, to increase the revenue. The pre-order sales through Google Forms provide a consistent and predictable revenue stream. It ensures we can plan and manage the operations of our business effectively.

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The name of our business is directly translated from our Chinese name, which carries a meaningful message: we hope that everyone who enjoys our oden will find them fun and delightful. Additionally, our Chinese name includes a playful pun, symbolizing our wish for endless orders, allowing us to keep "stringing" our oden. Our business name also conveys the hope for prosperity and success.

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I'm responsible for purchasing and preparing ingredients in our group.

My task are :

Ensure the purchase of fresh ingredients.

Keep track of ingredient inventory and replenish it promptly

Be responsible for cooking the oden and toasting the marshmallows

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Our group using instagram as a main platform to promote our product to the customers. We frequently share some pictures of our products which is oden and marshmallow. Sometimes we also will post some IG story about the customer supporting our business. Besides that, we will produce some creative short videos to attract customer’s attention .

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The linktree has provided a simple and organised way for customers to access any platform our business has. With the linktree, customers can easily explore all the platforms we have.

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At the beginning of our business, we needed to register on the SSU and go-ecommerce platforms to expand the market and save time. After that, our products received great support from many friends and family members who came to buy them. This made me realize that connections are very important in business because having more contacts can bring more opportunities and profits. At the same time, teamwork is also the key to success. My team members and I worked hard together toward the same goal and trusted each other, which made our business run smoothly. Moreover, I learned that combining our products into promotion packages can attract customers more easily and increase sales. Then, I also learned how to use Google Forms to fill out orders for customers, so that we can record every order. Overall, this task gave me a lot of valuable business knowledge, and since it was successfully completed, I felt a great sense of achievement.

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This teaser we post on our IG story about 8 weeks ago. The purpose of this teaser is to let people know that the products we going to sell . We will post this teaser in our IG story to attract customers to buy our products or preorder with us.

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We apply AIDCA for the copywriting "Funny Lok" indeed uses a few softselling techniques to attract prospective customers. It sounds light-hearted and fun, almost playful in the language and emojis, that ordering "Funny Lok" is a fun thing to do. Examples of such are "Lok lok is fun, let's have a funny lok" and "Perfect for sharing!!!". Moreover, the copywriting mentions how "Funny Lok" could be customized and personalized. It focuses on the ability to cook your own picks, dip them in your favorite soup, and make a meal tailored to your preference. This focus on individual choice and customization really appeals to customers who value unique and personalized experiences. Overall, the copywriting for "Funny Lok" effectively uses softselling techniques to create a positive and inviting brand image. With a focus on fun, personalization, and social sharing, the text invites potential customers to try "Funny Lok" and enjoy the joy of this dining.

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We apply AIDCA for Funny Lok" Carnival has using hardsell in copywriting. It can be seen that there are texts calling for action, like "Don't miss this exciting event!" and "See you all in D38, LEVEL LG, HEPA!" in order to make consumers feel the urge to join since it is alimited-time event. Copywriting here shows a range of food and desserts available in Carnival to keep one in a state of anticipation and curiosity. It implies that there are plenty of choices for customers, and the event is something quite different from the usual. Summing up, the copywriting of "Funny Lok" Carnival applies hardselling techniques to create urgency with excitement. we also highlights the variety of food and desserts that will be available, thus inviting one to come and experience the carnival.

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My role within the business is in marketing and communications. I'm responsible for promoting the business through various channels, building brand awareness, and engaging with potential customers. This includes managing social media platforms and creating marketing materials.

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Hi everyone. My name is Chung Nyuk Zheng. My matric number is 103703. I'm a year 1 student and currently taking Service Economics course in UNIMAS. My role in the Funny Lok is deputy finance , deputy buyer and cooking helper

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Our company's main products is oden . The oden products include noodles, white fish balls, fried fish balls, cheese tofu, fisro fish dumpling, and seafood tofu. The price of the noodles, white fish balls and fried fish balls is RM2.50. The price of the cheese tofu, seafood tofu and fisro fish dumpling is RM2. After that, there is only one soup base to choose from, which is Tom Yam soup. We will charge RM1.50 for the soup.

