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Project Director (part-time)

Project Coordinator (part-time)

Social Marketing Consultant

10 Pedestrian Safety Ambassadors

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TaPPS: Tenderloin Pedestrians Promoting Safety

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1. Decrease in the # of injuries to pedestrians due to car accidents in the Tenderloin neighborhood in San Francisco in 2.5 years.

2. Decrease in the # of deaths of pedestrians due to car accidents in the Tenderloin neighborhood in San Francisco in 2.5 years.

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San Francisco Leads the State in Pedestrian Injury

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San Francisco Leads the State in Pedestrian Injury

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On average, each day, at least 3 people walking are hit by cars in San Francisco. Over 50% of the people killed in traffic crashes in the city are pedestrians. Nationally, 14% of people killed due to traffic violence are pedestrians. (Walk San Francisco, https://walksf.org/news/for-reporters/#:~:text=Key%20Facts%20About%20Pedestrian%20Safety%20in%20San%20Francisco,doesn%E2%80%99t%20mean%20that%20more%20people%20should%20be%20injured.)

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Every day, at least 3 people walking are hit by cars on average in San Francisco. This is more than any other city in the state. Yes, many people walk here, but that doesn't mean that more people should be injured.

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Seniors age 65+ who live in the Tenderloin

All people who drive through the Tenderloin

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Medium Term: Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who drive within the speed limit by 1 year (behavior)

Short Term: Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who believe it is necessary to drive slowly to avoid hitting pedestrians by 6 months (attitude)

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Pedestrians + Cars are a Bad Mix in the Tenderloin

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Pedestrians + Cars are a Bad Mix in the Tenderloin

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In San Francisco each year over 800 people are injured in accidents involving pedestrians and cars. In particular, injury and death of people walking in the Tenderloin due to car accident is a critical health issue with the highest rates of any San Francisco neighborhood. Since 2014, in the 52 people were killed in traffic crashes in District 6 and
4,691 people were injured.
(Central Market/Tenderloin Data Portal, https://www.cmtldata.org/data/pedestrian-collisions)

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Building on cultural wealth of TL residents

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Building on cultural wealth of TL residents

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This program and all components were designed utilizing Tara Yosso's cultural wealth theory in mind. The program recognizes that residents of the Tenderloin already have significant knowledge of the neighborhood and that seniors have the experience and linguistic capital to work with their own community. For this reason, we are using a peer to peer model to leverage the expertise and wealth of residents. We also are conducting a social media campaign to recognize the importance of signage in connection to this issue.

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Medium Term:Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who do not text and drive by 1 year (behavior)

Short Term: Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who believe that they can drive more safely if they do not text while driving by 6 months (attitude)

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Tenderloin Residents are Particularly Vulnerable

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Tenderloin Residents are Particularly Vulnerable

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In comparison to the San Francisco General Population in the Tenderloin...

Youth population 3x higher than city average

Senior population 4x higher

Ethnic composition is 21% more diverse

Median income 70% lower

Violent crime 2.6x higher

311 requests 9.1x higher

1/3 of city single room occupancy housing stock within ¼ mile

Home to extremely dense residential areas, locally-owned small businesses, major event venues, and Union Square hotel district

Reliant on public transportation

(SFMTA Board of Directors, 2018)

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Program Activities Phase 1: Program Development (mos. 1-3)

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Program Activities Phase 1: Program Development (mos. 1-3)

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Hire staff

Identify a space in the Tenderloin to rent for program activities

Purchase materials

Develop curriculum to train Pedestrian Safety Ambassadors in defensive walking skills, effective training technique, social marketing, media advocacy and public speaking

Develop curriculum to train Tenderloin seniors in defensive walking -- Defensive Walking for Tenderloin Seniors (DWATS)

Recruit 10 seniors from the Tenderloin to be Pedestrian Safety Ambassadors

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Medium Term: Increase in the # of seniors who live in the Tenderloin neighborhood in San Francisco who use defensive walking skills by 1 year (behavior)

Short Term: Increase in the # of seniors in the Tenderloin neighborhood in San Francisco who know the elements of defensive walking by 9 months (knowledge)

Short Term: Increase in the # of seniors in the Tenderloin neighborhood in San Francisco who believe it is important to be careful when walking by 9 months (attitude)

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Tenderloin streets are the most unsafe in SF

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Tenderloin streets are the most unsafe in SF

