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Clothing, Acessories and branded collectables.

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Stüssy the brand branched out into surf and skate apparel, becoming the first real streetwear label.

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Young adult audience, Streetwear, trendy, Social media.

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Mostly online ecommerce. based in California. Has limited stores placed around the world.

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The brand Stussy offers high quality clothing for men and women for everyday life wear.

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https://uk.stussy.com/

Stussy's website is easy to navigate with mastheads leading you directly to the segments of clothing they offer. It consists of creative pictures aswell from recent photo shoots and recent campaigns.

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instagram, website, twitter

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Palace, Aries, Supreme, Vans and Off-White are their direct competitors. This is because they all have similar price points and they are all streetwear brands.

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Their reviews are very mixed as some are very impressed with the shipping time and online experience. However, the reviews drastically change when it comes to in-store experience. One mother left a review from December 2023, saying her experience was terrible, and staff were "Too cool" to be working there. She also went on to say there was minimal stock in store and very few sizes of anything. These reviews were left on Trust Pilot. https://uk.trustpilot.com/review/www.stussy.co.uk

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Givenchy, Palm Angels, Fear of God are indirect competitors as they all incorporate streetwear style and they combine skate culture. These brands have a higher price point compared to Stussy.

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Stussy's USP is that they are an authentic American streetwear brand. They are extremely artistic and their products focus on consumers who enjoy art and fashion. There is so much culture behind Stussy which strengthens their USP even further.

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Stüssy's Instagram account would likely showcase a curated and visually appealing feed that reflects the brand's aesthetic and values. Key elements include: Visual Consistency, Product Showcasing, Lifestyle Content, Collaborations and Events and Storytelling.

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stussy is so popular because its very on trend. the price point is good for the quality of clothes your getting. its open to every age and gender and very available to buy from. the accesories they provide also are very streetwear and everyday instead if being to do with sports.

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More for why consumers should buy products from Stussy:

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More for why consumers should buy products from Stussy:

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Heritage and Authenticity, Distinctive Style, Limited Editions and Collaborations, Quality and Craftsmanship, Cultural Impact, Community and Lifestyle, Social Media Presence and Global Appeal.