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This destination audit would undertake Richie and Crouch's model (2000) to evaluate Brighton as a tourist and event destination, focusing on:

·       Core recourses and attractions (including an assessment of the 4A’s)

·       Supporting factors and resources

·       Destination management

·       Destination policy, planning and development

However, the model includes “Qualifying and amplifying determinants”, these are not being assessed in this audit. Meanwhile having a destination audit is important because it outlines the procedure for conducting a thorough, methodical, and recurring analysis of a place to determine its resources' advantages and disadvantages.

This audit would also outline the importance of event tourism because it plays a significant role in the overall tourism industry and it has some key importance:

1.     Economic impact

2.     Cultural exchange

3.     Community engagement

4.     Sustainability and development

In general, event tourism focuses on the wider socioeconomic advantages an event provides to the host location in addition to its immediate effects.

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Overview of Brighton as a tourist destination  

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Overview of Brighton as a tourist destination  

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This video outlines the key points of why you should visit Brighton and outlines what could be done in Brighton while visiting it. This video is included to give a brief outline for the tourists to watch before they travel to Brighton to explore.

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The two sections could separate core resources and attractors. The core resource represents the main building blocks of destination attractiveness and tourism. Natural features, cultural assets, and the built environment are examples of key resources. The second part focuses on attractors, which are specific features or activities that attract tourists to a destination. These are the standout features of a location that capture the interest of potential visitors. Moving on it includes an assessment of a destination:

·       Physiography (landscape and climate)

·        Culture and history

·        Special events

·        The tourism superstructure (accommodation, attractions, amenities)

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Evaluation of the core and resource and attractions 

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Evaluation of the core and resource and attractions 

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Brighton has a very flat landscape and according to the Köppen climate classification, Brighton has a temperate climate. It is distinguished by chilly summers and winters along with a lot of cloud cover and precipitation.

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Brighton's culture and history are rich and multifaceted, contributing to its vibrant and diverse identity, as you can see above there is a diagram that briefly explains the history of tourism in Brighton. Moving to the culture here are some examples:

Arts and Music: Brighton's artistic community is thriving, presenting a diverse range of artistic disciplines through festivals such as the Brighton Festival and Fringe. It is renowned for its live music scene as well, offering a wide range of live music venues to suit different tastes.

Cultural Landmarks: In addition to the Royal Pavilion, the Brighton Museum and Art Gallery and the Theatre Royal Brighton are examples of cultural landmarks that provide information about the history and artistic expression of the city.

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Based on the events provided by the destination, this can be considered a pull factor Brighton's potential visitors and also helping Brighton develop a distinctive position to further separate themselves among the large number of competitors.

"The development od special events have proved to be one way to achieve visibility and to build a reputation" (Richie and Crouch, 2003)

These events can be categorised into 2 :

by size

by type various groupings

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One way to show events would be by classified them into size and as above I have shown three examples of the events put into the graph.

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The term "tourism suprastructure" refers to a variety of facilities that are either directly related to or form a single complex with hospitality, sports, and recreational facilities, including galleries, exhibition and congress spaces, marine tourism facilities, and outdoor and indoor sports recreation spaces.

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Tourism managers should take into account the four A's (Accommodation, Access, Amenities, and Attractions) when developing a destination and make sure that each element best suits the needs and expectations of tourists (Haneef, 2017).

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Purpose built for tourism:

England's south coast is home to the lively and well-liked tourist destination of Brighton. Its purpose-built attractions welcome guests and provide a variety of things to do and places to see, like:

·       The Royal Pavilion also attracts a lot of tourists because of its distinctive architecture, lovely gardens, and historical significance. The beach, retail districts, cultural events, and vibrant nightlife all add to Brighton's appeal as a tourist destination in and of itself.

Natural attractions:

Brighton is known for its vibrant city life, but it also boasts several natural attractions that add to its charm:

·       Brighton Beach: One of the main draws is this pebble beach. It's ideal for taking a leisurely stroll, tanning, or taking in the sea breeze. One of the most noticeable structures along the shore is Brighton Pier.

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On a typical weekday there are 120 scheduled rail journeys between London (All Stations) and Brighton (East Sussex) , with 114 of them being direct trains.

The distance by rail from London (All Stations) to Brighton (East Sussex) is approximately 46 miles (75 kilometres). The average train journey takes about 1hrs 8 mins.

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Visit Brighton’s main promotional activities of Brighton would be currently Christmas Parties, Farewekk Weekend, Komedia, Live music Venues and lastly Ironworks Studios.

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Destination policy, planning and development

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Destination policy, planning and development