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Animal shelter use emotional appeal because when they make ads and show them on Facebook they make sad posts of the dog is going to be put down so people want to adopt more animals. Another reason is when they post about it people feel bad for the dogs who got surrenders into the animal shelter so it makes them want to come adopt the animals.

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Bath and Body works provide the sales so people come more often. So when the do the buy 3 get 4 free sales a lot of people come because of the free stuff. So it makes more business for the company.

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Aldi shows that all their food is organic or gluten-free. So it shows that whatever they sell is of higher quality because of the organic features.

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The slogan Just do it shows that they are telling you to just do it. So even though you don't want to you Just do it like everyone else.