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Quantitative data is numerical date, enabling you to put your research and results into graph ect

How is it used in the film industry?
Quantitative data is useful in the film industry when it comes to box office numbers. This is useful as you can see if the film was successful or not. As well as this you can see how much it cost to produce and how much it gained back or lost.

Give examples of some quantitative data?
An example of quantitative data from Deadpool is the budget, which was $58 million. The domestic total gross was $363,070,709, with the worldwide total gross being $783,112,979.

What are the strengths and weaknesses of quantitative data?
Strengths of quantitative data is that it's easy to gather information into charts and graphs ect, however a weakness of quantitative data is that you can't get into depth and meaning compared to quantitative data.

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The target audience for Deadpool is mainly males, as it's a Marvel film and their audience is more males than females.

The age range for this film is 15-30 as the rating for this film is 15. The reason it would appeal to these ages is because the film is quite comedic and silly so it wouldn't really appeal to a maturer audience.

It is mainly aimed at heterosexuals as the film only has heterosexual couples despite it having characters which come across as homosexuals (Negasonic Warhead).

The overall audience, may have interests such as other Marvel films, Comics and conventions ect as they are all quite similar and have the same target audience.

This film would be located in English peaking countries (UK and US) as the main characters speak English themselves, although it can be worldwide.

With this in mind, the ethnicity for this film would be American as the characters in the film are American themselves.

The socio economic of Deadpool is people in category C2 and D of the demographic scale as the films portrayed in the film are labourers/ taxi drivers ect so they may be able to relate.

The VALS of this film is believers as the audience have steady incomes and the audience are quite youthful and spontaneous.

Overall, Deadpool has a mainstream target audience as it's a Marvel film and Marvel is mainstream, with a massive target audience across the world.

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The font used is bold and dark to make it stand out to the audience, it's quite youthful and basic. This is so it doesn't take too much attention away from the actual image used but is enough to still stand out.

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The poster is quite minimalistic as it sticks to a short and simple slogan, and a simple picture of the main character on a plain article, this is show that there isn't too much going on to make it appealing to a younger target audience so that their attention is focused on the main things.

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The 3 main colours used are red, black and white. The red indicates that there is some sort of danger, which implies the film is an action film. It also links in with blood, which again links back to the genre.  As well as this, you also associate love with the colour, which makes you think there is a possible love story or 'damsel in distress'.

Black links in with the idea of evil and death, which makes you think that 'Deadpool' is the 'baddie' or villain as his outfits main colours are black and red which you associate death and blood with. However, his eyes are white, which may indicate he's actually quite innocent and calm in some aspects.

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The iconography used relates back to an action film. This is because of all the weapons, which include guns and swords. This also highlights that the film is quite stereotypical with the man being the 'strong' and 'brave' character as he is 'going to war' where he may potentially die.
There are connotations of super heroes on the poster, shown from the superhero costume, again indicating that the man is the heroic and brave one.
However, the pink bag pack suggests that there is a comedic side to the film as it shows a childish and 'feminine' side to the 'heroic and brave' character.

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The language used on the poster is kept to a minimal. It's short and snappy and straight to the point, the use of taboo language may appeal to a younger audience as it's funny and informal. The slogan is used to describe the film within 9 words as a younger target audience are known to have a short attention span so don't want to be reading through paragraphs. There is also an abbreviated word used, where they have used "Feb 4' instead of the '4th of February', this is to appeal to the target audience as it's short and snappy.

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Other elements used which may appeal to the target audience is the logos. There is a marvel logo which will appeal to marvel films, as well as highlighting that the film is a marvel one. There is also a facebook logo which links in with social media which is a massive thing with the younger generation, as well as the hashtag which has been used which are popular on social media platforms.

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Deadpools body language suggests that the film is a comedy as well as an action film.

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What will appeal to a male target audience

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What will appeal to a male target audience

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One if the main things from the trailer which will appeal to a male target audience is the attractive females, such as Wade's girlfriend. She is shown a few times throughout the trailer. As well as this the action seems where Deadpool looks cool and 'bad ass'.

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What will appeal to a female target audience

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What will appeal to a female target audience

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Scenes that will appeal to target audience are the romantic scenes. Such as when Wade's girlfriend is trying to be supportive, indicating that she's strong female lead. As well as this, a stereotypical scene which may appeal to the target audience is the scenes where Ryan Reynolds is walking around all ripped with no t shirt on.

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A primary audience will be someone who wants to watch an action film and is genuinely intrigued from the genre and the story line of the film. Where as a secondary audience will be someone who may be a fan of an actor such as Ryan Reynolds, so are watching it for the sole purpose of seeing Ryan rather than the actual film.

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What things in the trailer will appeal to a particular age group? 

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What things in the trailer will appeal to a particular age group? 

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The film is aimed at 20-30 year olds who enjoy action/ comedy films. This is because the films involved a lot of action and violence as well as crude jokes such as 'you look like a testical with teeth' which may come across as a simple funny joke to this age range.

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What things in the trailer will appeal to a secondary audience? 

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What things in the trailer will appeal to a secondary audience? 

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There a few different things that could appeal to a secondary audience such as Ryan Reynolds. Some people may not particularly enjoy action films but like Ryan Reynolds as an actor and therefore go see the film. Another reason may be the love story shown in the trailer as it shows a romantic side to the storyline between the main male lead and the female lead.

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What VALs category does the trailer appeal to? 

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What VALs category does the trailer appeal to? 

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The trailer would appeal to youthful people who are spontaneous and outgoing (experiences). The kind of people who spend their money on luxurious such as clothing and gadgets. However it could also appeal to people on a low income who spend their time on reading comics and playing video games.

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What would appeal to a female target audience? 

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What would appeal to a female target audience? 

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\there is a romance scene featured in the trailer which may appeal to females as many of them fantasise about a perfect relationship similar to the one in the trailer. Another reason may be Ryan Reynolds being the main character as he is an attractive man and he is featured in the trailer topless which may appeal to some women. There is also strong independent women shown through out the trailer which may appeal to young girls as they may be role models.

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It is an action film which is an example of a hybrid genre which means it appeals to different tastes, such as it having a comedy and love side of the story line.

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The film could attract young adults as there is a party scene which could catch their attention as many young people experience house/college parties.

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This is when the character is almost aware that they are in the film. For example when Ryan Reynolds (Deadpool) says 'Que the music...'. This helps the viewers feel more connected in the film and they can relate it back to real life more as the characters are self aware, which is also shown at the end of the film when he says 'Big boy curse words'.

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What would make this film appeal to a male target audience?

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What would make this film appeal to a male target audience?

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There are a few different reasons as to why this film may appeal to males. Crude humour and dirty jokes may be one as its comedic. Another may be the girls, and the violence may and fighting scenes as they all stereotypical things that would appeal to men.

In the opening of the trailer there is an attractive woman which may have been featured to grab males attention. She is seen with the main character (Deadpool) which hints that there is a romantic relationship between the two. The trailer then goes on to show an action filled scene of fighting and guns which could appeal to males as it builds tension and creates suspense, keeping the viewer entertained. Another 'masculine' scene shown in the trailer is a pub scene which is a typical place for men to go out with their friends so it something they could relate to. Finally, there is also a strong friendship shown with in the trailer which suggests 'brotherhood' which many men have with their friends so again, they could relate back to it themselves.

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You have explained how media producers create products for specific audiences. Using Deadpool trailers and posters with elucidated examples