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Our company's other products is roasted marshmallows. Roasted marshmallows can be added with chocolate sauce and chocolate rice sprinkles or without chocolate. The price of ordinary roasted marshmallows is RM1.50 and price of add on roasted marshmallows is RM2. Not only that, we also have some more cost-effective packages. For example, the 2+1 package. That is buying 2 add on roasted marshmallows and 1 ordinary roasted marshmallow just only RM5 for this package. The other one package is 10+1. Customers can buy 10 random Lok Lok and we will give them a free add on roasted marshmallow.

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We also provide delivery service. Our delivery time is after 7.00 pm every Tuesday and Wednesday. Cempaka, BRC, and Taz is free delivery fee but Dahlia, Sakura, and Allamanda will charge RM2 for delivery fee. 

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We also provide delivery service. Our delivery time is after 7.00 pm every Tuesday and Wednesday. Cempaka, BRC, and Taz is free delivery fee but Dahlia, Sakura, and Allamanda will charge RM2 for delivery fee. 

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Universiti Malaysia Sarawak, 94300, Kota Samarahan, Sarawak, Malaysia

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Partnership

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8am-9pm

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https://www.instagram.com/funnylok_05/profilecard/?igsh=MTBweWYzeGdjbTBwMA==

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🍡Funny Lok🍢 (@funnylok_05) * Instagram photos and videos

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226 Followers, 29 Following, 6 Posts - 🍡Funny Lok🍢 (@funnylok_05) on Instagram: "Based in Unimas📍 Since 8 November 2024✨ Click the link below to place your order👇🏻"

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1. Quick solution to hunger

Problem: Customers may not be able to take the time to eat because of work or time constraints.

Solution: Oden is convenient and fast, and can provide hot food in a short time.

2. Diverse choices to meet different tastes

Problem: Customers may be tired of single fast food and want more choices.

Solution: Oden has rich ingredients, including noodles, white fish balls, fried fish balls, cheese tofu, fisro fish dumpling, and seafood tofu, to meet different tastes and eating habits.

3. Convenience of eating anytime, anywhere

Problem: Customers need a food that is suitable for takeout and eating on the go.

Solution: Oden is simple and easy to carry, suitable for busy modern people.

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Funny Lok is a student-run business at UNIMAS, established on November 8, 2024. It offers two main products: customizable Japanese-style oden and roasted marshmallows. These affordable and convenient snacks are designed to meet the needs of students and staff seeking quick, flavorful meals.

The team of five handles all aspects of the business, from finance and marketing to delivery, ensuring smooth operations. Funny Lok stands out from competitors by allowing customers to fully customize their orders, providing more choice and satisfaction.

Marketing combines online platforms like Instagram and WhatsApp with on-campus stalls to reach customers effectively. The business focuses on affordability, quality, and convenience, while income comes from product sales and pre-orders.

With plans for menu expansion and stronger digital marketing, Funny Lok aims to grow its presence at UNIMAS and create happy moments for its customers.

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Hi, my name is Chong Hui Yi and my matric number is 103668. I'm a year 1 student and currently taking Service Economics course in UNIMAS. My role in the Funny Lok is buyer and cooking oden

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Hi, my name is Law Hui Shi, and my matric number is 104717. I'm a year 1 student and currently taking an International Economics course at UNIMAS. My role in the Funny Lok is marketing and communication.

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Hi, my name is Ling Yan Xing and my matric number is 104777. I'm a year 1 student and currently taking International Economics course in UNIMAS. My role in the Funny Lok is online digital marketing.

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My role within the business is online digital marketing and hard selling.

﻿﻿Social media operations, responsible for managing the team's Instagram account (funnylok_05).

Promotion design, creates promotion poster in IG story, posting menus, share promotion in WhatsApp.

Copywriting, creating a copywriting to let more customers know us.

Hard selling, help the team sell food in person so that the stall can run smoothly.

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After completing a task about a business activity for the MPU3222 course, I am filled with emotion. This experience not only taught me a great deal about business but also allowed me to meet many outstanding individuals.

