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THEME: COSMETIC SURGERY

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Despite its obvious ubiquity, cellulite has long been stigmatized, compelling generations of women, of all sizes and ethnicities, to battle their innate anatomy - scrubbing, pummeling, zapping, and vacuuming dimples, to no avail. The rise of body positivity - or the version of the movement popularized by social media - has mercifully granted cellulite a reprieve of sorts, officially "normalizing" what we've always known to be a perfectly natural female feature, born of the interplay of connective tissue bands, fat, and hormones.

We're now urged to accept our lumpy bottoms and rippled thighs - to reject filters and celebrate our cellulite! Which may come as a relief, really - even if your confidence still slips when hemlines rise - because fighting dimples can be deeply frustrating.

Cellulite treatments have historically been flops. Even the fanciest machines have been woefully underwhelming, disappointing users who saw their cellulite return (or barely budge post-treatment) for more than a decade. "I bought Cellulaze for, like, $200,000 and it was a total bust," says Dr. Ashley Gordon, a board-certified plastic surgeon in Austin, Texas. FDA-cleared in 2012, Cellulaze was the first "minimally invasive" cellulite device - meaning it works underneath the skin, firing thermal energy at the fibrous bands, or septae, that tug at our skin, imprinting it with dimples.

A few years later, Cellfina launched, promising longer-lasting results. The gizmo is designed to robotically suck up skin and swipe at underlying septa with a micro-blade - sometimes missing the mark, due to its limited reach. "Cellfina's suction device allows the blade to be used at six- and 10-millimeter depths specifically, and to cut only perpendicular to the skin's surface," explains Dr. Laurie Casas, a board-certified plastic surgeon in Chicago. Any bands that don't fit the machine's exact parameters are spared, frequently leading to "inconsistent results," says Dr. Holly Wall, a board-certified plastic surgeon in Shreveport, Louisiana. Ultimately, she adds, "we threw away our set up."

In 2020, the industry heralded another first: a long-awaited, FDA-approved injectable called QWO, which breaks down collagen-rich septa with the enzyme collagenase. "Can I tell you how excited we all were?" recalls Dr. Gordon. Before being branded as QWO, the drug had established itself as a successful treatment for disfiguring connective tissue disorders. But after less than two years on the aesthetics market, QWO is already drawing criticism. A number of doctors have abandoned the shot, citing subpar results and unmanageable side effects - from staggering bruises to persistent staining to irreparable skin laxity.

Many of the derms and plastic surgeons who've quit QWO are turning to the latest tool to take on cellulite: Avéli, a rudimentary subcision wand engineered around novel findings gleaned through cellulite studies undertaken by Revelle Aesthetics, the company behind the FDA-cleared device.

New Insights About Cellulite

When treating cellulite, doctors have always operated on the assumption that beneath each dimple is a singular vertical septal band anchoring the underside of the skin to the muscle below. The majority of septa are healthy and useful - they buoy the skin - but for reasons that aren't well understood, some of these cords thicken and tighten over time, pulling down on the skin and pitting it in spots.

Since our septa run through a layer of fat, when they constrict, "they create this false fullness of the fat that sort of herniates around them," says Dr. Sachin Shridharani, a board-certified New York City plastic surgeon. He likens the effect to a tufted couch or quilted Chanel bag. In most cases, there's also some degree of skin thinning, laxity, or sluggish lymphatic flow complicating the landscape, Dr. Shridharani notes, but it's the abnormal septa that are widely believed to be the root cause of cellulite. And, thus, subcision, or disrupting those bands - mechanically, enzymatically, or by some other means - is generally considered key to treatment.

Before designing its cellulite tool, Revelle tapped anatomists to explore the structure and orientation of septa rather than simply relying on long-held theories about cellulite. "No one had ever really looked at cellulite that closely before," Dr. Gordon tells TZR. Their dissections and imaging studies revealed that septa are not organized in a predictable pattern. They exist at various depths and traverse the fat in myriad directions, some standing perpendicular to the skin, others lying parallel or aslant. And there isn't just one or even two cords assigned to each dimple - there's an intricate web. "Each depression has at least eight to 15 septa," says Dr. Casas, all pulling like parachute strings on the skin.

What Is Avéli & How Does It Work?

Avéli is a one-time minimally invasive procedure done under local anesthesia. But compared to its high-tech competitors, Avéli is shockingly basic. The energy-free, handheld device is a thin, cannula-like rod, outfitted with a retractable hook and blade. At its tip, there's a pinpoint light, which shines through the skin. A dimming of the light tells providers they've gone too deep, so they can redirect to a more shallow plane where the septa typically reside.

Beyond this directional cue, Avéli offers tactile and visual feedback, which the experts say is invaluable. "With the hook, you can feel the bands you're targeting," says Dr. Nazanin Saedi, a board-certified dermatologist in Plymouth Meeting, Pennsylvania. Upon snaring a septa, "you feel the resistance of the band and you see it pull down and [exacerbate] that dimple."

Before surgery, each divot is marked while the patient is standing. "The markings are critical," says Dr. Gordon, because dimples disappear or become harder to see lying down. The goal is to identify and sever all of the bands within the perimeter of the outlined dimple, without harming the neighboring septa, which are keeping the skin strong and firm.

Incisions, which tend to be less than a centimeter long, are hidden in skin creases and folds. After cutting, "you then go back through the area and verify with the hook that you're not getting caught on anything else," says Dr. Saedi. "So there's verification, in real time, that you've actually treated every band responsible for that dimple."

Why Avéli Might Outperform Its Predecessors

Avéli is prized for its precision, above all. Dr. Wall was one of nine investigators on the soon-to-be-published 12-month Avéli clinical trial. Interestingly, her partner was involved with the QWO trials that preceded the injectable's 2021 rollout. "After the trials were over," she says, "our nurses only wanted to learn how to use Avéli, [because] it's a precise and complete treatment."

In Dr. Wall's assessment, "neither Qwo nor Cellfina are precise - these mechanisms will inadvertently damage septa that should not be treated, leading to a flattening of the treated area, [whereas] Avéli leaves the supporting septal system intact."

Avéli vs. QWO

Since QWO is a liquid that destroys collagen, some doctors believe it has the potential to spread to unintended targets, causing or exacerbating skin laxity. "I saw this in one of my patients," says Dr. Gordon, who no longer uses the injectable treatment. "Even if we're using a tiny needle and small aliquots, certain people's anatomy is more open to diffusion of fluid." Dr. Gilly Munavalli, a board-certified dermatologist in Charlotte, North Carolina, has also seen "mild volume drop" in former QWO patients. "It's subtle, but people notice it because it shows up as more wrinkling or laxity than they had before."

QWO's pathway can't be 100% controlled once it's injected, meaning it may also miss some of the dent-inducing bands it's aiming to hit. "There's no doubt that QWO dissolves the collagen bands it touches," Dr. Gordon adds. "But let's say we're treating a deeper dimple that has 20 of those septa coming up - we just don't know that we've melted them all when we're putting the needle in only one or two times for each dimple."

