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In the logos example, the author of the book has a Ph. D and I made sure to specify that in the citation before the excerpt. By having a Ph. D, it is clear that the author is reputable and knowledgeable in the field.

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By recognizing and mastering these rhetorical techniques, you will become more persuasive and reputable.

I hope these examples were beneficial to your understanding of ethos, logos, and pathos and the importance of modality for effective persuasion.

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This is a YouTube video briefly explaining the 1960's presidential debate. This was the first televised presidential debate in US history. Prior to televised debates, the debates would be broadcasted on the radio and printed in the newspaper. During this time period not everyone owned a television yet and some people had to read/listen to the debate in the paper versus seeing the televised debate. Individuals who saw the debate versus read/listened to the debate tended to favor one candidate more than the other. According to an article from the History Channel, it says that "And yet, while most radio listeners called the first debate a draw or pronounced Nixon the victor, the senator from Massachusetts won over the 70 million viewers by a broad margin." (https://www.history.com/.amp/topics/us-presidents/kennedy-nixon-debates). This clearly demonstrates the importance of modality because although everyone received the same messages from the candidates, the modality in which they heard the debate heavily swayed their opinion on the victor.

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26th September 1960: Kennedy and Nixon's first televised debate

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-By knowing who you're attempting to persuade, you will be able to successfully communicate with them
-Consider their motives, typical beliefs, and goals

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This commercial is encouraging viewers to give a monthly donation to ASPCA to help animals in need. The video shows videos of animals and describes how animals are being beaten and don't know that there's hope for them. The video makes you feel sad for the animals, therefore you are more likely take action to help their cause.

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iSpot.tv | Realtime TV Advertising Performance Measurement

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Sorry, our video player is not supported in this browser. Click To View

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Right now, there is an animal in desperate need of care and attention. You can change everything when you make your donation to ASPCA. Help the organization get one step closer to relieving all dogs, cats and other pets from the suffering.

Advertiser

ASPCA

Advertiser Profiles

Facebook, Twitter, YouTube

Songs - Add

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Phone

1-888-989-2880

Ad URL

http://www.joinaspca.org

Mood

Emotional

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Animals

Cats, Dogs

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PP+K ... Agency, Laughlin Constable Inc. ... Media Agency

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ASPCA TV Spot, 'You Can Change Everything'

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Right now, there is an animal in desperate need of care and attention. You can change everything when you make your donation to ASPCA. Help the organization get one step closer to relieving all dogs, cats and other pets from the suffering.

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This is an excerpt from "The Sociopath Next Door" by Martha Stout Ph. D pages 123-124.
"The Texas Adoption Project, which has now been in progress for over thirty years, is a highly regarded longitudinal study of more than five hundred adopted children. The study looks at the acquisition of intelligence and various personality features, including the

"Psychopathic Deviate" pattern, by comparing adopted children, now grown, with both their biological and adoptive parents. The Texas Adoption Project reports that, where scores on the Pd scale are concerned, individuals resemble their birth mothers, whom they have never met, significantly more than they do the adoptive parents who raised them. From this research, a heritability estimate of 54 percent can be derived, and interestingly, this "Psychopathic Deviate" figure is consistent with the heritability estimates-35 to 50 percent generally found in studies of other, more neutral personality characteristics (extraversion, empathy, and so forth).
Over and again, heritability studies come up with a statistical finding that has emotionally charged social and political implications-that indeed a person's tendency to possess certain sociopathic characteristics is partially born in the blood, perhaps as much as 50 percent so."

The highlighted portion is the claim, and the claim is supported by a reputable longitudinal study mentioned prior.

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The man asked a question and prior to answering the question, the other man informed him of his experience and in-depth knowledge on the subject. By doing so, the man knew he was talking to someone who knew what he was talking about, and consequently believed him.

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Know How to Most Effectively Communicate to the Audience

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Know How to Most Effectively Communicate to the Audience

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-Consider which modalities would most effectively communicate and persuade the audience
-Be aware of their discourse language such as specialized terms and common methods of communication

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-Educate yourself on the topic and use reputable sources

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-Pathos is the use of emotion. By making someone feel a certain way about something, not only will you be persuasive, you will also convince them to take action.
-Evoking someone emotionally is typically considered the most persuasive technique.

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-Logos is the use of logic and facts to support your claim.
-This includes ensuring that your argument is organized, uses reliable sources, and presents relevant facts.

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-Ethos is used to establish your creditability.
-By coming from a trustworthy individual, you will be more inclined to listen to them, trust them and believe what they say.

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A rhetorical device (also known as a rhetoric) is a technique that is used to evoke a certain reaction or persuade an audience of something.

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                            **Persuasion**

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                            **Persuasion**

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Persuasion is an attempt to convince an individual or audience of something.

Successful persuasion will allow someone to view a topic from a different perspective, believe something or take action.