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Benefits:
Personalised content adapted to consumers specific needs.

Increases brand awareness as it is a new and exciting concept.

You can connect with the experience on a deeper level through being more involved in your purchasing.

Haptic technology could mean you will be able to feel the clothing products before buying, potentially making you more likely to purchase something.

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what they are?
Use of email to promote products and/or services.  Develop relationships with potential customers and/or clients

Business examples
Asos
Uniqlo

Advantages
Easy to set up and track an email
Cost-effective
Very accessible type of marketing for small businesses.
Flexible design
Environmentally-friendly:email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.

Limitations
Spam:If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe.

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Is the buying and selling of goods and services through wireless handheld devices such as mobile phones.

Advantages of M-commerce are:

Mobile commerce can create a global marketplace.

Brands can take advantage of how consumers use their phones. Shoppers are much more likely to compare items of clothing, brands and prices online than they are in-store.

M- commerce creates a close relationship between consumers, brands and retailers.  Companies gain high profits whilst consumers gain a great shopping experience.

Limitations of M-commerce are:

Consumers are looking at clothing through small screens with poor resolution and are less likely to buy items if they are not clear.

Ability to keep website up to date.

Business examples:
ASOS
Missguided
Boohoo
Prettylittething

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Stands for:
Customer Relationship Management

Designed to help business’ with customer interaction, access business information, contracts, customer support and employees.

You can create records and track the history of all your interactions with your customers.

Works successfully for online e-commerce businesses.

Helps to keep customer contact relevant, personal and up-to-date.

Draws customers back to the business as their details are already stored, making online purchases easier.

Can allow consumers to create wishlist's and the business will also inform the customers on upcoming sales and discount codes.