While Avéli is still new with a modest track record, it seems to be less problem-prone than QWO. "The bruising from QWO is absolutely horrific," says Dr. Saedi. And because it develops due to the drug's mechanism of action - not poor injection technique or sheer bad luck - bruising is a guaranteed side effect of treatment. With QWO, says Dr. Munavalli, "the entire framework of the dermis falls apart," leaving fragile blood vessels in the area unsupported and vulnerable to rupture. "You get a shearing effect [on the capillaries] when the skin releases in such rapid fashion," adds Dr. Shridharani. Since most patients need two or three rounds of injections, they're commonly black-and-blue for months on end.

Comparatively, with Avéli, Dr. Munavalli notes, "you still get bruising, but because we're not dropping the bottom out of all these vessels, it's not nearly as severe." In Dr. Wall's experience, "Avéli can be performed year-round - even two weeks before your beach vacation."

Is There Still A Role For QWO?

Dr. Shridharani, who served as an investigator for QWO and Avéli, agrees that "the bruising with QWO is concerning and substantial." He's currently researching ways to mitigate it with tranexamic acid, a drug used to control bleeding. While he admits that Avéli offers "a little more control and precision," he still offers both treatments in practice, seeing value in each.

Some folks are put off by the idea of surgery, Dr. Shridharani tells TZR. "They don't want a minor incision or a tiny stitch - they'll only do injections." And if they have just a few divots and can tolerate the bruising and potential darkening, then QWO may be a good choice. But plenty of people go for Avéli, he adds, because they can't risk trading dimples for months of discoloration.

While Avéli is Dr. Saedi's go-to for cellulite, QWO remains in her armamentarium as a touch-up treatment. "If a patient has one dimple remaining after Avéli - maybe it got lost in the sea of dimples when we were marking them - that's where QWO would fit in," she says. "We're not going to anesthetize and do Avéli for a single dimple."

What Kind Of Results Are People Seeing With Avéli?

In clinical trials, cellulite is graded on various scales, with improvements measured in points and percentages. In an Avéli study, roughly 80% of subjects were very much improved or much improved three months after treatment. The average pain rating at 24 hours post-op was a 3.8 out of 10, with most people resuming regular activities within a day. While the company data shows benefits lasting through 12 months, doctors expect results to last for years.

The experts interviewed here say their real-world results reflect the study findings, with mild indents looking nearly imperceptible after treatment and deeper divots becoming more shallow.

Still, doctors are careful to manage patients' expectations, because at $3,500 to $4,500, Avéli isn't cheap. Distinguishing dimples from skin laxity, which often looks like waviness or sagging, is a crucial part of the process, since Avéli corrects only indentations, leaving background laxity unchecked. "Laxity is a distractor and can make cellulite look worse," says Dr. Munavalli. "But if you don't separate out the two, you can wind up with an unhappy patient."

How Doctors Are Boosting Avéli Outcomes

To more fully smooth the butt and thighs, doctors are pairing Avéli with other treatments. Dr. Saedi follows it with broadband light (to lessen bruising) and a series of TempSure radiofrequency skin-tightening sessions. Dr. Casas uses dilute Radiesse and Ultherapy - both collagen stimulators - to firm up the skin before doing Avéli. If someone is having liposuction alongside Avéli, Dr. Gordon likes to reserve some of the fat, process it into growth factor-rich nanofat, and inject it into the dimples she's released to help rejuvenate the skin.

These protocols are largely works in progress, mind you - ongoing attempts to solve the cellulite puzzle. Which isn't to suggest our backsides require figuring and fixing. Cellulite treatments are elective, after all - take 'em or leave 'em. Regardless, the irony of this moment - the convergence of acceptance and innovation - can't be denied. Are we embracing cellulite just as science is finally yielding a legitimate solution? Maybe. And that's cool - for some. But if cellulite bothers you personally, there's no shame in addressing it. Luckily, your options are better than ever.

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This Buzzy New Device Is Changing The Game Around Cellulite Treatment

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Despite its obvious ubiquity, cellulite has long been stigmatized, compelling generations of women, of all sizes and ethnicities, to battle their innate anatomy - scrubbing, pummeling, zapping, and vacuuming dimples, to no avail.

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THEME: COSMETIC SURGERY

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The '90s and Y2K era did a number on eyebrows everywhere. Tempted by the trends of the time, you might have over-plucked your brows to create pencil-thin arches à la Kate Moss and Gwen Stefani. Now, you might be focused on getting them back... but that can be easier said than done. Sure, the right growth-boosting serums can help, but sometimes professional treatments and cosmetic procedures can come in handy. Enter the eyebrow transplant - yes, it's a real thing.

Brow transplants can transform (not just cover up) sparse brows, especially when it feels like you've exhausted every other option on the market. Take it from Dr. Rae Lynne Kinler, a top transplant surgeon and Medical Director of Ziering Medical in Greenwich, CT, who explains that, "Eyebrows thin or disappear for a multitude of reasons, [such as] hormonal changes, illness, or the natural aging process, but the most common cause is over-plucking. An eyebrow transplant reframes the face, creating symmetry and balance to facial features. It brings drama to the eyes, enhancing their beauty and vitality." And while it might sound like an extreme option to achieve fuller brows, getting all the facts about the procedure can help inform your decision and determine whether or not it's the best option for you.

Ahead, learn all about eyebrow transplants, including the cost, recovery, and what goes down in the operating room.

Rosdiana Ciaravolo / Contributor/ Getty Images

What Is An Eyebrow Transplant?

In layman's terms, an eyebrow transplant is similar to a hair transplant in that hair is harvested from a donor site and transferred to a new location. "An eyebrow transplant involves taking a hair follicle from the back of the scalp and transplanting the hair gently into the eyebrow," explains board-certified facial plastic and reconstructive surgeon, Dr. Paul Nassif.

Both Dr. Nassif and Dr. Kinler emphasize the detail and consideration that goes into this procedure. As you can imagine, creating a natural-looking eyebrow is a complicated matter. "The transplant process is very particular, as the hair must be placed with the right angle and the right curve as the brows could end up looking unnatural," Dr. Nassif explains.

Dr. Kinler adds that "It is generally a more complex and detailed procedure than transplanting the hair on the top of the head due to the many times that our native eyebrow changes direction across the full arch or shape of the brow. The importance of artistry and a highly skilled eye is necessary to ensure [correct] placement and pattern."

Who Is A Good Candidate For An Eyebrow Transplant?

Dr. Nassif says, "Anyone can elect for an eyebrow transplant" if they are "looking for natural or fuller-looking brows - whether that is because they over-plucked them, they naturally have thin brows, or because they might not have any brow hair at all." Of course, there are a few exceptions in which an eyebrow transplant might not be suitable for someone (but more on that in a minute).

