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1) In your opinion, did the threat will affect the marketing manager to promote world heritage sites ?2) How we supposed to do, to protect world heritage sites from the threat.

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1) In your opinion, did the threat will affect the marketing manager to promote world heritage sites ?2) How we supposed to do, to protect world heritage sites from the threat.

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More than a third of the planet's natural world heritage sites face significant threats such as invasive species, logging and poaching, and climate change is a looming menace to prized ecosystems, according to a major new assessment.

The first ever analysis of all 228 natural world heritage sites found that 21% have a good conservation outlook, with 42% deemed to be "good with some concerns".

However, 29% have "significant concerns" and a further 8% are listed as "critical", which means they are deemed to be "severely threatened" and require urgent attention to avoid their natural value being lost.

The IUCN World Heritage Outlook, released at the World Parks Congress in Sydney, found that 54% of world heritage sites are well managed, but 13% are seriously deficient in protecting species and landscapes.

The report cites invasive species, the impact of tourism, poaching, dams and logging as the most pressing threats, although climate change may soon eclipse all of these factors.

"In terms of current threats, the most pressing is invasive species but climate change is the most serious potential threat," said Elena Osipova, world heritage monitoring officer at the IUCN. "We've already seen the impact of climate change and the problem is that climate change can increase the impact from other threats."

Most of the 19 critically threatened world heritage sites are in Africa, including the Virunga national park, which contains around half of the world's remaining mountain gorillas. The Everglades national park in Florida is also on the critical list, mainly due to the area's declining water quality, introduced pest species and vulnerability to climate change.

Three key Australian sites are listed as being a significant concern - the Great Barrier Reef, Kakadu and Queensland's wet tropics. The declining state of the Great Barrier Reef has become a contentious political issue in Australia, with the government agreeing to a Unesco plea to stop dumping sediment in the ecosystem's waters.

Machu Picchu in Peru, Tanzania's Serengeti and the Sundarbans national park in India, home to an endangered population of tigers, are also considered to be of significant concern.

The best-ranked world heritage sites, with few threats, include Australia's Lord Howe island, Mount Etna in Italy and the Dorset and east Devon coast in the UK.

Cyril Kormos, vice chair of the IUCN world commission on protected areas, said the assessment wasn't intended to be political but should help countries manage world heritage sites better.

"This is something we all need to ensure the success of," he said. "If we fail to protect the most valuable, iconic protected areas on the planet, we fail as a conservation community. "

A separate report unveiled at the World Parks Congress, a once-a-decade conservation event organised by the IUCN, found that the world is broadly on track to meet targets on the expansion of protected areas.

The United Nations Environment Program's Protected Planet report found that 15.4% of the planet's land and inland water areas and 3.4% of oceans are now formally protected. A total of 6.1m square kilometres has been placed under protection since 2010 - an area almost the size of Australia.

Targets agreed by more than 190 countries state that at least 17% of the world's terrestrial areas and 10% of its oceans must be protected by 2020.

The report states that while this target is likely to be met, other problems present themselves. Specifically, many protected areas are poorly managed, aren't located in areas of important biodiversity and aren't well connected, which means animals and plants can't spread and flourish.

Conservation officials at the congress also pointed out that the 17% target was essentially a political one, with scientists advocating up to 50% of the world's surface to be protected in order to save threatened species and safeguard critical habitat that provides water.

Achim Steiner, executive director of UNEP, said there needed to be a greater appreciation of the economic benefits of protected areas, citing a Finnish study that found that for every euro invested in nature, the community benefited by 10 euros.

"We look at these things as a cost to the taxpayer, without looking at the multiplier in the economy," he said. "The dividing line between private and public funding is very anachronistic. Most of the forests in Europe are under private ownership, for example.

"The private sector is not just multinational mining enterprises; some can be important co-investors. They are an under-utilised and under-appreciated contributor to how to finance protected areas in the future."

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More than a third of natural world heritage sites face 'significant threats'

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More than a third of the planet's natural world heritage sites face significant threats such as invasive species, logging and poaching, and climate change is a looming menace to prized ecosystems, according to a major new assessment.

