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MISSION

This company makes healthy and delicious cupcakes with fresh and natural ingredients, without preservatives or artificial additives, to meet the needs of its customers and to be a responsible company committed to the health and well-being of its customers and the community.

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VISION

This company seeks to become the best option in the healthy cupcakes market by offering a wide variety of high-quality options that meet the needs of its customers. In addition, it is committed to being a sustainable and responsible company that aspires to expand and reach more customers nationwide, contributing to the well-being of its customers.

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VISION

By the year 2024 sport A.L.T will be a profitable and nationally recognized company in the sportswear market with exclusive design products with high quality standards

MISSION

We are a local sportswear design and marketer, which is responsible for the distribution and sale of high-quality, comfortable, and functional products, satisfying the needs of our customers. We have a team of suppliers that provide products with exclusive designs offering control and reduction garments.

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1. Marketing Strategy: Establish a customer-focused marketing strategy, using social media, digital marketing, and advertising at sporting events.

2. Quality Policy: Implement a quality management system to ensure that all Sport AL products meet the highest quality standards and meet the needs of our customers.

3. Innovation and design: To be an innovative brand in the design of sportswear, through the use of advanced technology and high-quality materials.

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Mission:To produce and market quality food, in constant innovation, satisfying the needs of our customers and consumers, committed to the welfare of our employees, partners and community.

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vision: To be a bakery recognized for the quality, originality of its products, services and constant satisfaction of its customers, through teamwork, commitment, innovative profile, professionalism of our staff and franchisees in bucaramanga

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1. Position the bakery and pastry brand in Bucaramanga with local marketing.

2. Develop new pastry products that appeal to current and new customers, taking into account customer preferences and market trends.

3. Investing in employee training to improve the quality of customer service, delivery time optimization and complaint handling

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Vision: To be positioned among the best dairy commercialization companies at a national level, perfecting technologies that help to strengthen the need and trust of the customer. complying with all the quality standards

Mission:
The Jiessh company is a dairy commercialization, with innovation and development in the industry at the local level, which contributes to a healthy diet and
healthy for our customers.

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Vision: To be the best company in granitas preparation, standing out for our excellent quality and taste, while meeting the highest standards of service in order to achieve customer satisfaction.

Mission: We are a local company that prepares and produces high-quality granitas, providing the highest level of customer satisfaction to our customers in Bucaramanga.

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Develop   analysis    tastes

Implement    marketing    through

establish    operations    stock

Measure    performance   indicators

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Quality

Innovation

Technology

Punctuality

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Increase sales by 5% growth in the first quarter of the current year.

Improve customer satisfaction by 80% through a survey.

Improve productive efficiency by 30% without delaying the delivery of the product.

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Vision:
Kabaláh's goal is to provide a distinctive coffee experience that blends Colombian coffee's richness and tradition with the nutritious and healthy advantages of the baobab tree. They are committed to delivering high-quality items while promoting sustainability, fair trade, and environmental protection.

Mission:
Kabaláh's mission is to offer our customers a unique coffee experience, combining the richness and tradition of Colombian coffee with the nutritious and healthy benefits of the baobab tree. We strive to provide high quality products, promoting sustainability, fair trade and environmental care.

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Minimalist Colorful Organizational Structure List Graph

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financial resources will be allocated: $45´000.000

Human resources: $5.700.000

Technological resources: $5.500.000

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1. Expand the range of products offered, including new flavors and options to attract a broader customer base.
2. Establish alliances with local fruit and liquor suppliers to guarantee the freshness and quality of the ingredients used in the preparation of the beverages.
3. Train staff in beverage preparation techniques and customer service to enhance the customer experience and increase customer satisfaction.
4. Invest in advertising and marketing to increase the company's visibility and attract new customers.

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Maintain a customer satisfaction rate of at least 90%
Estimated population that will consume our product 24%

The goal is to increase unit sales by 15% in the next year.

Increase the number of followers on our social media by 20% in the next year.

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Mapa Mental Amor Propio Ilustrado Colorido

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1. Expand our presence in the local market through the opening of new locations.