If you are unhappy with the shape, size, density, volume, length, or symmetry of your brows, Dr. Kinler says that you might be a candidate for the procedure. This includes people who over-plucked, people who are in post-pregnancy or menopause, and people who are undergoing gender-affirming care.

On the flip side, people who aren't suitable candidates are those that have alopecia areata or other autoimmune inflammatory conditions, bleeding disorders, or a history of trichotillomania or complications from previous cosmetic procedures. Regarding the latter, Dr. Kinler says that patients who had a previously failed eyebrow transplant may have underlying scarring that is now affecting the brows, and would therefore not be a candidate. The same goes for patients who have had multiple facelifts. "[These patients] should proceed with caution due to affected blood supply which may not allow the grafts to grow or may be at risk for poor healing," Dr. Kinler says of patients who have had a facelift.

What Is The Brow Transplant Process Like?

Like any other procedure, an eyebrow transplant starts off with a consultation and evaluation. "First, we decide on the ideal shape using surgical markers, stencils, tools, and photos," Dr. Kinler explains. "A patient may come in with their desired shape and thickness drawn in, and small tweaks may be made."

After that, it's time for the actual procedure, and there are two common techniques that the surgeon can use - the follicular unit technique (FUT) and the follicular unit extraction (FUE) according to Dr. Jaimie DeRosa, double board-certified facial plastic surgeon, and founder and lead facial plastic surgeon of DeRosa Center Plastic Surgery & Med Spa in Boston and Palm Beach. "In the FUT, a strip of hair is removed, typically from the back of the scalp, and then the hairs are separated for implantation."

In the FUE technique, hair follicle units are removed from the scalp individually. With this technique, "there is little to no scarring but it usually takes longer to harvest the grafts," Dr. DeRosa says.

From there, the surgeon will place the donor follicles into the transplant site. This is done with the utmost precision to ensure optimal results. "We follow the NeoGraft technique, where the doctor will pull out the hair units one by one from the back of the head and will make a small slit in the brows and then manually, with forceps, will place the hair follicle into the slit," Dr. Nassif explains.

Dr. DeRosa says an eyebrow transplant typically requires 50 to 400 individually inserted grafts per brow (depending on the original state of the patient's brows and desired result), and it's done under local anesthesia. From start to finish, you can expect it to take anywhere from an hour to several hours. "The entire eyebrow transplant can be completed in one visit," Dr. Nassif says.

Are Brow Transplant Results Immediate?

Even though an eyebrow transplant offers permanent results and can be completed in a few hours, it's not exactly instant gratification. "A patient should understand that once the hair follicle is moved from the back of the head into the eyebrow, the hair on that follicle will fall out and a new one will grow in," says Dr. Nassif. "Patients should expect to see results anywhere between six to nine months for full growth."

Dr. Kinler adds that the hairs that fall out will be replaced by new, permanent hair growth within six to 12 weeks. "The entire new brow will be growing visibly at about the three-month mark," she says. In other words, that's when you'll start to see a difference in your brows, but you can expect to wait until the six to nine month mark for full results.

Just be prepared for the initial fall-out when you're going in for your transplant. Dr. Kinler says that the hairs will gradually fall out between seven to 21 days. That doesn't mean the eyebrow transplant didn't work - it's actually the opposite. You just have to wait for the permanent growth to become visible.

It's also worth noting that an eyebrow transplant is just that - a transplant -which means the hair will maintain its characteristics, color, and lifespan. "The new brow hairs will continue to grow like hair on the head," Dr. Kinler says. "They will need to be trimmed and groomed regularly and they may also develop more of a frizz or curl pattern than other brow hairs have."

What's Recovery Like?

Dr. Kinler says the recovery period is relatively quick and pain-free, usually taking anywhere from 10 days to two weeks time. "There may be some preliminary swelling but it's usually minimal for a few days," she says. "You may feel tenderness or some soreness or pressure in the area over the next few days - this is the natural histamine response."

While there may be some initial swelling and bruising (Dr. Kinler says the extent can vary but it does happen due to the area being very thin with lots of blood supply), most patients simply wear sunglasses when going outside. "Patients are encouraged to take arnica pills three days before the procedure and up to five days after, as well as icing and massaging the undereye area with arnica gel to help keep the swelling and bruising to a minimum," Dr. Kinler says. "Most patients are fully recovered in ten to 14 days and can use under-eye makeup if necessary."

There may also be some itching as the area can scab during the healing process. It's critical to avoid picking the scabs to avoid dislodging the newly transplanted hair. "Typically, patients are advised to refrain from washing the area for five to seven days," Dr. DeRosa says.

Dr. Kinler seconds this. "You must keep the area dry initially with the exception of a salve or serum you will be given to apply." She recommends sleeping on your back and avoiding vigorous exercise for two to three weeks following the procedure. Other than that, you can resume normal activity.

What Are The Risks To A Brow Transplant?

"Just like any procedure, there are risks of an eyebrow transplant," Dr. DeRosa says. "One of the most important ways to reduce this risk is to go to a physician who is well-trained in this specialized type of hair transplant."

Some of the risks of an eyebrow transplant include scarring, bleeding, and incorrect placement of the hairs resulting in unnatural-looking or irregular hair growth patterns. "Be sure to let your doctor know about all of your medical conditions, allergies, and medications you're taking, especially blood thinners, as these can increase the risk of complications," she says.

CoffeeAndMilk/ Getty Images

Are The Results Permanent?

"As long as your hair continues to grow normally in the donor location, the results of the eyebrow transplant should be permanent," Dr. DeRosa says. "Depending on the extent of eyebrow hair loss, you may need more than one procedure spaced six to 12 months apart."

Dr. Kinler seconds this. "Patients that have sparse or no brows should anticipate at least a second surgery, as the first is for coverage, and the second is for added density. The grafts can only be placed so close together at one time before two holes become one. In eight to 12 months the second procedure can be performed if a patient desires density. For a patient who has existing brows, or is just filling the loss of the tail, one procedure [or usually is] enough."

How Much Does A Brow Transplant Cost?

The cost of an eyebrow transplant depends on a lot of factors, but you can expect it to range anywhere from $3,000 to $10,000+. "The wide range of pricing is due to the region of the country one lives in, the expertise of the doctor performing the transplant, and the number of hair follicles transplanted," Dr. DeRosa explains.

It's certainly a hefty cost, but an eyebrow transplant can permanently fix thin, sparse brows. That means no more brow serums, pencils, and pomades, and for many, that's worth it.

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An Eyebrow Transplant Can Give You Fuller Brows, Permanently - Here's How

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The '90s and Y2K era did a number on eyebrows everywhere. Tempted by the trends of the time, you might have over-plucked your brows to create pencil-thin arches à la Kate Moss and Gwen Stefani. Now, you might be focused on getting them back... but that can be easier said than done.

