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Jack in the Books on youtube does a lot of partnerships with squarespace on his videos about books and reading

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old content doing better then new posts, and

me in more colorful outfits does better,

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Stream Ian Wright's Desert Island Disc here

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Stream Ian Wright's Desert Island Disc here

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Ian Wright talks about his teacher on Desert Island Discs

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long form - https://www.youtube.com/watch?v=Jw7kdOK2qUM

stories - lilybchapman

short form - AngusTheScottie (tik tok)

live - news streams on youtube

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10 *actually good* classic literature books for *actual* beginners

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lil acoustic version of auction with my sweetness @DESTINCONRAD .thank you so much for all the love on this record, keep running ittt

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@sasha.keable
lil acoustic version of auction with my sweetness @DESTINCONRAD .thank you so much for all the love on this record, keep running ittt
♬ original sound - Sasha Keable

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Long form - Niki Demar: Restarting life at 27 - YouTube

Stories - Charli xcx on her private Instagram

Reels - Leah Kate

Live Streams - Madison Beer on her team's instagram

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long form - https://www.youtube.com/watch?v=Jw7kdOK2qUM

stories - lilybchapman

short form - AngusTheScottie (tik tok)

live - news on youtube

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10 *actually good* classic literature books for *actual* beginners

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Long form video - https://www.youtube.com/watch?v=Jw7kdOK2qUM

stories - lilybchapman

short form video - AngusTheScottie (Tik Tok)

Live videos - live news on youtube

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10 *actually good* classic literature books for *actual* beginners

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Stories - https://www.instagram.com/mtvuk/https://www.youtube.com/@tracysohn

Short video - https://www.instagram.com/reel/DA27gfGymfA/

Long form - https://www.youtube.com/@tracysohn

Livestream - https://www.youtube.com/watch?v=3gzP820OS5A

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Kai Cent streams on Twitch

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https://www.instagram.com/livieshq?igsh=amFuN2ltb285MnVt

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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https://www.instagram.com/oliviarodrigo?igsh=MWV6MzdkdnpodnU3Mw== VS https://www.instagram.com/livieshq?igsh=amFuN2ltb285MnVt

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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https://www.instagram.com/sweetener

https://www.instagram.com/katseyeworld/

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Long-form videos (Q&A) - West Beach Challengers

Stories- Charlotte Jacklin

Reels - Daria's #bookstagram

Live streams - Comparison coach Lucy Sheridan

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Hamburger

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Theodore — music supervision & licensing

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Theodore — music supervision & licensing

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Theodore specialises in connecting music with moving image. We collaborate with
brands, agencies, production companies and networks to find music and talent to
enhance their campaigns and the stories they tell.

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Horizontal

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Welcome to MassiveMusic, a Songtradr company and the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound.

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Horizontal: Kerrang

Drop down: Positive News

Burger: TLOBF

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@clarebunnie on Tik Tok 43.3k followers, does outfit videos and makes weird jewelry

@best.dressed on insta 1.4m outfit photos and aesthetic, got big on youtube now just does instagram

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micro - valerie morehouse - celebrity vocal coach, she gives tips on singing, has a book, products etc- 25k followers

macro - NAMED collective - clothing brand that focuses on promoting on social media - 900k followers

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@nugupromoter - Instagram account with 32.5K followers, its an account that's promoting not well-known. k-pop girl groups.

@soompi - One of the biggest news outlets on K-pop. On Instagram they've got 312K followers but on X (Twitter) they got 3.6 million followers

Both promote K-pop groups, soompi also writes for smaller groups. However, I feel like people look faster on nugupromoter to discover more groups, as they're more limited on whom they write for.

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Gymshark

They provide different styles of fitness wear that suits all body types. The clothes are cute, comfortable and great to wear even outside of the gym.

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beauty: hailey bieber - love her or hate her, she's influencing a lot of young girls about what color to dye their hair, painting their nails, what products to use or what streetwear is "in"

music: Billie eilish, olivia rodrigo - two examples of artists who have set the tone for generation z artists' music sonically and lyrically. in my opinion most artists in gen z have in a way been inspired by billie's singing or olivia's aesthetics, songwriting or genre bending sounds.

i think in music we're going to see a lot more chappel roans and sabrina carpenters and brat esque campaigns for albums!

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Julia fox can be seen as a tastemaker. Her intense black eyeliner and strange fashion choices became more widespread. She brought in a new era of it girls. Her autobiography became a NYT bestseller. She teaches you to be weird, open, and honest.

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Spotify - having access to billions of songs, discovering new music through playlists, etc.

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she's been making music for 10 years now. two years ago it started taking off, she took what worked and made it her brand. the baby blue and light yellow colors, big curtain blonde bangs, bright pink blush, funny lyrics, sexual references. the 60s and polly pocket aesthetic. kisses and hearts etc.

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aespa is a K-pop group with a very futuristic brand. Their brand is really well-known within the K-pop community. aespa's name is a combination of 'avatar' and 'experience'.