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In 2015 the rate of severe and fatal pedestrian injuries per 100 road miles in the Tenderloin was 64, compared to 9 for the City overall.
(Central Market/Tenderloin Data Portal, https://www.cmtldata.org/data/pedestrian-collisions)

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Program Activities Phase 2: Program Implementation (mos. 4 - 21)

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Program Activities Phase 2: Program Implementation (mos. 4 - 21)

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Train Pedestrian Safety Ambassadors

10 Senior Pedestrian Safety Ambassadors meet 3 hours a day for 5 days a week for 2 weeks for training and to create defensive walking skills outreach materials and messages for social media campaign

Pedestrian Safety Ambassadors Conduct Defensive Walking Training

Pedestrian Safety Ambassadors distribute flyers and conduct street outreach to seniors in the Tenderloin to recruit them to attend defensive walking training.

Pedestrian Safety Ambassadors conduct a two hour Defensive Walking for Tenderloin Seniors (DWATS) training once a month for 15 months.

Training Approach

Observation

On the street practice

Making a plan

Training Topics

identifying situations that carry higher risks of being hit

steps to control these situations as much as possible

defensive walking skills

Conduct Social Media Campaign

Media design firm develops large posters, billboards and social media posts using messages.

“Tenderloin Safe Streets” social marketing campaign runs for 9 months.

Pedestrian Safety Ambassadors engage in media advocacy and secure interviews in print, radio and television local news to promote campaign messages

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Along the 6th street corridor a pedestrian is struck by a vehicle every 16 days on average.
(Hoodline, October 16, 2018)

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Program Activities Phase 3: Closing (mos 22-24)

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Program Activities Phase 3: Closing (mos 22-24)

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Hold Tenderloin community "Safe Streets" party to highlight reduced pedestrian injury & death in the Tenderloin

Hold graduation ceremony for the Pedestrian Safety Ambassadors

Conduct evaluation activities

Develop final report about the TaPPS program

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Sunday Streets: Tenderloin at Tenderloin

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Check out Sunday Streets: Tenderloin at Tenderloin in San Francisco on April 14, 2019 and get detailed info for the event - tickets, photos, video and reviews.

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High Speed Traffic and Lack of Visibility of Intersections in the Tenderloin Cause Accidents

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High Speed Traffic and Lack of Visibility of Intersections in the Tenderloin Cause Accidents

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Excess travel lanes was a factor in 95% of pedestrian crashes on Taylor Street in the Tenderloin.
(SFDPH, Pedestrian Safety Presentation to Health Commission, 2014)

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10 Senior Pedestrian Safety Ambassadors

1 curriculum to train the Pedestrian Safety Ambassadors

1 DWATS training curriculum

225 seniors (15 people per training) trained in DWATS

10 interviews of Pedestrian Safety Ambassadors on local news

100 social media posts as part of Tenderloin Safe Streets Campaign

20 poster and billboards displayed in the Tenderloin as part of Tenderloin Safe Streets Campaign

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Driver Behavior Contributes to Many Accidents

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Driver Behavior Contributes to Many Accidents

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Not yielding to pedestrians

Speeding -- Speed is the leading factor for serious injury and death in San Francisco. A person hit by a car at 40 MPH has a 15% chance of survival; at 20 MPH there’s a 90% chance of survival.

Distracted driving

(SFDPH, Pedestrian Safety Presentation to Health Commission, 2014)

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Basic Pedestrian Safety Improvements Are Not in Place

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Basic Pedestrian Safety Improvements Are Not in Place

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On many of the streets in the Tenderloin there are unsafe conditions that need to be addressed. Traffic calming and pedestrian safety measures such as "daylighting" of intersections and audible pedestrian signals need to be put in place.
District 6 Vision Zero Report Care, Walk SF, May 2021

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Although pedestrian injury may not be intentional, some activists want the term "accident" to be avoided. Instead, using the term "crash" highlights that the injury is, in fact, preventable. Crashes that result in pedestrian injuries are more likely to occur in low-income communities and are part of  larger structural inequities.

(Coy, P. "Stop Calling Them 'Accidents'" New York Times, February 7, 2022)

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Injuries due to Accidents in the Tenderloin costs the City $$$$

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Injuries due to Accidents in the Tenderloin costs the City $$$$

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$13 Million a year is spent on medical care for victims of pedestrian accidents in the Tenderloin. Check out this report for more info:
https://www.sfdph.org/dph/files/sfchip/VisionZero-PedestrianSafety-HealthCommission-May2014.pdf

(SFDPH, Pedestrian Safety Presentation to Health Commission, 2014)