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Susan Alexandra

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https://www.bustle.com/style/new-york-fashion-week-spring-summer-2023-beauty-trends

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THEME: GEOGRAPHIC EXPANSION/ NEW MARKET PENETRATION

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The Beauty Health Company Opening HydraFacial HFX Centers in Paris and Singapore

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The Beauty Health Company Opening HydraFacial HFX Centers in Paris and Singapore

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In 2018, The Beauty Health Company’s flagship brand HydraFacial, best known for their devices that use patented technology to cleanse, extract, and hydrate the skin, opened eight HydraFacial HFX Centers. These venues offer aesthetic professionals a two-day immersive educational experience designed t…

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Nivea run intensive social media campaign 

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Nivea run intensive social media campaign 

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Ajay Simha, marketing director, NIVEA India, talks about the brand's recent social media campaigns that target the young cohort.

Remember the classic blue tin of NIVEA Creme? A full tin would appear out of the grandmother's cupboard during winters and would continue to make its presence felt in the home, long after its contents were over, by doubling up as anything - from a jewellery box to a piggy bank.

Be it dry skin, a bruise or even a burn, the household solution for every concern would be the ubiquitous NIVEA Creme. Probably, that is how most Gen Z would have had their first brush with the brand.

But now the brand reaches out to that TG directly. Last month, NIVEA India ran two social media campaigns - #TrustMyNIVEAFam Reel Challenge, and an influencer hunt - NIVEA Soft Fresh Batch 2022. Through these, the brand reached out to Gen Z.

Ajay Simha, marketing director, NIVEA India, says the company wants to be relevant in the lives of Gen Z girls and build a lasting affinity with them. "We want to make NIVEA Soft the entry point to skincare for Gen Z urban Indian girls across the country."

This cohort has seamlessly integrated digital in their lives. Therefore, the brand launched campaigns with a very strong digital execution. Also, both the contests involved creating content for the brand. #TrustMyNIVEAFam Challenge urged users to make Reels on Instagram, and NIVEA Soft Fresh Batch asked participants to create a video on the short video app Moj.

"The millennial generation identifies themselves as content consumers, whereas the Gen Z sees themselves as content creators," Simha adds.

The multi-generational #TrustMyNIVEAFam Reel Challenge was live from August 1-15, 2022. Celebrating the brand's connection across generations, it asked the participants to upload a Reel with the complete family. This engaged everyone - from grandparents, parents, millennials and Gen Z. Three unique entries will meet NIVEA's brand ambassador and actor Ranveer Singh at a finale event.

"We have been in the market for 110 years globally. NIVEA has lived through generations. The earliest memories of the product for this generation is of their grandparents or parents applying it on them as a child. That was the core insight for the campaign. The brand's childhood imprint has passed on from one generation to the next," mentions Simha.

Meanwhile, the recently concluded second edition of the NIVEA Soft Fresh Batch aids the digital journey of Gen Z girls and kickstarts their influencer journey. Winners get to feature in the brand's ad and become its influencer. They will also get a photo shoot by a celebrity photographer and a content creation kit. The brand also launched special Fashionista College Edition packs with four designs for the campaign.

Simha says this campaign enables the brand to achieve its objective and vision, which is to be India's most loved and trusted skincare brand. It enables NIVEA Soft to get into the handbags of more Gen Z girls.

"These girls are the future content creators and their journey will begin with NIVEA. It empowers them with the right opportunities to achieve their dreams and also helps us to connect with them. If we make meaningful connections with the consumers, it drives loyalty, brand love and trust," he says.

While NIVEA's marketing strategy has a good mix of television, digital and print, in conformity with its attempts to target the younger cohorts, it has an active digital presence. The brand collaborates with several beauty influencers to promote its products. These posts depict how the products can be relevant in the lives of Gen Z.

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NIVEA Soft wants a spot in the handbags of Gen Z girls

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Ajay Simha, marketing director, NIVEA India, talks about the brand's recent social media campaigns that target the young cohort. Remember the classic blue tin of NIVEA Creme? A full tin would appear out of the grandmother's cupboard during winters and would continue to make its presence felt in the home, long after its contents were over, by doubling up as anything - from a jewellery box to a piggy bank.

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Oglivy uses beauty influencers for marketing 

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Oglivy uses beauty influencers for marketing 

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https://campaignme.com/ogilvy-pr-launches-global-business-influence-offer/

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Responsible Beauty | Procter & Gamble

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We are committed to being a positive force for beauty in the world, to create a more sustainable, inclusive and resilient future for all. We believe in a future where beauty products offer superior value to people and are sustainable; where no one should have to make trade-offs between products that are good for themselves, for society, or for the planet.

P&G Responsible Beauty is not a separate thing we do on the side - it's how we do business every day around the world.

Even in the midst of massive change and disruption, building a sustainable world that improves quality of life, respects human rights and protects the environment is possible. P&G Responsible Beauty, a systems-thinking approach to decision making, provides a blueprint to navigate today's challenges and tomorrow's growth.
The P&G Responsible Beauty Approach

P&G's Ambition 2030 Goals are the foundational goals of P&G Beauty. For our P&G Responsible Beauty platform we have set additional broad-reaching goals which represent our vision to be a positive force for beauty in the world. Together with our partners, we will evolve and update our goals as we continue to learn.
P&G Responsible Beauty 2030 Goals

Starting in 2022, P&G Beauty Europe is "Raising the Bar" on sustainability by changing the way people across Europe buy and use shampoo and conditioner - with new, high-performing shampoo and conditioning bars from Head & Shoulders, Pantene, Herbal Essences, and Aussie.

The new bars come in FSC certified paper based packaging and have been formulated in such a way that one bar equals up to two equivalent 250ml liquid shampoo bottles. Plus, each handmade bar is made into an easy-to-hold shape with an integrated built-in cotton rope to hang in the shower for ease of storage.

As part of P&G Responsible Beauty we are committed to help inspire others, advance progress, and speed positive change by making technologies, programs, and processes publicly available.

Our first such contribution is a comprehensive guide for assessing the safe use of botanicals in beauty products, with historical case examples, practical tools and background knowledge, incorporating learnings from over a decade of published research including more than 40 published manuscripts in respected journals and more than 50 abstracts, posters and presentations submitted to professional scientific congresses and meetings.
Safe use of botanicals in beauty products

Our Mexico Hair Care plant is in an area that has been experiencing water stress. They are committed to reducing their use of freshwater and are leveraging innovative data analytics to drive actionable insights from water meters installed throughout the site. The analysis of this data provides the plant with a daily understanding of water consumption so they can act immediately to eliminate losses. The plant can also benchmark their water efficiency performance with other sites.

In the first month of operation, the site identified five projects that can improve their production adjusted water efficiency by 10%.

As part of our Responsible Beauty mission to build a more sustainable, inclusive & resilient future, we are openly sharing P&G Beauty's 4R Framework, developed by our own Lela Coffey. This guideline is designed to help any brand or business authentically connect with diverse groups. While we're still learning in this space ourselves, we hope that sharing our insights will support others in their own journeys. The more that any brand - from any company or industry - can meaningfully engage in supporting equality, the better our world will be.
P&G Beauty Guide To Authentically Connecting With Diverse Consumers

In 2021, prestige skincare brand SK-II released its debut SK-II STUDIO film " The Center Lane " about the destiny-changing story of Rikako Ikee's return to competitive swimming. Directed by award-winning Japanese film director Hirokazu Koreeda, the film is the first of eight SK-II STUDIO films that explores what it means to change destiny and how destiny is not a matter of chance, it's a matter of choice.

