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Mr. Clean’s 2017 Super Bowl Commercial used the marketing strategy of humor appeal to attract the attention of their audience. The agency responsible for this hilarious commercial is the big cleaning supply company, Mr. Clean. Their tagline of “You gotta love a man who cleans” clearly is targeting and attempting to appeal to the older adult female population. It has become a favorite commercial due to the fact that they’ve effectively used humor appeal to create a Magic Mike-like Mr. Clean that resonates with the audience laughing in a hilarious and positive way.

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One brand that uses unusual branding is the cajun seasoning brand “Slap Ya Mama”. Their main target audience are those who love to BBQ, cook and who are the type to uses different spices. The oddness of this brand name is in its naming as it makes anyone question as to why one would slap their mama or hurt anyone in general. Its brightly colored container and font can make a customer in a store stop in their tracks, question the brand and pick up the container. On the side on their label are the details of their company and its origins. While the name itself is distracting the brand’s message, its effective in catching the attention of the consumer. The odd branding strategy seems to be working as the brand themselves have been able to significantly expand their storefront from grocery stores to now online shopping including Amazon and their own personal website.

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In recent years, there has been a communication revolution as social media platforms have become a major part in how we interact with one another. Smartphones and apps have changed the game in how we exchange information, communicate and is incorporated into our lifestyles. Marketers have now turned to these social media platforms to advertise their products and engage the consumers. The following advertisement represents this communication revolution trend as it was found on Snapchat while looking through “stories”. The ad by Almay is effective in that it features their eyeshadow products in a brightly colored ad with animated features and has incorporated the simplicity of shopping their products with a simple “swipe up” of the screen that will take the viewer to their website. The ad also represents the trend of active, busy lifestyles as it is convenient for the consumer to simply swipe up, view and buy the products via online shopping.

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Last night, the ad that stuck out the most was Amazon’s “Alexa Loses Her Voice” commercial. In a humorous and celebrity-studded commercial, the strategy that Amazon effectively conveyed was what life would be like should Alexa “lose her voice” and how chaotic it would be. This ad was a huge shift in Amazon’s strategy as they began to use humor and celebrity appearances in their commercial in order to highlight their product’s abilities and technological advances. I believe that this advertisement was effective in highlighting the abilities of Alexa and how much easier she is able to make life.

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Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

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JD Bank’s advertisement on page 141 of the textbook displays the characteristic of visual esperanto. The strongest element of this advertisement is its visual element as it pictures a couple with a drawing of their “dream home” in the background. Its verbal elements are not as eye-catching as the visual elements because the font and wording of the advertisement is small and lengthy. The strongest aspect of the verbal elements is the tagline “JD Gets Me There”. This ad appealed to me because as a college student, I’m always thinking about the future and what I’ll have to do in a few years such as buying a house and establishing a family. This ad displays visual Esperanto because it creates a sense of home, family and future which are values that are trancesendable through any language.

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The following ad for Colgate was found in National Geographic Magazine’s January 2018 edition. The message strategy used for this advertisement was cognitive message strategy as is presents a rational piece of information to the reader/consumer; it hopes to influence and change the reader’s habits to help save water. Rational appeal is being used for the advertisement as it creates an awareness and knowledge of the movement Colgate is sponsoring and has the potential customer involved. The advertisement uses an informative execution as it presents the information to its target audience in a straightforward manner. Overall, the creative team behind the advertisement selected a good combination of strategy, appeal and execution for the message that they were hoping to convey. Another message strategy that could have been incorporated into the ad would be the emotional affective approach as they could have appealed more to the audience’s emotions to want to help and join the movement.

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The following newspaper advertisement is for a local bar/club in Denton called Public House. It’s advantages are that it has a large amount of space, it is brightly colored despite the newspaper being mostly black and white, the font and text of the ad are large and stand out and that it clearly displays the promotions they have occurring. The disadvantages of this ad are that its main target are college students who don’t read through newspapers often, it only specifies a promotion they have for one day of the week and it can be readily cast aside. However, the ad works as it is effective in displaying its content and message clearly to the reader and consumer. The advertiser would use a mix of various medias in order to overcome its disadvantages; such as making impactful advertising through the internet via social media and having flyers or outdoor signs distributed among local campuses and areas popular to its target audience.

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The following Walmart ad was found through the streaming website Hulu as during episodes of a TV show, Hulu will give the option to the viewer to either have a 30-second interactive advertisement from a sponsor or 120 seconds of various advertisements from sponsors. These interactive advertisements are effective and works in that they give the customer something valuable which is less commercial time and in return the business receives an active participant for their marketing rather than a passive recipient. In this particular ad, Walmart asked the viewer which ad experience they would prefer and when one of the ads in chosen, they contain modules of the specific ad to engage the potential consumer.

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UNT uses the social media marketing strategy of content seeding as they do a weekly social media content encouraging students and UNT fans to show off their mean green spirit using the hashtag #MeanGreenFriday. This strategy is good and effective in that it helps UNT gain a following on social media and lets its followers have the opportunity to win prizes to endorse the UNT brand.

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The alternative marketing strategy focused for this week was buzz marketing where a friend on social media was advocating for a particular healthy shake brand, “ItWorks”. Elements used for campaign include this particular friend being a brand ambassador where they truly like and enjoy the brand they endorse and are often endorsing their products on social media. Another elements included in this campaign are house parties where the brand ambassador will host an informational on the products of the company and often have samples of their products. This “word-of-mouth” marketing is effective in that the brand is utilizing these brand ambassadors to relay the information and benefits of their products to their friends and often these friends will participate in the campaign because they hear about it from someone they trust.

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The following campaign by student living apartments “The Arch” used the direct response marketing strategy of email ads. The ad is effective in reaching a general public as their target audience are college students seeking housing for the following academic year. The ad creates a sense of urgency as they emphasize that there are only a few spots left for rooms and to redeem their special offer as soon as possible. The campaign strengthens my relationship with the brand as I am persuaded that the brand is giving me the best deal possible and that as a consumer, I am receiving the better end of the bargain.

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Barnes and Noble frequently use the tactic of consumer promotions, particular through the use of coupons to attract and bring customers into their stores to buy their products. This type of promotion is effective and prompts the customer to action as it creates an interest in the brand and excitement to save money off a product. It also prompts the customer to action by its wording of the coupon “ENDS TOMORROW” thus making the customer more likely to use the coupon sooner as the promotion will end soon. The advantages of this technique is that it encourages purchases of products and creates a pleasant and exciting experience for the consumer. The disadvantages of this technique is that through direct mail, the consumer is less likely to have the brand and promotion in their long-term memory and sending coupons to loyal customers who are already willing to pay full price is seen as useless. Overall, the consumer promotion of couponing strengthens my relationship with brand as it is seen as way to save money on an item I desire.

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The following sponsorship was found during UNT’s basketball championship game at the Coliseum. The UNT Athletics department is sponsored by Cane’s Raising Chicken and the company offered the promotion of a BOGO deal on their box combo in celebration of UNT’s win. This partnership between UNT Athletics and Cane’s was effective in bringing in store traffic and enhanced the company’s image and name. The sponsorship benefits the brand in establishing a close relationship with the athletics department and its prospective customers. Cane’s did a great job offering a promotion and showcasing their goods but could do better by having a bigger presence on campus by sponsoring more than one department at UNT.