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(A14A1152)
1. In my opinion, yes because less people will comes to the sites or the building as the damage will make people lost interest of the heritage sites.
2. I think, in order to protect the heritage sites, one of the thing is to make the campaign to raise more awareness about the threat in heritage sites so people will co operate with the authorities to protect the site.

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1. Yes, it is because the heritage destination face threats such as invasive species, logging and poaching, and climate change is a looming menace to prized ecosystems. According to a major new assessment. marketing manager will have a problem to promote the world heritage site because was affected with the threat.
2.In order to
protect world heritage site from the threat, UNESCO need to make the law enforcement
for the countries . UNESCO need to build new idea in order to sustain the
heritage and culture in every nation

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1. Yes, because of as we know when the place of heritage site damaged, marketing manager has a big issues to promote it. This will affect the marketing of the palace in heritage site.

2. Limitation of visitor. For example every place has their own limitation for the capacity of visitor. To make sure that place is safe from damages government and NGO should take part and do observation to the heritage place, make sure the capacity of visitor is always positif.

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1. Yes. The threats will affect the marketing manager to promote the world heritage sites. But from the threats itself will bring positive impact in order to put it at better place. Natural world heritages sites are protected, but changes put wildife at risk

2. The park managers, UNESCO and public should collaborate together to take initiative to protect these world heritage sites. The park managers also can design and develop visitation according to needs.

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NUR LIANA IDORA BINTI IBRAHIM (A14A0747)

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NUR LIANA IDORA BINTI IBRAHIM (A14A0747)

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1) In my opinion, the threats will affect the marketing manager to promote World Heritage Sites. Because when the World Heritage Sites faced a threat such as the impact of tourism, poaching, climate change, invasive species, dams and logging, these also affect the condition of World Heritage Sites. The World Heritage Sites can loss it’s cultural significant and experienced change of geological and environment. The marketing will not be successful as people not interested in seeing the World Heritage Sites that lost its universal value and uniqueness.

2) In order to protect the World Heritage Sites from the threats, all parties should cooperate to conserve and preserve the sites. The international community, including governments, non-governmental organizations and donors, must collaborate to prevent and reduce these threats through effective law enforcement, along with engagement with local communities. Campaign to conserve and preserve the World Heritage Sites should be made to increase people awareness about it.

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1.       In my opinion, yes. Because of its threats it will negatively impact the marketing manager to promote this heritage site. The marketing manager is unable to perform the task easily as a result of this threat. This will cause the heritage site to disappear gradually as a result of this unscrupulous person. Accordingly, future generations will not be able to recognize this heritage site in more detail.

2.       We need to adopt a general policy which aims to give the cultural and natural heritage a function in the life of the community and to integrate the protection of that heritage into comprehensive planning programmes. We also need to set up within its territories, where such services do not exist, one or more services for the protection, conservation and presentation of the cultural and natural heritage with an appropriate staff and possessing the means to discharge their functions. Besides that, we should to take the appropriate legal, scientific, technical, administrative and financial measures necessary for the identification, protection, conservation, presentation and rehabilitation of this heritage.

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1. yes because it can give negetive impact to the marketing so that the world heritage cannot be promoted.
2. We need to protect the heritage. Government and non government need to protect and claim the place as one of the historical place.

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Nurhusna Syabani binti Hamzah (A14A1396) 

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Nurhusna Syabani binti Hamzah (A14A1396) 

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1. Yes,because the manager will not able to promote their product to the customer as the threat had occur. It will make customer feel not secured and safety so that they it will effect the marketing.

2. Government and Non-government sector should cooperate together to protect world heritage sites. They need to identify the place that have potential to be world heritage sites so that they can conserved the place to avoid threat

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 NUR NADIATUL AFZAN BINTI ABDUL HALIM (A14A0755)

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 NUR NADIATUL AFZAN BINTI ABDUL HALIM (A14A0755)

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1. Yes. It is because nowadays  world heritage sites face significant threats such as invasive species and climate change. Climate change is the most serious potential threat because it can cause the declining water quality, introduced pest species. Then, it also can cause the decreasing  number of visitors from other country. Specifically, many protected areas are poorly managed, aren’t located in areas of important biodiversity.