Japanese swimmer Rikako Ikee was the Most Valued Player (MVP) of the 2018 Asian Games and a gold medal candidate for the 2020 Tokyo Olympics before she was diagnosed with leukemia in February 2019. During her journey to recovery in May 2020, she partnered with SK-II to show a new side of her, without her wig. Her story of hope and strength touched the heart of the nation, reaching top news on Twitter, LINE and Yahoo in Japan and sparking an outpour of encouragement and support from netizens all over the country. This made history as the first time in 28 years where a solo female athlete was featured as frontpage news in Japan. Rikako Ikee has since returned to competitive swimming with a phenomenal comeback at the Japan Open, clinching second in the 50-meter freestyle.

The Center Lane is also the newest installment of the global skincare brand's #ChangeDestiny campaign, which launched in 2016 and is dedicated to tackling social pressures impacting women today and inspiring them to take control of their own destiny.

Our Five Interconnected Guiding Principles

Action is urgent and innovation is critical. We must think and do things differently, to enable the people we serve to make positive choices for their lives and the health of the planet. To make meaningful progress we need a total systems approach and avoid "problem switching"-solving one issue but creating another down the road.

For beauty, this means going beyond environmental practices to address the interdependence of all aspects of product development and corporate behavior-all activities that matter to you when choosing a beauty product and the world in which we live.

Our Partners

Long-term collaboration and partnerships are instrumental to being future-fit and taking responsible growth to the next level. We are proud to partner and collaborate with many of the world's top experts in diverse fields, from biodiversity to responsible sourcing, packaging sustainability and skin safety as part of our P&G Responsible Beauty Advisory Council (RBAC).

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We are committed to being a positive force for beauty in the world, to create a more sustainable, inclusive and resilient future for all. We believe in a future where beauty products offer superior value to people and are sustainable; where no one should have to make trade-offs between products that are good for themselves, for society, or for the planet.

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Woman Shaved Her Head Following The Death Of Mahsa Amini

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Woman Shaved Her Head Following The Death Of Mahsa Amini

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“There Are Girls Worried About Staying Alive”: This Woman Shaved Her Head Following The Death Of Mahsa Amini, And She’s Not Alone

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“Watching how people who look kind of like me get together — the men, the women — out in the streets dying just to make it safer for the generation that comes after them. Their daughters, their sisters, their moms. It’s a big thing,” Su said.

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Ogliv using beauty influencers for marketing 

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Ogliv using beauty influencers for marketing 

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Ogilvy PR launches global business influence offer - Campaign Middle East

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Ogilvy PR has launched a new business influence offering that will enable clients to access the burgeoning Influence business economy at the B2B level. The new offer, led by global head of influence Rahul Titus, will help clients access and leverage credible industry authorities to help build brand awareness and reputation, facilitate relationships and improve employee engagement. Ogilvy PR is already using the new offer with clients including IBM, Samsung Business and Vodafone Business to build their Business Influence campaigns globally.

"Using influence in business is not new; but many businesses have only been utilising a small portion of its potential and focused on the conversion stage. Extending business influence impact across an end-to-end business landscape unlocks exponential value that companies can't always access through other channels." James Baldwin, business influence director.

Business influencer marketing is predicted to generate $11.7bn in revenue by the end of 2022. This represents a shift in brand mindset - by using credible industry individuals with a proven track record, businesses can address issues from face-value sales and reputation management to fully integrated business builds and employee advocacy. Whilst some of the world's biggest legacy B2B brands use influencers, Business influence remains in its infancy. Ogilvy has set up a team of business influence specialists who have been partnering with clients in the business influence space for years.

"Business influence is the new frontier in influencer marketing. Similar to consumer audiences, authentic credibility has overtaken hard sales when it comes to increasing trust and B2B growth. Those companies and brands who get this right are poised to reap the benefits of an ever-growing creator economy. The future of business influence is around real people driving real impact. Own your conversation, or someone else will," said, Rahul Titus, global head of influence, Ogilvy.

According to Forbes, 90 per cent of today's sales driven B2B audiences no longer trust sales messages but 92 per cent of B2B buyers agree they would engage if the professional were a known industry thought leader. The authentic credibility of business influence has overtaken hard sales as the foundation of B2B growth, yet help is still needed to unlock the potential. 74 per cent of B2B Marketers agree that influencer marketing improves relationships with brands, yet only 19 per cent are running ongoing influencer programs. ( Forbes)

Since 2017, Rahul has worked with Ogilvy's Influence team to establish the network's unparalleled leadership and authority around the Influence economy. Rahul and his team have continually redefined the industry through their industry-leading thought leadership, launching the network's inclusive influence initiative and unveiling Ogilvy's recent commitment to combat the misuse of beauty and body editing across Influencer content. Ogilvy's Influence expertise has set industry standards resulting in flagship new business and Ogilvy becoming the most awarded agency by the Influencer Marketing Awards for the fourth year in a row.

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Ogilvy PR launches global business influence offer - Campaign Middle East

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Ogilvy PR has launched a new business influence offering that will enable clients to access the burgeoning Influence business economy at the B2B level. The new offer, led by global head of influence Rahul Titus, will help clients access and leverage credible industry authorities to help build brand awareness and reputation, facilitate relationships and improve ...

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Fl!p is the next generation of online shopping, merging social media with e-commerce and giving beauty obsessives a sense of community in an influencer-dominated space.

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.

Over the past two decades, e-commerce has gradually dethroned traditional brick-and-mortar shopping. And with the advent of social media fully flourishing during the online shopping surge, it only makes sense that social platforms and brands would try to capitalize on product-focused social content. When influencers and celebrities began promoting products on their own social channels, influencer-sponsored content began to replace many brands' traditional marketing strategies. Companies began shifting their ad budgets from investing in traditional ads, online banners, and editorial placements to paying content creators with large social media followings to promote their products.

This marketing model blew up over the last decade but influencer-branded content's sudden success didn't come without backlash, generating a collective distrust of influencer-promoted reviews and mentions as nothing but disingenuous cash-grabs (Who else remembers the Kardashians' shameless promotion of laxative-laced "detox" teas?). As a response, social media platforms like Instagram began requiring brands and influencers to include branded content disclosures for feed posts and stories to help users trust the platform and its popular users by increasing transparency.

Despite these disclaimers, consumers and social media users are still far less trusting of branded content than they were years ago-and rightfully so. Many brands are no longer seeing the same return on investment from influencer-based marketing that they did even just three years ago. In this landscape of cynical consumers, the burgeoning social commerce space is aiming to reimagine the discovery-to-shop experience, and startup app Fl!p is spearheading the movement.