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slogan 'Treat People With Kindness'

bright colors, nail polish, pearl necklaces, feather boas.

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Celebrity with a strong personal brand and why?

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Celebrity with a strong personal brand and why?

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Post-class activity: online only storytelling example

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Post-class activity: online only storytelling example

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The Confidence Man party hits a new high: “We’re gonna be fucked for the fourth album. We’ve used everything we have in this one”

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Awareness- Collaborate with The Music Confectionary as Kemi has done work with them. Videos of her singing during her assignments with them tagged.  Her videos to be posted on their website with a hyperlink to her site.

Interest- Sophisticated colourful visuals of Kemi. Videos of her talking about her faith and videos of her performing with choirs, at church and her performances.

Desire- Viewers to want to hear more of Kemi’s music and follow her journey and follow on social media for more shows.

Action- Download Vulnerable single

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Awareness: the fan is signed up to the artist newsletter and receives emails with news + they see the news about the cd/ tour date on the artist’s social media pages.

Interest: Vibrant, eye catching visuals look interesting to the fan, they decide to go to the artist’s website/ click on the link in the newsletter.

Desire: there’s a video of the artist talking about the CD/ tour date on the website, giving a behind the scenes look, and discussing more about what the potential customer would get out of purchasing, which would ideally convince the fans to want the product.

Action: the fan purchases a CD/show ticket and receives a discount code for their next purchase.

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Awareness - gig with bands of similar genre/ style, tag in posts so they’ll repost

Interest - watch clicks on link tree/ new followers, post single on story with links

Desire - make post if sign up to newsletter through website get special rewards/ discounts

Action - 50% off code for next gig after signing up to newsletter

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The New York Times does a great job of being timeless and efficient.

Their branding is clear, the website feels like you have the actual paper but with more efficiency.

As you scroll it groups articles that are related together, and includes how long of a read it is so you have more of a chance of clicking something even if you have little time.

You can also decide not to scroll and just go to the top for a more effective direct line.

Their content also ranges.

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The New York Times - Breaking News, US News, World News and Videos

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Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

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The first thing that shows up is her most recent single release. You then enter the website which shows more of her releases, merch, tour dates and videos. I like that it isn't text-heavy and very visual-based.

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Jorja Smith official website. New album ‘falling or flying’ out now.

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example: the suggested tab on youtube is content that dynamically changes to the person's preferences. this can be used by a musician like me, by using the right hashtags under a video or by using google ads for youtube. that will help reach the target audience.

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I like that the website

is interactive with the 360 Brand consulatry for music and audio wheel so I'm playing a game while learning about what's within the company.

as soon as you are on the website you get a showreel of brands and people they have worked with and when you put your mouse near it will say 'play showreel'

At the bottom has all the subheadings and a question that motivates you.

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It's not online anymore, but when Taylor Swift announced her version of 1989 she made her fans solve a puzzle on the website to discover more about her vault tracks.

Explanation from The Tab:

When you type Taylor Swift into the search bar on Google, a lovely seasidey little blue vault will appear. The vault then gives you a riddle to solve, with a jumble of letters that make up the words of what will be song titles in the From The Vault of 1989 (Taylor’s Version), when Swift releases it next month. When I joined in, I got “She Lost Him”, and when I played the puzzle again I got “Pen Click”.

When you’ve worked out what you think the song title will be, search it in the Google bar and Google will tell you if you got it right or not. It will also reveal that Taylor Swift is using the Vault puzzle on Google for 1989 to count how many searches each correct answer gets, and when it reaches the small sum of 33 million searches the Taylor vault shall open.

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Miling- Pretty Little Thing Website (Clothing)

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Miling- Pretty Little Thing Website (Clothing)

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Name: Ellie Lock

Age: 19

Gender: Female

Location: London

Education: Events and Management

Family: 1 sister, parents still together

Goals and Challenges: Wants to get a better understanding on what’s happening in the pop industry so she can gain more knowledge for events and management tasks.

Values and fears: Diversity, new and trustful sources. Fear for fake news and failing.

Marketing message: Ariana Grande Spills Tea About New Album and Wicked

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Demographic

21 yo

Males

Band from Liverpool

Grunge band

Studied music - graduates

Friends

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Demographic:

24

Female

New York City

Studying fashion at NYU

Has 2 sisters, close with sister and single mum.

Goals and Challenges:

Her goal is to style Queen Latifah and Mo'Nique. Her challenges is she wants to travel out of New York City to study and interact with new fashion beings but has no money.

Values and Fears:

Values- authentic and suitable fashion (re purposing things like charity shop/vintage)

Fear- Fast fashion linking to the environment.

