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Demand operates by other products’ demand.

i.e., the demand for steel rises when production of cars increases; this is called derived demand.

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A statement from a company that shows why a customer should buy their product.

I.e., the company promises the product’s safety as it is their value proposition

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In reciprocity, companies exchange their businesses mutually.

Example: we are buying from them because they are buying from us.

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It means focusing on a particular group of customers.

Example: A brand of sports shoes marketed to only young runners.

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Client, Cost, Convenience, Communication.

Example: The four Cs mainly focus on consumer needs rather than features of the product.

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Calling the customers without telling them before.

Example: In cold calling, you need to be prepared to identify the decision-makers rapidly.

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Closing phrase is usually used to finalize the deal.

Example: ‘So that’s what exactly you need.’ officials said to finalize the deal.

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In this process we look to attract potential people who have an interest in our products.

Example: like Revolut, if you refer your friend, you will get $30.

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Specific methods of how a product is used by customers.

Example: "Marketing focused on how the machine benefits house assembly firms.

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Industry focuses on business in a specific area.

IE pizza chain opens most of its restaurants in a New York City.

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Decisions made by customers to buy products are based on careful consideration and thinking, benefits, and needs, and not only emotions.

IE company buys a machine that can help to save money and work accurately, not because it looks nice.

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routes from the manufacturing company to the customer.

IE a machine manufacturer sells directly to a factory without involving many intermediaries

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What a product customer requires.

Example A mom requires a safe stroller for her small baby

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Matching sales with the customer’s long-term goal.

Example: "Sales representatives should be involved early in the planning of customer investment.