Described as "TikTok meets Sephora," Fl!p was founded in 2021 by social media entrepreneur and e-commerce veteran Noor Agha in response to the shift in the social shopping landscape and the lack of trust influencer-created shopping content. Fl!p's platform consists of a video-based user-facing interface that merges social media with patented e-commerce functionality. While TikTok and Instagram have both launched commerce interfaces on their platforms, the customer experience is less-than-seamless, as they still require several steps to complete checkout and making the brands themselves responsible for fulfilling orders made. Fl!p, on the other hand, allows users to discover products through a community of both real shoppers and famous influencers sharing video reviews of products they've actually purchased or used. Each short video is instantly shoppable through its premium e-commerce service that lets you add products to your cart and checkout directly without leaving the app.

"Consumers are losing trust in influencers because [they] know that these personalities are being paid to speak highly of the brand or product. The main premise of Flip is to provide honest and authentic reviews by real people," Fl!p CEO of International and President of Partnerships, Peter Wingsoe tells The Daily Beast exclusively. Still, the social commerce app recently tapped the influencer and celebrity beauty market, onboarding big-name talent that have their own beauty lines onto the platform, including Halsey (about-face beauty), Ariel Tejada( Make-up by Ariel), and most recently Addison Rae( ITEM Beauty) and Sommer Ray ( Imaraïs).

Despite this recent addition of paid content creators, Wingsoe says the platform's commitment to authenticity and transparency remains fully intact. "Celebrities and influencers may be paid by Fl!p to create content and/or share content on Fl!p, but we never instruct influencers on which products to review or [tell them] how to review them, unlike on IG and TikTok where brands pay influencers to post about a specific product and [showcase it] in a scripted manner. In fact, it's not just influencers and celebrities who can earn money from creating and sharing their content on Fl!p-any shopper who has purchased a product from the app is eligible to become a creator and monetize their content. The Fl!p Platform allows ALL users the ability to earn money from their content via views and sales from their posts," Wingsoe says.

Fl!p's social e-commerce model is appealing not only to beauty obsessives looking for fresh content and legit product reviews but also to sellers, offering a slew of resources that aren't available from major retailers. Model, influencer, and founder of wellness brand IMARAÏS, Sommer Ray, recently partnered with Fl!p. While her brand is sold on her DTC e-commerce site and retailers like Saks Fifth Avenue, she says the platform's interactive model allows her to interact directly with her customers and fans, getting real-time customer feedback.

"I stumbled upon Fl!p with my team when we were just looking around the current beauty market. I was impressed with how they had combined the beauty space with the current direction of social media, and just knew Imarais would be great on the platform. I also love that I can hear (and see) people's firsthand reviews and thoughts, that way our team can continue to evolve products to be exactly what our customer wants," she says. Flip offers Ray unique ways to grow her brand because of all of the features currently only found on Fl!p. "Fl!p is definitely more detail-oriented [compared to other platforms like TikTok and Reels]. You have to consider what [you], as a buyer, would want to know about a product. In a way, it's almost more personal than other platforms because you can make your recommendations the same way you would to your friends."
Beauty: Don't forget to check out our coupon site to find more beauty deals, including Sephora coupons, Ulta coupons, Nordstrom coupons, and Macy's coupons.
Fl!p is literally a one-stop shop for finding inspiration, new trends, and shoppable product discoveries that you can buy with just a couple of clicks. According to Wingsoe, the top viral trends he's spotted on the app as of late are color-changing blush and lip oils with dupes for these pricey products, and tips and tricks are always top performers. Check out Fl!p for yourself by downloading the app using this link and check out some of the platform's best-selling brands below.

selects products independently. If you purchase something from our posts, we may earn a small commission.
Over the past two decades, e-commerce has gradually dethroned traditional brick-and-mortar shopping. And with the advent of social media fully flourishing during the online shopping surge, it only makes sense that social platforms and brands would try to capitalize on product-focused social content. When influencers and celebrities began promoting products on their own social channels, influencer-sponsored content began to replace many brands' traditional marketing strategies. Companies began shifting their ad budgets from investing in traditional ads, online banners, and editorial placements to paying content creators with large social media followings to promote their products.

This marketing model blew up over the last decade but influencer-branded content's sudden success didn't come without backlash, generating a collective distrust of influencer-promoted reviews and mentions as nothing but disingenuous cash-grabs (Who else remembers the Kardashians' shameless promotion of laxative-laced "detox" teas?). As a response, social media platforms like Instagram began requiring brands and influencers to include branded content disclosures for feed posts and stories to help users trust the platform and its popular users by increasing transparency.

Despite these disclaimers, consumers and social media users are still far less trusting of branded content than they were years ago-and rightfully so. Many brands are no longer seeing the same return on investment from influencer-based marketing that they did even just three years ago. In this landscape of cynical consumers, the burgeoning social commerce space is aiming to reimagine the discovery-to-shop experience, and startup app Fl!p is spearheading the movement.

Described as "TikTok meets Sephora," Fl!p was founded in 2021 by social media entrepreneur and e-commerce veteran Noor Agha in response to the shift in the social shopping landscape and the lack of trust influencer-created shopping content. Fl!p's platform consists of a video-based user-facing interface that merges social media with patented e-commerce functionality. While TikTok and Instagram have both launched commerce interfaces on their platforms, the customer experience is less-than-seamless, as they still require several steps to complete checkout and making the brands themselves responsible for fulfilling orders made. Fl!p, on the other hand, allows users to discover products through a community of both real shoppers and famous influencers sharing video reviews of products they've actually purchased or used. Each short video is instantly shoppable through its premium e-commerce service that lets you add products to your cart and checkout directly without leaving the app.

"Consumers are losing trust in influencers because [they] know that these personalities are being paid to speak highly of the brand or product. The main premise of Flip is to provide honest and authentic reviews by real people," Fl!p CEO of International and President of Partnerships, Peter Wingsoe tells The Daily Beast exclusively. Still, the social commerce app recently tapped the influencer and celebrity beauty market, onboarding big-name talent that have their own beauty lines onto the platform, including Halsey (about-face beauty), Ariel Tejada( Make-up by Ariel), and most recently Addison Rae( ITEM Beauty) and Sommer Ray ( Imaraïs).

Despite this recent addition of paid content creators, Wingsoe says the platform's commitment to authenticity and transparency remains fully intact. "Celebrities and influencers may be paid by Fl!p to create content and/or share content on Fl!p, but we never instruct influencers on which products to review or [tell them] how to review them, unlike on IG and TikTok where brands pay influencers to post about a specific product and [showcase it] in a scripted manner. In fact, it's not just influencers and celebrities who can earn money from creating and sharing their content on Fl!p-any shopper who has purchased a product from the app is eligible to become a creator and monetize their content. The Fl!p Platform allows ALL users the ability to earn money from their content via views and sales from their posts," Wingsoe says.