Looking back at the beginning of the activity, we initially felt lost about how to plan and execute a business activity. However, through teamwork, we gradually learned the importance of market research, the basics of financial management, and how to develop and adjust strategies to meet customer needs. Every step of learning and practice gave me a deeper understanding of business and made me realize that practical execution is far more challenging than theoretical study.

During this process, I deeply experienced the power of teamwork. Each member demonstrated their unique talents some excelled in creative planning, others were meticulous in financial accounting, and some actively communicated with customers. I am truly grateful to my teammates for their dedication, creativity, and unwavering support throughout this journey. It was this division of labor and collaboration that gradually led our activity toward success. At the same time, I made many like-minded friends whose efforts and enthusiasm deeply inspired me.

Of course, this experience was not without its challenges. During the activity, we encountered many difficulties, such as slow sales progress, issues with food handling, and a series of other problems. Yet, each challenge became an opportunity for us to learn and grow. By continuously trying to solve these issues, we enhanced our adaptability and resilience, and our team's cohesion became even stronger.

This business activity made me realize that success requires not only knowledge and skills but also courage, persistence, and good interpersonal relationships. The efforts of every participant, especially my teammates, added brilliance to this journey. I am sincerely thankful for their hard work and encouragement, which made this experience unforgettable. Regardless of what the future holds, this experience will remain a precious memory in my life, motivating me to face future challenges with greater confidence.

In conclusion, this business activity taught me many things that cannot be learned in the classroom and allowed me to meet many excellent friends. I am very grateful for this opportunity, which not only helped me grow but also provided me with invaluable experiences and friendships.

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Through the task of the MPU 3222 Entrepreneurship class, we have begun the business of oden, and I gained valuable insights into the intricacies of developing a successful business model. The Business Model Canvas proved to be an invaluable tool, providing a structured framework for analysing key elements such as customer segments, value propositions, channels, and revenue streams. The SWOT analysis further deepened this understanding by highlighting strengths, weaknesses, opportunities, and threats. The case study underscored the importance of technology integration, exemplified by the use of Google Forms for pre-orders, in enhancing efficiency and improving customer experience. Furthermore, the emphasis on building strong customer relationships and adapting to market dynamics reinforced the need for continuous innovation and a customer-centric approach. This experience has not only enhanced my understanding of business principles but also developed my critical thinking, analytical, and problem-solving skills, equipping me with valuable knowledge for future entrepreneurial endeavours.

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First of all, I would like to thank you my lecturer from MPU3222 for her guidance and valuable advice in the project and also to my team members. We successfully opened a brand startup to selling our product. Through our group discussion, we decided to name the brand funny Lok.

The recent oden and marshmallow sales project at UNIMAS was a valuable learning experience for our team. While we faced challenges along the way, we also achieved several successes and gained valuable insights. One of the biggest challenges we encountered was managing inventory and anticipating demand. We initially underestimated the popularity of certain items, leading to stock outs and disappointed customers. However, we quickly adapted by restocking more frequently. During the sales process, we learned that customers prefer to buy cheese tofu. So we increased our cheese tofu inventory and also increased our profits in business.

Despite these challenges, our team achieved several successes. We were able to generate a significant amount of revenue from our sales, which exceeded our initial expectations. We also received positive feedback from our customers, who praised the quality of our oden and marshmallows.Overall, the oden and marshmallow sales project was a valuable learning experience for our team. We learned about the importance of teamwork, communication, and adaptability. We also gained valuable experience in managing inventory, finances, and customer service. These skills will be invaluable as we continue to pursue our academic and professional goals.

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As the income statement shows, our business has total sales of RM585.40 and total purchases of RM475.62. On behalf of our business, we have gained RM109.78 as our gross profit. In the role of the operation, we totally spend RM79.70 as our business expenses. As a summary, our business is gaining a net profit of RM30.08 from this 2 month operation.

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Those are the transaction records of our business for the past month. We record it using Go-e-Commerce.

From the transaction report, it is shown that the top sales was on 13 and 14 December 2024. On 13 and 14 December 2024, we participated in the "Karnival UNIMAS Spreneur 2024" at Dewan Kristal,LG,BHEPA and we set up our stall at there from 8.00am until 5pm. Therefore, more customers can recognize our products and it help us increase the sales of our business.