Marketing Message:

How to re- purpose

Collaborating with

Fast Fashion downfall

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Old - ‘Heartstopper’ fans are loving Kit Connor’s Captain America costume in season three
New - This is why ‘Heartstopper’ fans are loving Kit Connor in season three

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Demographics

20

Male

London

Music Uni Student

Likes going out and meeting new people

Goals and Challanged

wants to find new underground music

low on money

Values and fears

Interesting grassroots artists, and meeting people who value the same

Fears, being left out

Marketing Message :

9 affordable gigs with artists you should be watching

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Lana Del Rey and Jack Antonoff back in the studio together? What does the new album 'Lasso' have in store for Lana fans in 2025?

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Old: Jack Antonoff confirms he’s working on Lana Del Ray’s Lasso

New: #1 Producer Jack Antonoff SPILLS tea on producing Lana Del Ray’s “Lasso”.

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Why would Clementine Douglas go solo after exclusive bangers with successful artist?

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Clementine Douglas: the soulful voice heard on Chase & Status and Blessed Madonna bangers goes solo

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Clementine Douglas, the soulful dance vocalist heard on tracks by Blessed Madonna and Chase & Status, is going solo – read the NME interview

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Instagram: Monitoring these interactions with your audience can give you a monthly average and can also help you get a better understanding of your audience interests.

. Likes

.story mentions

.comments

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YouTube - Posting videos & shorts (measured by video engagement, view duration, likes, views), replying to comments under your videos (might make viewers return and re-comment), Doing instagram lives (measured by viewers, maybe new subscribers?)

Instagram - Reel posts (measured by the engagement, more specifically views, comments and shares), posting stories with a question bar, where you ask your audience a question (measured by the number of replies), replying to comments under older posts (makes people return to the post, measured by new engagement)

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YouTube:

Likes

Views

Comments

Monitoring these interactions with your audience can give you a monthly average and can also help you get a better understanding on which content your audience enjoys from you the most

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Facebook : 1 ) sharing posts 2) Facebook marketplace -selling products 3) liking posts

-monitor engagement rate

Youtube: 1) posting videos 2) subscribing to users on the platform 3) liking videos

-measure how many users stop watching after a certain point , measure watch time

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Twitter / Instagram / TikTok / LinkedIn - Hashtags

YouTube - Standing out with your Thumbnail

LinkedIn - Start discussions on profile, use leverages

Instagram - Story likes

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Sharing the post outside of the app

Stitch/Remix

Leaving a comment

Reposting on the app

Saving the post for future reference

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Instagram - send a post

Snapchat - respond to a story

Youtube - comments on a video

figure out the number of engagements and compare them to the reach, if its over 10% it's successful

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Add your independent learning practice here and explain how you'll weave that into your work this semester.

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Share your two examples of content creators in action and explain why their posts are different to traditional journalism.

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When you work in a team, which one (or more!) of these roles do you most strongly identify with?

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The nine Belbin Team Roles; their strengths and weaknesses, and how to use the nine Belbin Team Roles when working with a team. To find out your Belbin Team Role profile you need to complete the Belbin Self-Perception Inventory and ask for feedback from those you work with. This generates a Belbin Team Role Report which can be use in a myriad of ways.

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Being motivated to do more reading research

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Being motivated to do more reading research

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Improving my time management for tasks towards my work.

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Improving my time management for tasks towards my work.

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Encourages you to be proactive

Boosts confidence

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Setting deadlines and making schedules to provide myself structure when independently learning

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two examples of content creators in action and explain why their posts are diffrent traditional journalism 

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two examples of content creators in action and explain why their posts are diffrent traditional journalism 

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Nara Smith- Makes every single thing she eats and drinks from scratch due to her skin

Brittany Broski- Her podcast which is called Royal court is set in a medieval time scene in which she interviews celebrities and news.

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Food video creator. Debut was made on Gordon Ramsay's Master Chef. Does collaborations with celebrities.

https://www.instagram.com/nick.digiovanni

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Music journalist for Rolling Stone + Fashion & Beauty Director

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Using funny videos to sell products without it feeling like a hard sale combined with lifestyle content.

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Using funny videos to sell products without it feeling like a hard sale combined with lifestyle content.

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Kristy Sarah (@kristy.sarah) Official | TikTok

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Kristy Sarah (@kristy.sarah) on TikTok | 1.1B Likes. 15.6M Followers. curated chaos✨ teamkristy@gersh.com.Watch the latest video from Kristy Sarah (@kristy.sarah).

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Creating a community of Snoopy lovers through animated videos which isn't a normal journalistic approach. 

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Creating a community of Snoopy lovers through animated videos which isn't a normal journalistic approach. 

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Snoopy (@snoopy) on TikTok | 17.7M Likes. 1.5M Followers. The official account for Snoopy and the Peanuts gang!Watch the latest video from Snoopy (@snoopy).

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One Drive folder for photos / article documents

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One Drive folder for photos / article documents

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https://website.grader.com/

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2410 BIMM - Week 2 Understanding Your Audience and Building Engagement

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Monitoring engagement on social media channels 💡

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Monitoring engagement on social media channels 💡