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Ads must not manipulate anxiety (Health, safety, and finance)

Ads cant use superstitions or fears to deceive consumers

This applies only to sensitive subjects where consumers are vulnerable to ensure ads remain factual rather than manipulative. (Ex. Smoking, AIDS advertisements, drinking while pregnant, etc.)

Example: playing on fear related to medical conditions, without scientific support.

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COVID-19 billboard from anti-vaccine group 'misleading,' ad council rules

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A billboard that some interpreted as questioning the safety of COVID-19 vaccines was "playing upon fears rather than providing facts," according to Canada's Ad Standards council.

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Clause 14: Unacceptable Depictions and Portrayals 

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Clause 14: Unacceptable Depictions and Portrayals 

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This clause restricts depictions/Portrayals of bullying, discrimination, exploitation, etc. Personal opinions and perspectives are not grounds for objections under this clause.

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American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed

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American Eagle Outfitters has faced a firestorm of controversy and global news coverage for its ‘Sydney Sweeney Has Great Jeans’ campaign.

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Advertising to Children- Ava.J, Ava. S, Ali & Claire 

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Advertising to Children- Ava.J, Ava. S, Ali & Claire 

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Advertisements must not take advantage of children’s trust, innocence,  or loyalty, and they should never include messages or images that could harm children physically, emotionally, or morally.

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Everything you need to know about the Theranos scandal

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A company once famed for its potential to revolutionize the medical world, now notorious for accusations of fraud. Read on for the full story of Theranos.

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-Must reflect the current opinion or repensentation of an organization/ group

-Must not be deceptive or go against what the organization/ product claims

-can include customer testimonials or user generated content

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Advertisements can't bash another company or products without specific agreement discussed between all parties - a companies brand, product, other ads or related.

They cannot falsely highlight competitive differences.

This may become difficult in the future because of the encouragement of brand interactions online.

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Testimonials

-Must reflect the current opinion or repensentation of an organization/ group

-Must not be deceptive or go against what the organization/ product claims

-can include customer testimonials or user generated content