# data[].attributes.body
Business 2 Business sales

It involves sales between two businesses.

# data[].attributes.body
Business to customer

It involves sales between companies and customers.

# data[].attributes.body
Enterprise Resource Planning

It involves the processes, research, budget and planning needed to manage an enterprise.

# data[].attributes.body
Bill Of Materials

Data of all the machine models.

# data[].attributes.body
The sum of all benefits provided to a customer.

# data[].attributes.body
The value the supplier provides to the customers, in terms usage cost, purchase cost, and possible disposal cost.

# data[].attributes.body
It is a concept where many companies offer different products an services but serve the same basic function.

Example: Microsoft and Apple, offering different software products and devices but all serving the same purpose.

# data[].attributes.body
It is a market structure where few large companies make decisions and controls price, innovations, ideas and features.

Example is Apple and Samsung in phones and devices business.

# data[].attributes.body
They are products derived from the demand of a final product, because they are needed for its manufacture.

Examples are the microchips or screens used in the production of smartphones.

# data[].attributes.body
This is a situation whereby the prices of the materials or machineries used in the manufacture of a product are unaffected, whether the price of the decreases or increases.

Example is an industrial company that uses CNC (computer numerical control) machines for production, other equipment may not offer the same quality.

# data[].attributes.body
These are products are that are standardized and ready to use products, without no additional technicality.

Examples are clothes, food, home appliances etc.

# data[].attributes.body
This is a situation where a supplier and customer patronizes each other.

# data[].attributes.body
It is an unpleasant situation that arises when reciprocity is ignored or forgotten.

# data[].attributes.body
Original Equipment Manufacturer

As the name implies, they are the main manufacturers of equipment used to manufacture other products or fix broken parts.

Examples are mobile phone screens manufacturers.

# data[].attributes.body
These are channels that helps in the decision making of a customer when they are planning to buy a new product.

Examples include Google or LinkedIn

# data[].attributes.body
Its a marketing strategy whereby customers are divided into market segments or submarkets. This submarkets are generally divided geographically, customer size, buying behaviour, demographically etc.

# data[].attributes.body
It involves the definition of marketing strategies, like the pricing of a product, the product itself, how the product gets to the customer and the promotion of the product, which is also know as the 4Ps; Product, Price, Place and Promotion

# data[].attributes.body
The 4Ps has been termed product-centric, therefore, more customer-inclined terms are used to replace them, 4Cs; Client, cost, communication and convenience. These terms gives a reorientation about product and services, and value placed on customers and their needs. From the point of identifying their needs and finally to point of availability at their own convenience.

# data[].attributes.body
In B2B sales, the position of a product or business is analyzed by the position of the offerings, compared to the position of other offerings on the market. In B2C sales, positioning is determined by the position an offering occupy in a a customer's mind.

# data[].attributes.body
They are sales that are influenced by online contents and social media activities and platforms. The business offers customer service to interact with potential customers who are technically knowledgeable and guides their decision rather than push sales.

# data[].attributes.body
trade shows are organized to help companies meet potential customers and gain information about new solutions and products. It also helps to follow-up on the customers and offer to give them more information and help them make decisions.

# data[].attributes.body
It evaluates the financial structure or financial health of the company. Solvency is usually measured by comparing the ratio of the owner's capital (equity) to the company's debt (liabilities).

# data[].attributes.body
Return On Assets

It is a financial calculation of how a company efficiently generates profits through their assets.

# data[].attributes.body
Return Of Equity

It calculates how effectively a company uses money invested by its shareholders to generate profits.

# data[].attributes.body
A Customer value proposition is set of or selected benefits that is presented to a potential customer to win them over.