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Luciano Benetton (May 13, 1935) Born in Ponzano, Treviso, Italy. An Italian businessman and fashion designer, co-founder of the Benetton Group company, one of the most popular and important fashion companies in the world. By the mid-1970s, the Benetton group was a multinational that had nine factories, five in its country and four abroad

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1. What impacted you from his work?

I think it impacted since in my point of view in those decades people were really conservatives so this could be really taken as something not so good to be public.

2. What is the history of that ad?

The coloured condoms campaign was a nod to the AIDS crisis in the late Eighties and early Nineties.

3. What is behind that ad?

In November 1997, Benetton began selling "a complete range of coloured, reliable and up-to-the-minute condoms" in the UK, manufactured and sold under license by Ansell, an Australian company and sold at Boots and in Benetton stores.

4. Why are these ads controversial or considered a TABOO?

This is because this campaign was a nod to the AIDS crisis which was ravaging the younger generations in the late Eighties and early Nineties. So people didn't see that as something nearly good to be publishing.

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1. What impacted you from his work?

I feel this impacted me in a good way because everyone should be able to form a family even if they are lesbians or black and adopt an asian child because they are still giving this kid a nice life which he might not had have.

2. What is the history of that ad?

This is just a photography of a lesbian couple who adopted an asian child and in those times it wasn't normal to see that.

3. What is behind that ad?

In 1990 this photo was taken and it shows interracial, homosexual family so there were really criticized.

4. Why are these ads controversial or considered a TABOO?

This image suggests an interracial, homosexual family at a time when advertising was almost devoid of such depictions. Most images of lesbian relationships used for advertisement to this day are fetishised and heavily sexually suggestive.

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1. What impacted you from his work?

This impacted me at first since they are supposed to be human hearts this seamed to be kind wired and maybe sickening to watch.

2. What is the history of that ad?

This was actually pig hearts and he used them to create an anti racist calling but it was really controversial because of the hearts.

3. What is behind that ad?

In 1996 they used this picture to address racism but in a really interesting and wired way since this were pig hearts but people didn't know that.

4. Why are these ads controversial or considered a TABOO?

These ‘human’ hearts were later revealed to be pig’s hearts but that didn’t stop people all over the world calling the image, taken by Oliviero Toscani himself, racist. Toscani used his advertising to address racism on numerous occasions.

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1. What impacted you from his work?

This is really controversial because its a dead men and his family around him why would he use this photo to promote his sweater thats kinda sicking.

2. What is the history of that ad?

In 1982 the Mafia killing of Benedetto Grado in Palermo, Italy, was captured by Franco Zecchi. The image was featured in Benetton’s spring/summer 1992 campaign. Various publications refused to publish the image.

3. What is behind that ad?

Behind this is a man, Mafia killing of Benedetto Grado in Palermo, Italy, who died and their picture of the dead man and his family was published for a sweater publicity.

4. Why are these ads controversial or considered a TABOO?

This was since ten years later the image was featured in Benetton’s spring/summer 1992 campaign. Various publications refused to publish the image and the dead man’s daughter claimed she would sue, asking: “How does my father’s death enter into publicity for sweaters?”

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1. What impacted you from his work?

Well when you see the image it is pretty obvious that those type of ads aren't normal like that is just crazy to publish, its a new born like so new that it has the umbilical cord, its disturbing for me.

2. What is the history of that ad?

This image of a newborn baby, "Giusy", still attached to the umbilical cord, was intended, according to Benetton, to represent an “anthem to life”, but it was not met with such praise by consumers. This is said to be the company's most censored image.

3. What is behind that ad?

This is the image of Giusy a baby exactly new born with his umbilical cord still attached and people didn't see this as pretty as he saw it.

4. Why are these ads controversial or considered a TABOO?

It is controversial the way he just published a new born baby and obviously people didn't see that as compelling as other things.

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1. What impacted you from his work?

I feel this isn't something right to publish because those are little kids naked watching each other in a pot, its kinda wired.

2. What is the history of that ad?

This was taken to address racism since even little kids don't care about the color why do adults and others care so much if they are the same.

3. What is behind that ad?

This photo taken in 1990 while two kids potty trained together showing they didn't care about their colors so why do others seam so racist, children are more caring than adults.

4. Why are these ads controversial or considered a TABOO?

It is controversial because they are naked and sitting in a pot, this isn't seen as something normal no take a picture and post it. People didn't think this was right.

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1. What impacted you from his work?

The need to do this is really impacting because why would he publish that like its not really something people wants to watch.

2. What is the history of that ad?

I didn't find history about this image

3. What is behind that ad?

He wanted to show horses mating to address nature and probably racism since he was always representing that issue

4. Why are these ads controversial or considered a TABOO?

Well this happened since people in that decade and probably this one too didn't see this image as something to publish to the public like why would he address something with two horses mating.

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1. What impacted you from his work?

This impact since they both are just girls but then you realize the black girl is addressed as a devil and the white girl is an angel.

2. What is the history of that ad?

In that year, Toscano creates the above work. Vaguely Blakean in its Romanticism, two innocent young girls one white, one black embrace one another.

3. What is behind that ad?

Two innocent young girls one white, one black embrace one another, this represents racism since it shows also how they put the black girls as a devil.

4. Why are these ads controversial or considered a TABOO?

The girl on the left has the hair and cheeks of a cherub, of an angel. The other girl has her hair spiked up like devil horns and resists a smile. Although attempting a “uniting” effect, the ad fails in its racist shortcomings, separating colors into good and evil.

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1. What impacted you from his work?

This work is really something controversial since they are religious figures they are the most responsables at attending the rules of the religion.

2. What is the history of that ad?

Benetton was required to take down this advertisement and apologize to the Vatican, who are taking legal action.

3. What is behind that ad?

The simplicity of this gesture, a kiss, in comparison to many of the aggressive notions in the ads we have seen to date shouldn’t be able to incite such strong reactions as it does.

4. Why are these ads controversial or considered a TABOO?

This was really causing an impact since religious people were offended because their religion prohibits gay rights and those are religious figures.

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1. What impacted you from his work?

It is true that its wired to see convicted criminals used as models for high fashion publicity so it made an impact on me.

2. What is the history of that ad?

1996 marks a challenge to capital punishment, a subject much more contestable than any we’ve seen to date.

3. What is behind that ad?

Essentially, this is yet another outlet for their pro-life message: suffer at all costs, just don’t do the wrong thing by taking life away.

4. Why are these ads controversial or considered a TABOO?The idea of using convicted criminals as models for a high-end fashion label weakens the effectiveness yet raises the bar of controversy.