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Evidence on the sales generated in Go Ecommerce

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Evidence on the sales generated in Go Ecommerce

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November

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Evidence on the sales generated in Go Ecommerce

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Evidence on the sales generated in Go Ecommerce

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December

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About our business, Funny Lok, the total sales in year 2024 is RM585.40 and the total expenses in year 2024 is RM555.32. From that we can get the profit amount RM30.08.

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i. Introduction of the company

Welcome to Funny Lok, a company dedicated to bringing joy and happiness to everyone who enjoys our products. Our name, "Funny Lok," symbolizes our hope that every customer who tastes our delightful snacks will have a cheerful and memorable day. We founded on November 8, 2024, we are proudly based at UNIMAS, where we serve our local community with love and passion. Our menu features two signature products. The first product is Oden (Japanese Fish Cake Hot Pot). A comforting and flavorful dish perfect for any occasion. The second product is Roasted Marshmallows. A sweet and fun treat, ideal for indulging your inner child. At Funny Lok, we believe in creating happy moments through delicious food. We look forward to sharing these experiences with you!

ii. Introduction of the industry (include some information about your competitors)

Funny Lok operates in the vibrant and competitive food and beverage industry, specializing in unique and enjoyable snack options. Our signature offerings include oden and grilled marshmallows, both designed to provide memorable experiences and cater to diverse tastes.

In this industry, one of our key competitors focuses solely on selling oden. Their marketing strategy is noteworthy as they offer curated meal sets, which are particularly appealing to customers who struggle with decision-making. This approach simplifies the selection process and has garnered positive feedback from that specific audience.

However, their set-menu approach also presents a significant limitation—it restricts customers' freedom to choose only the items they truly enjoy. At Funny Lok, we address this gap by allowing customers to fully customize their orders, giving them the freedom to pick their favorite ingredients without constraints. This customer-centric flexibility sets us apart and ensures a more satisfying dining experience. By prioritizing choice and personal preference, we aim to not only meet but exceed customer expectations in the competitive food industry.

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By performing a SWOT analysis, we can understand of the several internal and external elements that will impact the success of our Oden business in a university. For the purpose of strategic planning and decision-making, this analysis helps us to determine the business's strengths, weaknesses, opportunities, and threats.

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1.     Strengths

The Oden business possesses several notable strengths that set it apart in the competitive university environment. One of the primary strengths is the use of high-quality, fresh ingredients. The focus on quality not only enhances the taste and appeal of the Oden but also attracts health-conscious students who prioritise nutritious and wholesome meals. Additionally, the pre-order method via Google Forms offers significant convenience for the students who are busy on their assignments. This system allows them to plan their meals in advance, reducing wait times and ensuring a seamless dining experience. Affordability is another key strength, as the Oden is competitively priced to fit within the budget constraints of students. Finally, the Oden in the university is not commonly available. It provides a distinct selling point that can draw curious customers.

2.     Weaknesses

Although its advantages, the Oden business faces certain weaknesses that must be fixed for sustained growth. The restricted menu diversity is one major issue. Only serving Oden might not satisfy the wide range of dietary demands and tastes of the students. This problem might be reduced by adding more types of foods to the menu. Another issue is operational costs, especially those associated with obtaining fresh ingredients and maintaining standards of quality. These expenses could affect overall profitability and can be substantial.

3.     Opportunities

There are several opportunities that our Oden business can leverage to enhance its growth and market presence. Expanding the menu to include more varieties or related dishes can attract a broader customer base, addressing the issue of limited menu variety. Besides, build a strong social media presence can further enhance brand recognition and engage with the student community, making it easier to reach potential customers. Additionally, promoting the health benefits of the ingredients used in Oden can attract health-conscious customers, aligning with current trends towards healthier eating habits. These opportunities provide avenues for growth and differentiation in the competitive university environment.

4.     Threats

However, we need to remain on alert for any dangers that can affect the business's operations and financial success. For example, the competition from other food vendors in the area of the university is a major risk, particularly if they provide comparable affordability and convenience.