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3000 BCE: Ancient Egyptian Design Principles

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3000 BCE: Ancient Egyptian Design Principles

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The ancient Egyptians established fundamental design principles that continue to influence modern design. Their use of geometric patterns, hieroglyphic systems, and architectural proportions in monuments like the pyramids demonstrated sophisticated understanding of visual harmony, symmetry, and symbolic communication. These early design concepts laid the groundwork for typography, iconography, and architectural design.

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《wen’xin’diao’long》Literary and artistic masterpieces have been accomplished.

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宋哲宗：有当时画像记录的最帅皇帝即位

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Emperor Zhezong of the Song Dynasty, the most handsome Chinese emperor with recorded portraits, ascended the throne

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Ancient Greece and Rome - the foundation of proportion and classics

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Ancient Greece and Rome - the foundation of proportion and classics

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Time: about the 8th century BC - 5th century AD Core features: harmony, proportion, order analysis:

Ancient Greece and Rome raised design from pure functionality to philosophy and aesthetics. They discovered the golden ratio and a series of visual correction techniques and applied them to architecture, sculpture and artifact design. The columnar proportion of the Parthenon and the dome structure of the Roman Pantheon are not only for strength and durability, but also for the pursuit of an eternal and sacred beauty of harmony. This pursuit of rationality and order has become the cornerstone of Western classical design.

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Refinement of silk production techniques

Mastery of high-fired porcelain techniques

Ru ware (pale blue glaze)

◦ Guan ware (cracked glaze)

◦ Jun ware (purple-splashed glaze)

◦ Ding ware (white porcelain)

◦ Longquan celadon

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1103（宋崇宁二年），《ying’zao’fa’shi》（营造法式）The publication of the world's first officially printed monograph on architecture represents the maturity of traditional Chinese architectural art.

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The "Water Scroll"（水图卷） was created by the Southern Song Dynasty painter Ma Yuan.（马远）

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The architecture of the Tang Dynasty was grand in scale and incorporated both indigenous Chinese styles and foreign influences in its design, such as the upturned eaves, making palaces, temples, pagodas and other buildings particularly magnificent.

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1450: Gutenberg's Printing Press Revolution

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1450: Gutenberg's Printing Press Revolution

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Johannes Gutenberg's invention of the movable type printing press revolutionized communication design and made printed materials widely accessible. This technological breakthrough not only democratized knowledge but also established the foundations of typography and layout design. The need for legible, standardized fonts and efficient page layouts gave birth to the graphic design profession.

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Rococo was an 18th-century artistic style. It began in France as a lighter, more playful version of Baroque. Known for its elegance, it featured soft colors, delicate curving shapes, and themes of love and nature. This style appeared in painting, furniture, and lavish interior design.

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Rococo was an 18th-century artistic style. It began in France as a lighter, more playful version of Baroque. Known for its elegance, it featured soft colors, delicate curving shapes, and themes of love and nature. This style appeared in painting, furniture, and lavish interior design.

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1760-1840: Industrial Revolution's Impact on Design

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1760-1840: Industrial Revolution's Impact on Design

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The Industrial Revolution transformed design from handcrafted artisanal work to mass production. This period saw the emergence of industrial design as manufacturers needed to create products that were both functional and appealing to mass markets. The revolution also led to the development of new materials and manufacturing processes that expanded design possibilities.

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Led by figures like William Morris, the Arts and Crafts movement emerged as a reaction against industrialization's dehumanizing effects. This movement emphasized handcraftsmanship, traditional techniques, and the integration of art into everyday objects. It significantly influenced modern design philosophy by promoting the idea that well-designed objects should be both beautiful and functional.

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1860s～1880s traditional perspective has been change.

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1860s～1880s traditional perspective has been change.

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Cezanne changed the composition of painting.

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1860s，Cézanne's influence on Western art history

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1860s，Cézanne's influence on Western art history

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The establishment of the Deutscher Werkbund in Germany marked a crucial step toward modern design thinking. This organization sought to combine traditional crafts with industrial mass production techniques, bridging the gap between art and industry. It laid important groundwork for the later Bauhaus movement and influenced the development of industrial design as a profession.

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The founder of Cubism: In 1907, through "Les Demoiselles d'Avignon", he initiated Cubist painting, deconstructing objects into geometric shapes and presenting them from multiple angles.

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Ford Model T，the world's first car produced on an assembly line, which significantly reduced production costs and made automobiles accessible to ordinary households

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Walter Gropius founded the Bauhaus school in Weimar, Germany, revolutionizing design education and philosophy. The school's motto 'form follows function' became a cornerstone of modern design. Bauhaus emphasized the unity of art, craft, and technology, training students in multiple disciplines and establishing design as a serious academic field with scientific principles.

