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We are going to advertise on giant screens in the streets of the city and in shopping malls.
We will also provide free samples in stands on the street, in strategic places such as shopping malls, we will use these strategies that are the best because that way we can make the public know and taste the product and we will offer a free ice cream to people who upload a photo with the ice cream and tag us on social networks and sharing with their acquaintances. We will also establish a stronger presence in social networks, sharing images of our ice cream, informative videos about the importance of healthy eating and the benefits of our product. We will also offer discounts on holidays such as Mother's Day, Father's Day, etc.

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Snowybite ice cream is a dessert made with organic ingredients such as fruits and greek yogurt with no sugar added in order to take care of customer`s health, all of our different variety of products are a perfect option to enjoy a time with the family or friends tasting a great dessert which also helps people to maintain a healthy lifestyle. There is a great variety of presentations of the product, whether the customer wishes to consume the ice cream in cones or in cups, even with their favorite flavor, customers can choose also the flavor of the greek yogurt

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This product is aimed at people between 20 and 40 years of age, mainly for the population of Loja, who need to take care of their health and nutrition, with a fitness lifestyle and a preference for organic products.

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Snowybite is located in the area of a high price and also a high quality, which is a good positioning because other competitors have a high price but a low quality, therefore that is a benefit for my business

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The price strategy will be based on the following terms:
Determine costs

Considering direct and indirect costs to calculate a profitable selling price.

Perceived value

Focusing on communicating the health and quality aspects of products.

Segmentation

Identify the target market you are targeting and adapt pricing accordingly.

Pricing Strategy

Perception of superior quality and luxury appeal

Competition

Prices competition in the area and adjust prices accordingly.

Disscounts

Offer size options, such as small, medium and large, with tiered pricing.

Price

We pretend to offer a price of $1,25 American Dollar

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I will use the strategy of Strategic Alliances, by establishing partnerships with local and international stores that offer healthy products, and my business will learn from those companies that has a lot of experience in the market and I will take advantage of their knowledge of our target audience and share resources to expand distribution. This will also help us to have a better recognition in the international market while adapting our product to each culture.