2. We supposed to make sure that the climate change be the reason why we cannot the heritage sites. The government and the tourism ministry need to join hand and solve the problem. Other than that, we also need to tell the people itself about the awareness that they should do in order to preserved the heritage sites.

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1. Yes. This is because the threat will give the negative impact and influence to the place itself. Some places are just too popular for their own good, so that can causes threat to their sites. Then, the number of tourist visiting that sites will decreased and that sites will be possibly not been visited by the next generation.

2. To protect world heritage sites from the threat, we need to spread the awareness. We can help by creating an awareness of the importance of preserving these invaluable sites by sharing news and linka through social networking sites such as Facebook and Twitter. Besides, the global community also can play a role by holding government to account so that they take the conservation of natural world heritage sites seriously.

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1. Yes . Because theres nothing to promote anymore . It is because world heritage properties and heritage sites in general are exposed to the impacts of natural and man triggered catastrophic events, which threaten their integrity and may compromise their value.

2. Reducing the number of people who enter an area. Which is reduced visitation in high use areas is a justifiable means of avoiding social impacts such as crowding, but may not by itself substantially reduce some ecological impacts

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(a14a0797)
1)      In my opinion, threat will affect the marketing manager to promote world heritage sites because it will give the disadvantage to the heritage product. For example, if the destination and area have the natural disaster and the war tourist will not come and visit the heritage site and it will give the less promotion from tourist because of threat.

2.) How we supposed to do to protect world heritage sites from the threat. What we have to do is we can join or be a partner with a UNESCO and get involved in conservation activities, world heritage promotion, mobilization of resources and financial support. The world Heritage center has partnered with various international organizations, national institutions and non- profits over the years. Second is being one of the volunteer, we can join the UNESCO interning or volunteering programs. The UNESCO accepts student from a wide range of discipline for strategic activities or to perform administrative or technical functions. We can help the organization and support the World Heritage sites in the world.

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1.       Logically, tourists will find a place to travel safely and have a security guarantee for a stay and enjoy a break during the tour. So that, the threat will affect the marketing. In process of marketing the products, the marketing manager will give the positive impression for the tourist then can attract the tourist to comes to that place. So that, in my opinion, threat will affect the marketing.

2.       In order to protect the world heritage sides, all parties need to play their respective roles so that the world heritage sides will be maintained. The world heritage side is a valuable asset to society, culture, and country, so that all parties need to be responsible.

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1) Yes. This is because the products is being threatened by invasive species, logging, poaching and also the climate change. All these threat may give a harm towards the products which lead to the losing its own natural value. This will effecting the marketing manager to promote the product.

2) In my opinion, the management should take incentives how conserve and manage the heritage site. They also should preparing the plan if anything unexpected happen.

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1) Yes. That will give an effect to the manager to marketing culture and heritage products. This is because, culture and heritage products such as flora, fauna, building and so on was damaged. The manager do not have any tools or uniqueness to market the culture and heritage product. The manager also cannot promote and supply of culture and heritage product follow by the consumer demand.
2) How to protect the culture and heritage product is role from ourselves. We must to keep our culture and heritage product. Ensure that not give any harm to the our product. Besides, the government must to take an action to make sure the culture and heritage in a safe condition. The government has take an action like keep the old product at the museum. For example, Istana Jahar at Kota Bharu.

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1) yes, the threats such as invasive species, logging and poaching will give the negative affect to the marketing manager to promote the world heritage sites.

2) to protect world heritage sites from the threat we as a tourist need to follow the rules of the country and we also need to help and take care of the world heritage sites from any damages.

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MUHAMMAD IRSYADUDDIN BIN MOHD FADZIL (A14A0443

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MUHAMMAD IRSYADUDDIN BIN MOHD FADZIL (A14A0443

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1) Yes, it is because the threats will give negaative impact to the marketing manager to promote world heritage sites.
2) We supposed to help maintain the heritage sites from damage. Keep the heritage site from threat solve the problem that happen to the heritage site.