Fl!p's social e-commerce model is appealing not only to beauty obsessives looking for fresh content and legit product reviews but also to sellers, offering a slew of resources that aren't available from major retailers. Model, influencer, and founder of wellness brand IMARAÏS, Sommer Ray, recently partnered with Fl!p. While her brand is sold on her DTC e-commerce site and retailers like Saks Fifth Avenue, she says the platform's interactive model allows her to interact directly with her customers and fans, getting real-time customer feedback.

"I stumbled upon Fl!p with my team when we were just looking around the current beauty market. I was impressed with how they had combined the beauty space with the current direction of social media, and just knew Imarais would be great on the platform. I also love that I can hear (and see) people's firsthand reviews and thoughts, that way our team can continue to evolve products to be exactly what our customer wants," she says. Flip offers Ray unique ways to grow her brand because of all of the features currently only found on Fl!p. "Fl!p is definitely more detail-oriented [compared to other platforms like TikTok and Reels]. You have to consider what [you], as a buyer, would want to know about a product. In a way, it's almost more personal than other platforms because you can make your recommendations the same way you would to your friends."

Fl!p is literally a one-stop shop for finding inspiration, new trends, and shoppable product discoveries that you can buy with just a couple of clicks. According to Wingsoe, the top viral trends he's spotted on the app as of late are color-changing blush and lip oils with dupes for these pricey products, and tips and tricks are always top performers. Check out Fl!p for yourself by downloading the app using this link and check out some of the platform's best-selling brands below.

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This TikTok-Like App Is Paving the Way for the Growing Social Commerce Landscape

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Fl!p is the next generation of online shopping, merging social media with e-commerce and giving beauty obsessives a sense of community in an influencer-dominated space. Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Over the past two decades, e-commerce has gradually dethroned traditional brick-and-mortar shopping.

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LUUM employs best-in-class lash artists, who will guide you through your experience and design a look perfect for your unique lifestyle and anatomy. They are specially trained to use our 100% safe Lash-Technology to delicately and swiftly apply your lash-extensions.

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LUUM employs best-in-class lash artists, who will guide you through your experience and design a look perfect for your unique lifestyle and anatomy. They are specially trained to use our 100% safe Lash-Technology to delicately and swiftly apply your lash-extensions.

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Influencer beauty and talent contest to be held in the UAEhttps://www.khaleejtimes.com/entertainment/influencer-beauty-and-talent-contest-to-be-held-in-the-uae

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Influencer beauty and talent contest to be held in the UAE

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A new beauty contest, Miss Influencer powered by Mazda, is set to take place in the UAE. The influencer beauty and talent contest will be open to all 21+ U..

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If you like to stay ahead of the pack, PFW is bringing the drama for the final stint of fashion month... And rounding up the Spring 2023 makeup trends you need to know, if you're an early adopter. October marks the end of a month-long series of shows across New York, London, Milan and Paris, and it coincides with that autumn mood for a refresh and renewal.

We were due a change of scenery, but as we dust off our velvety lip colours and rich eyeshadow shades for autumn, the folks on the runway are busy giving us a taste of what we've got to look forward to when the sun comes out again next year.

The general vibe? Fun. Glitter has been scattered across the shows - from the eyelids of models at Mark Fast and Halpern, to the lips at Batsheva and the brows at Peter Do.

And bold, bright rainbow bursts of colour have created statement eyes at Prabal Gurung, Alice + Olivia, GCDS and Paul & Joe.

A little too OTT for you? The majority of the beauty looks we've seen so far were kept pretty neutral, with teensy pops of interest for makeup minimalists who like a bit of a twist. At Monse, traditional black liner was swapped out for a streak of lime green. And at Naeem Khan diffused chartreuse eyeshadow embellished lids, but skin and lips looked bare and fresh. Prabal Gurung also gave models an inner eye accent with icy white shadow kept just in the inner corner.

Traditional red lips have been remixed with a smudged rendition at Dilara Findikoglu, patent lips at Christian Siriano and Moschino and pretty petal lips and cheeks at Ulla Johnson, which saw just-bitten colour focused in the centre of lips, then diffused out and a subtle flush applied to cheekbones.

Glam grunge is coming through with soft, smokey eyes at Tommy Hilfiger and Tom Ford, and moody dagger-shaped liner at Jason Wu, Versace and Dolce & Gabbana.

Want something out-there? Try the forehead paint at Marni, which used the space between brows and hairlines as a canvas to create artwork. Or the XXL lash fringes at Prada. Plus a punk theme emerged with studded skin at Rebecca Minkoff, Versace and Vivetta where models wore faux piercings on their septums.

Keep scrolling for all the best spring 2023 makeup trends from fashion week...

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The best spring 2023 makeup trends from fashion week

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If you like to stay ahead of the pack, PFW is bringing the drama for the final stint of fashion month... And rounding up the Spring 2023 makeup trends you need to know, if you're an early adopter.

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The "Fishtail" Eyeliner Trend Is a Lot Cooler Than It Sounds

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The fishtail-eyeliner trend is the latest graphic liner look to gain popularity.

The eye makeup trend features top and bottom eyeliner that mimics the shape of a fish.

A celebrity makeup artist shares how to create the look and what products to use.

The 1990s beauty landscape can be summed up with brown lipstick and thin brows; the '00s with butterfly clips and frosty eyeshadow; and the '10s with glossy lips and black eyeliner. Although it's still early, we're placing our bets now that the '20s will be remembered best for its many graphic eyeliner trends. You have favorites like banana eyeliner, bat-wing eyeliner, floating eyeliner, but allow us to introduce you to the latest: "fishtail" eyeliner.

Don't let its strange name fool you - the fishtail-eyeliner trend isn't about sketching a fish-like tail onto the outer corner of your eye (but if you're into that, to each their own). Instead, it's more abstract. "Fishtail eyeliner is a double-liner trend that makes your eye shape kind of look like a fish," Keita Moore, celebrity makeup artist and Maybelline New York ambassador, tells POPSUGAR. "It's something that's unique and unusual but very lovely."

Though it may look tricky, the fishtail-eyeliner trend is actually a lot easier to create than most graphic eyeliner looks. When you break it down, it combines a regular wing on the top lash line and "reverse" eyeliner on the bottom. "You can achieve it by doing a top wing liner and at the wing, flick up. Then do a bottom wing liner, and flick it down," Moore says. The two parallel strokes of liner will mimic the body and tail of a fish.

You'll get the best results with a fine-point liquid eyeliner, like the Maybelline New York Hyper Easy Liquid Eyeliner ($9), which is Moore's favorite, or the Stila Stay All Day Waterproof Liquid Eyeliner ($23). Don't feel that you're limited to only black eyeliner - you can use any shade of liquid liner that you'd like and even mix it up on the top and bottom.

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The "Fishtail" Eyeliner Trend Is a Lot Cooler Than It Sounds

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"Fishtail" eyeliner is one of 2022's top makeup trends. See the eye-makeup look up close, and learn how to do it with tips from a makeup artist.

