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How long would you want your contract to be?

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How long would you want your contract to be?

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Our results would help us make a decision about whether the data package would be a good/successful idea, as the data collected would be able to provide a good overview about if customers would purchase the new handset of stick too current packages that Samsung offer

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What features would make the packages better?

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What features would make the packages better?

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For example: amount of minutes, texts and data allowance. Features such as abroad access?

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What key features are the customers looking for?

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What key features are the customers looking for?

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What sort of prices the public would be willing to pay for the new proposed package

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Has the customer used a Samsung product before?

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Has the customer used a Samsung product before?

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Collect qualitative data

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This would ensure that the target audience was surveyed in order to gain the most reliable data

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Ask potential customers and the general public to fill in quick questionnaires when visiting Samsung stores

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what kind of package will the customer need?

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what kind of package will the customer need?

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By focusing on current customers with an emotional attachment to the brand, it is more likely to reach the data that is desired

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By focusing on current customers with an emotional attachment to the brand, it is more likely to reach the data that is desired

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Send emails to current customers who use Samsung products 

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Send emails to current customers who use Samsung products 

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People who currently use Samsung products 

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People who currently use Samsung products 

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We can create surveys and questionnaires to see what customers want to see in the new data package. We are going to hand them out near colleges and universities.
We will also research existing data packages to see what is currently out there and try to see what is working and implement that into our new data package.

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This is so that we can understand the customers needs and wants.
The reason why we are targeting students is because they constantly use handsets and also we can provide something different that the competitors might not have.

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We are going to survey students aged 18-25.
We will also survey phone providers to see what they think students will want in the data package.