# data[].attributes.body
Redirecting an argument to something that can be more easily discussed

Mike: It is morally wrong to cheat on your spouse, why on earth would you have done that?

Ken: But what is morality exactly?

Mike: It’s a code of conduct shared by cultures.

Ken: But who creates this code?...

constantly changing the subject

# data[].attributes.body
Ignoring a persons position and misinterpreting what they actually are

After Will said that we should put more money into health and education, Warren responded by saying that he was surprised that Will hates our country so much that he wants to leave it defenceless by cutting military spending.

Assumes Will hates the country

# data[].attributes.body
try to win an argument by guilt or pity

I really deserve an “A” on this paper, professor.  Not only did I study during my grandmother’s funeral, I also passed up the heart transplant surgery, even though that was the first matching donor in 3 years.

The student is trying to get a higher grade by making the teacher feel bad

# data[].attributes.body
Attacking the person rather than the argument topic

“How can you argue your case for vegetarianism when you are enjoying your steak?

The person is arguing how valid the other person is rather than if vegetarianism is good/bad

# data[].attributes.body
Accepting a claim just because it's popular

“Gods must exist, since every culture has some sort of belief in a higher being.”

Religion is a popular aspect to any culture. If you are religious just because it is popular that is Ad Populum

# data[].attributes.body
using a false authority to argue a point

My 5th grade teacher once told me that girls will go crazy for boys if they learn how to dance.  Therefore, if you want to make the ladies go crazy for you, learn to dance.

The 5th grade teacher is giving the credibily of knowing exactly what would make boys want to like a girl

# data[].attributes.body
Majority agrees, the reader should too
Persuasion

When they put on a show, and it’s a hit
No one tries to censor it
Fifty million Frenchmen can’t be wrong.
And when a book is selling at it’s best
It isn’t stopped; it’s not suppressed.
Fifty million Frenchmen can’t be wrong

If fifty million frenchman can't be wrong, why would the reader question their credibility

# data[].attributes.body
small step leads to a chain event

We cannot unlock our child from the closet because if we do, she will want to roam the house.  If we let her roam the house, she will want to roam the neighborhood.  If she roams the neighborhood, she will get picked up by a stranger in a van, who will sell her in a sex slavery ring in some other country.  Therefore, we should keep her locked up in the closet.

Assuming a chain of events from a small beginning with minimal possibilities of happening

# data[].attributes.body
happens after an event

I had been doing pretty poorly this season. Then my girlfriend gave me this neon laces for my spikes and I won my next three races. Those laces must be good luck...if I keep on wearing them I can't help but win

Assumes the laces are good luck because he only won after he received them

# data[].attributes.body
making a conclusion without all of the facts

My father smoked four packs of cigarettes a day since age fourteen and lived until age sixty-nine.  Therefore, smoking really can’t be that bad for you.

Assuming his good health with smoking

# data[].attributes.body
appeal emotionally/persuade

A soft instrumental symphony may arouse people emotionally.

Emotionally we can connect with the symphony and the music

# data[].attributes.body
logic/convince someones credibility using logic

“Reading maketh a full man; conference a ready man; and writing an exact man”

This saying is logical. Most would agree with it

# data[].attributes.body
Right vs. Wrong
Morals/values/ethics
trust
emotion

"doctors all over the world would recommend this type of treatment"

The client would trust the doctor because of their credibility. Doctors normally don't lie