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Firstly, I am not too certain of his argument in the first place, but I believe he was trying to explain that by listening to music, one is forming a relationship with the musician. If this is in fact his argument, then I agree with him.
When listening to music, the listener gains information about the the musician through the tone, lyrics and structure of the song and because of this, a relationship is formed with the musician. Additional information about the artist is gained every time their music is listened to and the relationship keeps developing or changing.
Also, by listening to a certain persons music, you can better feel and understand the changes in the artist personal life.

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Ratliff further's his argument by using Mariah Carey as an example. He explains how at the beginning of her career, she showed her talent off and her passion could be felt by the audiences. As her career developed, her music was being "constructed by molds" and people began to assume that she was more focused on her perception and statue.

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My personal example is Kendrick Lamar. This relationship was cultivated by enjoying his early music which was different with more mature and conscious lyrics and hows now moved onto a less enjoyable but more respectful relationship. Also, I can tell how his views have changed from improving your individual self early in his career to recently more of a political influencer.

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This is a song from earlier in his career and he explains how he is trying to mold his personality in a way that will set himself up for success.

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This is a more recent song where he is stating his view on racial and political issues and is less concerned with himself as he was earlier in his career and is now more concerned with bigger picture issues.

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Provided to YouTube by Universal Music Group North America Alright · Kendrick Lamar To Pimp A Butterfly ℗ 2015 Aftermath/Interscope (Top Dawg Entertainment) Released on: 2015-03-16 Producer: Pharrell Williams Producer: Sounwave Author, Composer: Kendrick Lamar Author, Composer: P. Williams Author, Composer: M. Spears Auto-generated by YouTube.