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1- Yes, it is because the tourists will consider the safety about the place they want to visit. Some of them do a research before going to visit a particular place.

2- The management should do some plan before, during and after, in case, the threat happen. They should ready with all the possibility and solve it calmly without affecting the tourists perception.

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1. Yes, the threat such as lack of resources would affect marketing manager to promote heritage site.
2. In my opinion, to protect heritage site should be increased tourist levels based on UNESCO World Heritage Site Listing. This is because world heritage designation has an impact as a driver tourist level. The designation both affects the level of tourism and protection as a cultural site of significance. While benefits occur with increased tourist levels, a strain can occur to overall site sustainability

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1) Yes, because if the threat heritage happen it also will give impact on marketing because they will not have many place to offer to the tourist. indirectly the world heritage site will forget and that will damage.

2) in order to protect world heritage site from the threat is we need to keep travel at that place and as a public at that place help to maintain the heritage site. so it will keep that site safe from threat or damage. then, UNESCO also need to give the attention to that place and avoid that place from damage.

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1. Yes, because the threats will give the problem for the marketing manager to promote the world heritage site. The example, if the heritage site place happen  the  natural disaster, the marketing manager cannot promote the heritage site until the site well restored.
2. In order to protect world heritage sites from the threats, we as the tourist need to help to maintain the heritage site from damage with follow the rules. In the same time, the organization need to monitor the changes of the heritage site for can take action according the situation and the law also need to become tight.

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1. Yes, this is because when a world heritage site has been threatened by invasive species, logging and poaching, and climate change, no attraction exists anymore as a result of changes in landscape, security and so on. This will make the area no longer interested by outsiders and even the IUCN World Heritage Outlook and UNESCO can not make it World Heritage Sites anymore.

2. In order to maintain it as a world heritage site and to avoid threats, it is necessary to tighten the law through fine or imprisonment if there is illegal activity in the area. Additionally, involved parties such as UNESCO and others need to make frequent monitoring in the area so it is not easy to undo things. Furthermore, as a precautionary measure, the involved parties should be concerned about the changes in weather conditions in order to make safety precautions or preparations to avoid or confront such occurrences to avoid such areas being threatened as a result of climate change such as prolonged heat or rain lasting. Finally, tourists who come also need to play a role in safeguarding such areas through the care of the environment where it is necessary to follow the rules set out on the signboard on the premises.

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1. Yes, it willl effect marketing manager to promote the place if their attraction has been missing or broke or vanished. Ot is because they have nothing to offer anymore. The report cites invasive species, the impact of tourism, poaching, dams and logging as the most pressing threats. If all of these problem appears the attraction place will become nothing. It it such a shame if they do not take any initiative to conserve and tried to maintain and sustain the attraction or maybe because of natural disaster the attraction place will be damaged.

2. To protect this heritage from any threat, all of us should aware about the important of heritage toward the country. Government also should take an initiative to protect the heritage product by make an awareness program, they also can conserve and preserve the heritage through tighten the rules and regulation for visitors who want to come to the atraction place.

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1. Yes, because the world heritage face threats such as invasive species, logging and poaching, and climate change is a looming menace to prized ecosystems, according to a major new assessment. marketing manager will have a problem to promote the world heritage site because was affected with the threat.
2. in order to protect world heritage site from the threat the UNESCO need to make the law became tight and take action if the threat happen. the UNESCO need to take fast action to avoid the threat became serious.

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1) In your opinion, did the threat will affect the marketing manager to promote world heritage sites?
- Yes, but there are positive and negative impacts through the threat that effected the world heritage sites. The negative impact is,  the condition of world heritage sites become worst day by day because of several reasons as stated in the article. This issue lead to destroy the good status of that particular heritage sites. Accordingly, the world heritage sites will receive a relatively unsatisfactory attraction and marketing. While the positive impact is, this publication of article will create awareness at the same time, it also will be rise of curiosity to know about the world heritage sites and prevent from the significant threats among the people around the world.

2) How we supposed to do, to protect world heritage sites from the threat.
- In order to protect world heritage site form the threats, knowledge about it should be spread everywhere since we have plenty of resources are available in this modern era.