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Makeup Tips: The Best Looks for Cool Skin Tones | Elle Canada

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The most flattering shades (think burgundy lip, rosy cheeks and a deep, smoky eye) on cooler skin tones-for both day and night.

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Anti-inflammatory skincare is the latest soothing trend to help ease redness

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Anti-inflammatory skincare is the latest soothing trend to help ease redness

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For many people, inflammation means skin that can be itchy, sensitive, red and uncomfortable – and sometimes, it can be all you can think about when you have a flare-up. That’s perhaps why quick-fixes are everywhere on TikTok – you’ve probably seen the technique for ‘icing’ your skin, either with a jade roller you’ve left in the freezer, a frozen cucumber or even braving the ultimate test: sticking your face (briefly) into a bowl of ice.

We’re becoming more aware of inflammatory skin conditions – particularly with celebrities speaking out about their struggles. Kim Kardashian has opened up about her journey with psoriasis – she had her first flare-up at 25 – and famous faces with rosacea include Sam Smith and Cynthia Nixon.

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Odor-Blocking Deodorant Creams: The Cream Deo by Megababe is Infused with 5% AHAs

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Odor-Blocking Deodorant Creams: The Cream Deo by Megababe is Infused with 5% AHAs

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The Cream Deo is a new product from Megababe and it's the brand's first deodorant cream format. The odor-fighting formula boasts 5% alpha-hydroxy acids (mandelic and lactic) to block body odors and it simultaneously soothes and evens out the skin with ingredients like niacinamide, squalane and vitamin E. The free-from body care product also integrates apple extract for its smoothing and anti-aging benefits, along with tapioca starch for the purposes of absorbing wetness and sunflower seed oil for its nourishing qualities.

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Radiant Skin by Tula is a Weightless Makeup-Skincare Hybrid

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Radiant Skin by Tula is a Weightless Makeup-Skincare Hybrid

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Radiant Skin by Tula Skincare is the brand's newest brightening serum, skin tint and sunscreen broad-spectrum SPF 30. This weightless and breathable product is fueled by skin-first ingredients and it shares the powerful benefits of the brand's Rainbow Seabright Elixir (rainbow seaweed and niacinamide) to create evenness in tone, brightening and protection from the damages of blue light and pollution. This potent ingredient combination is charged by others like hyaluronic acid, ceramides, collagen, as well as a proprietary super six blend of prebiotics and probiotic extracts found in the s6pro complex.

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The eyeliner sticker trend all began with Hailey Bieber after snapping a sun-soaked pic showing off holographic cat eyes. While Hailey was seemingly the first celeb to sport eyeliner stickers, Euphoria and Coachella-inspired makeup looks only furthered the trend in 2022. Spate Trends reports an uptick in eyeliner sticker searches resulting in 270 percent year over year growth. Now, you can buy just about every style from beauty brands and sellers on Amazon.

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Pantone 's spring 2023 color predictions have already made an impression on today's biggest stars.

Although the color institute released its spring 2023 color report on Wednesday, many celebrities including Zendaya, Lizzo, Jared Leto, Brad Pitt, Timothée Chalamet and others have already looked to the 15 color predictions for their red carpet looks this year.

One of the biggest colors that has popped up on the red carpets is Pantone's Beetroot Purple, which is described as an "emboldened fuchsia." The hue is similar to the magenta color that took over Valentino's fall 2022 ready-to-wear collection. Beetroot Purple has been seen this year on Ariana DeBose in Valentino at the SAG Awards, Alessandra Ambrosia in Ermanno Scervino at the Venice Film Festival and Zoey Deutch in Alexander McQueen at the Critics' Choice Awards, among others.

Another bright spring 2023 color trend is Empire Yellow, which is a "luminescent yellow that radiates joyfulness," according to Pantone. The color has been seen on Kerry Washington in Celia Kritharioti at the SAG Awards, Olivia Wilde in Gucci at the Venice Film Festival and Chloe Bailey in Area at the Met Gala.

On the lighter side, Pantone predicted that Vanilla Cream - a "soft and delicious creamy tone" - will be a big classic color this spring. Vanilla Cream has been embraced so far on the red carpet by Leto in Gucci at the Critics' Choice Awards, Jodie Turner-Smith in Gucci at the Met Gala and Elle Fanning in Armani Privé at the Cannes Film Festival.

For more celebrities wearing Pantone's spring 2023 colors, click through the above gallery.

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How Celebrities Are Already Wearing Pantone's Spring 2023 Colors on the Red Carpet

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Pantone 's spring 2023 color predictions have already made an impression on today's biggest stars. Although the color institute released its spring 2023 color report on Wednesday, many celebrities including Zendaya, Lizzo, Jared Leto, Brad Pitt, Timothée Chalamet and others have already looked to the 15 color predictions for their red carpet looks this year.

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SS23 RUNWAY Peter Do

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SS23 RUNWAY Bora Aksu

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SS23 RUNWAY 16Arlington

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Hybrid beauty products that blur the line between makeup and skincare 

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Hybrid beauty products that blur the line between makeup and skincare 

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Kosas founder Sheena Yaitanes shares a similar sentiment. “Great makeup needs to give you the what it promises, look great for the whole day and feel weightless on your skin so that it doesn’t distract you,” she says. Ultimately, skincare is meant to provide a positive, measurable change in your skin over time — so a skincare makeup hybrid should do both of those simultaneously.

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SS23 RUNWAY GCDS

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SS23 RUNWAY Emporio Armani

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SS23 RUNWAY Vivetta

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SS23 RUNWAY VERSACE

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Hemp is currently enjoying elevated status as a holy-grail ingredient in skincare. It moisturises without clogging pores, is a powerful source of antioxidants and has anti-inflammatory properties. Hemp is currently enjoying elevated status as a holy-grail ingredient in skincare. It moisturises without clogging pores, is a powerful source of antioxidants and has anti-inflammatory properties

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SS23RUNWAYS PRADA

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SS23 RUNWAYS ETRO

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SS23 RUNWAYS ETRO

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This season, the beauty world is embracing new makeup trends just like every other one. Fall/Winter 2022-2023 fashion shows were packed with styles that fit every mood and character. Although some of them were surprisingly intended to be adopted during the cold season – think Valentino’s fuchsia pink graphic eyeshadow and Erdem’s bright red lips, we can’t wait to explore what this season has to offer.

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SS23 RUNWAY- ETRO

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SS23 RUNWAY ALESSANDRO ZENO

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NYKAA's emergence as a leading consumer technology platform over the past several years is an outcome of an incredibly vibrant digital India that has spurred innovation and created an entrepreneurial ecosystem that is best in class globally. Now it is a chance for us to give back to the ecosystem by fostering the next generation of entrepreneurs in the beauty and lifestyle verticals. BEAUTY&YOU is an opportunity for us to identify and nurture talented founders to build truly unique consumer brands for the Indian consumer, and potentially for the world.