2. Offer a wide variety of innovative and creative fruit micheladas to meet the needs of our customers.

3. Strengthen our relationships with local suppliers to ensure the freshness and quality of our ingredients.

4. Create and promote a family-friendly menu for all ages, offering non-alcoholic options, available until 7pm, and an adult menu featuring fruit micheladas and alcoholic beverages, starting at 7pm, to meet diverse customer needs.

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.  Constant staff training in coffee preparation techniques and customer service
.  Implement sustainable practices to reduce our environmental impact
.  Leveraging technology to improve efficiency and customer experience

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Establish the population in which we focus to provide the product, in this case it is more focused on people with diabetes in the city of Bucaramanga.
Where do we get that necessary information?
Of the public pages such as: Invima and Minsalud.

-Promote its sale and circulation through social networks to reach the type of population and thus highlight the benefits of yogurt that contains aloe.

-To achieve this, we must idealize with the sales team in order to use digital marketing since it will be in charge of the general appearance of an advertisement for television channels.

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General Management
Production area
Distribution

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General Manager

Operations Manager

Finance Manager

Human Resources Manager

Marketing and Sales Manager

Customer service staff

Kitchen staff

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. CEO

. Head of purchasing

. Analytical judge

. Head of marketing and sales

. Human talent

. Import manager

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-managing Director
-secretary
-sales manager
-CFO
-Human Resources

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Innovate products according to the needs

Increase sales by 20% in the coming months

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64% of people in the Bucaramanga area consume alcoholic and non-alcoholic micheladas on special occasions and  Sales increase  by 15% in the next year

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Set clear performance expectations and your Sales Plan in order to understand all your cash-flow

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reach a market share of 10% in the first year of operations.

Increase customer satisfaction by 80%

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Our goal is to offer an exceptional coffee experience to our customers, which will be reflected in our performance expectations. We will set monthly and quarterly sales targets and closely monitor our cash flow to ensure financial sustainability.

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-Equipment and technology 10,000,000 pesos
-Supplies 8,000,000 pesos

-Rent for establishment 667,000 pesos
-Payroll 1,160,000 pesos
-Public services 800,000

-Marketing 1,000,000 pesos
-Emergency reserve 334,000 pesos

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Capital required by michefrut - $45,000,000
Marketing - $3,000,000
Merchandise - $10,000,000
Equipment and technology - $10,000,000
Staff - $10,000,000

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The initial capital in total would be $40,000,000
The rent of the premises is $5,000,000
The raw material is $5,000,000 Utensils and machinery is $25,000,000
The staff payroll is $5,000,000

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-The initial capital in total would be $50,000,000
-The rent of the premises is $3,000,000
-The maquila $28,600,000
-The staff payroll is $7,000,000

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Establish how your organization's mission and values helps to engage employees and promote collaboration

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Commitment to quality
Innovation
Sustainability
Responsibility

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Quality
Passion
Innovation
Freedom

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Kabaláh café requires a sum of 25,660,000 with investment cost, taking into account :
Maquila: 8,080,000
Ton of coffee: 10,800,000
Half a ton of the baobab: 5,000,000
Taster: 1,000,000
Coffe stock warehouse: 1,500,000
Total: 25,660,000

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Quality
Innovation
Creativity
Collaborative
Customer service

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-Innovation
-Quality
-Puntuality
-Honesty

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. Quality
. Sustainability
. Authenticity
. Passion
. Social responsibility

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start with a goal of 20% of monthly sales for the first three months and increase to 30% in the next three months. Set customer satisfaction goals, such as achieving an average satisfaction rating of 90% in surveys

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our pastry and confectionery product stands out for its impeccable quality, its dazzling creativity and its elaboration with a passion that can be tasted in every sweet delight.

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Sport al requires a capital of $52,500,000

We will achieve our goals by establishing a place where the merchandise will be received $1,500,000

We will invest $30,000,000 in garments

We will hire trained personnel to buy, sell and advise $5,000,000

Advertising and marketing $10,000,000

Shelves and computers $6,000,000