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Affected by the economic crisis, men's suits became more simplified, with broader silhouettes and a predominant use of dark and neutral colors. Additionally, accessories were abundant, with newsboy caps and Ivy caps being representative items of the time. Casual shoe styles also increased, such as loafers, moccasins, and Keds.

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The mid-century modern movement emerged, characterized by clean lines, minimal ornamentation, and integration with nature. Designers like Charles and Ray Eames, Eero Saarinen, and George Nelson created iconic furniture and products that embodied optimism about technology and the future. This movement significantly influenced architecture, interior design, and product design.

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Pop design has become popular,Its distinctive style always catches the eye.

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1960s: Corporate Identity and Branding Revolution

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1960s: Corporate Identity and Branding Revolution

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The 1960s saw the rise of systematic corporate identity design, with designers like Paul Rand creating comprehensive visual identity systems for major corporations like IBM and UPS. This period established graphic design as essential for business success and introduced the concept of cohesive brand experiences across all touchpoints.

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安迪沃霍尔

波普艺术

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The Cultural Revolution, a significant period in Chinese history, had a profound impact on various aspects of society, including the arts. During this time, art was primarily used as a tool to promote revolutionary ideals and socialist values. Traditional and Western art forms were often discouraged, while revolutionary themes were emphasized. This led to the creation of many works that celebrated the spirit of socialism and the leadership of the Communist Party. Despite the constraints, this period also witnessed the emergence of unique artistic expressions that reflected the era's social and political climate. Ultimately, the Cultural Revolution shaped the development of Chinese art in complex ways, contributing to its rich and diverse heritage.

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Postmodernism challenged the strict functionalist principles of modernism, embracing decoration, color, and cultural references. Designers like Ettore Sottsass and the Memphis Group created bold, expressive designs that prioritized emotion and meaning over pure function. This movement expanded design's vocabulary and encouraged more diverse, inclusive approaches.

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3D打印

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The introduction of the Apple Macintosh computer and desktop publishing software like PageMaker democratized graphic design. For the first time, individuals without extensive technical training could create professional-looking layouts and designs. This technological shift dramatically expanded who could participate in design and transformed the industry's workflow and economics.

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The emergence of the World Wide Web created an entirely new design discipline. Web designers had to consider user experience, navigation, and interactivity in ways never before required. This period saw the development of user interface (UI) and user experience (UX) design as distinct specializations, fundamentally changing how designers think about functionality and user needs.

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The launch of the iPhone revolutionized design by introducing touch-based interfaces and mobile-first thinking. Designers had to reconsider how users interact with digital products, leading to the development of responsive design, app design principles, and new approaches to user experience. This shift made design more accessible and integral to daily life than ever before.

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In 2015: Artificial Intelligence Enters the Design Field

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In 2015: Artificial Intelligence Enters the Design Field

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Various AI design tools (such as Adobe Sensei and Canva's AI design functions) began to emerge, capable of automatically generating design plans, optimizing layout and color schemes, significantly enhancing design efficiency and prompting designers to shift from "executors" to "creative decision-makers".

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The full popularization of passive houses by 2050

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The full popularization of passive houses by 2050

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The back-screen design of Xiaomi's flagship series stands as a bold exploration of smartphone form and function integration. Far beyond a mere decorative element, this secondary display redefines user interaction scenarios

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Stunning Poster

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Yan Yu has made significant contributions to the establishment of interdisciplinary programs and the development of the field of design related to the Dunhuang theme.

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2022: The Year Generative AI Changed Design

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2022: The Year Generative AI Changed Design

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In 2022, generative AI burst onto the scene and quickly became a game-changer for designers. With new tools like DALL-E 2, Midjourney, and Stable Diffusion, designers could now create stunning images, logos, and entire visual concepts simply by typing a sentence.

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The Renaissance was a emancipation and cultural movement that took place in Europe from the 14th to the 16th century.

The Renaissance emphasized that the new culture was based on classics, not just classical revival, but actually a bourgeois anti-feudal new cultural movement.

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起猛了！看见机器人扭秧歌了！看《秧BOT》唢呐一响 科技登场！「2025央视春晚」| CCTV春晚

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Philippe Starck designs the “Juicy Salif” citrus squeezer, a postmodern icon known for its sculptural, unconventional form.

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New energy vehicles (NEVs) have developed rapidly in recent years and achieved remarkable accomplishments in technology, industrial ecology and market sectors.

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The digital technology revolution of the 21st century has brought about a shift from manual creation to digital generation, expanding the boundaries and possibilities of design.

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The digital technology revolution of the 21st century has brought about a shift from manual creation to digital generation, expanding the boundaries and possibilities of design.

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设计系统：如谷歌的材料设计、苹果的人机界面指南，为产品提供统一的设计语言和组件库，保证体验一致性